TDA_Boulder

What TDA_Boulder does

TDA Boulder is an independent, full-service advertising agency founded in 1994 and headquartered at 1435 Arapahoe Avenue in Boulder, Colorado. The firm operates on the founding premise that happier employees produce better creative work and has been recognized by Outside Magazine as a Best Place to Work continuously since 2014. It is privately held with no disclosed institutional investors or parent company, and falls within AdAge's small-agency classification (11–75 employees).

The agency's offerings are organized across four service lines: Design (brand identity and packaging), Strategy (brand and creative strategy), Advertising (campaign creative), and TDA_Media (a dedicated data-driven media planning and buying sub-brand covering audience segmentation, media buying, partnerships, reporting, and analytics). Services are delivered directly to clients through agency-of-record engagements, project-based work, and pitches; pricing is quote-based and not publicly disclosed. The technology stack is non-proprietary and standard for a creative services firm, with no disclosed AI/ML capabilities, patents, or software products.

TDA Boulder serves enterprise and mid-market brand clients across banking (FirstBank as a multi-year anchor, First Interstate Bank as of 2026), pet food (Champion Pet Foods/ORIJEN/ACANA as AOR since 2021, Naturally Fresh), food and beverage (Justin's, Daiya, Del Real, Purely Elizabeth, Deschutes Brewery, Ascent Protein, FatBoy, Desert Door), golf (Erin Hills, National Golf Foundation), apparel (Original Penguin), and health and wellness (AliveCor, Foria, Outdoor Research). Go-to-market is sales-led with a dedicated new business function ([email protected]), supplemented by event-driven visibility (Super Bowl campaigns for FirstBank) and earned media through industry awards and trade press coverage in AdAge, Adweek, MediaPost, and Shot Magazine. Revenue is generated through professional services fees, retainers, and media commissions, though financial figures are not publicly disclosed.

Name

TDA_Boulder

Legal name

TDA_Boulder

Website

https://tdaboulder.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

TDA Boulder is an independent, full-service advertising agency founded in 1994 in Boulder, Colorado, offering creative, design, strategy, and data-driven media services to enterprise and mid-market brands across banking, food and beverage, pet, golf, and wellness verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service advertising agency providing creative campaigns, brand strategy, design services, and media planning/buying. Revenue generated through client retainers, project fees, and media commissions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

TDA Boulder is an independent, full-service advertising agency delivering creative campaigns, brand and creative strategy, brand identity and packaging design, and data-driven media planning and buying. The agency operates as a unified creative practice serving consumer brands across food & beverage, pet food, banking, golf, and health & wellness industries. TDA_Media, a service line under the agency, provides media strategy, buying, partnerships, audience segmentation, and analytics.

Product overview

TDA_Boulder is an advertising and design agency offering a comprehensive suite of marketing services organized into four core offerings: Design (brand identity and packaging), Strategy (brand and creative strategy), Advertising (creative campaigns), and TDA_Media (data-driven media planning and buying). The agency operates as a single unified service practice rather than a software platform with modules, delivering integrated marketing solutions across various industry sectors including food & beverage, sports & outdoor, finance, pet food, and health & wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services

Quantifiable outcome

• Hapa marijuana pairing menu increased sales by 18%
• +1 more outcomes

Named customers19 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• First Interstate BankcoreStrategic or Co-development Partner · 5 March 2025Won AOR for First Interstate Bank in March 2025/2026, expanding the agency's banking client portfolio.
• BraggminorStrategic or Co-development Partner · 22 January 2025Won Bragg account along with Naturally Fresh in January 2025/2026.
• Naturally FreshminorStrategic or Co-development Partner · 22 January 2025Won Naturally Fresh account along with Bragg in January 2025/2026. Launched 'Weird is Wonderful' campaign in June 2026.
• Rebel CreameryminorStrategic or Co-development Partner · 2 November 2022First AOR relationship for Rebel Creamery ice cream brand.
• Champion Pet FoodscoreStrategic or Co-development Partner · 8 April 2021Named Agency of Record for North America in April 2021. Manages creative strategy for ORIJEN and ACANA pet food brands including the 'Go Beyond' platform and multiple product campaigns.
• Justin's Nut ButtercoreStrategic or Co-development Partner · 30 August 2017First Agency of Record relationship established in August 2017. Created packaging design and national advertising campaigns for the nut butter brand.
• FirstBankcoreStrategic or Co-development PartnerLong-standing banking client relationship. TDA Boulder has been FirstBank's agency partner for multiple years, producing Super Bowl commercials, ongoing brand campaigns, and comprehensive creative strategy including 'Feel Good Banking', 'Courage', and 'Really Good at Banking' campaigns.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Richards Group: Historically independent (now operating under the Truth Collective name) creative agency of similar size and positioning. Comparable to TDA in mid-market enterprise AOR work and independent culture.
• Mekanism: Independent creative agency with a similar CPG-heavy book of business and comparable emphasis on cultural/emotive creative. Directly competitive with TDA in mid-market CPG pitches and share a similar headcount profile.
• Mother: Independent creative agency network of comparable size and positioning, with offices in NY/London/LA. Like TDA, Mother competes for the same AOR and creative pitch opportunities with mid-market and enterprise brands across CPG and consumer categories.
• Carmichael Lynch: Independent creative agency of similar scale with a strong CPG and brand-building heritage. Directly comparable to TDA in business model, client types (food/beverage, retail), and independent ownership structure.
• Anomaly: Independently held creative and brand strategy agency with similar full-service structure (creative + media + strategy). Competes head-to-head with TDA in mid-market to enterprise pitches for CPG and consumer brands.
• Barkley: Independent, employee-owned creative agency of comparable size and mid-market enterprise focus. Directly competitive with TDA for CPG, banking, and consumer brand AOR assignments.
• Venables Bell + Partners: Independent creative agency with a comparable small-shop model and a CPG/enterprise client mix. Competes with TDA in similar creative reviews and shares the independent, founder-influenced culture.
• Wieden+Kennedy: Iconic independent creative agency and the archetypal 'small but mighty' shop competing for the same enterprise AOR assignments. Same independent ownership model, same award-driven positioning, though materially larger scale than TDA.
• 72andSunny: Independent creative agency known for bold, attention-earning campaigns and a culture-led talent model — directly comparable to TDA's 'earn the audience' positioning and its CPG/entertainment client roster (Adidas, Google, Activision).

Broad incumbents

• Droga5 (Accenture Song): Formerly independent creative powerhouse, now part of Accenture Song — competes with TDA for enterprise creative AOR work at a larger scale and with deeper global capabilities. Represents the holding-company competitive threat TDA faces.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TDA_Boulder
• Facebookfacebook.com/tdaboulder
• LinkedInlinkedin.com/company/tda_boulder

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TDA_Boulder