Stori

What Stori does

Stori is a Mexican digital consumer finance company that operates as Stori México, S.A. de C.V., a Sociedad Financiera Popular (SOFIPO) regulated by the CNBV and CONDUSEF. Founded in 2019, the company targets credit-invisible and thin-file Mexican consumers through a mobile-first platform, having reached more than 5 million customers and 10 million app downloads. Its distribution strategy relies heavily on co-branded card partnerships with high-traffic Mexican consumer brands including SHEIN, Farmacias Similares, Movimex, Atlas FC, and Club Santos Laguna, supplemented by sports sponsorships.

The product suite centers on three Stori-branded credit cards — Stori Green, Stori Black, and Stori Garantizada — alongside Stori Cuenta+ savings accounts, Stori Préstamos personal loans, and Stori Tap, an mPOS merchant-acquiring product. Underwriting is driven by an AI-based credit scoring engine purpose-built for thin-file consumers, advertised at a 99% approval rate with an initial credit line of $20,000 MXN; the platform operates on Mastercard rails. The Stori Garantizada product extends credit to applicants without any formal credit history by requiring a third-party guarantor, expanding addressable demand beyond the limits of bureau-based underwriting.

Stori monetizes primarily through credit card interest income, with disclosed CAT (Costo Anual Total) of 164.9–204.3%, supplemented by interchange fees, merchant acquiring commissions via Stori Tap at 2.8% per transaction, and deposit float earned on Stori Cuenta+ balances (GAT up to 15%). The SOFIPO license enables regulated deposit-taking, a structural advantage over unregulated fintech competitors, while the guarantor-based product design opens a credit segment that purely algorithmic underwriting cannot reach.

Name

Stori

Legal name

Stori México, S.A. de C.V., Sociedad Financiera Popular

Website

https://storicard.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Stori is a Mexican SOFIPO-regulated digital lender serving credit-invisible consumers with mobile-first credit cards, savings accounts, personal loans, and mPOS solutions, reaching 5M+ customers through co-branded partnerships with brands such as SHEIN and Farmacias Similares.

Ownership category

akta.pro rank

Product category

Digital Consumer Banking

NAICS

Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141), Finance Services (6199)

akta.pro primary industry

General-Purpose Credit Card Schemes (FSAMAAAA)

akta.pro secondary industry

Commercial & Corporate Card Schemes (FSAMAAAF)

Keywords

• Consumer credit cards
• Digital banking
• Mobile payments
• Financial inclusion
• Unsecured lending

Headquarters

HQ city

Ciudad De León

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Credit Card Interest: Interest charges on revolving credit card balances. CAT (Costo Anual Total) ranges from 164.9% to 204.3% depending on product tier.
2. Transaction Fees: Merchant discount rate (MDR) from transactions processed on Stori credit and debit cards. Cash advance fees may also apply.
3. Savings Deposit Float: Interest spread earned on deposits held in Stori Cuenta+ savings accounts, where customers earn up to 15% GAT while the entity earns a spread.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stori is a Mexican digital financial services company offering credit cards (Stori Green, Stori Black, secured Garantizada, and co-branded variants with SHEIN, Farmacias Similares, and Movimex), a deposit/savings account (Stori Cuenta+), personal loans (Stori Préstamos), and a mobile point-of-sale solution (Stori Tap). All products are delivered through a mobile-first app targeting Mexicans without credit history or with limited access to traditional banking.

Product overview

Stori is a Mexican fintech company offering a comprehensive digital banking ecosystem through its mobile app. The core offering centers on credit cards (Stori Green, Stori Black, and co-branded variants with SHEIN, Farmacias Similares, Movimex, and sports teams) and deposit accounts (Stori Cuenta+), complemented by personal loans (Stori Préstamos), a mobile POS solution (Stori Tap), and utility payment services. The product portfolio is designed for financial inclusion, targeting users without credit history or traditional banking access, with products available without annual fees and offering cashback, points, or travel benefits depending on the card variant.

Differentiator

Problem solved

Functional benefit

Products and services

• Stori Green (Tarjeta de Crédito Stori) Standard Mastercard credit card with no annual fee, up to 10% cashback on selected categories, up to $20,000 MXN credit line, 99% approval rate, available to applicants without credit history, and CAT (Costo Anual Total) of 204.3% on average.
• Stori Black Premium Mastercard credit card with no annual fee, 1% cashback on all purchases, deferred payment options up to 12 months at fixed rate, credit lines up to $230,000 MXN.
• Stori Garantizada (Secured Credit Card) Secured Mastercard credit card requiring a refundable deposit as collateral (up to $20,000 MXN), designed for users to build or repair credit history, with 99% approval rate and no annual fee.
• Stori Cuenta+ (Savings Account) SOFIPO-regulated deposit account with accompanying debit card, no opening fees or monthly commissions, no minimum balance required, 7.00% GAT nominal on daily-growth 'Apartados', and up to 15.00% GAT nominal on 'Inversión+' fixed-term deposits.
• Stori Préstamos (Personal Loans) Personal loan product available to Stori customers, offering up to $3,000 MXN (up to $24,000 MXN on the calculator page) with flexible repayment options through the Stori app.
• Stori Tap (Mobile POS) Mobile point-of-sale (mPOS) solution that converts a smartphone into a contactless card payment terminal using NFC under EMV and PCI security standards, enabling micro-merchants to accept card payments at 2.8% + IVA per transaction with no monthly rental or terminal costs.
• SHEIN x Stori (Co-branded Credit Card) Co-branded Mastercard credit card with SHEIN Mexico offering 2X SHEIN points on SHEIN purchases and 1X points on other purchases, 250 welcome points, up to $20,000 MXN credit line, no annual fee.
• Stori Green x Farmacias Similares Co-branded Mastercard credit card with Farmacias Similares offering 1% cashback on purchases at Farmacias Similares locations, 99% approval rate, up to $20,000 MXN credit line, no annual fee.
• Stori Green x Movimex Co-branded Mastercard credit card with Movimex offering 5 free metro/transit rides in Mexico City and Estado de México on signup, with additional free rides based on card spending, up to $20,000 MXN credit line, no annual fee.

Quantifiable outcome

• 5+ million Mexicans have accessed formal financial products through Stori
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SHEIN MexicocoreStrategic or Co-development PartnerExclusive co-branded credit card partnership offering 2X SHEIN points on purchases made on SHEIN platform and 1X points on other purchases. The partnership targets SHEIN's fashion-forward customer base with a tailored rewards program.
• Farmacias SimilarescoreStrategic or Co-development PartnerCo-branded credit card offering 1% cashback on all purchases at Farmacias Similares locations. Targets health-conscious consumers with everyday spending rewards at Mexico's largest pharmacy chain.
• MovimexcoreStrategic or Co-development PartnerCo-branded card providing free transit rides on Mexico City and State of Mexico public transportation systems. New cardholders receive 5 free rides, with additional free rides earned through card usage.
• MastercardcoreTechnology or IntegrationCard network partner enabling Stori credit and debit card acceptance at millions of merchants globally. All Stori cards carry the Mastercard logo.
• Atlas FCminorGTM or Marketing PartnerSports sponsorship partnership with Liga MX football club offering co-branded Stori Green card with club branding and exclusive fan benefits.
• Club Santos LagunaminorGTM or Marketing PartnerSports sponsorship partnership with Liga MX football club offering co-branded Stori Green card with club branding and exclusive fan benefits.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klar: Mexican challenger bank offering credit cards, savings, and personal loans through a mobile app, targeting salaried and underbanked consumers. Closely comparable to Stori on customer segment and product set, with a competing SOFIPO-style deposit franchise.
• Plata: Mexican fintech issuing credit and debit cards to salaried workers and the underserved via a mobile app. Directly comparable to Stori on target segment, card-led model, and digital-only distribution.
• Nu México (Nubank): Mexican subsidiary of Nubank issuing no-fee credit cards to underbanked consumers via a mobile-first, AI-driven underwriting model. Most direct competitor to Stori in product, customer segment, and regulatory positioning, but at substantially larger scale and capital base.
• Albo: Mexican challenger neobank offering credit cards, debit accounts, and personal credit lines to consumers. Comparable product breadth and customer segment to Stori, with overlapping SOFIPO-adjacent positioning.
• Hey Banco: Digital bank subsidiary of Banregio offering credit cards, deposits, and personal loans through a mobile app in Mexico. Competes with Stori in the same underbanked / mass-affluent segments with a comparable no-fee, app-first proposition.

Emerging players

• Clip: Mexican payment processor selling card-acceptance hardware and software to SMBs and micro-merchants. Competes with Stori Tap on the merchant-acquiring side and is expanding into consumer credit, making it a partial-overlap peer.
• Konfío: Mexican fintech providing credit, banking, and payments to SMBs and entrepreneurs. Adjacent rather than direct — comparable on the AI-driven underwriting for thin-file customers, but focused on business rather than consumer credit.

Broad incumbents

• Mercado Pago: Payments and credit arm of Mercado Libre, offering credit cards, BNPL, and deposits to millions of Mexican consumers and merchants. Overlaps with Stori on consumer credit and merchant acquiring but operates across broader e-commerce and marketplace verticals.
• Banco Azteca: Large Mexican commercial bank with deep branch footprint targeting underbanked and informal-economy consumers. Overlaps with Stori's customer segment and credit product set but delivers through physical branches rather than a mobile-only model.

Regional players

• Ualá: Latin American neobank with a Mexican operation offering prepaid cards, credit, and deposits through a mobile app. Comparable card-led, underbanked-segment model but primarily Argentina-origin and not as entrenched in Mexico as Stori.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/stori_mx
• Facebookfacebook.com/Stori.MX
• LinkedInlinkedin.com/company/stori-card
• Instagraminstagram.com/stori.card
• TikToktiktok.com/@tio_stori

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stori