Spektacom
Spektacom Technologies is a Bengaluru-based sports technology company that develops the PowerBat sensor sticker and mobile app for real-time cricket batting analytics. Founded by Anil Kumble in 2017, it serves amateur and professional cricketers, coaches, and broadcasters.
- Company typePrivate
- Founded2017
- HeadquartersBengaluru, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Spektacom does
Spektacom Technologies Pvt Ltd is a Bengaluru-based sports technology company founded in 2017 by former Indian cricketer Anil Kumble. The company develops the PowerBat system, consisting of an ultra-lightweight sensor sticker (PowerSticker) that attaches to any cricket bat and a companion iOS/Android mobile application. The sensor captures real-time batting metrics — bat speed, impact location, bat twist, swing angles, and a composite SPEK power metric — transmitting data via Bluetooth Low Energy to the mobile app. The system is wireless-charging enabled and applies AI/ML for shot behavior analysis, computer vision for batting performance, and predictive analytics for digital performance models. A patent application is pending on the core PowerBat technology, and trademarks are registered for Spektacom, PowerBat, PowerSticker, SPEK, and PowerShot.
The company serves four customer segments: amateur cricketers seeking performance comparison and game improvement; professional players tracking batting form and technique; coaches and academies using data-driven insights for coaching programs; and broadcasters seeking differentiated real-time analytics for fan engagement. Revenue is generated through three streams: one-time hardware sales of the PowerBat sensor (via shop.spektacom.com and app stores), a subscription PRO Plan with monthly/annual billing (currently offered as 1-year free prelaunch), and licensing of real-time batting analytics to broadcasters. Strategic partnerships anchor the business — Microsoft as Official Technology Partner, Star India/Star Sports as Official Broadcasting Partner, Kings XI Punjab (Punjab Kings) as an IPL franchise partner, and Indian cricketer Smriti Mandhana as brand ambassador since March 2021.
Spektacom has raised $1.5 million in undisclosed founding-stage funding in 2017, with no subsequent funding rounds disclosed. The company operates with a small team (1-10 employees) from its Bengaluru headquarters and has deployed its technology in high-profile properties including the IPL 2020 PowerShot Challenge broadcast on Star Sports and TNPL 2018 via Crickbuzz Live — the first live smart-bat sensor deployment in world cricket. Its operating geography is concentrated in South Asia (India), with global e-commerce and app store distribution providing latent international reach.
Spektacom firmographics
Firmographics- Name
- Spektacom
- Legal name
- Spektacom Technologies Pvt Ltd
- Website
- https://spektacom.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spektacom Technologies is a Bengaluru-based sports technology company that develops the PowerBat sensor sticker and mobile app for real-time cricket batting analytics. Founded by Anil Kumble in 2017, it serves amateur and professional cricketers, coaches, and broadcasters.
- Ownership category
- akta.pro rank
Spektacom industry classification
Industry- Product category
- Sports Analytics Technology
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519)
- akta.pro primary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
- akta.pro secondary industry
- Cricket Equipment Retail (CRAMAEAH)
Keywords
Where Spektacom is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Spektacom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Hardware Sales - PowerBat Sensor: Sale of the PowerBat smart sensor sticker hardware that attaches to cricket bats. The sticker is sold as a one-time purchase product that transforms regular bats into PowerBats.
- Subscription - PRO Plan: Subscription-based model with a PRO Plan tier offering advanced features. The product page mentions a Prelaunch Offer of 1 Year Free PRO Plan. Monthly and annual billing options available per Terms and Conditions.
- Broadcast Data Services: Providing real-time batting analytics data and visualizations to broadcasters for enhanced fan engagement during live cricket coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PRO Plan subscription with advanced analytics features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Spektacom product offering
Product offeringCore offering
Spektacom develops and sells the PowerBat — an ultra-lightweight sensor sticker (PowerSticker) that attaches to any standard cricket bat to capture real-time batting metrics including bat speed, ball impact location, bat twist, swing angles, and a composite SPEK power metric. The sensor pairs via Bluetooth Low Energy with a companion mobile app on iOS and Android, providing analytics, performance comparisons, peer benchmarking, and coaching insights for amateurs, professionals, coaches, franchises, and broadcasters.
Product overview
Spektacom offers the PowerBat system as its primary product - a cricket batting analytics solution consisting of a hardware sensor sticker (PowerSticker) that attaches to cricket bats and a companion mobile application. The system captures real-time batting metrics including bat speed, ball impact location, bat twist, swing angles, and power (measured in SPEKs). Data is transmitted via Bluetooth Low Energy to the mobile app where users can view analytics, compare performance with peers and professionals, and track improvement over time. The product serves multiple segments: amateurs for fun and improvement, professionals for performance tracking, coaches for data-driven training, and broadcasters for enhanced fan engagement.
Differentiator
Problem solved
Functional benefit
Brands
- PowerBat: Smart cricket bat sensor sticker product line that provides real-time batting analytics including bat speed, impact location, twist, swing angles, and power metrics.
- PowerSticker
- PowerShot
- SPEK
Products and services
- PowerBat Sensor Sticker (PowerSticker) Ultra-lightweight compact sensor sticker (PowerSticker) that attaches to any standard cricket bat and captures real-time batting performance metrics — bat speed, ball impact location, bat twist, swing angles, and composite SPEK power — over Bluetooth Low Energy. Transforms a regular bat into a PowerBat for use with the companion Spektacom mobile app and is targeted at amateur cricketers, professionals, coaches, and broadcasters.
- Spektacom PowerBat Mobile App iOS and Android application that pairs with the PowerBat sensor via Bluetooth Low Energy to display real-time batting metrics, shot-by-shot analytics, multi-profile management for coaches and players, and performance comparisons against peers and professional cricketers; powers the PRO Plan subscription tier with advanced analytics.
- Broadcast Batting Analytics Service Real-time batting data streams, visualizations, and on-screen graphics provided to cricket broadcasters (such as Star India / Star Sports) to enhance live coverage with player analytics, contextual insights, and fan-engagement storytelling during marquee tournaments.
Quantifiable outcome
- Batting metrics captured in real-time during live broadcasts for IPL PowerShot Challenge featuring top T20 power hitters
- +1 more outcomes
Companies that use Spektacom
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Spektacom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Spektacom partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Kings XI Punjab (Punjab Kings)coreKings XI Punjab partnered with Spektacom for advanced batting analytics using PowerBat technology in IPL 2020. The partnership provided real-time batting analytics to players for individual and team practice sessions, enabling objective measurement of every shot played.
- IPL PowerShot ChallengeflagshipPowerBat technology featured in IPL 2020 PowerShot Challenge - a competition between the biggest power hitters from multiple IPL franchises, broadcast as a special segment on Star Sports.
- Tamil Nadu Premier League (TNPL) / CrickbuzzflagshipPowerBat technology was first deployed in live match broadcasting at TNPL 2018 through Crickbuzz Live, marking the first instance of smart bat sensor technology in world cricket.
- MicrosoftcoreMicrosoft serves as Official Technology Partner for AI-enabled PowerBat technology. The partnership leverages Microsoft AI Lab and cloud infrastructure. Featured in Microsoft news and AI Lab experiments.
- Star India / Star SportscoreStar India serves as Official Broadcasting Partner for PowerBat technology. The technology was used in IPL 2020 PowerShot Challenge broadcast on Star Sports, providing viewers with real-time batting analytics.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Spektacom competitors and assessment
Company assessmentDirect peers
- ShotTracker: Sensor-based basketball performance tracking with embedded equipment sensors and a connected analytics platform. Highly comparable technology architecture and athlete-analytics value proposition.
- Arccos Golf: Golf shot-tracking sensors that attach to clubs and pair with a mobile app for real-time analytics. Same 'sensor-on-equipment + companion app + subscription' business model in an adjacent bat/club sport.
- StanceBeam: Australian sports-tech startup that builds smart cricket bat sensors and analytics for amateurs and professionals. Directly comparable product (sensor on bat, shot-level analytics) and customer base (cricket players and coaches).
- Str8bat: India-based cricket bat sensor company offering shot-tracking analytics and a companion app for amateur and academy players. Closest cricket-specific sensor competitor with overlapping GTM.
Broad incumbents
- STATSports: Provider of GPS-based athlete tracking and performance analytics to professional teams and federations. Comparable in sports analytics category but uses body-worn rather than equipment-mounted sensors.
- Catapult Sports: Listed sports performance analytics company serving elite teams globally with wearable GPS/IMU sensors and analytics software. Larger incumbent with overlapping team-and-player analytics but focused on team sports rather than bat-specific shots.
- Zepp: Sports sensor wearables (baseball swing, tennis, golf) with companion app analytics. Closely comparable consumer hardware + subscription business model across multiple bat/racquet sports.
- Hawk-Eye Innovations: Sony-owned sports tracking and officiating technology used across cricket, tennis, and football broadcasts. Overlaps on cricket broadcast analytics but is camera/computer-vision-based rather than sensor-based.
- Trackman: Radar and computer-vision based sports tracking used in golf, baseball, and cricket. Competes at the elite performance and broadcast layer with a different sensing modality but comparable analytics buyer.
Emerging players
- KinaTrax: Markerless motion-capture biomechanics for professional sports including baseball pitching analysis. Comparable in delivering advanced biomechanical analytics to professional athletes and broadcasters, but uses optical rather than wearable sensing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Spektacom social profiles
Digital presenceSpektacom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spektacom leadership team
Management profileNumber of profiles
Profiles3 records
Spektacom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spektacom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spektacom
What does Spektacom do?
Spektacom develops and sells the PowerBat — an ultra-lightweight sensor sticker (PowerSticker) that attaches to any standard cricket bat to capture real-time batting metrics including bat speed, ball impact location, bat twist, swing angles, and a composite SPEK power metric. The sensor pairs via Bluetooth Low Energy with a companion mobile app on iOS and Android, providing analytics, performance comparisons, peer benchmarking, and coaching insights for amateurs, professionals, coaches, franchises, and broadcasters.
Is Spektacom a public or private company?
Spektacom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spektacom founded?
Spektacom was founded in 2017. It employs 1 to 10 people.
Where is Spektacom based?
Spektacom is headquartered in Bengaluru, India, in the Asia region.
How does Spektacom make money?
Three revenue lines are on record. Hardware Sales - PowerBat Sensor is the primary driver. The others are subscription - PRO Plan and broadcast Data Services.
Who are Spektacom's main competitors?
Direct peers on record are ShotTracker, Arccos Golf, StanceBeam and Str8bat. Broad incumbents are STATSports, Catapult Sports, Zepp, Hawk-Eye Innovations and Trackman. KinaTrax is listed as an emerging player.
Does Spektacom have an API?
No public API is recorded for Spektacom.
What industry is Spektacom in?
Spektacom's product category is Sports Analytics Technology. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development), with a secondary code of CRAMAEAH, Cricket Equipment Retail. Its NAICS code is 334519.