Tekzen.com.tr
Tekzen.com.tr is a privately held Turkish omnichannel home improvement retailer founded in 1995, operating 9 stores across 5 provinces and a nationwide e-commerce platform serving individual DIY consumers and institutional bulk buyers with 25,000+ SKUs and 14 private label brands.
- Company typePrivate
- Founded1995
- HeadquartersKagithane
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Tekzen.com.tr does
Tekzen.com.tr (legal name: Tekzen; trade name: Tekzen Yapı Market ve Ev Dekorasyon) is a privately held, 100% domestic-capital Turkish home improvement and home decoration retailer founded in 1995 in Istanbul Merter by Ali Nihat Gokyigit, currently headquartered in Kagithane, Istanbul. The company operates an omnichannel model combining 9 physical retail stores across 5 Turkish provinces with a nationwide e-commerce platform (tekzen.com.tr) supported by native iOS and Android applications. TekzenKART serves as its optional loyalty program, accruing 6% points on non-promotional purchases.
The product catalog spans approximately 25,000 SKUs across 13+ categories including furniture, hardware and hand tools, construction materials, home decoration, white goods and kitchen, garden, bathroom, electrical and lighting, heating and cooling, auto accessories, sports and outdoor, home supplies, and health and personal care, with newer extensions into computers, petshop, and baby/child products. Tekzen distributes established third-party brands such as Bosch, DeWalt, Black+Decker, Philips, Osram, Polisan, Modalife, and Artema, and operates 14 proprietary private label brands (MAESTRO, TEKZEN HOME, ZEN AQUA/CLICK/FIT/HOME/LITE/POWER, ZENJi, BEST FRIENDS, BOLERO, CHEF TOOL, ETERNAL GARDEN, HOME LITE, TURBO TOOLS). Free shipping is offered for orders above 1,500 TL with installment payments via credit cards.
Revenue is generated through one-time retail sales of merchandise to individual consumers at standard VAT-inclusive Turkish Lira pricing, supplemented by a Toplu Satış (bulk sales) channel serving institutional buyers such as construction sites, offices, hotels, student dormitories, and hospitals with quote-based pricing and the TekzenKart Profesyonel program. The technology stack is a standard Ticimax-hosted e-commerce storefront with no proprietary platform features, no public API, and no disclosed AI or machine-learning capabilities. The company has no subsidiaries, no disclosed institutional shareholders, and no public ticker.
Tekzen.com.tr firmographics
Firmographics- Name
- Tekzen.com.tr
- Legal name
- Tekzen
- Website
- https://tekzen.com.tr
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Tekzen.com.tr is a privately held Turkish omnichannel home improvement retailer founded in 1995, operating 9 stores across 5 provinces and a nationwide e-commerce platform serving individual DIY consumers and institutional bulk buyers with 25,000+ SKUs and 14 private label brands.
- Ownership category
- akta.pro rank
Tekzen.com.tr industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Hardware Retailers (44414), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
- akta.pro secondary industries
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Tekzen.com.tr is headquartered
LocationHeadquarters
- HQ city
- Kagithane
Offices3 records
Markets served
Tekzen.com.tr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Revenue generated through direct retail sales of home improvement, furniture, construction materials, and home decoration products both in physical stores and through the tekzen.com.tr e-commerce platform. Products are sold at retail prices with standard VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumers |
| Unit Pricing | Pay-as-you-go | Bulk/concessionary pricing for institutional buyers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Tekzen.com.tr product offering
Product offeringCore offering
Tekzen is an omnichannel Turkish home improvement retailer operating physical stores and the tekzen.com.tr e-commerce platform, selling over 25,000 product varieties across furniture, hardware and hand tools, construction materials, home decoration, white goods and kitchen, garden, bathroom, electrical and lighting, and other household categories from third-party brands (Bosch, Philips, Osram, Dewalt, etc.) and its own private labels (Maestro, Tekzen Home, ZEN-series). It combines retail consumer sales with a dedicated bulk institutional sales channel (Toplu Satış) and a loyalty program (TekzenKART).
Product overview
Tekzen Yapı Market ve Ev Dekorasyon is Turkey's leading home improvement center (yapi market), operating both physical retail stores and an online shopping platform (tekzen.com.tr). The company was founded in 1995 and offers over 25,000 product varieties across 17 main categories including furniture (Mobilya), hardware and hand tools (Hırdavat & El Aletleri), construction materials (İnşaat), home decoration (Ev Dekorasyonu), white goods and kitchen (Beyaz Eşya & Mutfak), garden (Bahçe), bathroom (Banyo), electrical and lighting (Elektrik & Aydınlatma), heating and cooling (Isıtma & Soğutma), auto accessories (Oto Aksesuarları), sports and outdoor (Spor & Outdoor), home supplies (Ev Gereçleri), health and personal care (Sağlık & Kişisel Bakım), and more. The company operates 9 stores across 5 cities in Turkey and sells products through multiple third-party brands including Bosch, Philips, Osram, Black & Decker, Dewalt, Cata, and others, as well as its own private label brands (Maestro for tools, Tekzen Home for home products, and ZEN-series brands including ZEN AQUA, ZEN CLICK, ZEN FIT, ZEN HOME, ZEN LITE, ZEN POWER, ZENJi, plus BEST FRIENDS, BOLERO, CHEF TOOL, ETERNAL GARDEN, HOME LITE, TURBO TOOLS). The business model combines brick-and-mortar retail with e-commerce, offering bulk/professional sales services through TekzenKart Profesyonel.
Differentiator
Problem solved
Functional benefit
Brands
- BEST FRIENDS: Private label brand under Tekzen
- BOLERO
- CHEF TOOL
- ETERNAL GARDEN
- HOME LITE
- MAESTRO
- TURBO TOOLS
- ZEN AQUA
- ZEN CLICK
- ZEN FIT
- ZEN HOME
- ZEN LITE
- ZEN POWER
- ZENJi
Products and services
- Furniture (Mobilya)
- Hardware and Hand Tools (Hırdavat & El Aletleri)
- Construction Materials (İnşaat)
- Home Decoration (Ev Dekorasyonu)
- White Goods and Kitchen (Beyaz Eşya & Mutfak)
- Garden (Bahçe)
- Bathroom (Banyo)
- Electrical and Lighting (Elektrik & Aydınlatma)
- Heating and Cooling (Isıtma & Soğutma)
- Auto Accessories (Oto Aksesuarları)
- Sports and Outdoor (Spor & Outdoor)
- Home Supplies (Ev Gereçleri)
- Health and Personal Care (Sağlık & Kişisel Bakım)
- TekzenKart Profesyonel Bulk Sales Program
- TekzenKart Loyalty Program
- Tekzen Online Shopping Platform (tekzen.com.tr)
Quantifiable outcome
- Free shipping on orders over 1,500 TL
- +1 more outcomes
Companies that use Tekzen.com.tr
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Tekzen.com.tr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tekzen.com.tr partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered major, core and moderate.
- BoschmajorMajor third-party brand sold through Tekzen stores and e-commerce platform. Products include power tools, measuring tools, and garden equipment. Widely featured in Tekzen's hardware and machinery category.
- DewaltmajorPremium power tools brand distributed through Tekzen's hardware category. Prominently featured alongside Bosch in Tekzen's power tools section.
- Black+DeckermajorConsumer and professional power tools brand carried in Tekzen's hardware category. Listed among Tekzen's popular brands.
- OsramcoreLighting products and LED bulbs brand. Featured in Tekzen's electrical and lighting category, including Osram LED bulbs.
- PhilipscoreElectronics and home appliances brand. Products include lighting, personal care items, and kitchen appliances sold through Tekzen.
- PolisancorePaints and construction chemicals brand. Featured in Tekzen's construction category with paint products.
- ModalifemajorFurniture brand offering sofas, armchairs, and living room furniture. Featured as a key brand on Tekzen's main page with prominent product listings.
- ArtemacoreBathroom fixtures and accessories brand. Sold through Tekzen's sanitary and bathroom category.
- SinbomoderateHome appliances and kitchen gadgets brand. Products include kitchen appliances, fans, and heating/cooling devices.
- DawreekmoderateGarden tools and agricultural equipment brand. Products include pruning shears, tree cutting machines, and garden maintenance tools. Prominent featured brand with extensive product range.
- MobettomoderateFurniture brand specializing in kitchen tables and chairs. Featured with products like Mobetto Avrupa/Soho kitchen table sets.
- SandaliemoderateGarden and outdoor furniture brand. Products include outdoor seating groups and balcony furniture.
- OfisbazaarmoderateOffice supplies and furniture brand. Featured as a dedicated brand section on Tekzen's platform.
- BestwaymoderateOutdoor and pool products brand. Featured among Tekzen's popular brands.
- HydrocabinmoderateShower cabins and trays brand. Featured in Tekzen's bathroom products category.
- CatamoderateKitchen appliances and bathroom products brand. Products include extractor fans and kitchen appliances.
- MaestromoderateHand tools and hardware brand. Also a Tekzen private label brand. Products include soldering guns, drill sets, and circular saws.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tekzen.com.tr competitors and assessment
Company assessmentEmerging players
- Hepsiburada: Major Turkish e-commerce marketplace with broad home, furniture, and DIY assortment. Overlaps with Tekzen's e-commerce category mix and competes for online home-improvement consumer demand.
- Vivense: Turkey-focused online-first furniture and home decor retailer. Competes with Tekzen's furniture and decoration assortment through a pure-play e-commerce model and represents the digital-native challenge to traditional omnichannel players.
- Trendyol: Turkey's largest e-commerce marketplace, carrying third-party home improvement, furniture, and decoration sellers. Competes with tekzen.com.tr for online home category spend and increasingly offers fulfillment and logistics services to retailers.
Direct peers
- Bauhaus Turkey: European DIY and home improvement chain active in Turkey. Competes directly with Tekzen in tools, garden, construction materials, and home categories with a similar specialty-retail positioning.
- Koçtaş: Turkey's largest and most established yapı market (home improvement) chain, operated by Koç Holding. Directly competes with Tekzen across furniture, hardware, construction materials, and home decoration — and operates a far larger national store network, making it the closest apples-to-apples comp.
- Leroy Merlin Turkey: French ADEO-owned home improvement chain operating a multi-store network across Turkey. Overlaps heavily with Tekzen's core assortment (hardware, construction, decoration, garden) and competes for the same DIY consumer segment.
Regional players
- İstikbal Mobilya: Heritage Turkish furniture brand with national store network. Overlaps with Tekzen's furniture category (sofas, bedrooms, dining) but competes as a branded specialist rather than a multi-category home improvement generalist.
- Bellona Mobilya: Turkish furniture manufacturer-retailer with extensive domestic store presence. Comparable to Tekzen in furniture category overlap and Turkish consumer targeting, though narrower in category breadth.
Others
- Modalife: Major Turkish furniture brand sold through Tekzen but also competing via its own direct-to-consumer channels (showrooms + e-commerce). Comparable because it is both a supplier and adjacent competitor in furniture.
Broad incumbents
- IKEA Turkey: Global furniture and home furnishings giant with multiple Turkish stores. Overlaps with Tekzen's furniture, lighting, and home decoration categories but operates a much narrower focus and a different shopping-trip model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tekzen.com.tr social profiles
Digital presenceTekzen.com.tr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tekzen.com.tr leadership team
Management profileNumber of profiles
Profiles1 record
Tekzen.com.tr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tekzen.com.tr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tekzen.com.tr
What does Tekzen.com.tr do?
Tekzen is an omnichannel Turkish home improvement retailer operating physical stores and the tekzen.com.tr e-commerce platform, selling over 25,000 product varieties across furniture, hardware and hand tools, construction materials, home decoration, white goods and kitchen, garden, bathroom, electrical and lighting, and other household categories from third-party brands (Bosch, Philips, Osram, Dewalt, etc.) and its own private labels (Maestro, Tekzen Home, ZEN-series). It combines retail consumer sales with a dedicated bulk institutional sales channel (Toplu Satış) and a loyalty program (TekzenKART).
Is Tekzen.com.tr a public or private company?
Tekzen.com.tr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tekzen.com.tr founded?
Tekzen.com.tr was founded in 1995. It employs 5,001 to 10,000 people.
Where is Tekzen.com.tr based?
Tekzen.com.tr is headquartered in Kagithane.
How does Tekzen.com.tr make money?
One revenue line is on record: retail Product Sales.
Who are Tekzen.com.tr's main competitors?
Emerging players on record are Hepsiburada, Vivense and Trendyol. Direct peers are Bauhaus Turkey, Koçtaş and Leroy Merlin Turkey. Regional players are İstikbal Mobilya and Bellona Mobilya. Modalife is listed as an others. IKEA Turkey is listed as a broad incumbent.
Does Tekzen.com.tr have an API?
No public API is recorded for Tekzen.com.tr.
What industry is Tekzen.com.tr in?
Tekzen.com.tr's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores, with a secondary code of CRAFADAE, Home, Furniture & Home Improvement Online Retailers. Its NAICS code is 44414 and its SIC code is 5399.