Satchel Pulse

What Satchel Pulse does

Satchel Pulse is a cloud-based K-12 preventative mental health and social-emotional learning (SEL) platform operated by Teachercentric Inc., a Delaware-incorporated company headquartered in Naperville, Illinois with a registered office in New York City. The platform unifies four core products—Mental Health (evidence-based screeners such as WHO-5, GAD-7, EBSA, and C-SSRS), Skills (CASEL-aligned SEL assessments and curriculum with automated MTSS tiering), Perceptions (customizable climate and stakeholder surveys with sentiment analysis), and By Your Side (teacher retention mentoring and professional development)—plus a 2024-launched Building Belonging curriculum supplement. The underlying technology is a browser-native SaaS application hosted on AWS U.S. regions with claimed 99.99%+ uptime, integrating with Clever, ClassLink, Google Classroom, and LTI-compatible LMS platforms (Canvas, Blackboard, Schoology, D2L, Moodle). Differentiated intellectual property includes an automated tiering algorithm validated at 97.22% agreement with school-approved tiers by Johns Hopkins University, and a content library of 5,000-6,000 CASEL-aligned interventions.

The business model is a hybrid PLG-plus-enterprise sales motion. A free tier provides individual counselors and teachers access to the resource library and evidence-based screeners without a credit card, functioning as a top-of-funnel acquisition channel that has reportedly attracted counselors from 4,500+ schools. Paid tiers—Starter ($20/month, up to 5 staff), School ($299/month, up to 500 enrollment), and custom-priced District plans—are sold through direct field sales with dedicated account managers, pilot programs, and implementation support. In New York City specifically, products are also distributed through the NYC DOE Shop marketplace at $4,000-$6,000 per product per year depending on school level. Revenue is recurring annual subscription-based with automatic renewal. Customers are public and private K-12 school districts across more than 40 U.S. states; the company operates with no disclosed external institutional funding and a small team (11-50 employees), suggesting an organic, capital-efficient growth profile.

Name

Satchel Pulse

Legal name

Teachercentric Inc.

Website

https://satchelpulse.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Satchel Pulse is a cloud-based K-12 preventative mental health and SEL platform that combines evidence-based screeners, CASEL-aligned assessments, automated MTSS tiering, and 5,000+ intervention resources for school districts across 40+ U.S. states.

Ownership category

akta.pro rank

Product category

K-12 Education Technology / Student Wellbeing & SEL Platform

NAICS

Educational Support Services (61171), Other Individual and Family Services (624190), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

School IT Infrastructure & Cybersecurity for K–12 (Network, Identity, SSO) (EDAJAMAM)

akta.pro secondary industries

Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE), Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)

Keywords

• K-12 SEL software
• Student mental health
• Social emotional learning
• MTSS screening platform
• School climate surveys

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing (Per-School/District): Annual subscription model billed monthly or annually with tiered plans (Free, Starter, School, District). School Plan priced at $299/month; NYC pricing ranges from $4,000-$6,000 per product per year depending on school level. Revenue is generated through recurring license fees with automatic renewal for successive 12-month periods unless terminated.
2. Freemium Lead Generation: Free forever plan provides 5,000+ resources and evidence-based screeners to individual educators with no credit card required. This drives top-of-funnel acquisition and district-level conversion to paid tiers.
3. Sponsorship and Sponsored Meetings: In NYC market specifically, Satchel Pulse offers to sponsor meetings for counselors or administrators with breakfast or lunch as a demand generation and GTM tactic.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Satchel Pulse provides a cloud-based preventative mental health and social-emotional learning (SEL) platform for K-12 schools and districts, bundling evidence-based mental health screeners, CASEL-aligned SEL assessments, automated MTSS tier placement, and a 5,000+ intervention resource library in a single integrated system. The platform is sold primarily through annual subscription licenses per school or district, supplemented by a freemium tier for individual educators, with products spanning Mental Health, Skills, Perceptions, and By Your Side teacher retention services.

Product overview

Satchel Pulse is a unified preventative mental health and SEL platform for K-12 schools. The platform consists of four integrated core products: Mental Health (evidence-based screeners and resources), Skills (CASEL-aligned SEL assessments, curriculum, and interventions), Perceptions (customizable climate surveys and sentiment analysis), and By Your Side (teacher retention and onboarding support). These products share a common data layer enabling automated tier placement, real-time dashboards, and unified reporting across MTSS workflows. The Building Belonging Curriculum is a supplemental 10-week lesson program for middle and high school students that integrates with the Skills product via Pear Deck and Google Classroom. The platform serves districts across over 40 U.S. states with roster integrations via Clever, ClassLink, and Google Classroom, and LTI compatibility with Canvas, Blackboard, Schoology, D2L, and Moodle.

Differentiator

Problem solved

Functional benefit

Brands

• Mental Health: Evidence-based mental health screening product including screeners like WHO-5, GAD-7, EBSA, and C-SSRS for early detection of well-being concerns.
• Skills
• Perceptions
• By Your Side
• Building Belonging

Products and services

• Mental Health

Quantifiable outcome

• 97.22% agreement with school-approved SEL tier placements (validated by Johns Hopkins University)
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core, secondary and minor.

• ClevercoreTechnology or IntegrationSatchel Pulse exclusively partners with Clever for third-party application integrations including connecting to the Student Information System (SIS). Clever provides secure rostering management and single sign-on (SSO) capabilities for district deployments.
• ClassLinkcoreTechnology or IntegrationSatchel Pulse exclusively partners with ClassLink for third-party application integrations including SIS connectivity. ClassLink provides rostering management and SSO as an alternative to Clever for district deployments.
• Amazon Web Services (AWS)coreTechnology or IntegrationSatchel Pulse infrastructure is securely hosted within Amazon Web Services' US regions. AWS is certified with ISO 27001, ISO 27017, and ISO 27018, providing superior data resilience, security, and disaster recovery within a 30-day restoration window. Satchel maintains 99.99%+ uptime on AWS infrastructure.
• Google ClassroomcoreTechnology or IntegrationSatchel Pulse integrates with Google Classroom for roster management, single sign-on, grade passback, and course import. Students access curriculum and interventions directly through Google Classroom, as demonstrated in case studies (Niles Middle School).
• LTI Partners (Canvas, Blackboard, Schoology, D2L, Moodle)secondaryTechnology or IntegrationSatchel Pulse supports LTI 1.3 and LTI Advantage integrations with major learning management systems including Canvas, Blackboard, Schoology, D2L, and Moodle. Common Cartridge Export also supported for broader LMS compatibility.
• Project UnicornminorGTM or Marketing PartnerSatchel Pulse is a signatory to the Project Unicorn EdTech Vendor Pledge for student privacy, demonstrating commitment to privacy and data security standards in K-12 education.
• Johns Hopkins UniversitycoreStrategic or Co-development PartnerJohns Hopkins University validated Satchel Pulse's automated tiering system, achieving 97.22% agreement with school-approved SEL tier placements. This research partnership validates the platform's core algorithmic differentiator.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Discovery Education: Discovery Education is a major K-12 digital content and SEL provider with established district relationships. Overlaps with Satchel Pulse's CASEL-aligned curriculum and intervention library as part of broader instructional offerings.
• EVERFI: EVERFI delivers K-12 SEL, mental health, and life skills digital curricula to school districts at scale. Overlaps with Satchel Pulse's curriculum and SEL resource components though distributed via different procurement models.
• Illuminate Education: Illuminate Education is a broad K-12 data and assessment platform with MTSS, screening, and intervention capabilities. Larger incumbent operating across multiple edtech categories including SEL and student wellbeing.
• Edmentum: Edmentum provides K-12 intervention, assessment, and SEL solutions including Exact Path and other student support tools. Larger incumbent with overlapping MTSS, intervention, and social-emotional learning offerings.

Direct peers

• ClassDojo: ClassDojo is a widely adopted K-12 classroom and SEL/character education platform with strong teacher adoption. While more consumer-leaning, it overlaps with Satchel Pulse's SEL skill-building and school culture use cases.
• RethinkEd: RethinkEd provides SEL, behavior, and mental health tools for K-12 schools, including screening and intervention resources. Overlap with Satchel Pulse's Mental Health and Skills products targeting district SEL/MTSS buyers.
• Branching Minds: Branching Minds is an MTSS support management platform that helps K-12 schools coordinate interventions, track student progress, and build tiered support plans. Directly competes in the same MTSS workflow that Satchel Pulse's automated tiering targets.
• Panorama Education: Panorama Education is a leading K-12 SEL and climate survey platform serving thousands of US districts. Satchel Pulse explicitly compares itself to Panorama and competes for the same SEL/MTSS procurement budgets.
• Aperture Education (DESSA): Aperture offers the DESSA suite of SEL assessments and screener tools used widely in K-12 MTSS workflows. Satchel Pulse directly contrasts its bundled screener-plus-intervention model with Aperture's screening-focused approach.
• Empowering Education (SAEBRS): Empowering Education provides the SAEBRS social-emotional and behavioral screener used in K-12 MTSS workflows. Directly compared by Satchel Pulse as a screening-only competitor that lacks bundled interventions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/satchelpulse
• YouTubeyoutube.com/@SatchelPulse
• Facebookfacebook.com/satchelpulse
• LinkedInlinkedin.com/company/satchel-pulse

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satchel Pulse