Landmark Aquatic
Landmark Aquatic is a US commercial aquatic services firm providing design-build construction, renovation, and recurring maintenance of pools and aquatic centers for municipalities, schools, resorts, water parks, and HOAs across multiple US regions.
- Company typePrivate
- Founded1998
- HeadquartersMaryland Heights, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Landmark Aquatic does
Landmark Aquatic LLC, founded in 1998 and headquartered in Maryland Heights, Missouri, is a privately held commercial aquatic services company operating across the Midwest, Southwest, Southeast, and Western United States. The firm delivers the full lifecycle of commercial pool services — new design-build construction, facility renovations and restorations, and recurring maintenance under its AquatiCare brand (preventative maintenance plans, pool chemistry management and chemical delivery, and seasonal/on-demand services) — serving municipalities, K-12 and higher education, resorts, community centers, swim schools, water parks, and HMAC/HOA organizations.
Its technical stack centers on commercial-scale water treatment and energy systems, including Neptune Benson regenerative media filtration, ETS medium-pressure UV systems, Paddock Industries Evacuator gutter systems for indoor air quality, variable frequency drives (rated at 30-50% energy reduction versus fixed-speed pumps), stainless steel moveable bulkheads for programmable pool configurations, and BECS automated chemical controllers for real-time chemistry and flow management. The platform also offers CPO certification training and a chemical dosage calculator as customer-facing tools.
Revenue is generated through two distinct mechanics: project-based design-build and renovation contracts (one-time, ranging from hundreds of thousands to multi-million dollars, typically awarded through competitive public bidding or negotiated private deals), and recurring AquatiCare maintenance agreements (multi-year subscriptions covering chemistry, equipment service, and seasonal support). Go-to-market is sales-led via an enterprise field sales organization that engages facility owners directly and via architect and general contractor channel partnerships that specify Landmark as the aquatic contractor. Growth has been driven primarily through acquisitions — Spear Corporation (March 2024, Midwest), Commercial Pool Repair (August 2024, Western US), and CEM Aquatics (January 2026) — and the company publicly signals continued M&A appetite through a dedicated acquisition opportunities page on its corporate website.
Landmark Aquatic firmographics
Firmographics- Name
- Landmark Aquatic
- Legal name
- Landmark Aquatic LLC
- Website
- https://landmarkaquatic.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Landmark Aquatic is a US commercial aquatic services firm providing design-build construction, renovation, and recurring maintenance of pools and aquatic centers for municipalities, schools, resorts, water parks, and HOAs across multiple US regions.
- Ownership category
- akta.pro rank
Landmark Aquatic industry classification
Industry- Product category
- Commercial Aquatic Services
- SIC
- Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Aquatic Centers & Swimming Facilities (MPAKAEAF)
- akta.pro secondary industries
- Water Park Design, Engineering & Construction (Master Planning, Build) (THAAABAJ), Pool, Aquatics & Water Feature Maintenance (EDAEAAAI)
Keywords
Where Landmark Aquatic is headquartered
LocationHeadquarters
- HQ city
- Maryland Heights
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Landmark Aquatic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Design-Build Services: Project-based revenue from designing and constructing commercial aquatic facilities including new builds, expansions, renovations, and restorations. Revenue is recognized upon project completion with typical project values ranging from hundreds of thousands to multi-million dollars.
- AquatiCare Maintenance Services: Recurring maintenance service contracts providing ongoing pool care including preventative maintenance plans, pool chemistry management, chemical delivery, and seasonal services. Generates recurring revenue through annual or multi-year service agreements.
- Product Restoration: Renovation and restoration services for aging aquatic facilities including equipment upgrades, surface refinishing, and modernization projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing varies by facility type and scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Landmark Aquatic product offering
Product offeringCore offering
Landmark Aquatic provides end-to-end commercial aquatic facility services, including design-build of new pools and expansions, renovation and restoration of aging facilities, and ongoing preventative maintenance through its AquatiCare program. The company serves municipalities, educational institutions, resorts, community centers, water parks, swim schools, and HOA organizations across the United States, integrating advanced water treatment, energy-efficient mechanical systems, and competitive-standard pool designs.
Product overview
Landmark Aquatic is a commercial aquatic facility services company offering a unified portfolio of design, construction, maintenance, and renovation services for aquatic centers. The core offerings include New Builds & Expansions (design/build services), Renovations & Restorations (facility modernization), and the AquatiCare Commercial Pool Services umbrella (preventative maintenance plans, pool chemistry & chemical delivery, and seasonal/on-demand services). Additional services include CPO certification training and a Chemical Dosage Calculator tool. The company serves diverse customer segments including municipalities, educational facilities, HMAC/HOA organizations, resorts, swim schools, and water parks across the United States.
Differentiator
Problem solved
Functional benefit
Brands
- AquatiCare: Commercial pool maintenance service brand offering preventative maintenance plans, pool chemistry and chemical delivery, and seasonal on-demand services.
Products and services
- New Builds & Expansions Full-service commercial aquatic facility design and construction offering, where Landmark can serve as the general contractor or work alongside the customer's general contractor for new aquatic center development.
- Renovations & Restorations Facility renovation and product restoration services for existing aquatic centers, including modernization, equipment upgrades, surface refinishing, and infrastructure replacement for aging pools.
- AquatiCare Commercial Pool Services Comprehensive commercial pool maintenance service program providing preventative maintenance plans, pool chemistry management and chemical delivery, and seasonal/on-demand services for the operational life of the pool.
- CPO (Certified Pool Operator) Classes Certified Pool Operator (CPO) training and certification courses delivered by a PHTA CPO instructor on staff, providing industry credentials to facility operators.
Quantifiable outcome
- Variable frequency drives reduce pump motor energy consumption by 30-50% compared to fixed-speed operation
- +2 more outcomes
Companies that use Landmark Aquatic
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
Landmark Aquatic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Landmark Aquatic partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Commercial Pool RepaircoreAcquisition of Commercial Pool Repair, an Arizona-based commercial pool service company, to expand Landmark's presence in the Western United States. The management team of Commercial Pool Repair remained in place following the acquisition.
- Spear CorporationcoreAcquisition of Spear Corporation in March 2024 to strengthen Landmark's position in the commercial pool sector across the Midwest.
- Architects & ContractorscoreStrategic partnerships with architectural firms and general contractors who specify Landmark Aquatic for aquatic components on commercial construction projects. These partners serve as referral sources and collaborative partners on design-build projects.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Landmark Aquatic competitors and assessment
Company assessmentDirect peers
- Myrtha Pools: Global commercial pool design-build specialist using stainless-steel modular construction technology. Competes with Landmark on municipal and competitive aquatic facility projects across the US, with a comparable end-to-end design and installation capability.
- Water Technology, Inc. Aquatic design, engineering, and consulting firm serving municipalities, schools, and recreational facilities. Overlaps with Landmark's design-build and renovation services on competitive swimming and community aquatic center projects.
- Natare Corporation: US-based commercial pool and aquatic facility design, engineering, and construction firm. Directly comparable in target customers (municipalities, schools, universities) and scope of work (new builds, renovations, competition-grade natatoriums).
- Counsilman-Hunsaker: Aquatic planning, design, and operations consulting firm for pools, natatoriums, and waterparks. Comparable in customer base and project types, particularly for K-12, university, and municipal clients seeking competitive-grade facilities.
- WhiteWater West Industries: Designer and manufacturer of water park attractions and aquatic play structures. Comparable in the water-park customer segment Landmark serves, though WhiteWater is primarily an equipment manufacturer rather than full design-build.
- Vortex Aquatic Structures International: Designer and supplier of aquatic play features, splash pads, and water playgrounds. Overlaps with Landmark's water-park and aquatic-playground customer work, particularly for municipal and resort splash-pad installations.
- RenoSys Corporation: Commercial pool renovation and resurfacing specialist. Direct overlap with Landmark's Renovations & Restorations line, particularly for aging municipal and institutional pools needing modernization.
Broad incumbents
- Pool Corporation: Largest wholesale distributor of pool supplies, equipment, and related products in North America. A broad incumbent in the commercial pool value chain; not a direct design-build competitor but the dominant distribution partner across the industry.
Others
- Paddock Industries (part of A.O. Smith): Manufacturer of competitive swimming equipment including bulkheads, gutters, and starting blocks. A featured supplier on Landmark's projects (Stainless Steel Moveable Bulkhead, Evacuator Gutter System), enabling the spec-driven differentiation Landmark sells.
- Neptune Benson (part of Evoqua): Manufacturer of commercial aquatic filtration systems, including the Regenerative Media Filter specified by Landmark. Functions as a key technology supplier/partner to Landmark rather than a competitor, but shapes the broader commercial pool ecosystem.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Landmark Aquatic social profiles
Digital presenceLandmark Aquatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landmark Aquatic leadership team
Management profileNumber of profiles
Profiles1 record
Landmark Aquatic subsidiaries and ownership
Company hierarchySubsidiaries2 records
Landmark Aquatic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landmark Aquatic M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landmark Aquatic
What does Landmark Aquatic do?
Landmark Aquatic provides end-to-end commercial aquatic facility services, including design-build of new pools and expansions, renovation and restoration of aging facilities, and ongoing preventative maintenance through its AquatiCare program. The company serves municipalities, educational institutions, resorts, community centers, water parks, swim schools, and HOA organizations across the United States, integrating advanced water treatment, energy-efficient mechanical systems, and competitive-standard pool designs.
Is Landmark Aquatic a public or private company?
Landmark Aquatic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Landmark Aquatic founded?
Landmark Aquatic was founded in 1998. It employs 101 to 250 people.
Where is Landmark Aquatic based?
Landmark Aquatic is headquartered in Maryland Heights, United States, in the North America region.
How does Landmark Aquatic make money?
Three revenue lines are on record. Design-Build Services are the primary driver. The others are aquatiCare Maintenance Services and product Restoration.
Who are Landmark Aquatic's main competitors?
Direct peers on record are Myrtha Pools, Water Technology, Inc., Natare Corporation, Counsilman-Hunsaker, WhiteWater West Industries, Vortex Aquatic Structures International and RenoSys Corporation. Pool Corporation is listed as a broad incumbent. Others are Paddock Industries (part of A.O. Smith) and Neptune Benson (part of Evoqua).
Does Landmark Aquatic have an API?
No public API is recorded for Landmark Aquatic.
What industry is Landmark Aquatic in?
Landmark Aquatic's product category is Commercial Aquatic Services. Its primary akta.pro industry code is MPAKAEAF, Aquatic Centers & Swimming Facilities, with a secondary code of THAAABAJ, Water Park Design, Engineering & Construction (Master Planning, Build). Its SIC code is 7900.