The Novel Tree
The Novel Tree is a licensed Washington State cannabis dispensary operating two retail locations in Bellevue and Bremerton. It sells flower, edibles, pre-rolls, concentrates, vapes, beverages, and topicals from 100+ partner brands to adult recreational customers and medical cannabis patients.
- Company typePrivate
- Founded2014
- HeadquartersBellevue, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Novel Tree does
The Novel Tree is a privately held, licensed cannabis retail dispensary operating in Washington State since 2014, with two physical stores — one in Bellevue (Eastside Seattle) and one in Bremerton (Kitsap County). Both stores offer extended hours, with the Bremerton store among the earliest-opening dispensaries in the state. The company sells a full category range of cannabis products: flower, pre-rolls, edibles, extracts and concentrates, vape cartridges and disposables, cannabis-infused beverages, topicals, and RSO, plus smoking accessories. Its merchandising model relies on curating a large, rotating selection from 100+ third-party Washington farms and brands, including documented retail exclusives such as Cannasol Farms and Sasquatch Cannabis.
The Novel Tree serves two distinct customer segments simultaneously: adult-use recreational consumers aged 21+ (Washington residents and non-residents) and Washington-registered medical cannabis patients. Medical patients receive a permanent 10% tax exemption, access to DOH-compliant products and higher purchase limits (up to 3x recreational limits), and DOH-certified in-store consultation. A "Loyal Tree Rewards" loyalty program (20% off one item every 4th visit at Bellevue or every 6th visit at Bremerton) drives repeat traffic, while the company's website and menu.novel-tree.com enable online browsing and in-store pickup ordering.
Revenue is generated almost entirely through point-of-sale transactions at the two stores. Distribution is exclusively owned-and-operated retail — no wholesale, no third-party delivery. Marketing is concentrated in owned channels (blog, email newsletter, organic social, community events) plus reputation platforms (Yelp, Google, Leafly). Pricing is transactional retail pricing, with full Washington cannabis excise and sales tax applied to recreational customers and the medical exemption applied to registered patients. The company does not disclose revenue and operates without disclosed external investors, M&A activity, or IPO activity; it appears founder/owner-operated.
The Novel Tree firmographics
Firmographics- Name
- The Novel Tree
- Legal name
- The Novel Tree
- Website
- https://novel-tree.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Novel Tree is a licensed Washington State cannabis dispensary operating two retail locations in Bellevue and Bremerton. It sells flower, edibles, pre-rolls, concentrates, vapes, beverages, and topicals from 100+ partner brands to adult recreational customers and medical cannabis patients.
- Ownership category
- akta.pro rank
The Novel Tree industry classification
Industry- Product category
- Cannabis Retail Dispensary
- akta.pro primary industry
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)
- akta.pro secondary industries
- Medical Cannabis Dispensaries (CRANAFAB), Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)
Keywords
Where The Novel Tree is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Novel Tree business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail cannabis product sales: The Novel Tree generates revenue primarily through the retail sale of cannabis products including flower, pre-rolls, edibles, concentrates, and vape products. Both recreational and medical customers are served, with medical card holders receiving a permanent 10% tax exemption on every purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Recreational adult (21+) |
| Transaction based/ take rate | Pay-as-you-go | Medical card holders |
| Transaction based/ take rate | Pay-as-you-go | Loyal Tree Rewards loyalty program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Novel Tree product offering
Product offeringCore offering
The Novel Tree is a licensed cannabis dispensary operating two retail storefronts in Washington State (Bellevue and Bremerton). It sells cannabis flower, pre-rolls, edibles, concentrates, vapes, beverages, topicals, and RSO from 100+ Washington brands, serving both adult recreational customers (21+) and medical cannabis patients with in-store budtender guidance and online ordering for pickup.
Product overview
The Novel Tree operates as a dual-location retail cannabis dispensary in Washington State (Bellevue and Bremerton) offering a curated selection of cannabis products. Their core offering consists of cannabis flower, edibles, pre-rolls, extracts/concentrates, vape products, beverages, topicals, and RSO. The dispensary sources from over 100 partner brands and independent Washington farmers. Services include medical cannabis consultations with DOH-certified consultants, medical card issuance, and a loyalty rewards program. Online ordering is available through their menu platform. Medical cardholders receive a 10% tax exemption and access to higher purchase limits.
Differentiator
Problem solved
Functional benefit
Products and services
- Cannabis Flower Premium cannabis flower sourced from Washington's independent farms, including sun-grown and indoor-grown indicas, sativas, and hybrids, sold to recreational and medical customers.
- Edibles Cannabis-infused food and beverage products including gummies, chocolates, and snacks in various dosages and flavors.
- Pre-Rolls Pre-rolled cannabis cigarettes in standard cones, infused varieties, and specialty formats like kief-kissed and hash hole products.
- Cannabis Extracts/Concentrates Concentrated cannabis products including hash, rosin, live resin, wax, oils, and distillates for dabbing or vaporizing.
- Vape Products Cannabis vaporizer cartridges and disposable pens in various strains and cannabinoid profiles (THC, CBD, CBG, CBN).
- Cannabis-Infused Beverages Drinkable cannabis products including seltzers, lemonades, and infused drinks with precise dosing for discreet consumption.
- Topicals Cannabis-infused creams, balms, and lotions for external, localized relief without psychoactive effects.
- RSO (Rick Simpson Oil) Highly potent cannabis extract available as gummies, ratio gummies, and liquid drops for versatile consumption.
- Smoking Accessories Cannabis consumption tools including grinders, pipes, bongs, rolling papers, and lighters.
- Medical Cannabis Consultation One-on-one guidance from DOH-certified medical cannabis consultants helping medical card patients select appropriate products and dosing.
- Loyal Tree Rewards Program Loyalty program allowing customers to earn points on purchases with visit-based discounts (20% off one item every 4th visit in Bellevue, every 6th visit in Bremerton).
- Medical Card Services In-store medical cannabis card issuance, database registration, and recognition card printing for Washington medical patients, providing a 10% tax exemption.
- Online Ordering Online menu and ordering platform (menu.novel-tree.com) for order-ahead and in-store pickup at both Bellevue and Bremerton locations.
Quantifiable outcome
- Medical card holders can save approximately 45% on purchases through combined excise and sales tax exemptions (37% excise tax + ~10% sales tax) compared to recreational prices
- +2 more outcomes
Companies that use The Novel Tree
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
The Novel Tree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Novel Tree partnerships and signals
Strategic signalPartnerships
43 partnerships are on record, tiered core and minor.
- BodhicoreFeatured partner brand supplying premium cannabis products to The Novel Tree. Bodhi is known for its holistic approach and premium products. Available in Bellevue and Bremerton locations.
- DeauxcoreFeatured partner brand supplying craft cannabis products. Blood Pheasant by Deaux is highlighted as a notable strain at The Novel Tree Bellevue.
- FairwindscoreFeatured partner providing cannabis products including Fairwinds Flow Cream (topical for pain relief) and Deep Sleep Vape Cartridge (CBN product). Featured in medical cannabis content.
- FalcannacoreFeatured partner supplying cannabis products including high-CBG products like Falcanna CBG Pacific Sunshine (6g) and products featured in summer picks content.
- Forbidden FarmscoreFeatured partner supplying cannabis flower products, including White Widow XXL pre-rolls available at The Novel Tree.
- Full SpeccoreFeatured partner supplying cannabis concentrate and extract products to The Novel Tree.
- JourneymancoreFeatured partner supplying Hash Rosin Jellies, Hash Rosin Lemonades (Strawberry, Peach, Pineapple flavors — 100mg THC with premium hash rosin), and other edible products. Featured as top edible brand in festival picks.
- Mama J'scoreFeatured partner supplying premium flower, concentrates, and pre-rolls. Known for quality and consistency. Introduced as newest vendor at The Novel Tree in January 2025.
- OooweecoreFeatured partner supplying cannabis products, specifically disposable vape products available at The Novel Tree.
- Phat PandacoreFeatured partner supplying cannabis products to The Novel Tree's dispensaries.
- PlumecoreFeatured partner supplying vape cartridges including WA Plume Jack Herer Cured Resin Cart 1g and other products.
- Raging GoatcoreFeatured partner supplying cannabis flower products including Strawberry Cough 14g and Super Lemon Haze 14g available at both locations.
- WaldencoreFeatured partner supplying Clean Green Certified, sustainably sun-grown pre-rolls (Tahoe OG, Green Crack, Pineapple strains) and flower (WA Reserve Jack Herer 3.5g). Emphasizes sustainability and eco-friendly practices.
- WyldcoreFeatured partner supplying cannabis-infused gummies including Elderberry 1:1 Gummies (with CBN) and other edibles.
- Cannasol FarmscoreAward-winning sustainable cannabis farm; exclusive source for Cannasol Farms products in Bellevue at The Novel Tree. Won two categories in the first annual 2023 Northwest Leaf Bowl and recognized in Craft Cup. Practices sun-grown and light deprivation techniques using living soil organic methods.
- Raven GrasscoreSmall independent producer supplying the Frida strain (AC/DC x DJ Short's Whitaker Blues), a 2:1 CBD:THC ratio hybrid with a balanced terpene profile. Highlighted as a small business exemplar. CO2-extracted concentrate and other product forms available.
- TreehausminorTrusted vape cartridge brand featured as a 5-year go-to at The Novel Tree. Known for high-THC content and expertly crafted strains (Grapefruit, Tahoe OG). Blends CO2-extracted cannabis oil with pure distillate.
- HeylominorPartner supplying vape products including Pico ultra-portable vape and Heylo RAWX White Widow cartridge, featured in The Novel Tree's product lineup.
- PassiominorPartner brand supplying cannabis products featured in The Novel Tree's vendor portfolio.
- Captain YetiminorPartner brand supplying cannabis products featured in The Novel Tree's vendor portfolio.
- Cascade CrestminorPartner brand supplying cannabis products including Cascade Crest Jack Herer 6pk pre-rolls (3g) available at The Novel Tree.
- Blush VelvetminorPartner brand supplying Hash Hole products (Blush Velvet Hash Holes) featured as a premium cannabis experience at The Novel Tree Bellevue.
- Emerald MountainminorPartner supplying cannabis-infused edibles including Pure Gems chocolates and gummies featured at The Novel Tree.
- Sungaze (Painted Rooster / Bale Breaker Brewing Company)minorCannabis-infused beverage partner supplying Sungaze Seltzers (Lemon Ginger, Lime Agave, Strawberry Citrus flavors — 2.5mg THC, 5mg CBD per can). A collaboration between Painted Rooster Cannabis Company and Bale Breaker Brewing Company in Moxee, Washington.
- Puffin FarmsminorPartner brand supplying cannabis products including Cookie Dough edible and SipCool Shotz products featured at The Novel Tree.
- Blunt Style IncorporatedminorVeteran-owned cannabis and lifestyle brand (founded September 2022, incorporated September 2023). First cannabis brand in Washington targeting veterans and the veteran community. Donates 10% of quarterly profits to veteran charities. Products include flower, concentrates, and pre-rolls.
- Sasquatch CannabisminorCraft cannabis producer; The Novel Tree is the exclusive source for Sasquatch products in Bellevue and Bremerton.
- CeresminorPartner brand supplying cannabis products including Dragon Balm (topical) and other offerings featured at The Novel Tree.
- High End FarmsminorPartner brand in The Novel Tree's vendor portfolio.
- Passion FlowerminorPartner brand supplying CBG and other cannabinoid products including Passion Flower OG CBG tincture and other offerings featured at The Novel Tree.
- MfusedminorPartner brand supplying cannabis products including Mfused Zenergy 1000mg and other CBG-infused products featured at The Novel Tree.
- Avant GardensminorPartner supplying Snoqualmie Valley-grown artisan cannabis flower at The Novel Tree Bellevue.
- Doctor & CrookminorArtisan cannabis concentrate brand new to The Novel Tree.
- Legacy OrganicsminorPartner using Biosphere growing technology where wind speed, temperature, and humidity are meticulously monitored for optimum efficiency.
- Orange State FarmsminorPartner supplying pesticide-free cannabis products at The Novel Tree.
- CannaGoldminorPartner supplying hydroponic cannabis products including state-of-the-art flower at The Novel Tree.
- Second NatureminorPartner supplying cannabis-infused beverages including Second Nature Senorita Margarita drink at The Novel Tree.
- BuddiesminorPartner supplying disposable cannabis vape products, featured as a top staff pick and on sale in August at The Novel Tree.
- ThrillsminorPartner supplying disposable cannabis vape products, featured as a staff-recommended disposable option for festival season.
- Seattle Private ReserveminorPartner brand in The Novel Tree's portfolio.
- CannagoldminorPartner supplying infused pre-rolls (infused pre-rolls with extra kick), featured in festival season picks.
- Secret Gardens of WashingtonminorPartner supplying pre-rolls on sale at The Novel Tree for festival season.
- Craft ElixirsminorPartner supplying edible products including Craft Elixirs Potato Chips, featured as a heat-friendly edible option for festival season.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Novel Tree competitors and assessment
Company assessmentDirect peers
- Dockside Cannabis: Washington State dispensary operator with multiple locations serving recreational and medical customers with a similar curated-vendor model.
- Have a Heart: Multi-location Washington cannabis retailer operating under a similar dispensary model targeting both adult-use and medical patients.
- The Herbalist: Multi-store Washington cannabis dispensary chain with recreational and medical offerings, comparable store format and product breadth.
- Aroma Cannabis: Washington-based cannabis dispensary operator with multiple retail locations and a similar curated, multi-brand product assortment.
- Green Theory: Bellevue-based Washington cannabis dispensary operating in the same primary market as The Novel Tree with a comparable premium-retail positioning.
- Uncle Ike's: Established Seattle-area cannabis retail chain with multiple Washington dispensary locations, similar curated product selection and dual adult-use/medical focus.
Broad incumbents
- Curaleaf: Largest US multi-state cannabis operator with retail and cultivation across numerous states, representing the broader incumbent threat from MSOs entering Washington.
- MedMen: Multi-state cannabis operator with retail dispensaries across several US states, illustrating the kind of larger, capitalized peer that may eventually compete in Washington.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Novel Tree social profiles
Digital presenceThe Novel Tree compliance and trust
Trust signalCompliance1 record
The Novel Tree financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Novel Tree leadership team
Management profileNumber of profiles
The Novel Tree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Novel Tree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Novel Tree
What does The Novel Tree do?
The Novel Tree is a licensed cannabis dispensary operating two retail storefronts in Washington State (Bellevue and Bremerton). It sells cannabis flower, pre-rolls, edibles, concentrates, vapes, beverages, topicals, and RSO from 100+ Washington brands, serving both adult recreational customers (21+) and medical cannabis patients with in-store budtender guidance and online ordering for pickup.
Is The Novel Tree a public or private company?
The Novel Tree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Novel Tree founded?
The Novel Tree was founded in 2014. It employs 11 to 50 people.
Where is The Novel Tree based?
The Novel Tree is headquartered in Bellevue, United States, in the North America region.
How does The Novel Tree make money?
One revenue line is on record: retail cannabis product sales.
Who are The Novel Tree's main competitors?
Direct peers on record are Dockside Cannabis, Have a Heart, The Herbalist, Aroma Cannabis, Green Theory and Uncle Ike's. Broad incumbents are Curaleaf and MedMen.
Does The Novel Tree have an API?
No public API is recorded for The Novel Tree.
What industry is The Novel Tree in?
The Novel Tree's product category is Cannabis Retail Dispensary. Its primary akta.pro industry code is CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries, with a secondary code of CRANAFAB, Medical Cannabis Dispensaries.