What Antler Homes does

Antler Homes Plc is a privately owned UK housebuilder, founded circa 1974 and headquartered in Bagshot, Surrey, that designs, constructs and sells new-build residential properties across the south of England — specifically Surrey, Berkshire, Hampshire, South Oxfordshire, Buckinghamshire, Kent, Sussex and Dorset. Its product portfolio spans one-bedroom apartments to five-bedroom detached family homes (e.g., The Waverley 5-bed/2,303 sq ft, The Stillwell 4-bed, The Lark and The Hawker 3-bed, The Sundew 2-bed) delivered through a small number of concurrent developments including Sadler Fields (Dunsfold), Knights Green (Loxwood), Regal Chase (Alderholt), St Anne's Meadows (Wokingham), Kingfishers (Ashford Hill) and Heatherlands (South Chailey). All-inclusive specification (Siemens integrated appliances, Amtico flooring, fitted wardrobes, EV charging, underfloor heating) is included as standard rather than as upgrades, supported by energy-efficiency features such as air source heat pumps and solar panels.

The company operates a direct-to-consumer model: customers visit on-site show homes and sales offices, are guided by in-house sales consultants through a structured buying journey, and may use part-exchange or assisted-move schemes (facilitated via partner Move+) to enable chain-free purchase. Distribution is supplemented by major UK property portals (Rightmove, Zoopla, OnTheMarket). Revenue is generated almost exclusively through one-time property sales with pricing ranging from approximately £495k to £1.55m per unit, and a 91.7% customer recommendation rate (In-House Research, 2024 completions) anchors commercial performance. Since 2018 the company has been owned by an investor group led by private equity firm Literacy Capital; Andrew Rinaldi (ex-Taylor Wimpey Strategy/M&A) serves as Managing Director with a flat management structure enabling rapid decisions.

Name

Antler Homes

Legal name

Antler Homes Plc

Website

http://www.antlerhomes.co.uk/

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Antler Homes Plc is a privately owned UK housebuilder, founded circa 1974 and PE-backed by Literacy Capital since 2018, that designs and sells new-build luxury family homes across Surrey, Sussex, Berkshire, Hampshire and Dorset through on-site show homes and major UK property portals.

Ownership category

akta.pro rank

Headquarters

HQ city

Bagshot

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Build Property Sales: Antler Homes generates revenue through the sale of newly built residential properties. The company builds homes in desirable locations across the south of England and sells them directly to buyers. All-inclusive specification is included as standard with each home.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Antler Homes is a privately owned UK housebuilder that designs, builds, and sells luxury new-build residential homes across multiple developments in South East England, including Surrey, Berkshire, Hampshire, Sussex, Kent and South Oxfordshire. The company offers a portfolio of one-bedroom apartments through five-bedroom detached family homes delivered as move-in ready properties with all-inclusive premium specifications (Siemens integrated appliances, Amtico flooring, fitted wardrobes, EV charging, air source heat pumps, underfloor heating). Each home is supported by a 2-year Antler warranty plus a 10-year Premier Guarantee structural warranty, with part exchange and assisted move schemes available to facilitate purchases.

Product overview

Antler Homes is a South of England housebuilder offering a portfolio of new homes across multiple developments in Surrey, West Sussex, Berkshire, and Hampshire. The company's product portfolio includes individual home designs ranging from one-bedroom apartments to five-bedroom family homes, including The Waverley, The Stillwell, The Lark, The Hawker, The Sandhurst, Windsor, Sunningdale, Shalford, Esher, The Graffham, The Poppy, The Cleavers, The Marigold, Clover House, Juniper House, The Birch, Tiffin House, and The Sundew. These are sold alongside services including Part Exchange (via partner Move+) and Antler Assist customer care. The company operates a unified platform of new build properties rather than a modular software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Sadler Fields, Dunsfold A gated development of 12 premium-specification new-build homes in Dunsfold, Surrey countryside, offering house types including The Waverley (5-bed), The Stillwell (4-bed), The Lark (3-bed semi), and The Hawker (3-bed semi) priced from approximately £725,000 to £1,350,000 with 50% Stamp Duty Paid incentives available.
• Knights Green, Loxwood A collection of 27 new-build homes in Loxwood, West Sussex, developed in partnership with DUSK interior design studio. House types include The Windsor (4-bed), Shalford (2/3-bed terrace), Sandhurst (3-bed detached) and Sunningdale (3-bed semi), with Full Stamp Duty Paid on selected plots and the Windsor showhome styled in partnership with DUSK.
• Regal Chase, Alderholt A new-build residential development in Alderholt (Dorset), featuring homes with interior design curated by Blocc Interiors for the Regal Chase show home, including elevated living spaces through selection of fabrics, finishes and palettes.
• St Anne's Meadows, Wokingham An Antler Homes residential development located in Wokingham, Berkshire, featuring new-build homes with show home interiors designed by Clayton & Company.
• Kingfishers, Ashford Hill A new-build residential development in Ashford Hill offering 3 and 4 bedroom homes including The Poppy (3-bed from £599,950), The Cleavers (4-bed £840,000) and The Marigold (4-bed £875,000), with 75% sold and 7 homes remaining.
• Heatherlands, South Chailey A new-build residential development in South Chailey recognised with a Quality Recognition Award from Premier Guarantee.
• Green Oak Park, West Horsley A new-build residential development in West Horsley, Surrey, offering 3 and 4 bedroom homes from £799,950 to £1,550,000 including Clover House (4-bed detached) and Juniper House (3-bed semi), with last 4-bed home remaining.
• Part Exchange Scheme A scheme enabling customers to sell their existing property to a partner (Move+) at market value as a cash buyer, allowing chain-free purchase of a new Antler Homes property. Move+ acts as the cash buyer, enabling streamlined transactions.
• Antler Assist A comprehensive customer care programme providing support to homebuyers throughout the buying journey and beyond, complementing the 2-year Antler Homes warranty and 10-year Premier Guarantee structural warranty.

Quantifiable outcome

• 91.7% of customers would recommend Antler Homes to a friend
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• DUSKcoreStrategic or Co-development Partner · 2 February 2025Antler Homes partnered with luxury interiors brand DUSK to transform the Windsor Showhome at Knights Green, Loxwood into a fully styled living experience. DUSK's signature furniture and homeware were featured throughout the four-bedroom property, with the full collection available for purchase. The collaboration showcases Antler Homes' craftsmanship combined with DUSK's design sensibility.
• NHBCcoreOthersNHBC (National House-Building Council) is a leading warranty and insurance provider for new homes in the UK, providing consumer protection for homebuyers.
• Premier GuaranteecoreOthersPremier Guarantee provides the 10-year structural warranty for Antler Homes properties. They have awarded Quality Recognition Awards to Antler Homes' developments including Heatherlands, Whyteleafe Grove, and Graylings.
• In-House ResearchminorOthersIndependent customer experience research survey provider that awarded Antler Homes Gold status for customer satisfaction based on 2024 completions, with 91.7% of customers willing to recommend.
• Clayton & CompanycoreStrategic or Co-development PartnerInterior design firm Clayton & Company has designed show homes for Antler Homes developments including Graylings (Surrey Property Awards Best Interior Design Project 2021) and St Anne's Meadows, Wokingham. They bring expertise in creating light, airy interior schemes with soft natural palettes.
• Blocc InteriorsminorStrategic or Co-development PartnerBlocc Interiors is curating the interior design for the Regal Chase show home in Alderholt, selecting fabrics, finishes, and palettes to create elevated living spaces.
• Move+coreChannel Partner/ Reseller/ DistributorMove+ is Antler Homes' part exchange partner, buying customers' existing homes at market value so they can purchase a new Antler home chain-free. Move+ acts as the cash buyer, enabling streamlined transactions.
• Alexander Devine Children's HospiceminorOthersAntler Homes partnered with Alexander Devine Children's Hospice as a charitable partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dandara: Privately held UK housebuilder active in the South East and other regions, building premium apartments and family homes. Similar size and premium positioning to Antler Homes, with overlapping customer profiles and geographic overlap.
• Berkeley Group: Major London and South East-focused premium housebuilder with a strong brand and high-spec developments. Directly comparable to Antler Homes in geographic focus, premium positioning, and quality-led differentiation, though at significantly larger scale.
• Crest Nicholson: Mid-sized UK housebuilder with a meaningful presence in the South East and a focus on family and first-time-buyer homes. Comparable to Antler in geographic footprint, product mix, and target customer segments.
• Cala Homes: Luxury UK housebuilder focused on premium family homes across the South East, Midlands, Scotland and the North. Highly comparable to Antler on luxury specification, desirable locations, and boutique-scale regional operations (now owned by Legal & General).
• Redrow: UK-wide premium housebuilder known for its Heritage Collection of higher-spec family homes. Closely comparable to Antler Homes on premium specification, family-focused product, and aspirational brand positioning.

Broad incumbents

• Persimmon: Largest UK housebuilder by volume with national operations including the South East. Competes with Antler for land and buyers in overlapping geographies but at fundamentally different scale and price positioning.
• Barratt Developments: Largest UK housebuilder by revenue with extensive South East operations including the David Wilson Homes brand. Overlaps directly with Antler on locations, product mix, and customer base but operates at vastly greater scale.
• Vistry Group: Large UK housebuilder formed from Bovis Homes and Galliford Try's housing business, including the Countryside Partnerships brand. Competes with Antler in the South East for land and buyers across multiple price points.
• Taylor Wimpey: One of the UK's largest volume housebuilders with national coverage including the South East. Overlaps with Antler geographically and in product type; notably, Antler's MD Andrew Rinaldi previously held senior M&A roles at Taylor Wimpey.
• Bellway: One of the UK's largest housebuilders operating nationally with a strong South East presence. Competes with Antler in the same locations and customer segments but at much greater scale and with a broader, less premium-skewed product range.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antler Homes