swimsuitsforall

What swimsuitsforall does

Swimsuits For All is an online direct-to-consumer retailer specializing in women's swimwear in sizes 4 through 44, with engineered DD+ cup support that is built into the garments rather than added on. Founded in 2004 and headquartered in New York, the company operates swimsuitsforall.com as its primary storefront and is a brand within the FullBeauty Brands portfolio alongside 16 sister labels including ELOQUII, Woman Within, CUUP, Avenue, Jessica London, and Roaman's. The product catalog spans one-pieces, tankinis, bikinis, swimdresses, swim tops, bottoms, cover-ups, and complementary sandals and bath/body items, organized around a proprietary TrueFIT 40-point measurement evaluation, body-shape-specific merchandising (hourglass, pear, apple, heart, athletic), and a Mix and Match Set Builder that lets customers pair separate top and bottom sizes.

The platform pairs a self-serve e-commerce experience with phone-based fit consultations (1-888-241-7946) and on-page Q&A, supported by fabric technologies including chlorine-resistant polyester/spandex, UPF 50 sun protection, and power-mesh tummy control panels. Revenue is generated primarily through direct one-time e-commerce sales, with secondary streams from a co-branded FullBeauty Platinum Credit Card (15 points per $1 spent) and physical and e-gift cards usable across the FullBeauty Brands family. Customer segments center on plus-size women and full-bust women (DD+), with secondary segments in body-conscious shoppers seeking targeted fit solutions and active women needing durable, chlorine-resistant swimwear. Marketing reaches customers through email, SMS, Instagram, TikTok, Facebook, and YouTube, with editorial coverage in Vogue, Glamour, Sports Illustrated, TIME, Harper's Bazaar, Forbes, Elle, and CNN reinforcing brand authority in the inclusive swimwear category.

Name

swimsuitsforall

Legal name

Swimsuits For All, LLC

Website

https://swimsuitsforall.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Swimsuits For All is a US-based direct-to-consumer e-commerce retailer specializing in women's plus-size swimwear in sizes 4 to 44 with engineered DD+ cup support. It operates swimsuitsforall.com as a brand within the FullBeauty Brands portfolio of 17 plus-size and big & tall labels.

Ownership category

akta.pro rank

Product category

Plus-Size Women's Swimwear

NAICS

Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Personal Styling for Plus-Size & Inclusive Fit (HSACAJAI)

Keywords

• Plus size swimwear
• Women's swimwear
• Inclusive bathing suits
• DD+ cup swimwear
• Swimwear e-commerce

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online retail of swimwear and related products through swimsuitsforall.com. Customers purchase individual items or sets at published prices.
2. FullBeauty Credit Card: Co-branded credit card program with FullBeauty Brands offering rewards points (15 points per $1 spent), free shipping benefits, and birthday surprises for cardholders.
3. Gift Cards: Physical and e-gift cards sold for use across the FullBeauty Brands family of websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Swimsuits For All is a direct-to-consumer online retailer that designs and sells inclusive women's and plus-size swimwear in sizes 4 to 44 with engineered DD+ cup support, including one-piece swimsuits, swimdresses, tankinis, bikinis, swim tops, bottoms, and cover-ups. The brand uses a proprietary TrueFIT 40-point measurement system and body-shape-specific styling recommendations to address the fit challenges plus-size women face when shopping mainstream retailers.

Product overview

Swimsuits For All is a plus-size and women's swimwear e-commerce platform offering a comprehensive range of inclusive swimwear products spanning sizes 4-44 with DD+ cup support. The product portfolio centers on the core Swimsuits For All brand alongside its exclusive sub-brand Swim 365, featuring tankinis (in styles including Bandeau, Blouson, Halter, High Neck, Longer Length, Sport Back, Underwire, V-Neck), one-piece swimsuits, swimdresses, bikinis, swim tops, bottoms, and cover-ups. The platform provides specialized fit solutions (Tummy Control, Underwire, Hip Minimizers, DD+ Cup) and a Mix and Match Set Builder for customizable sizing. Additional offerings include sandals, accessories, and swim-related bath products, with financial services through the FullBeauty Platinum Credit Card and a Rewards loyalty program. The company operates as part of the FullBeauty Brands family alongside sister brands including ELOQUII, Woman Within, Jessica London, CUUP, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Swim 365: Exclusive in-house swimwear collection featuring plus size suits designed for year-round style and comfort in extended sizes.

Products and services

• Women's & Plus-Size Swimwear Primary inclusive swimwear collection designed for women in sizes 4–44 with engineered DD+ cup support, including one-piece swimsuits, swimdresses, tankinis, bikinis, swim tops, and bottoms. Targeted at plus-size and full-figured women seeking stylish, well-fitting swimwear unavailable at mainstream retailers.
• One-Piece Swimsuits One-piece swimsuit styles including Bandeau, Crossback, Halter, High Neck, Sarong Front, Tank, Underwire, and V-Neck silhouettes in sizes 4–44 with DD+ cup support options.
• Swimdresses Swim dress styles with various necklines (Bandeau, High Neck, Tank, Underwire, V-Neck) plus Swimdress Sets, designed for plus-size women seeking a feminine one-piece alternative.
• Tankinis Two-piece tankini swimwear in styles including Bandeau, Blouson, Halter, High Neck, Longer Length, Sport Back, Underwire, V-Neck, plus Tankini Sets (Tankinis, Shortinis, Skirtinis), with pricing from $22 to $164 and DD+ cup support options.
• Bikinis Bikini styles in sizes 4–44 including Bandeau, Covered Bikinis, Halter, High Neck, Triangle, and Underwire, with Bikini Bottoms, Sets, Tops, and DD+ cup support options.
• Swim Tops Separate swim tops including Tankini Tops, Bikini Tops, Bandeau Swim Tops, Blouson Swim Tops, Bra & Cup Sized Swim Tops, Halter Swim Tops, High Neck Swim Tops, and Underwire Swim Tops.
• Swim Bottoms Swim bottoms in various styles including Board Shorts, Briefs, Capris, High Waist, Shorts, and Skirts, sold separately to enable mix-and-match sizing and style combinations.
• Cover-Ups Beach and pool cover-up garments including Shorts, Dresses, Skirts, Jumpsuits, Pants, Swim Tees, Tops, Tunics, and Gauze Cover Ups designed to coordinate with plus-size swimwear.
• Sandals & Accessories Beach and swim accessories including Sandals (Casual, Dress, Sport), Sneakers, Wedges, Sunglasses, and Bath & Body products (Moisturizers, Deodorants, Sun Care) to complement plus-size swimwear purchases.
• Swim 365 Sub-Brand Exclusive in-house swimwear sub-brand offering plus-size suits designed for year-round style and comfort in extended sizes, featuring chlorine-resistant fabrics and UPF 50 sun protection.
• FullBeauty Platinum Credit Card Co-branded rewards credit card offered with FullBeauty Brands providing 15 points per $1 spent at the Silver Tier, free shipping up to 4 times yearly with code FBSHIPPING2026 (minimum purchase $75, online only), and an exclusive birthday-month offer for cardholders.

Quantifiable outcome

• 40-point fit evaluation per garment
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FullBeauty BrandscoreOthersParent company of Swimsuits For All. FullBeauty Brands operates 17 plus-size and big & tall clothing brands. Swimsuits For All is one of six brands featured prominently in the universal header, allowing cross-shopping with shared checkout across the entire brand family.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ELOQUII: Sister-brand plus-size fashion retailer within the FullBeauty Brands portfolio, with an emerging swimwear offering. Closely comparable customer demographic and parent-company synergy dynamics, though currently stronger in apparel than swim.
• Cupshe: Online-first women's swimwear retailer with extensive style assortment and frequent promotional pricing. Comparable DTC swim specialty model, though Cupshe skews toward standard sizing while SFA specializes in plus-size fit.
• Miraclesuit: Women's swimwear brand built around shaping and contouring technology (Miratex fabric) with extended sizing. Highly comparable to SFA on the shapewear/tummy-control swimwear positioning and plus-size focus.
• Summersalt: Direct-to-consumer women's swimwear brand offering inclusive sizing with a focus on comfortable, fashionable suits at accessible price points. Closely comparable DTC swim model with broader mainstream sizing but less plus-size depth than SFA.
• La Blanca: Heritage women's swimwear brand offering one-pieces, tankinis, and cover-ups with a focus on classic styling. Comparable as a women's swimwear specialist competing for similar occasion-driven swim purchases.

Regional players

• Figleaves: UK-based online specialist in lingerie, swimwear, and beachwear with inclusive cup-sized options. Comparable plus-size and cup-sized swimwear merchandising model, primarily serving UK/European markets rather than the US-centric SFA.

Emerging players

• ModCloth: Vintage-inspired women's apparel retailer offering extended sizing with a curated swimwear assortment. Comparable on inclusive-size DTC positioning, though ModCloth's swimwear breadth is narrower than SFA's specialist depth.

Broad incumbents

• Lands' End: Long-established apparel retailer with a dedicated plus-size swimwear assortment and engineered bust-support options. Overlaps with SFA on inclusive fit messaging but operates across broad family apparel rather than specializing in plus-size swim.
• Athleta (Gap Inc.): Women's activewear brand under Gap Inc. with an extended-size swim assortment and chlorine-resistant performance lines. Comparable on the active-women swimwear segment SFA targets, though Athleta's overall category scope is broader.
• Aerie (American Eagle Outfitters): Incumbent intimates and swimwear sub-brand of American Eagle with a publicized commitment to inclusive sizing and body positivity. Competes with SFA for the same plus-size swim customer but as part of a much broader apparel portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/swimsuitsforall
• YouTubeyoutube.com/user/SwimsuitsForAllVideo
• Facebookfacebook.com/swimsuitsforall-273814485102
• Instagraminstagram.com/swimsuitsforall
• TikToktiktok.com/@swimsuitsforall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about swimsuitsforall