What Puntoseguro.com does

Puntoseguro.com is a digital insurance brokerage founded in 2001 and headquartered in Madrid, Spain. The company distributes life insurance and life risk insurance products and provides advisory services, operating as an online intermediary rather than an underwriter. It is a privately held, for-profit business.

The company is small in scale, reporting a headcount in the 1-10 employee band, consistent with a focused digital brokerage rather than a large distribution platform. Leadership comprises Juan Betes as Chief Executive Officer and Francisco Betés de Toro as Founder, indicating a founder-led, closely-held structure.

Business model details are not disclosed in the available data. As an insurance broker, revenue is typically earned through commissions on policies placed with underwriting carriers, but no pricing, revenue, funding, technology, or customer information was captured in the source material—much of which consisted of a verification/loading page. The company serves the Spanish market via its website; further go-to-market, product architecture, and revenue mechanics cannot be substantiated from the input.

Name

Puntoseguro.com

Website

https://puntoseguro.com

Company type

Private

Founded year

2001

Headcount range

1–10 employees

Short description

Puntoseguro.com is a Madrid-based digital insurance brokerage, founded in 2001, that distributes life insurance and life risk insurance products and provides advisory services to customers in Spain, operating as an online intermediary.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Life insurance brokerage
• Digital insurance advisory
• Risk insurance products
• Personal insurance consulting
• Insurance intermediation services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Core offering

PuntoSeguro is a digital insurance brokerage company that intermediates and advises on life insurance and life risk insurance products for individual consumers. The company operates an online platform that connects buyers with life insurance and risk coverage providers, complemented by personalized advisory services to help customers select appropriate coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance
• Life Risk Insurance
• Insurance Advisory Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Acierto.com: Acierto.com is a Spanish insurance comparison and brokerage platform, also headquartered in Spain, that distributes personal lines (life, health, auto, home) online. It is the closest direct competitor to PuntoSeguro in the Spanish digital brokerage category.
• Rastreator: Rastreator is one of Spain's leading insurance price-comparison marketplaces, operating a digital brokerage model across multiple insurance lines. It competes with PuntoSeguro for Spanish consumers shopping for life and personal lines coverage online.
• Kelisto: Kelisto is a Spanish price-comparison and personal-finance platform that includes insurance brokerage. It is a direct competitor in Spanish online insurance intermediation, particularly for life and personal lines.
• Selectra: Selectra is a European utilities and insurance comparison/brokerage platform with operations in Spain. It directly overlaps with PuntoSeguro's online brokerage model for life and personal insurance products in the Spanish market.
• Policygenius: Policygenius is a US digital insurance broker specializing in life insurance and related personal lines, matching PuntoSeguro's narrow specialization in life and life-risk products and its digital-first distribution approach.
• Coverwallet: Coverwallet is a digital insurance brokerage that distributes multiple lines online to small businesses and individuals. It is comparable to PuntoSeguro in its online intermediation model, though skewed toward commercial lines.

Emerging players

• Segurio: Segurio is an emerging Spanish digital insurance broker focused on simplifying online insurance purchasing. As a small, focused online brokerage, it is comparable to PuntoSeguro in business model and target customer, though at an earlier scale.

Broad incumbents

• Mutua Madrileña: Mutua Madrileña is one of Spain's largest incumbent insurers, with a broad life and P&C portfolio and a large tied-agent network. It shapes the competitive landscape PuntoSeguro operates in and is a key carrier counterpart for any Spanish life broker.
• Línea Directa Aseguradora: Línea Directa is a major Spanish insurer that pioneered direct-to-consumer digital distribution in Spain. As a scaled Spanish insurer with strong digital capabilities, it represents a structural competitor to digital brokerages like PuntoSeguro.
• Mapfre: Mapfre is the largest Spanish insurer and a global player with significant life insurance operations in Spain. It is a key carrier counterparty and a dominant competitor shaping the Spanish life distribution market PuntoSeguro operates in.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/Puntoseguro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puntoseguro.com