Swim.com
Swim.com is a freemium consumer swim-tracking and training platform that serves recreational, competitive, and open-water swimmers with wearable-integrated apps, automatic stroke recognition, a 1,000+ workout library, and USMS-affiliated community and leaderboard features.
- Company typePrivate
- Founded2014
- HeadquartersCampbell, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Swim.com does
Swim.com is a consumer-facing swim workout and training platform operated by Spiraledge, Inc., a California-based corporation headquartered in Campbell. Founded in 2014, the company serves individual swimmers across recreational, competitive, and open-water disciplines by providing automatic lap counting, stroke recognition (freestyle, breaststroke, butterfly, backstroke), SWOLF efficiency scoring, drill-mode tracking, and a library of more than 1,000 structured workouts. The core technology centers on a mobile application for iOS and Android paired with native companion apps on Apple Watch, Samsung Galaxy Watch, Garmin, Suunto, and WearOS devices, with downstream integration to Strava and Apple Health. The platform combines wearable-driven workout capture with community features (clubs, age- and gender-filtered leaderboards, monthly challenges, virtual competitions) and a pools directory for location discovery. Swim.com holds an official designation as the Swim Workout and Training Platform of United States Masters Swimming (USMS).
The business model is freemium and direct-to-consumer. The app is free to download and use, with user reviews explicitly stating it has remained free for years and does not charge a 'prohibitively excessive annual subscription fee.' No explicit paid premium tier, subscription pricing, or per-feature pricing is disclosed in the available sources. Monetization signals are limited to an affiliate partnership with SwimOutlet (a swim gear retailer) that earns Swim.com referral commissions on embedded purchase links. A forthcoming AI-driven personalization feature (Swim AI) is positioned to potentially support a future premium layer, but has not yet launched as of the latest available data.
Swim.com is privately held under Spiraledge, Inc. with no disclosed institutional funding rounds, no reported revenue, no management team listed in public sources, and a small headcount (1–10 employees). Distribution is product-led growth: users discover the app via app stores, wearable ecosystem surfaces, USMS endorsement, content marketing through the company blog, and organic social/community features. The company operates without a public listing and shows no evidence of M&A, major leadership turnover, or restructuring events.
Swim.com firmographics
Firmographics- Name
- Swim.com
- Legal name
- Spiraledge, Inc.
- Website
- https://swim.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swim.com is a freemium consumer swim-tracking and training platform that serves recreational, competitive, and open-water swimmers with wearable-integrated apps, automatic stroke recognition, a 1,000+ workout library, and USMS-affiliated community and leaderboard features.
- Ownership category
- akta.pro rank
Swim.com industry classification
Industry- Product category
- Swim Tracking and Training Software
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Aqua Fitness Classes (HSADABAL)
Keywords
Where Swim.com is headquartered
LocationHeadquarters
- HQ city
- Campbell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Swim.com business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium App Platform: Core swim tracking app is free to download and use with basic features. The app collects swim data and provides tracking, basic workouts, leaderboards, and social features at no cost. User testimonials indicate the app has been free for many years with optional features or premium tiers implied.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free core app |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Swim.com product offering
Product offeringCore offering
Swim.com is a swim-specific workout and training platform delivered through iOS and Android mobile apps with companion wearable apps (Apple Watch, Garmin, Suunto, WearOS, Samsung). It automatically tracks laps, strokes, distance, heart rate, rest times, and SWOLF scores, and provides a library of 1,000+ structured workouts, customizable workout building, age/gender-filtered leaderboards, club/community features, a pool directory, and open water tracking. The app is free to use under a freemium model and serves as the Official Swim Workout and Training Platform of United States Masters Swimming.
Product overview
Swim.com is a unified swimming workout and training platform that combines mobile apps (iOS/Android) with a web platform. The core offering includes swim tracking via wearable integrations (Apple Watch, Samsung, Garmin, Suunto, WearOS), a library of 1,000+ workouts via Smart Workouts, and AI-powered personalization via Swim AI (coming soon). The platform extends with Club leaderboards for competition, Pools directory for location discovery, and Open Water tracking for outdoor swims. The product architecture follows a freemium model with optional premium features for competitive and fitness swimmers.
Differentiator
Problem solved
Functional benefit
Brands
- Swim AI: Upcoming personalized workout feature using AI to provide tailored workouts based on goals and skill level (coming soon)
Products and services
- Swim.com Platform The core Swim.com platform enables swimmers to track, analyze, and compete with their swimming workouts. It connects with multiple wearable devices and supports both pool and open water swimming.
- Swim.com Mobile App Mobile applications for iOS and Android that enable swimmers to track workouts directly from their smartphones or paired wearable devices, supporting Apple Watch, Samsung Galaxy Watch, WearOS, Suunto, and Garmin devices.
- Smart Workouts A pre-built library of over 1,000 swimming workouts that can be recommended based on user pace, preferred stroke type, goal distance, and skill level, with new workouts added daily.
- Workout Builder
Companies that use Swim.com
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Swim.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature9 records
Swim.com partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- United States Masters Swimming (USMS)flagshipOfficial Swim Workout and Training Platform of USMS. Swim.com is the designated platform for USMS members to track workouts, compete on leaderboards, access smart workouts, and participate in virtual competitions. This partnership provides credibility and access to organized swimming community.
- Apple (Apple Watch)coreApple Watch companion app integrated with Swim.com platform for swim tracking, drill mode, and workout features. App described as 'one of the best fit-for-purpose swimming apps' for Apple Watch.
- GarmincoreGarmin device integration allowing swim data to sync seamlessly to Swim.com. One of multiple wearable ecosystems supported.
- SuuntocoreSuunto sports watch integration with Swim.com for swim tracking data synchronization.
- Samsung (Galaxy Watch)coreSamsung Galaxy Watch integration with Swim.com platform through WearOS or Samsung-specific app.
- WearOScoreWearOS (Google) smartwatch platform support for Swim.com companion app.
- SwimOutletminorAffiliate marketing partnership with SwimOutlet swim gear retailer. Swim.com users directed to SwimOutlet via embedded shop links, earning Swim.com referral commission.
- Spiraledge, Inc.flagshipSwim.com is operated by Spiraledge, Inc., dba Swim.com. Spiraledge manages the platform and holds company headquarters in Campbell, CA.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Swim.com competitors and assessment
Company assessmentBroad incumbents
- Strava: Strava is the dominant multi-sport social fitness platform with swim activity support and a powerful social network. It competes for the same fitness swimmer segment and serves as both a Swim.com integration partner and a potential substitute destination.
- Samsung Health: Samsung Health is Samsung's first-party health platform with built-in swim tracking on Galaxy Watch devices. It competes with Swim.com for the same fitness swimmer base that uses Samsung wearables.
- Suunto: Suunto's sports watches and Suunto app include native multi-sport tracking with swim support. As a Swim.com integration partner, Suunto offers first-party swim analytics on its watches and competes for the same fitness and outdoor swimmer segments.
- Garmin Connect: Garmin Connect is Garmin's native multi-sport fitness platform with built-in swim tracking. As one of Swim.com's primary integration partners, it competes directly by offering free first-party swim analytics on the same Garmin devices Swim.com syncs from.
- Apple Fitness+: Apple Fitness+ is Apple's subscription workout service that includes guided swim workouts for Apple Watch users. It competes for the same fitness swimmer base that Swim.com addresses, with the advantage of deep first-party Apple Watch integration.
- TrainingPeaks: TrainingPeaks is an endurance training platform popular with triathletes and Masters swimmers for structured swim, bike, and run training. It competes with Swim.com for the analytical, training-plan-driven segment of competitive and Masters swimmers.
Direct peers
- FINIS: FINIS is a swim-specific training equipment and accessories brand with an accompanying tracking app. It targets the same competitive and Masters swimmer segments as Swim.com with swim-specific metrics and training tools.
- MySwimPro: MySwimPro is a direct competitor offering a swim training app with structured workouts, AI coaching, and wearable integrations. It targets the same fitness and competitive swimmer segments as Swim.com with a similar product-led, freemium model.
- Speedo On: Speedo's swim tracking app targets the same fitness and competitive swimmer base as Swim.com, with wearable integrations and structured training content. It is a brand-backed direct competitor leveraging Speedo's swim authority.
- FORM Smart Swim Goggles: FORM combines smart swim goggles with a companion app that delivers real-time metrics, workouts, and post-swim analytics. It competes head-to-head with Swim.com in the swim-specific tracking and training category, particularly for Masters and competitive swimmers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Swim.com social profiles
Digital presenceSwim.com compliance and trust
Trust signalCompliance1 record
Swim.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swim.com leadership team
Management profileNumber of profiles
Swim.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swim.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swim.com
What does Swim.com do?
Swim.com is a swim-specific workout and training platform delivered through iOS and Android mobile apps with companion wearable apps (Apple Watch, Garmin, Suunto, WearOS, Samsung). It automatically tracks laps, strokes, distance, heart rate, rest times, and SWOLF scores, and provides a library of 1,000+ structured workouts, customizable workout building, age/gender-filtered leaderboards, club/community features, a pool directory, and open water tracking. The app is free to use under a freemium model and serves as the Official Swim Workout and Training Platform of United States Masters Swimming.
Is Swim.com a public or private company?
Swim.com is a private company. It is classified as management employee owned and is currently operating.
When was Swim.com founded?
Swim.com was founded in 2014. It employs 1 to 10 people.
Where is Swim.com based?
Swim.com is headquartered in Campbell, United States, in the North America region.
How does Swim.com make money?
One revenue line is on record: freemium App Platform.
Who are Swim.com's main competitors?
Broad incumbents on record are Strava, Samsung Health, Suunto, Garmin Connect, Apple Fitness+ and TrainingPeaks. Direct peers are FINIS, MySwimPro, Speedo On and FORM Smart Swim Goggles.
Does Swim.com have an API?
No public API is recorded for Swim.com.
What industry is Swim.com in?
Swim.com's product category is Swim Tracking and Training Software. Its primary akta.pro industry code is HSADABAL, Aqua Fitness Classes. Its NAICS code is 611620 and its SIC code is 7997.