What Amae Live does

Amae Live is a Langhorne, Pennsylvania-based professional services firm founded in 2024 that provides customizations, project-based development, and onsite event operations exclusively for users of the Swoogo event management platform. The company serves corporate, agency, and association event organizers who need to extend Swoogo's native functionality through bespoke registration workflows, custom event websites and hubs, third-party integrations (including AMS and payment gateway connectors), and day-of-event services such as on-demand badge printing, lead retrieval, and attendance tracking. Amae Live also operates a Customizations Marketplace of pre-built add-ons — including Add to Digital Wallet (Apple/Android), SMS Notifications, and an AI-powered attendee Bot — that allow Swoogo customers to deploy common enhancements without full custom development projects.

Technically, the company builds a customization and integration layer on top of Swoogo rather than maintaining its own event management platform. Its proprietary offering centers on deep knowledge of Swoogo's extension surface, reusable templates, pre-built integrations, and onsite hardware/software bundles for badge printing and lead capture. The company's competitive position is reinforced by a strategic partnership with Swoogo described as having a shared founder and highly integrated teams, which provides preferential product access, referral flow, and co-marketing alignment.

Commercially, Amae Live monetizes through three streams: unit-priced marketplace add-ons (pay-as-you-go), multi-year custom development contracts, and pay-as-you-go onsite event-day services. The firm is privately held, has no disclosed funding, operates with 1–10 employees (four leadership members are publicly identified), and runs a consultative, direct sales motion via website contact forms supplemented by Swoogo referrals. No revenue, customer logos, or pricing details are publicly disclosed.

Name

Amae Live

Legal name

Amae Live

Website

https://amaelive.events

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Amae Live provides customizations, professional services, and onsite event support exclusively for Swoogo event management platform users, serving corporate, agency, and association event organizers with bespoke integrations and day-of-event operations.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data, Analytics, CRM & Marketing Automation Integrations for Event Registration (THAHAFAK)

akta.pro secondary industries

All-in-One Event Registration & Event Management Suites (THAHAFAA), Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)

Keywords

• Event technology services
• Swoogo platform customizations
• Onsite event support
• Event registration integrations
• Badge printing services

Headquarters

HQ city

Langhorne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Customizations Marketplace: Pre-built Swoogo platform add-ons and solutions sold to event organizers. Provides off-the-shelf functionality like digital wallet integration, AI Bot, and SMS notifications.
2. Professional Services: Custom registration functions, integrations, event website templates, and bespoke solutions. Project-based consulting engagements for Swoogo optimization.
3. Onsite Services: Day-of-event services including badge printing, check-in, attendance tracking, and lead retrieval. Provided with hardware and integrated support for event operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Amae Live provides customized event technology solutions, professional services, and onsite event support exclusively for users of the Swoogo event management platform. The offering spans three lines: pre-built platform add-ons in a Customizations Marketplace (digital wallet, AI attendee bot, SMS notifications), bespoke Professional Services (custom event website templates, event hubs, AMS and payment gateway integrations, third-party connector builds), and day-of-event Onsite Services (Swoogo-integrated badge printing, lead retrieval, and attendance tracking with hardware and on-site staff).

Product overview

Amae Live is a services company providing platform customizations and onsite services specifically for the Swoogo event management platform. The company offers three service lines: (1) Customizations Marketplace — pre-built add-on solutions including Add to Digital Wallet, AI Bot, and SMS Notifications; (2) Professional Services — custom registration functions, bespoke event hubs, custom templates, AMS integrations, payment gateway integrations, and custom third-party integrations; and (3) Onsite Services — on-demand badge printing, lead retrieval, and attendance tracking. All offerings are purpose-built for Swoogo users to extend the platform's native capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Customizations Marketplace (pre-built Swoogo add-ons) A catalog of pre-built, off-the-shelf add-on solutions for the Swoogo event management platform sold to event organizers to extend native functionality without bespoke development.
• Professional Services for Swoogo Project-based custom development services for organizations using Swoogo, including custom branded event website templates, bespoke event hubs, AMS integrations, payment gateway integrations, and custom third-party platform connectors.
• Onsite Event Services Day-of-event onsite services for Swoogo events, delivering on-demand badge printing with hardware and supplies, lead retrieval for sponsors and exhibitors, and attendance tracking with CMP credit reporting, supported by on-site staff.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• SwoogocoreTechnology or IntegrationAmae Live has a dedicated, strategic partnership with Swoogo as a focused solutions partner. The partnership is described as having 'shared founder and highly integrated teams.' Amae Live is 'Always on the cutting edge of the platform's capabilities— and masters in the art of building beyond its limits.' The relationship is collaborative with complete accountability, working 'as one' to ensure seamless customer experiences. Amae Live provides customizations, professional services, and onsite support exclusively for Swoogo platform users.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Swoogo: Swoogo is the event management platform that Amae Live exclusively builds customizations and integrations on top of. Although Swoogo is technically Amae Live's strategic platform partner rather than a competitor, they share the same target customers (corporate, agency, and association event organizers) and overlap in the broader event registration and management platform category.
• Bizzabo: Bizzabo is an event experience platform serving corporate event organizers with registration, engagement, and analytics. It is a direct alternative to Swoogo, meaning Bizzabo's customers represent the same persona that Amae Live targets for customizations and onsite services.
• Aventri: Aventri (now part of Cvent) provides event management software for mid-market and enterprise event teams, including registration, onsite, and engagement tools. It targets the same corporate event organizer persona as Swoogo and Amae Live, often with bundled professional services that compete with Amae Live's model.
• RainFocus: RainFocus is an event management platform built for large enterprise conferences and trade shows, offering registration, integrations, and onsite services. It competes head-to-head with Swoogo for the same enterprise event organizer segment that Amae Live serves with customizations and integrations.

Emerging players

• Stova: Stova (formerly EventPilot) is an event management platform offering registration, mobile apps, and onsite services for life sciences and corporate conferences. It competes with Swoogo in the regulated, integration-heavy end of the market where Amae Live's customization value proposition is most relevant.
• EventMobi: EventMobi provides event apps, registration, and onsite engagement tools for corporate events and conferences. While smaller than Swoogo/Cvent, it serves a similar customer persona and represents an alternative platform that organizers might select instead of commissioning custom services.
• Hubilo: Hubilo is a virtual and hybrid event platform that has expanded into in-person event management, targeting similar corporate event organizers as Swoogo. It is a more recent entrant but a direct alternative in the same enterprise registration platform category.
• Swapcard: Swapcard provides event registration, networking, and engagement tools for trade shows and conferences. It serves association and corporate event organizers with an integration-rich platform, making it a comparable alternative platform whose customers may or may not require Amae Live-style custom development.

Broad incumbents

• Eventbrite: Eventbrite is a broad self-service ticketing and event management platform with deep consumer and small-business reach. While smaller than Cvent in the enterprise tier, its scale and breadth make it a benchmark incumbent in the event registration platform category Amae Live's customers operate within.
• Cvent: Cvent is a leading enterprise event management platform with end-to-end registration, venue sourcing, and onsite solutions. As a broad incumbent with deep enterprise penetration, it represents both an alternative platform choice and the source of many event technology services opportunities similar to Amae Live's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/amae-live

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amae Live