What Attackera does

Attackera AG is an independent Swiss digital advertising agency headquartered at Badenerstrasse 120 in Zürich. Founded in 2015 and operating with roughly 12 specialists, the firm positions itself as a pioneer of programmatic advertising in Switzerland. Its core service portfolio spans three competencies: Digital Advertising (programmatic, search, social across Meta, LinkedIn, Snapchat, TikTok, Google Ads, DV360, Adform, Xandr, plus DOOH and programmatic audio on Spotify and Swiss radio); a Data Unit covering end-to-end data analytics (collection, storage via marketing data warehouses, modeling, analysis, visualization through GA4 / Looker Studio / BigQuery, and knowledge transfer); and Strategic Consulting, including workshops and ongoing advisory.

The agency's underlying technology stack combines a multi-DSP programmatic setup with server-side tracking through JENTIS (DataVerse), AI-powered creative analysis via Neurons, and proprietary methodologies — notably the 'Programmatic Excellence Framework' and AttentiveCPM (aCPM), a guaranteed attention-based pricing model where Attackera assumes the risk of non-visible impressions. Green Programmatic services, in partnership with Scope3 and Carbon Direct, add a sustainability-differentiated layer. All offerings are delivered as professional services on a quote-based engagement model. Clients span Swiss SMBs through enterprises across banking (BEKB, radicant, 21shares), insurance (Visana), retail (Microspot / Migros, Interdiscount), education (ipso!, HSLU, Academia), industrial (Schindler, Siemens), automotive (Volvo), consumer brands (Sprüngli, Bestsmile), and non-profits (Caritas, Schweizer Museumspass). The firm also operates the sub-brand Rotation by Attackera, extending into digital onboarding and HR workshops for agencies, SMEs, and recruiters. Distribution is exclusively direct — consultative sales via the website, referrals, and partner network, with no resellers or self-serve channels — and the operating geography is limited to Switzerland (DACH region).

Name

Attackera

Legal name

Attackera AG

Website

https://attackera.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Attackera AG is an independent Swiss digital advertising agency in Zürich, offering programmatic, social, search, and DOOH media buying, a dedicated Data Unit for analytics and server-side tracking, and strategic consulting for Swiss SMB and enterprise clients.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Programmatic advertising
• Digital marketing agency
• Data analytics services
• Programmatic audio advertising
• DOOH advertising

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Advertising Agency Services: Attackera acts as a digital media agency delivering programmatic advertising, social media advertising, search engine marketing, programmatic audio, DOOH, and website/UX design services. Revenue is generated through agency service fees, campaign management fees, and media trading commissions across DSPs such as Adform, Xandr, DV360, Meta, LinkedIn, Snapchat, TikTok, and Google Ads.
2. Strategic Consulting & Workshops: Attackera offers strategic consulting engagements, digital marketing workshops (including SEO workshops, online marketing training, and leadership workshops), and data analytics advisory services. Revenue is generated through consulting fees and workshop packages.
3. Rotation by Attackera (Digital Onboarding & HR Services): A sub-brand offering digital onboarding programs and HR workshops targeting agencies, SMEs, and recruiters in Switzerland. Covers the new talent acquisition and retention market in the Swiss advertising/marketing industry. Revenue through modular service packages.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Attackera is an independent Swiss digital advertising agency delivering full-service digital advertising including programmatic advertising, social media advertising, search engine marketing, digital out-of-home (DOOH), programmatic audio, and website/UX design. The agency also provides data analytics services (data collection, storage, modeling, analysis, visualization) and strategic consulting for digital marketing campaigns, with a sub-brand Rotation by Attackera offering digital onboarding and HR workshops.

Product overview

Attackera is an independent Swiss digital advertising agency offering three core service areas: Digital Advertising (programmatic, SEM, social media, DOOH, programmatic audio, and website/UX design), Data Unit (data analytics covering collection, storage, modeling, analysis, visualization, and knowledge transfer), and Strategic Consulting. The agency also operates a sub-brand called Rotation by Attackera focused on employee retention through digital onboarding and workshops. Key differentiated offerings include aCPM (Attentive CPM) for guaranteed attention-based advertising and Green Programmatic for CO2-reduced digital advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Advertising Full-service digital advertising including programmatic advertising, social media advertising, search engine marketing (SEM), digital out-of-home (DOOH), programmatic audio, and website/UX design for campaign landing pages and advertising materials. Targeted at Swiss businesses from SMBs to enterprise.
• Data Unit (Data Analytics) Data analytics service covering data collection, storage, modeling, analysis, and visualization. Includes tracking audits, tracking setups, data warehouse solutions, server-side tracking implementations, and knowledge transfer through workshops. Led by Dunja El-Choura.
• Strategic Consulting Strategic consulting for digital advertising including concept development, KPI definition, data preparation, and control. Offers workshops (SEO, online marketing training, leadership) and business coaching for marketing optimization. Targeted at Swiss businesses seeking strategic digital marketing guidance.
• aCPM (Attentive CPM) Attention-based advertising pricing model where clients pay only for impressions that were not only viewable but likely noticed. Attackera assumes the risk of non-visible and non-attended impressions based on viewability, time-in-view, ad density, device, format, share of screen, and scroll behavior signals.
• Rotation by Attackera Employee retention services including Digital Onboarding (modular system for new team members) and Digital Workshops (Happy People program for leadership and team members). Targets agencies, SMEs, and recruiters in Switzerland.
• SEO Services Search engine optimization services including SEO 101 workshop, website audit, keyword research, on-page optimization, off-page optimization (backlinks), and dashboard development for Swiss businesses seeking organic search visibility.
• Green Programmatic CO2 reduction service for programmatic advertising including exclusion of low-viewability domains, MFA (Made-for-advertising) sites, and multi-hop impressions, plus creative asset weight optimization to reduce campaign emissions, with Scope3-powered daily domain-level CO2 evaluation and Carbon Direct offset partnership.

Quantifiable outcome

• +13% unaided awareness (from 12% to 25%) for Visana/SLRG campaign in one year
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• campfirecoreStrategic or Co-development Partner · 2 July 2024Strategic partnership between Attackera and campfire, a Bern-based UX design agency. The partnership enables seamless integration of Data Analytics, UX Design, and Digital Advertising for clients. campfire specializes in strategic planning, user-centered design, and digital product development. The collaboration allows Attackera to offer data-supported UX solutions including A/B testing for conversion rate optimization and precise alignment of digital strategies with user behavior.
• JENTIScoreTechnology or IntegrationJENTIS is Attackera's selected partner for server-side tracking solutions. JENTIS enables data privacy-compliant and user-friendly data collection by avoiding cookies and tracking scripts on user devices. Attackera implements JENTIS for clients such as Academia to improve data quality, ensure DSGVO/DSG compliance, and achieve 10x improvement in user recognition compared to client-side tracking.
• GooglecoreTechnology or IntegrationAttackera holds Google Premier Partner status and works across Google Ads, DV360, Google Analytics 4, Looker Studio, and Tag Manager. The partnership enables access to Google's full advertising technology stack for clients.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• Scope3: Supply-chain emissions data provider for digital advertising; Attackera's partner for Green Programmatic CO2 measurement. Not a competitor in agency services, but a critical enabler of one of Attackera's differentiated offerings.
• Adform: Independent global DSP and ad-tech platform that Attackera uses as a core programmatic buying tool. Not a direct competitor for agency services, but a critical technology partner and a potential competitor if Adform expands agency-style services or if Attackera's programmatic model becomes commoditized.
• JENTIS: Server-side tracking and data collection platform that Attackera implements for clients. A core technology partner (JENTIS Selected Partner status); a commercial or product change at JENTIS would directly impact Attackera's DataVerse offering.

Broad incumbents

• Wirz Group: Long-established Swiss advertising and media agency offering digital, media, and creative services. Competes with Attackera for Swiss enterprise media budgets but at much larger scale and broader service scope.
• Dept: Large global digital agency with strong DACH presence offering end-to-end digital marketing, technology, and creative services. Overlaps with Attackera across programmatic, data, and creative, but operates at significantly larger scale and broader portfolio.
• Jung von Matt: Major Swiss/German creative-led agency group with digital media and programmatic capabilities. Competes for the same enterprise Swiss clients as Attackera but offers a much wider range of brand, creative, and media services.

Regional players

• Mediadesign: Germany-based digital agency group offering performance, programmatic, and data services. Comparable service mix to Attackera but focused on the German market; not a direct Swiss competitor.

Direct peers

• Webrepublic: Swiss digital marketing agency offering performance marketing, SEO, SEA, social media, and programmatic services to mid-market and enterprise clients. Direct competitor in the Swiss market with overlapping service portfolio (Google Ads, Meta, programmatic display) and similar focus on data-driven campaign management.
• Notch Interactive: Zurich-based digital agency specializing in digital media, programmatic, social, and data analytics. Closely comparable to Attackera in size, Zurich location, Swiss market focus, and service mix (programmatic, SEA, social, data).

Emerging players

• Good-Loop: Purpose-driven ad-tech company offering sustainability and attention-focused advertising formats. Comparable to Attackera's Green Programmatic and aCPM offerings as a competitor in the 'ethical/attention' programmatic niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/attackera
• Facebookfacebook.com/attackerazh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attackera