Duckpin

What Duckpin does

Duckpin is a Towson, Maryland-based full-service integrated creative agency founded in 2013 that delivers brand identity, web design and development, digital marketing (including SEO and a dedicated Ecommerce SEO line with Amazon and Walmart marketplace integration), packaging design, print, environmental graphic design, customized signage, videography, photography, and app/UX design. The firm operates as a one-stop shop with all creative and marketing capabilities delivered in-house, eliminating the need for clients to coordinate multiple external vendors. Core technology is centered on WordPress-based and custom web development rather than a proprietary platform; the only disclosed IP is a patent-pending sizing tool built for a single client (Overhead Door Company). Revenue is generated through custom project-based proposals with multi-year contract cadences, billed as professional services, and delivered directly to clients via direct sales engagement and website inbound inquiries without intermediary channels.

The client base is heterogeneous, ranging from local Maryland SMBs (Raker Appliance Repair, The Bagelry Silver Spring) and startups (Chai Energy, Javazen, Waggit) to mid-market firms (Overhead Door Company, MK Consulting Engineers) and selected enterprise clients including Under Armour, MedStar Health, GBMC Healthcare, The St. James (a 450,000 sq ft sports complex from which multiple sub-brand engagements were derived), and Maryland Packaging. The company is privately held and founder-led by Andrew Woods (CEO), Cara Bonadio (COO), and Chad Birenbaum (Creative Director), with Matt Culloty added as VP of Growth and Partnerships via the 2022 acquisition of his 2016-founded agency. Headcount is approximately 7-10 senior/leadership personnel plus additional 'Rollers' referenced in the careers section, and there is no disclosed institutional investment, parent company, or external funding. The firm's geographic footprint is anchored in the Baltimore/Towson corridor with selected national engagements.

Name

Duckpin

Legal name

Duckpin

Website

https://rollwithduckpin.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Duckpin is a Towson, Maryland-based full-service creative agency offering web design, branding, digital marketing, packaging, environmental graphics, and signage to clients ranging from local SMBs and startups to national enterprises including Under Armour and MedStar Health.

Ownership category

akta.pro rank

Product category

Integrated Marketing & Creative Agency Services

NAICS

Graphic Design Services (541430)

akta.pro primary industry

Corporate Events & Meetings (MICE) Agencies (MPAAAGAD)

Keywords

• Web design services
• Brand identity design
• Digital marketing agency
• Search engine optimization
• Graphic design services

Headquarters

HQ city

Towson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Services: Custom website design and development services including WordPress development, providing complete web solutions for clients.
2. Branding Services: Brand identity development including logo design, visual identity systems, brand strategy, and brand collateral.
3. Digital Marketing Services: Includes SEO services, ecommerce SEO, digital marketing campaigns, social media, and email marketing services.
4. Design Services: Packaging design, print design, environmental graphic design, customized signage, videography, and photography services.
5. App & UX Design: Mobile app design, user experience design, and custom user onboarding development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Duckpin is a full-service integrated creative agency that delivers branding, web design and development, digital marketing, SEO, packaging design, print design, environmental graphic design, signage, and app/UX design services. All work is performed in-house by a small team (co-founders plus senior designers and developers), and the agency operates on a project-based, custom-quote engagement model with multi-year contracts.

Product overview

Duckpin is an integrated marketing agency offering a comprehensive suite of design and digital marketing services. Their service portfolio includes App & UX Design, Branding, Digital Marketing, Packaging Design, Print Design, SEO Services (including specialized Ecommerce SEO Services), Web Design & Development, Environmental Graphic Design, and Customized Signage. The agency positions itself as a one-stop-shop handling all communication and design needs in-house, serving clients ranging from national brands like Under Armour to local businesses. Services are delivered by an in-house team of specialists who stay current on latest design and technology trends.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development
• Branding
• Digital Marketing
• SEO Services
• Ecommerce SEO Services
• Packaging Design
• Print Design
• Environmental Graphic Design
• Customized Signage
• App & UX Design

Quantifiable outcome

• 41.5% organic traffic growth for Madda Fella client after SEO implementation
• +4 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered supporting.

• AmazonsupportingChannel Partner/ Reseller/ DistributorDuckpin offers services to help clients get products listed and sold on Amazon marketplace as part of their ecommerce SEO and digital marketing offerings. This extends reach for ecommerce clients to Amazon's platform.
• WalmartsupportingChannel Partner/ Reseller/ DistributorDuckpin supports ecommerce clients in listing products on Walmart's marketplace, complementing their digital commerce services and expanding client distribution options.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WebFX: Full-service digital marketing agency specializing in SEO, web design, and CRO with documented outcome-based case studies. Directly competes with Duckpin's SEO and web design services for SMB and mid-market clients.
• SmartSites: Digital marketing and web design agency offering SEO, PPC, and website development services with comparable SMB-to-mid-market positioning. Competes head-to-head with Duckpin's core SEO and web service lines.
• Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and website optimization with outcome-driven service packages. Directly comparable on digital marketing, SEO and ecommerce SEO services where Duckpin claims distinctive results.
• Blue Corona: Digital marketing agency focused on SEO, PPC, and analytics for SMB clients. Competes with Duckpin in SEO and digital marketing services with a similar SMB-to-mid-market orientation.
• Elevation Marketing: Full-service B2B marketing agency offering branding, digital marketing, and web development. Comparable integrated service delivery model to Duckpin with similar mid-market client focus.
• The Brandon Agency: Mid-sized full-service marketing agency offering branding, digital, and creative services. Comparable to Duckpin on integrated agency positioning and SMB-to-enterprise client mix.
• LYFE Marketing: Digital marketing agency offering social media, SEO, and web design services to SMB clients. Overlaps with Duckpin's digital marketing and social media service offerings in the SMB segment.
• Archer Malmo: Mid-sized integrated marketing agency offering branding, advertising, digital, and PR services. Comparable in service breadth and approach to Duckpin's full-service integrated agency positioning.
• Adpearance: Digital marketing agency providing SEO, web design, and advertising services with outcome-based reporting. Overlaps with Duckpin's ecommerce SEO and web design offerings.
• Mindgrub Technologies: Baltimore-based digital agency offering web development, branding, and digital marketing services to enterprise and mid-market clients. Most directly comparable peer due to shared geography, similar service mix, and overlapping mid-Atlantic client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DuckpinAgency
• YouTubeyoutube.com/channel/UC5p9R5tQ1YxX-A_OB5ys5bg
• Facebookfacebook.com/duckpinagency
• LinkedInlinkedin.com/company/duckpinagency
• Instagraminstagram.com/duckpinagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duckpin