Syncari
Syncari provides an Agentic Master Data Management platform that unifies and governs data in real time across CRM, ERP, finance, warehouse, and SAP systems. It serves Fortune 1000 enterprises and mid-market B2B revenue teams needing AI-ready, trusted master data.
- Company typePrivate
- Founded2019
- HeadquartersNewark, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Syncari does
Syncari, Inc., founded in 2019 and headquartered in Newark, California, sells an Agentic Master Data Management (MDM) platform that unifies, deduplicates, and governs structured data in real time across heterogeneous enterprise systems — including CRM (Salesforce, HubSpot, Microsoft Dynamics 365), ERP (SAP S/4HANA and ECC, NetSuite, Sage Intacct, QuickBooks), finance/billing (Zuora, Stripe, Chargebee, Xero), data warehouses (Snowflake, BigQuery, Redshift, Databricks), and support/ITSM tools (Zendesk, Jira, Intercom). The platform is built on a no-code framework with a patented multi-directional (MultiSync™) stateful synchronization engine, hub-and-spoke architecture, and runs on Google Cloud Platform. It is differentiated by its branded Synapse connectors with automatic schema adaptation and by a Master MCP Server that delivers trusted master-data context to AI agents and multi-agent systems.
The company monetizes primarily through annual enterprise subscription contracts billed in advance, with record-based pricing that third-party procurement data places at a median of approximately $48,000 per year (range $21K–$70K depending on data volume). A free 30-day trial serves as a self-serve top-of-funnel, while the primary conversion path is a "Request a Demo" enterprise field-sales motion. Distribution is augmented by the SAP Partner Store listing and a partner/referral program. The product portfolio spans the core Agentic MDM platform plus modules (Business Studio launched March 2026; Master MCP Server), vertical solutions (Syncari for SAP, MDM for Snowflake, MDM for Google), and pre-built use cases (Unified Data Hub, Data Hierarchies, Data Quality & Observability). Syncari is SOC 2 Type 2 audited, offers HIPAA BAA, and complies with GLBA, GDPR/DPF, and CCPA — supporting adoption in regulated industries.
Syncari serves Fortune 1000 enterprises and mid-market B2B revenue teams, with named customers spanning multiple sectors including LG, Monotype, Impartner, Cognism, FTI Consulting, Trimble, Constant Contact, Jellyfish, Altair, Serb, Yardi, and Antech Diagnostics. To date, the company has raised approximately $43.8 million across a 2019 seed ($1.5M), a 2020 round ($5M led by SignalFire), a May 2021 Series A ($17.3M led by Crosslink Capital), and a September 2025 Series B ($20M led by Escape Venture Investing). In 2026 it was named a Visionary in the Gartner Magic Quadrant for Master Data Management and won the Data Breakthrough Award for Data Mastering Solution of the Year.
Syncari firmographics
Firmographics- Name
- Syncari
- Legal name
- Syncari, Inc.
- Website
- https://syncari.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Syncari provides an Agentic Master Data Management platform that unifies and governs data in real time across CRM, ERP, finance, warehouse, and SAP systems. It serves Fortune 1000 enterprises and mid-market B2B revenue teams needing AI-ready, trusted master data.
- Ownership category
- akta.pro rank
Syncari industry classification
Industry- Product category
- Master Data Management Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- MDM Platforms (Customer/Product/Supplier/Location) (HDAEADAA)
- akta.pro secondary industries
- Data Modeling & Semantic Layer / Business Glossary (HDAEADAJ), Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)
Keywords
Where Syncari is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Syncari business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription (Agentic MDM): Annual subscription contracts billed annually in advance per the Enterprise Terms. Pricing is record-based (not publicly disclosed), with third-party procurement data indicating a median annual contract of $48,000 and a range from $21,258 to $70,000 depending on data volume.
- Implementation & Professional Services: Standard implementation assistance is included per Order Form; additional services beyond agreed hours are billed at then-current hourly rates. Data export and migration assistance post-termination is billable at standard rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise subscription (record-based pricing) |
| Freemium | Pay-as-you-go | Free 30-day trial |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Syncari product offering
Product offeringCore offering
Syncari sells an Agentic Master Data Management (MDM) SaaS platform that unifies, deduplicates, and governs master data in real time across heterogeneous enterprise systems (CRM, ERP, marketing automation, finance, support, data warehouses, and SAP). The platform uses a patented multi-directional stateful synchronization engine, no-code Sync Studio, AI-ready data preprocessing, and a Master MCP Server for AI agent context-sharing, with pre-built solutions for SAP, Snowflake, and Google Cloud environments.
Product overview
Syncari offers a single unified Agentic Master Data Management (MDM) platform composed of one core product (Syncari Agentic MDM) plus several named modules, solutions, and capabilities. The core platform is augmented by the Business Studio module (launched March 2026 for business-user stewardship), the Master MCP Server module (for AI agent context-sharing), and pre-built solutions including Syncari for SAP, MDM for Snowflake, and MDM for Google. Around these, the platform exposes foundational capabilities — Master Data & AI Context, Data Quality & Observability, Sync Studio (low-code mapping), and Embedded Sync — and a large library of system-specific bidirectional connectors called Synapses, plus three generic Synapse types (HTTP Synapse, Webhook Methods, Custom Synapse SDK) for extending to any system. Featured use cases (Unified Data Hub, Data Hierarchies, Data Profiling) round out the product portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Syncari Agentic MDM: Syncari's primary product platform — an agentic master data management (MDM) platform delivering real-time, source-side data unification, governance, and AI-ready data across multi-agent enterprise systems.
- Business Studio
Products and services
- Syncari Agentic MDM Real-time, source-side agentic master data management platform that powers automation and enables context-sharing across multi-agent systems with trusted, AI-ready data; adaptive, multi-domain data management with real-time cleansing and patented MultiSync orchestration. Built for enterprise data and IT leaders.
- Business Studio Module of the Syncari Agentic MDM platform providing a dedicated interface for business users and data stewards to manage autonomous master data operations, including matching, synchronization, and validation in real-time.
- Master MCP Server Model Context Protocol server that delivers trusted master data context to AI agents and multi-agent systems, enabling context-sharing across the enterprise data stack.
- Syncari for SAP Solution that bridges SAP's native governance capabilities to non-SAP systems, connecting S/4HANA, ECC, and other systems into a single governed data foundation. Supports ~200 SAP object types via Sync Studio's low-code interface and is listed on SAP PartnerEdge.
- MDM for Snowflake Pre-configured MDM solution purpose-built for Snowflake environments, enabling master data management and unification native to the Snowflake data cloud.
- MDM for Google MDM solution purpose-built for Google Cloud environments, leveraging Syncari's Google Cloud Platform deployment.
- Embedded Sync Capability enabling partners and customers to build branded integration user experiences powered by a single Syncari integration.
Quantifiable outcome
- 8X faster customer onboarding
- +4 more outcomes
Companies that use Syncari
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Syncari technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration60 records
AI capability9 records
Feature7 records
Syncari partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and operational.
- SAPflagshipSyncari is an official SAP technology partner with its Agentic MDM platform listed on the SAP Partner Store (synchronizes ~200 SAP object types including S/4HANA and ECC). Co-marketed solution bridging SAP and non-SAP systems.
- Google Cloud PlatformcoreSyncari's Intelligent Synchronization Platform runs on Google Cloud Platform, leveraging Google's infrastructure, security, and data center practices. Stated as the sole infrastructure provider.
- StripeoperationalStripe serves as Syncari's payment processing partner; collects customer payment card information necessary to process subscription payments.
- SalesforceflagshipDeep bidirectional Salesforce Synapse connector with custom objects, standard objects, and lead-to-account matching; central to Syncari's RevOps automation positioning.
- HubSpotflagshipHubSpot CRM and Marketing Hub Synapse connectors; integrates with HubSpot Campaigns, Google People, Salesloft and Zendesk; uses HubSpot Event API (beta) per Syncari terms.
- SnowflakeflagshipSnowflake Synapse connector enabling bidirectional data sync between Snowflake schema and Syncari entities; powers Syncari's 'MDM for Snowflake' solution and AI-ready data flow.
- Oracle NetSuitecoreNetSuite Synapse connector covering 30+ standard/custom objects (Opportunity, SalesOrder, Subscription, etc.); bi-directional sync used for quote-to-cash and ERP integrations.
- ZendeskcoreZendesk Synapse connector (Group, User, Ticket, Organization, Sentiment Objects, Custom Objects) with bidirectional sync, dedupe, merge, and sentiment analysis.
- Atlassian JiracoreJira / Jira Service Management Synapse connectors with bidirectional sync, lead segmentation, lead-to-account matching, and schema auto-adaptation.
- Microsoft Dynamics 365coreMS Dynamics 365 Synapse connector with Lead and Campaign objects, dedupe, merge, and lead-to-account matching.
Scale indicators10 records
Recent moves6 records
Expansion highlights8 records
Syncari competitors and assessment
Company assessmentDirect peers
- Reltio: Reltio is a cloud-native master data management platform that unifies multi-domain data (customer, product, supplier) across enterprise systems. It is the closest direct competitor to Syncari's Agentic MDM, serving large enterprises with multi-system data estates and emphasizing real-time data unification.
- Profisee: Profisee is a pure-play master data management vendor focused on multi-domain MDM for mid-market and enterprise customers, with strong Microsoft Azure alignment. It directly competes with Syncari in the modern, cloud-native MDM category.
- Ataccama: Ataccama ONE is a unified data quality and master data management platform that uses AI for data profiling, matching, and governance. It is a direct peer in the modern, AI-augmented MDM category serving large enterprises with complex data estates.
- Semarchy: Semarchy is a data master and integration platform focused on multi-domain MDM, data quality, and governance for mid-market and enterprise customers. It is a direct competitor in the cloud-native, multi-domain MDM category.
- Riversand (now part of Syndigo): Riversand is a master data management and product information management platform, now part of Syndigo, serving enterprises with complex multi-domain data needs. It is a direct peer in the multi-domain MDM and customer/product data unification space.
Broad incumbents
- Informatica: Informatica is a long-established data integration and MDM platform with deep enterprise penetration and a broad product suite spanning integration, data quality, governance, and master data. It is a broad incumbent competing with Syncari across enterprise MDM and data unification deals.
- Stibo Systems: Stibo Systems is an established MDM vendor, particularly strong in product information management (PIM) and customer/supplier data domains. It serves large, multi-domain enterprise deployments and competes with Syncari for multi-domain MDM budgets.
Emerging players
- Collibra: Collibra is a data intelligence platform that combines data catalog, governance, and increasingly MDM-adjacent capabilities. While positioned broader than pure MDM, it competes with Syncari for enterprise data trust, governance, and AI-readiness budgets.
- Workato: Workato is an enterprise iPaaS and automation platform with deep CRM, ERP, and finance integrations. While not a pure MDM play, it competes with Syncari's iPaaS-adjacent capabilities for cross-system data unification and workflow automation budgets.
- Airbyte: Airbyte is an open-source data integration and ELT platform with hundreds of connectors, increasingly positioned for AI data movement. It is an emerging adjacent competitor to Syncari in multi-system data movement, though Syncari differentiates on bidirectional stateful sync and MDM semantics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Syncari social profiles
Digital presenceSyncari compliance and trust
Trust signalCompliance5 records
Syncari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Syncari leadership team
Management profileNumber of profiles
Profiles6 records
Syncari funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Syncari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Syncari
What does Syncari do?
Syncari sells an Agentic Master Data Management (MDM) SaaS platform that unifies, deduplicates, and governs master data in real time across heterogeneous enterprise systems (CRM, ERP, marketing automation, finance, support, data warehouses, and SAP). The platform uses a patented multi-directional stateful synchronization engine, no-code Sync Studio, AI-ready data preprocessing, and a Master MCP Server for AI agent context-sharing, with pre-built solutions for SAP, Snowflake, and Google Cloud environments.
Is Syncari a public or private company?
Syncari is a private company. It is classified as venture growth investor backed and is currently operating.
When was Syncari founded?
Syncari was founded in 2019. It employs 51 to 100 people.
Where is Syncari based?
Syncari is headquartered in Newark, United States, in the North America region.
How does Syncari make money?
Two revenue lines are on record. Platform Subscription (Agentic MDM) is the primary driver. The others are implementation & Professional Services.
Who are Syncari's main competitors?
Direct peers on record are Reltio, Profisee, Ataccama, Semarchy and Riversand (now part of Syndigo). Broad incumbents are Informatica and Stibo Systems. Emerging players are Collibra, Workato and Airbyte.
Does Syncari have an API?
Yes. Syncari offers a Custom Synapse SDK for building custom connectors to any system, an HTTP Synapse for general HTTP-based integrations, and Webhook Methods for event-driven integrations. It also provides a Master MCP Server to enable context-sharing across multi-agent systems. Additionally, customers using HubSpot with Syncari agree to use the HubSpot Event API (currently in beta). The platform exposes no public REST API; instead, integration with new systems is achieved via the Custom SDK, HTTP Synapse, or Webhook Synapse patterns documented in the support portal. Developer documentation is at support.syncari.com.
What industry is Syncari in?
Syncari's product category is Master Data Management Software. Its primary akta.pro industry code is HDAEADAA, MDM Platforms (Customer/Product/Supplier/Location), with a secondary code of HDAEADAJ, Data Modeling & Semantic Layer / Business Glossary. Its NAICS code is 5132 and its SIC code is 7372.