Rek.ai

What Rek.ai does

Rek.ai (legal entity Sandskogen AI Aktiebolag) is a Stockholm-headquartered AI company founded in 2018 that builds a website personalization platform combining semantic AI search, content recommendations, and Answer Engine Optimization (AEO). Its underlying technology uses semantic embeddings and machine learning to match visitor intent rather than keywords, with a recommendation engine trained nightly on anonymized behavioral data across its customer base. The platform is privacy-by-design — no IP collection, no cookies for the engine, localStorage/sessionStorage only — and hosted entirely on European infrastructure (Cleura Compliant Cloud, ISO 270 certified) to meet GDPR and Schrems II requirements, which is a structural fit for Nordic public-sector buyers. Native integrations exist for Sitevision, WordPress, and TYPO3, plus e-service portal links to Visma, Nordic Peak, CGI, and Abou; a REST API and JavaScript prediction API are also offered.

The company operates a SaaS subscription model with standardized industry agreements, complemented by a 14-day free trial with full platform access and 30-minute personalized demos for enterprise prospects. It targets two primary verticals: Nordic municipalities and public agencies (e.g., Västerås Stad, Transportstyrelsen, Höganäs Kommun, Halmstad, Luleå, Skellefteå municipalities, the Swedish Employment Service) and commercial enterprises (e.g., Skanska, Jula, Visit Sweden, Länsförsäkringar Real Estate). Rek.ai reports 300+ active customers, 50+ municipalities, hundreds of organizations on the platform, 10M+ monthly search queries, and 30M monthly recommendations as of 2025. Revenue, valuation, and the specific investors behind the 2022 funding round are not publicly disclosed. The 12-person team is led by CEO Johan Albertsson and CTO Thomas Papatziamos, with a Head of Expansion (Tomas Berfors) driving the 2026 push into Germany.

Name

Rek.ai

Legal name

Sandskogen AI Aktiebolag

Website

https://rek.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rek.ai is a Stockholm-based AI platform that delivers semantic website search, personalized content recommendations, and Answer Engine Optimization for Nordic municipalities and e-commerce enterprises, with GDPR-compliant European data residency.

Ownership category

akta.pro rank

Product category

Website Personalization Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Website personalization
• AI search engine
• Recommendation engine
• Answer engine optimization
• Semantic content discovery

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing: SaaS subscription model for AI-powered website personalization, search, and AEO features. License agreements for different industries with standardized terms. 99.9% uptime SLA.
2. Professional Services: Onboarding support included with trial. Implementation assistance and expert guidance provided as part of the sales process.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Rek.ai provides an AI-driven website personalization platform that delivers personalized content recommendations, semantic AI search, and Answer Engine Optimization (AEO) for websites. The platform operates fully automatically after a 5-minute script installation, with the AI model ready within 24 hours, and is sold primarily as a SaaS subscription to public-sector municipalities and commercial enterprises across the Nordics.

Product overview

Rek.ai is an AI-driven website personalization platform that combines three core product capabilities: Recommended Content (AI-powered recommendation engine for personalized content), AI Search (semantic search understanding intent and context), and Answer Engine Optimization (AEO - auto-generated Q&A optimized for AI agents). The platform includes a Dashboard for analytics and management, Search Autocomplete for search field integration, and REST API for programmatic access. CMS integrations are available as native modules/plugins for Sitevision, WordPress, and TYPO3, enabling code-free implementation. An E-Service Portal Integration add-on enables municipalities to include external e-services in recommendations. The platform operates fully automatically with 5-minute script installation and 24-hour AI model setup, and is CMS-independent working with all platforms. Industry solutions target Enterprises (e-commerce) and Municipalities (public services), with additional Intranet solutions for enterprise internal networks.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Driven Website Personalization Platform Unified SaaS platform combining personalized content recommendations, semantic AI search, and Answer Engine Optimization, providing an automated intelligent layer that runs around the clock for website visitors. Target buyers are commercial enterprises and municipalities. Installed via a 5-minute script with the AI model ready within 24 hours.
• Rek.ai for Enterprises (E-commerce) Industry-tailored edition of the Rek.ai platform for online retail and commercial businesses, providing AI-driven search and personalized product/content recommendations aimed at driving growth and customer loyalty for e-commerce sites.
• Rek.ai for Municipalities Industry-tailored edition of the Rek.ai platform for the public sector, providing intelligent search and personalized recommendations that help citizens easily find government information and e-services on municipal websites.
• Answer Engine Optimization (AEO) Standalone AI-driven solution that automatically generates Questions & Answers from website content so AI agents can interpret and prioritize the site in AI-generated answers, addressing declining organic traffic as users shift to AI assistants.
• Rek.ai Intranet Solutions AI-powered recommendation and personalization solution tailored for intranet environments, supporting directory-attribute-based personalization (department, title) and IP-based access control to differentiate employees from visitors.

Quantifiable outcome

• 80% of searches completed via AI search
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Nordic PeakcoreTechnology or IntegrationE-service platform integration partner. Rek.ai integrates with Nordic Peak e-service portals, automatically spidering and learning which e-services are used by which users, with recommendations appearing on search results pages.
• VismacoreTechnology or IntegrationE-service platform integration partner. Rek.ai integrates with Visma e-service platforms to include e-services in AI recommendations and search autocomplete.
• Ignite SwedencoreStrategic or Co-development PartnerIgnite Sweden is an initiative catalyzing commercial partnerships between startups, business sector, and public sector. Rek.ai won the Ignite Master of Public Collaboration award 2023, recognizing their contribution to public sector digital transformation.
• SitevisioncoreTechnology or IntegrationSitevision is a leading Swedish CMS. Rek.ai has a dedicated module in the Sitevision Marketplace, enabling easy integration for Sitevision users with specialized features and configuration options.
• WordPresscoreTechnology or IntegrationRek.ai offers a plugin available in the WordPress plugin directory, enabling self-service installation for WordPress websites with recommendations, search autocomplete, and Q&A features.
• TYPO3coreTechnology or IntegrationRek.ai offers a TYPO3 extension (one_forge/rek-ai) available via extensions.typo3.org, providing AI-powered recommendations, search autocomplete, and Q&A for TYPO3 websites.
• Cleura (Compliant Cloud)coreTechnology or IntegrationInfrastructure partner providing European cloud platform designed for regulated and security-sensitive workloads. Hosts all Rek.ai services with EU-based data storage, ISO 27001 certified environments, and strict physical security.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yext: Yext provides AI search and content infrastructure for enterprise websites. Comparable to Rek.ai on AI-powered site search and structured content/Q&A capabilities for multi-location and large organizations.
• Klevu: Klevu provides AI-powered on-site search, recommendations, and merchandising for e-commerce. Nordic-origin competitor to Rek.ai's enterprise offering with comparable self-serve onboarding model.
• Bloomreach: Bloomreach provides e-commerce personalization and site search via its Discovery product. Directly overlaps with Rek.ai's enterprise offering around product recommendations, search relevance, and conversion optimization.
• Lucidworks: Lucidworks provides AI-powered enterprise search and personalization via its Fusion platform. Comparable to Rek.ai on semantic search, recommendations, and shopper/intent understanding for digital experiences.
• Searchspring: Searchspring delivers site search, merchandising, and personalization tools for e-commerce brands. Competes with Rek.ai in the e-commerce vertical on search relevance and product recommendations.
• Coveo: Coveo offers enterprise AI search, recommendations, and personalization — particularly for customer service and commerce. Highly comparable product surface to Rek.ai across semantic search, content recommendations, and personalization use cases.
• Constructor: Constructor offers AI-first product discovery and search for e-commerce retailers. Competes head-to-head with Rek.ai on personalized search, autocomplete, and product recommendations for the e-commerce segment.
• Algolia: Algolia provides AI-powered search and discovery APIs for websites and e-commerce. Direct competitor to Rek.ai's AI Search and Recommended Content offerings, with broader enterprise footprint and larger engineering team.
• Findify: Findify offers AI-powered personalized search, recommendations, and merchandising for e-commerce. Stockholm/Nordic-based competitor with similar target market to Rek.ai's enterprise segment.

Broad incumbents

• Adobe Target: Adobe Target is part of Adobe Experience Cloud and offers enterprise personalization and A/B testing at scale. Competes with Rek.ai for large-enterprise personalization budgets, though within a much broader suite.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rekaisweden
• LinkedInlinkedin.com/company/rek-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rek.ai