Lepape

What Lepape does

Lepape is a French specialty omnichannel retailer of sports equipment founded in 1996, operating under the legal entity Groupe Lepape (SAS, registered in Paris with capital of €5.84M) alongside Lepape Sport. The company sells across six sport verticals — running and trail, cycling (road, mountain, gravel, e-bike), outdoor and hiking, fitness, swimming and triathlon, and watches/GPS electronics — curating 50,000+ product references from premium third-party brands including Garmin, Asics, Mizuno, Salomon, Shimano, DT Swiss, Mavic, Zipp, Pinarello, and BMC, rather than selling under its own brand. Its commercial footprint combines a flagship Paris store at 39 rue d'Artois (8th arrondissement), an additional Paris retail location opening July 1, 2026 at 40 rue Tiquetonne, and a Magento-based e-commerce platform at lepape.com offering real-time inventory, multi-language support (French, English, German, Spanish, Italian, Dutch), installment payments (2x/3x/4x without fees), free delivery over €90, and a 30-day return policy. Supporting sub-platforms include Lepape INFO (content/advice), Lepape PRO (B2B/professional channel), an affiliate program, and Live Shopping events.

Revenue is generated through direct retail sales of third-party sports equipment at standard unit pricing with promotional discounting (commonly 10–60% off via seasonal sales and outlet/destockage), with no disclosed enterprise, subscription, or recurring-revenue streams. The company targets five primary consumer segments — recreational and competitive runners, road/mountain/gravel/e-bike cyclists, swimmers and triathletes, outdoor and hiking enthusiasts, and home-fitness buyers — across France and broader European markets (DACH, Southern Europe, Benelux). Corporate headquarters is registered in Villeneuve d'Ascq (18 rue Denis Papin) while commercial operations are anchored in Paris. No external private equity, venture capital, or parent-company ownership signals were identified; the business appears independently and privately held.

Name

Lepape

Legal name

Groupe Lepape

Website

https://lepape.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Lepape is a privately held French omnichannel specialty sports retailer founded in 1996, selling 50,000+ premium-brand SKUs across running, cycling, outdoor, fitness, triathlon, and GPS electronics via two Paris stores and a multi-country Magento e-commerce platform.

Ownership category

akta.pro rank

Product category

Specialty Sports Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMADAA

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

SECONDARYCRADAGAA

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Specialty sports retail
• Running equipment
• Cycling equipment
• Outdoor gear
• Triathlon supplies

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Lepape generates revenue through direct retail sales of sports equipment to consumers via its e-commerce platform and physical stores. The company acts as an authorized retailer for major sports brands including Garmin, Asics, Mizuno, Salomon, Brooks, Saucony, Mavic, DT Swiss, Zipp, Shimano, and many others. Revenue comes from product sales with standard retail margins.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lepape is a French omnichannel specialty retailer of sports equipment and apparel, operating physical stores in Paris and a multi-language e-commerce platform serving France and other European markets. The company offers over 50,000 product references across running, cycling, outdoor, fitness, swimming/triathlon, and sports electronics categories, acting as an authorized dealer for major international brands including Garmin, ASICS, Mizuno, Salomon, Shimano, DT Swiss, Mavic, and Zipp.

Product overview

Lepape is a French omnichannel specialty retailer of sports equipment and apparel, operating both physical stores (Paris 8th arrondissement, opening a new location at 40 rue Tiquetonne on July 1, 2026) and an e-commerce platform. The company offers over 50,000 sporting goods SKUs across six core product categories: Running & Trail (footwear, apparel, electronics, hydration, nutrition, therapy), Cycling/Vélo (complete bikes, components, wheels, apparel, helmets, home trainers), Outdoor (hiking boots, camping gear, climbing equipment, backpacks), Fitness (apparel, cardio machines, strength equipment), Swimming & Triathlon (swimwear, wetsuits, triathlon suits), and Watches & GPS Electronics. The product portfolio includes both Lepape's own branded accessories and a vast assortment of third-party sports brands including Garmin (GPS watches and cycling computers), ASICS, Mizuno, Saucony, Brooks, Salomon, Shimano, DT Swiss, Mavic, Zipp, Pinarello, BMC, Trek, and many others. The offering is structured as a multi-brand marketplace with curated brand pages and a privilege/loyalty program, not a single unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Running and Trail Equipment

Quantifiable outcome

• 4.7/5 customer satisfaction rating on independent review platform
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and major.

• GarmincoreTechnology or IntegrationAuthorized Garmin dealer offering GPS watches, cycling computers (Edge series), heart rate monitors and cycling sensors. Garmin products represent a significant portion of Lepape's electronics category with models including Fenix 8, Forerunner, and Edge GPS cycling computers.
• AsicscoreTechnology or IntegrationLeading running shoe brand partner offering popular models including Gel-Nimbus, Novablast, Superblast and Trabuco. Core running footwear supplier for Lepape's running category.
• DT SwisscoreTechnology or IntegrationPremium Swiss wheel and component manufacturer. Lepape offers DT Swiss wheels including ARC 1400 carbon wheels, GRC 1400 gravel wheels, and component parts like hubs and spokes.
• MaviccoreTechnology or IntegrationFrench cycling equipment manufacturer founded 1889 in Lyon. Partner for wheels, shoes, helmets and apparel. Products include Cosmic and Ksyrium wheel lines, cycling shoes and helmets.
• ZippcoreTechnology or IntegrationAmerican carbon wheel manufacturer owned by SRAM since 2007. Offers high-performance carbon wheels, handlebars and components for road cycling and triathlon.
• ShimanocoreTechnology or IntegrationJapanese component manufacturer providing bicycle components, pedals, disc brakes, and hubs. Key supplier of cycling drivetrain and braking components.
• SalomoncoreTechnology or IntegrationFrench outdoor sports equipment brand for running, hiking and winter sports. Key supplier of trail running shoes, outdoor footwear and hiking equipment.
• AdidasmajorTechnology or IntegrationMajor athletic footwear and apparel brand. Key supplier of running shoes including Ultraboost line and athletic apparel.
• MizunocoreTechnology or IntegrationJapanese athletic brand offering running shoes including Wave Rider and Wave Neo series. Established running footwear partner.
• SauconymajorTechnology or IntegrationAmerican running shoe manufacturer offering Guide, Kinvara and Endorphin lines. Key partner for running footwear category.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Intersport: Intersport is a large international sporting goods retail chain with significant presence in France. It overlaps with Lepape across all six core categories but operates as a broad, multi-franchise incumbent rather than a specialized multi-sport retailer.
• Decathlon: Decathlon is the world's largest sporting goods retailer, headquartered in Lille, France. It is Lepape's most direct domestic competitor with overlapping assortment across running, cycling, outdoor, fitness, and triathlon — but at vastly greater scale, broader store footprint, and aggressive private-label pricing.

Emerging players

• Wiggle: Wiggle is a UK-based online cycling, running, and outdoor retailer with pan-European reach. It overlaps with Lepape's cycling and triathlon categories with similar premium brand partnerships and competitive pricing on technical gear.

Regional players

• SportScheck: SportScheck is one of Germany's largest sporting goods retailers, operating physical stores and e-commerce. It is comparable to Lepape in multi-sport specialty retail but serves the DACH market rather than directly competing in France.
• Runner's Need: Runner's Need is a UK-based specialty running retailer with both stores and e-commerce. It is comparable to Lepape's running focus with premium brand partnerships (Asics, Brooks, Hoka, Nike) but primarily serves the UK market rather than France.

Direct peers

• Go Sport: Go Sport is a French specialty sporting goods retailer with physical stores and online presence across running, fitness, cycling, and team sports. It is a direct competitor to Lepape in the French market with similar omnichannel positioning.
• Courir: Courir is a French footwear-focused retailer with significant overlap with Lepape's running shoe category. While more fashion/sneaker oriented, it competes for the same French athletic footwear customer and sells many of the same brands (Nike, Adidas, Asics).
• Hardloop: Hardloop is a French online specialty retailer focused on trail running and outdoor sports equipment. It competes directly with Lepape in the running, trail, and outdoor categories with a more curated, trail-focused assortment.
• Alltricks: Alltricks is a French online specialist in cycling, running, and outdoor equipment, now owned by Decathlon. It competes head-on with Lepape in cycling and running categories with a comparable multi-brand marketplace model and French customer base.
• Probikeshop: Probikeshop is a leading French online cycling retailer offering bikes, components, apparel, and accessories. It directly overlaps with Lepape's cycling category with comparable premium brand partnerships (Shimano, Campagnolo, Mavic).

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lepape

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lepape