Willie’s Remedy

What Willie’s Remedy does

Willie's Remedy is Willie Nelson's official U.S. CBD and hemp-wellness brand, founded in 2018 and operated by LHC, Inc. under the GCH (Green Cross Holdings) umbrella alongside Willie's Reserve (marijuana) and Willie's Remedy+ (THC-infused beverages). The company sells a portfolio of full-spectrum hemp-infused products across four categories: CBD coffees (dark, medium, decaf, and K-Cup formats at $22.50–$95 per unit), CBD teas (chamomile, black, green, peppermint, hibiscus at 12.5MG CBD per bag), full-spectrum hemp oil tinctures (500/1000/2500MG at $55–$135), and the Remedy x Coast line of hemp smokes and CBD vapes (Slumber, Elevate, Chill). Its underlying technology is a patent-pending CO2-based infusion process that distributes hemp cannabinoids evenly into coffee and tea at controlled ratios (15mg/serving for coffee, 12.5mg per tea bag), using organically grown Colorado hemp with <0.3% THC and lab-tested Certificates of Analysis.

The business operates a hybrid DTC and wholesale model. Primary revenue comes from williesremedy.com direct e-commerce (Shopify-powered, with a Recharge-based subscription program offering 10% off recurring deliveries on flexible cadences of 2/5/6/8/10 weeks), supplemented by wholesale distribution to restaurants, cafes, and brick-and-mortar retailers across the United States. Product-led growth is anchored in Willie Nelson's celebrity endorsement — he serves as Chief Tasting Officer — combined with content marketing (a CBD wellness blog), Instagram presence, email newsletters, and earned media in Rolling Stone, Variety, and USA Today. Target customers are health-and-wellness consumers, specialty coffee and tea drinkers, and nicotine-cessation smokers seeking tobacco-free ritual alternatives, with geographic restrictions in several U.S. states for related THC-A and Delta-8 products.

The brand has expanded its product surface from coffee (2018) into teas, tinctures, vapes, and hemp smokes by 2025, winning 1st Place at the 2025 High Times Hemp Cup for Non-Psychoactive Smokables. The related Willie's Remedy+ THC-beverage sub-brand closed a $15M Series A in February 2026 led by Left Lane Capital, with proceeds earmarked for national retail expansion and continued product innovation across the broader Willie Nelson cannabis portfolio. The brand maintains direct supply relationships with U.S. hemp farmers (via Farm Aid connections) and fair-trade coffee cooperatives in Colombia and Nicaragua, which it leverages as authenticity and provenance differentiators.

Name

Willie’s Remedy

Legal name

LHC, Inc.

Website

https://williesremedy.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Willie's Remedy is Willie Nelson's U.S. CBD wellness brand, selling hemp-infused coffee, tea, tinctures, and the Remedy x Coast line of hemp smokes and CBD vapes through DTC e-commerce and wholesale to retailers nationwide.

Ownership category

akta.pro rank

Product category

Hemp-Infused CBD Wellness Beverages and Tinctures

NAICS

Food (Health) Supplement Retailers (456191), Coffee and Tea Manufacturing (311920), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

Keywords

• Hemp-infused coffee
• CBD wellness products
• Full-spectrum hemp tinctures
• Hemp smokes
• CBD vapes

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Products sold directly through williesremedy.com with one-time purchase or subscription options. Subscribers save 10% on every order with delivery every 2, 5, 6, 8, or 10 weeks.
2. Wholesale Distribution: Products sold through restaurants, cafés, and multiple brick-and-mortar retailers across the United States via wholesale partnerships.
3. Subscription Services: Recurring subscription model allowing customers to set up regular deliveries with 10% discount, managed through Recharge payments platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Willie's Remedy sells a line of hemp-infused coffees (dark roast, medium roast, decaf in whole bean/ground and K-Cup formats), CBD-infused teas (chamomile, black, green, peppermint, hibiscus), full-spectrum hemp oil tinctures (500mg, 1000mg, 2500mg CBD), and Remedy x Coast hemp smokes and CBD vapes. Products are sold direct-to-consumer through the company's own e-commerce website and through wholesale to retail outlets across the United States.

Product overview

Willie’s Remedy is Willie Nelson’s official CBD wellness brand offering a complete line of hemp-infused products. The core product portfolio spans four main categories: (1) CBD-infused coffees including Dark Roast, Medium Roast, and Decaf varieties in both bag and K-Cup formats; (2) CBD-infused teas featuring Chamomile, Breakfast Blend Black Tea, Classic Green Tea, Peppermint, and Hibiscus blends; (3) Full-Spectrum Hemp Oil Tinctures available in 500mg, 1000mg, and 2500mg concentrations; and (4) Remedy x Coast products including hemp smokes (award-winning 1st Place High Times Hemp Cup) and CBD vapes (Slumber, Elevate, Chill formulations). The brand also offers merchandise including camp mugs and tote bags. A related but separate brand, Willie’s Remedy+, offers THC-infused social tonics as an alcohol alternative. All products are crafted with full-spectrum hemp extract, lab-tested for cannabinoid potency, and comply with Colorado and federal regulations (<0.3% THC). The company sources hemp from U.S. farmers and coffee from Colombian and Nicaraguan cooperatives.

Differentiator

Problem solved

Functional benefit

Brands

• Remedy x Coast: A sub-brand partnership with Coast featuring CBD vapes and hemp smokes designed as alternatives to traditional cigarettes, honoring the ritual without tobacco or intoxication.

Products and services

• Dark Roast Coffee 250MG CBD Signature dark roast CBD coffee with dark chocolate and black cherry notes, precision infused with 15mg organic full-spectrum hemp per serving; 8oz bag yields 16 servings, available in whole bean or ground.
• Medium Roast Coffee 250MG CBD Medium roast CBD coffee with dark cocoa and orange zest notes, small-batch roasted and precision infused with 15mg organic full-spectrum hemp per serving.
• Decaf Coffee 250MG CBD Decaf CBD coffee with notes of molasses and praline, infused with 15mg of organic full-spectrum hemp per serving for CBD without caffeine.
• Eco-50 K-Cups Dark Roast CBD Coffee Dark roast CBD coffee in K-Cup format with 15mg full-spectrum hemp per serving, packaged in a reusable Willie's Remedy branded cotton tote.
• Eco-50 K-Cups Medium Roast CBD Coffee Medium roast CBD coffee in K-Cup format with 15mg full-spectrum hemp per serving and tasting notes of dark cocoa and orange zest.
• Chamomile Tea 200MG CBD Caffeine-free chamomile tea with whole flowers and 12.5mg organically grown full-spectrum hemp extract per serving in pyramid-shaped biodegradable bags.
• Breakfast Blend Black Tea 200MG CBD English-style breakfast black tea from Ceylon and Indian Assam, infused with 12.5mg organically grown American hemp per serving.
• Classic Green Tea 200MG CBD Green tea sourced from Zhejiang Province with citrus and green pepper notes, infused with 12.5mg full-spectrum hemp extract per serving.
• Peppermint Tea 200MG CBD Caffeine-free peppermint tea with 12.5mg organically grown full-spectrum hemp extract per serving.
• Hibiscus Tea 200MG CBD Caffeine-free botanical tea with hibiscus petals, rose hips, and mixed berry profile, infused with 12.5mg organically grown full-spectrum hemp extract per serving.
• Full-Spectrum Hemp Oil Tincture 500MG CBD 1oz hemp oil tincture with 500MG organic full-spectrum hemp oil blended with MCT oil, sourced from U.S. farmers.
• Full-Spectrum Hemp Oil Tincture 1000MG CBD 1oz hemp oil tincture with 1000MG organic full-spectrum hemp oil providing a wide array of cannabinoids including CBD.
• Full-Spectrum Hemp Oil Tincture 2500MG CBD High-potency 1oz hemp oil tincture with 2500MG organic full-spectrum hemp oil, the maximum strength option in the tincture line.
• Willie's Remedy x Coast Hemp Smokes (20-pack) 20-pack hemp smokes in partnership with Coast Smokes, using organically grown Hawaiian Haze full-spectrum hemp, biodegradable filter, no tobacco, nicotine, or added flavors; 1st Place High Times Hemp Cup Non-Psychoactive Smokables.
• Willie's Remedy x Coast Hemp Smokes 5-Count Tin Portable reusable 5-count tin of award-winning premium Hawaiian Haze CBD hemp smokes with collectible stickers, nicotine-free and additive-free.
• Willie's Remedy x Coast Slumber CBD Vape Rechargeable relaxing CBD vape combining CBD, CBN, and natural terpenes for sleep support, 95% full-spectrum CBD and 5% terpenes, free from artificial flavors and chemicals.
• Willie's Remedy x Coast Elevate CBD Vape Rechargeable invigorating CBD vape blend with CBD, CBG, and natural terpenes formulated for uplifted energy, crafted in partnership with Coast.
• Willie's Remedy x Coast Chill CBD Vape Rechargeable relaxing CBD vape blend with CBD and calming terpenes for stress relief, crafted in partnership with Coast.

Quantifiable outcome

• Products contain <0.3% THC in compliance with Colorado and federal regulations
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Coast (Coast Smokes)coreStrategic or Co-development PartnerProduct partnership for hemp smokes and CBD vapes. Willie spent decades trying to quit cigarettes, learning that the ritual, not nicotine, was hardest to give up. Coast partnership creates 'Willie's Remedy x Coast' product line including hemp smokes and CBD vapes with no tobacco, no nicotine.
• Colombia Risaralda Co-OpcoreOthersCoffee sourcing partner, an early co-op leader supporting and elevating their communities since 1959. Part of Willie Nelson's commitment to supporting American farmers through Farm Aid principles.
• SOPPEXCCA Co-Op (Nicaragua)coreOthersFair-trade certified coffee co-op with 650 producers from Jinotega province. Has extremely high female membership with goal to create more opportunities for women, their families and communities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lord Jones: Premium, celebrity-affiliated CBD wellness brand offering tinctures, gummies, topicals, and drink mixes via D2C and retail. Direct peer to Willie's Remedy's premium-positioned, celebrity-endorsed CBD portfolio with similar product formats, price points, and D2C/wholesale mix.
• Recess: Direct-to-consumer CBD-infused beverage brand (sparkling waters and other formats) positioned around mood/relaxation. Direct peer to Willie's Remedy's hemp-infused coffee/tea strategy and wellness-as-routine positioning.
• Feals: Premium D2C CBD wellness brand selling tinctures and gummies on a membership/subscription model. Directly comparable as a subscription-driven, premium-priced CBD brand targeting daily wellness consumers, much like Willie's Remedy's Recharge-powered subscription model.
• Medterra: Multi-category CBD brand selling tinctures, topicals, sleep and wellness SKUs via D2C and major retail. Directly comparable to Willie's Remedy's broad product portfolio, lab-tested positioning, and D2C-plus-retail channel strategy.
• Extract Labs: Vertically integrated CBD brand offering tinctures, gummies, topicals, and pet products with award-winning product positioning and D2C focus. Directly comparable to Willie's Remedy's craft, lab-tested, full-spectrum positioning and multi-format product mix.

Broad incumbents

• Charlotte's Web: Largest, publicly-disclosed full-spectrum CBD wellness company with broad tincture/topical/gummy portfolio and national retail distribution. Comparable as a broad incumbent in CBD wellness that overlaps with Willie's Remedy's full-spectrum tincture and retail expansion strategy.
• Green Roads: Major multi-category CBD brand with tinctures, gummies, topicals, and pet products sold through D2C and broad retail. Comparable as an incumbent CBD wellness brand with national distribution reach similar to Willie's Remedy's stated wholesale ambition.
• cbdMD: Public CBD brand offering tinctures, gummies, topicals, and pet products across D2C and mass retail. Comparable broad-incumbent multi-category CBD peer to Willie's Remedy's diversified portfolio and national retail ambitions.

Emerging players

• MUD\WTR: Functional coffee/tea alternative brand targeting the morning ritual and sober-curious consumer with adaptogen/mushroom blends. Emerging peer comparable to Willie's Remedy's "daily ritual" coffee and tea positioning, though without the CBD component.
• Moonwlkr: Hemp-derived cannabinoid lifestyle brand with vapes, gummies, and smokables targeting the adult hemp consumer. Emerging peer in the hemp smoke/vape subcategory where Willie's Remedy's Willie's Remedy x Coast line directly competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights9 records

Customer concentration

• Instagraminstagram.com/williesremedyofficial
• Xx.com/williesremedy
• LinkedInlinkedin.com/company/willies-remedy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willie’s Remedy