Jewish Community Alliance

What Jewish Community Alliance does

The Jewish Community Alliance (JCA) is a Florida-incorporated nonprofit community center headquartered at 8505 San Jose Blvd, Jacksonville, operating as the cornerstone of Jewish life in Northeast Florida. Founded in 1988 (with its Michele Block Gan Yeladim preschool tracing back to 1974), JCA runs a comprehensive multi-generational programming portfolio spanning fitness and wellness, aquatics, sports and recreation, early childhood education, youth and family services, summer camp, and arts and culture — serving infants (3 months) through seniors under a unified membership. Core physical assets include the Miller Family Fitness Center, Richter Family Indoor Pool, Howard and Joy Korman Outdoor Pool, six HarTru clay tennis courts, four pickleball courts, and the Magic Wardrobe Theatre (the second most popular school field trip destination in the region after the Jacksonville Zoo, serving over 25,000 children annually). Digital infrastructure is a Salesforce-based member portal (jcajax.my.site.com) paired with the custom My J mobile app (iOS/Android) for self-serve reservations, scheduling, and account management.

JCA's business model is a hybrid of recurring membership dues and program fees, supplemented by philanthropic donations, capital campaign contributions, and corporate sponsorships. Member and non-member pricing tiers exist across most programs (e.g., Taekwondo at $208 member / $312 non-member, swim lessons at $116 member / $174 non-member), and some offerings such as Parent & Me and Jewish Education are free to the community regardless of membership. Distinctive commercial assets include the co-branded Baptist Health Wellness Center (free wellness coaching and health assessments to members, partnership since 2015) and The Compass Academy, a B2B professional development vertical for early childhood educators priced at $495 per workshop. Distribution spans direct on-site membership access, the My J app, J Experience pop-up programming across five outlying Northeast Florida submarkets, and the JCC Maccabi Games delegation. The organization employs 51–100 staff and is currently mid-execution on the $18.4M 'Building Our Future Together' capital campaign — the largest in its history — with $15.7M secured toward facility renovation and expansion.

Name

Jewish Community Alliance

Legal name

Jewish Community Alliance Inc.

Website

https://jcajax.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

The Jewish Community Alliance is a Jacksonville, Florida nonprofit community center serving infants through seniors with fitness, aquatics, sports, early childhood education, youth services, summer camp, and arts programming under a unified membership model.

Ownership category

akta.pro rank

Product category

Community Center and Recreational Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community center services
• Fitness and wellness programs
• Early childhood education
• Youth sports leagues
• Jewish cultural arts

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: JCA operates primarily as a membership-based organization. Individuals and families purchase memberships to access the facility, fitness center, group fitness classes, and various programs. Membership rates differ for general community members vs. valued (long-term) members. The membership includes free orientation, access to group fitness, and discounted program rates.
2. Program Fees: Fees charged for specific programs including personal training packages, Pilates Reformer sessions, swim lessons, sports leagues, Taekwondo, fencing, youth camps (JCAmp), after-school programs, and youth enrichment classes. Fees vary by program with member and non-member pricing tiers.
3. Donations and Fundraising: JCA receives charitable donations through its annual fundraiser, capital campaign (Building Our Future Together, targeting $18.4M with $15.7M secured), Chai Society (legacy giving), tribute giving, and general donations. Donations support programs and facility improvements.
4. Sponsorships: Corporate partners sponsor athletics, cultural events, and programs in exchange for brand visibility and association with the JCA community.
5. JCC Maccabi Games Registration: The JCA serves as the local delegation organizer for the JCC Maccabi Games, collecting all-inclusive fees ($1,600 per teen) that cover registration, transportation, uniforms, supervision, meals, and accommodations.
6. The Compass Academy Professional Development: Professional development programs for early childhood educators, school leaders, and early learning programs, with registration fees (e.g., $495 per workshop).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Jewish Community Alliance (JCA) operates a multi-program nonprofit community center in Jacksonville, Florida, selling memberships that grant access to a fitness center, group fitness classes, personal training, Pilates, aquatics (indoor/outdoor pools, swim lessons, swim team), youth and adult sports leagues, tennis and pickleball, gymnastics, fencing, and martial arts. It also delivers early childhood education (preschool and kindergarten), after-school and teen programs, summer camp, Jewish education, adult enrichment, theatre, and a Cultural Arts Festival, all coordinated through the My J mobile app and a Salesforce-based membership platform.

Product overview

The Jewish Community Alliance (JCA) operates a comprehensive multi-service community center in Jacksonville, Florida, offering a broad portfolio of interconnected programs and services. The core platform consists of fitness and wellness facilities (fitness center, group fitness classes, personal training, Pilates studio, nutrition services, and Kid Kare childcare) alongside sports and recreation programs (aquatics with swim lessons and Makos Swim Team, youth and adult sports leagues, tennis and pickleball, and private instruction in fencing, gymnastics, and martial arts). Early childhood education is anchored by the Michele Block Gan Yeladim Preschool & Kindergarten, complemented by Parent & Me classes and The Compass Academy professional development. Youth and family services include After School and Teen Connection programs, JCAtion Days camps, and Youth Enrichment Classes. Summer programming is delivered through JCAmp camp. Cultural programming spans the J Institute adult enrichment, J Experience community pop-up events, Jacksonville Jewish Cultural Arts Festival, Berman Family Concert Series, Vandroff Art Gallery, and Magic Wardrobe Theatre. All programs are accessible through JCA membership and managed via the My J mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• Michele Block Gan Yeladim Preschool & Kindergarten: Early childhood education program offering preschool and kindergarten classes for children from age 1 through kindergarten.
• My J
• Baptist Health Wellness Center
• The Compass Academy
• JCAmp
• JCC Maccabi Games
• Makos Swim Team
• The Berman Family JCA Concert Series
• Magic Wardrobe Theatre
• Jacksonville Jewish Cultural Arts Festival
• J Institute
• J Experience

Products and services

• My J Mobile App Standalone mobile application for JCA members that provides a self-service portal for group fitness schedules, court and swim lane reservations, personal training scheduling, Kid Kare childcare booking, and overall account management. Available on iOS and Android app stores.
• Miller Family Fitness Center Full-service fitness center available to JCA members, featuring selectorized strength equipment, plate loaded machines, Smith and cable machines, free weights, cardio equipment, and a dedicated stretching area. Includes a free orientation session with a personal trainer.
• Group Fitness Classes More than 55 weekly group exercise classes for adults and youth, including yoga, Pilates, spin, and specialty fitness workshops. Free to JCA members.
• Personal Training One-on-one and small group personal training sessions delivered by nationally-certified trainers, with both in-person and virtual options, offered in multi-session packages via the My J app.
• Pilates Reformer Studio Private studio offering Pilates Reformer training for one-on-one or small group sessions, focused on strength building, flexibility, and injury rehabilitation. Sessions are booked through the My J app.
• Nutrition Services Registered dietitian consultations and personalized nutrition planning, including 90-minute initial consultations, follow-up sessions, customized meal plans, grocery shopping guides, and sport-specific nutrition for competitive athletes.
• Baptist Health Wellness Center On-site wellness partnership with Baptist Health offering free coaching sessions and health assessments including blood pressure screening, body composition, cholesterol, and glucose testing. Free to JCA members.
• Kid Kare Childcare On-site childcare service for children ages 3 months to 9 years old, available to JCA members while they work out, with capacity for 15 children per shift.
• Sports and Recreation Programs Comprehensive athletic programming including youth and adult sports leagues, skill clinics, and private instruction across basketball, soccer, flag football, tennis, pickleball, swimming, fencing, gymnastics, martial arts, and taekwondo.
• Makos Swim Team Year-round competitive swim team program for ages 5-18, including school year and summer seasons, plus a Masters Swim Team for adults 18+.
• American Red Cross Swim Lessons American Red Cross Learn-to-Swim programs for all ages, including Parent and Me (infants), Preschool Aquatics, Learn to Swim, Sensory Safe Swim Lessons, and Adult Group Swim Lessons.
• American Red Cross Certifications American Red Cross safety training classes offering Lifeguard Training, Water Safety Instructor (WSI), and CPR/AED certification.
• JCC Maccabi Games Team Program Local delegation program organizing Jewish teens ages 13-17 from Northeast Florida to compete in the international JCC Maccabi Games, the world's largest Jewish Olympic-style youth sporting event with 3,000+ teen athletes annually.
• Michele Block Gan Yeladim Preschool and Kindergarten NAEYC-accredited early childhood education program serving children from age 1 (walking) through kindergarten, with a play-based, hands-on curriculum drawing on Creative Curriculum, Reggio Emilia, Conscious Discipline, Montessori, and Jewish early childhood education best practices. Operating since 1974.
• Parent and Me Program Free community classes for parents and young children (infants through preschool age) including yoga, stroller exercises, music, art, story time, cooking, and Jewish cultural celebrations. Open to all families regardless of JCA membership.
• The Compass Academy Professional development program for early childhood educators, school leaders, and early learning programs, offering immersive workshops, teacher training, and certification courses at $495 per workshop.
• After School and Teen Connection After-school program for grades K-5 with enrichment activities, homework assistance, and supervised recreation, plus a Teen Connection program for grades 6-8 offering enrichment in sports, fitness, and arts. Operates Mon-Fri 2:30-6pm with transportation from select schools.
• JCAtion Days Day camp for children grades K-8 offered on school closure days, with two schedule options (7:30am-6pm or 9am-4pm), featuring sports, STEM, art, and field trips.
• Youth Enrichment Classes and Tutoring After-school enrichment classes for youth in cooking, coding, art, and science, plus private academic tutoring in reading, spelling, writing, and math.
• JCAmp Summer Camp Summer day camp for children ages 2 and up, featuring swimming, sports, arts, STEM, cooking, fencing, ice skating, and field trips, with emphasis on teamwork, self-confidence, and cultural appreciation.
• J Institute (Adult Enrichment) Adult enrichment program offering cultural arts, educational classes (including Hebrew language), social events, wellness programs, and inspirational speakers. Two-time winner of the JCC Association Innovation Award.
• J Experience Community Pop-Up Programs Pop-up community programming bringing JCA enrichment, wellness, Jewish education, and cultural events to neighborhoods in St. Johns, Nocatee, Riverside, Amelia Island, and the Beaches, extending JCA's reach beyond the main campus.
• Jacksonville Jewish Cultural Arts Festival Annual three-week cultural arts celebration featuring books, films, visual arts, music, and performances enriched with Jewish heritage and culture, hosted in Jacksonville for nearly three decades.
• The Berman Family JCA Concert Series Free community-wide concert series bringing exceptional young classical artists from around the world to Jacksonville, presented by the Berman Family in partnership with the New York-based Young Concert Artists organization.
• The Vandroff Art Gallery Gallery space featuring monthly rotating collections from local artists, open to Northeast Florida artists for community exhibition.
• Magic Wardrobe Theatre Interactive educational theatre program for grades pre-K through 5 using professional actors and original shows based on classic stories, serving over 25,000 children annually as the second most popular school field trip destination in the Jacksonville region.
• Jewish Education Programs Jewish cultural and educational programming including weekly community Shabbat celebrations, Torah portion study, holiday celebrations, and Hebrew language classes, open to all regardless of JCA membership.
• Tennis and Pickleball Courts and Instruction Six HarTru clay tennis courts and four dedicated pickleball courts with professional staff instruction and court reservation capability via the My J app.
• Richter Family Indoor Pool and Howard and Joy Korman Outdoor Pool Heated indoor pool (Richter Family Indoor Pool) with always-available lap lanes and open swim, plus a seasonal outdoor pool (Howard and Joy Korman Outdoor Pool), with reservations managed through the My J app.

Quantifiable outcome

• Magic Wardrobe Theatre serves more than 25,000 children annually, making it the second most popular school field trip destination in the region after the Jacksonville Zoo
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Baptist HealthcoreStrategic or Co-development Partner · 1 January 2015Since 2015, Baptist Health has partnered with JCA to operate the Baptist Health Wellness Center, a unique on-site facility that provides free wellness coaching, health assessments (blood pressure, body composition, cholesterol, glucose, triglycerides), and virtual health classes to JCA members. Baptist Health connects members with primary care physicians as needed. The partnership represents a significant co-branded initiative with both organizations investing in the health outcomes of the Jacksonville community.
• American Red CrosscoreStrategic or Co-development PartnerJCA operates its aquatics programs using the American Red Cross Learn-to-Swim curriculum and offers American Red Cross certifications (Lifeguard Training, CPR/AED, Water Safety Instructor) through its Safety Training Classes. This partnership ensures JCA's swim lessons and water safety training meet nationally recognized standards.
• JCC Maccabi Games (Maccabi Central)coreStrategic or Co-development PartnerJCA serves as the local delegation organizer for the JCC Maccabi Games, an international Olympic-style athletic competition for Jewish teens ages 13-17. The games are run by Maccabi Central and hosted annually in various North American cities. JCA recruits local teens, manages registration, provides coaches and chaperones, and coordinates travel for the Jacksonville delegation. In 2026, the games will be held in Kansas City, Missouri (August 2-7).
• Young Concert Artists (YCA)minorStrategic or Co-development PartnerThe Berman Family JCA Concert Series works with the New York-based Young Concert Artists organization to identify and book exceptional young musicians from around the world to perform at the JCA. YCA's artists are described as 'leaders of the future — stars who combine world-class talent with creative vision.'
• Hardage-Giddens Funeral HomesminorGTM or Marketing PartnerCorporate partner of the JCA. Logo displayed on the corporate partners section of the JCA website. Partner since at least February 2026 based on logo presence.
• StellarminorGTM or Marketing PartnerCorporate partner of the JCA. Logo displayed on the corporate partners section of the JCA website with the tagline 'Taking Solutions Further.'
• StarlingminorGTM or Marketing PartnerCorporate partner of the JCA. Logo displayed on the corporate partners section of the JCA website.
• Raintree GraphicsminorGTM or Marketing PartnerCorporate partner of the JCA. Logo displayed on the corporate partners section of the JCA website.
• Purcell Flanagan Hay & GreeneminorGTM or Marketing PartnerCorporate partner of the JCA (wealth management firm). Logo displayed on the corporate partners section of the JCA website.
• Boree Canvas UnlimitedminorGTM or Marketing PartnerCorporate partner of the JCA. Logo displayed on the corporate partners section of the JCA website with phone number (904) 388-8770.
• NineOaksminorGTM or Marketing PartnerCorporate partner of the JCA. Logo displayed on the corporate partners section of the JCA website.
• State Farm (Kim Lego)minorGTM or Marketing PartnerCorporate partner of the JCA, represented by State Farm agent Kim Lego. Logo and contact information (904-268-9900, www.kimlego.com) displayed on the JCA website.
• Seebol Wealth Advisors of Raymond JamesminorGTM or Marketing PartnerCorporate partner of the JCA. Logo displayed on the corporate partners section of the JCA website.
• Morgan & MorganminorGTM or Marketing PartnerCorporate partner of the JCA (personal injury law firm). Logo displayed on the corporate partners section of the JCA website.
• HaskellminorGTM or Marketing PartnerCorporate partner of the JCA. Logo displayed on the corporate partners section of the JCA website.
• Visiting AngelsminorGTM or Marketing PartnerCorporate partner of the JCA (home care services). Logo displayed with tagline 'America's Choice in Homecare.'
• Liberty Landscape SupplyminorGTM or Marketing PartnerCorporate partner of the JCA. Logo displayed on the corporate partners section of the JCA website.
• VyStar Credit UnionminorGTM or Marketing PartnerVyStar Credit Union sponsors the Magic Wardrobe Theatre program, enabling thousands of students from low-income schools to attend field trips and experience live theatre for the first time.
• Jewish Community Centers Association of North America (JCCA)coreStrategic or Co-development PartnerJCCA is the umbrella organization for Jewish Community Centers across North America. JCA participates in JCCA programs including the JCC Maccabi Games and has received the JCCA Innovation Award twice for the J Institute program. JCCA provides standards, programming frameworks, and national brand recognition that supports local JCA operations.
• Lutheran Social Services of Northeast FloridaminorStrategic or Co-development PartnerPartnered through the Forward Roots program (part of J Institute), which involves community service projects in partnership with Lutheran Social Services. This reflects JCA's Tikkun Olam (repairing the world) mission.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Life Time Fitness: A national premium fitness operator with extensive group fitness, swim, kids programming, and family amenities — competes for the same adult and family membership dollars, though without JCA's Jewish-community focus.

Direct peers

• Sid Jacobson JCC: A Long Island Jewish Community Center offering parallel fitness, aquatics, early childhood, cultural arts, and Maccabi Games programming in a comparable suburban community-center format.
• Osher Marin Jewish Community Center: A West Coast JCC offering fitness, aquatics, preschool, summer camp, and cultural programming — operating as a full-service Jewish community center similar to JCA.
• JCC Greater Boston: A multi-location Jewish Community Center with comparable programming breadth across fitness, early childhood, summer camp, sports leagues, and adult enrichment.
• JCC Chicago: A large multi-site Jewish Community Center with similar programming breadth including fitness, early childhood education, summer camp, cultural arts, and Maccabi participation.
• 92nd Street Y (New York): A Jewish cultural and community center delivering comparable adult enrichment, performing arts, early childhood, and family programming with strong brand recognition.
• Mandell Jewish Community Center (Hartford): A regional Jewish Community Center with comparable programming in fitness, aquatics, early childhood, summer camp, and adult cultural arts.
• Manny Cantor Center (JCC Manhattan): A Jewish Community Center offering comparable programming across fitness, aquatics, early childhood, arts, and adult enrichment — directly analogous operating model to JCA.
• Bender Jewish Community Center of Greater Washington: A mid-Atlantic Jewish Community Center offering parallel fitness, preschool, camp, Maccabi participation, and arts programming under a similar membership-plus-philanthropy funding model.
• YMCA of Florida's First Coast: Operates a network of membership-based community centers in the same Jacksonville/Northeast Florida market, offering overlapping fitness, swim, youth sports, and childcare programs — making it the closest in-market competitive analogue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jcajax
• YouTubeyoutube.com/@jcajax
• Facebookfacebook.com/jcajax
• LinkedInlinkedin.com/company/jewish-community-alliance
• Instagraminstagram.com/jcajax

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jewish Community Alliance