DSI Real Estate Group

What DSI Real Estate Group does

DSI Real Estate Group, Inc. is a privately held, founder-led real estate services firm headquartered in Madison, Wisconsin, founded in 1984 by David Simon. The company operates four integrated service lines: residential property management (apartments and single-family home rentals, including the Reverie sub-brand), commercial property management and brokerage (office, industrial, retail, and investment properties), condominium and homeowner association management (40+ HOAs and 5 condo associations), and real estate investment services via the DSI Invest division (launched with an InvestNext-backed investor portal). Across residential lines it manages 600+ apartment homes, including recently developed communities such as Autumn Lake (246 units, 2022), Grand Park (147 units + 5,600 sf commercial, 2023), Heritage Hills (200 units, 2024), and the forthcoming Midpoint Meadows (200 units, 2026) and Waterfront at River Place. Geographic focus is the Madison metropolitan area, with adjacent coverage in Sun Prairie, Verona, Middleton, McFarland, Oregon, Deerfield, Lake Mills, Cross Plains, Deforest, and Milwaukee.

Revenue is generated through managed-services fees on residential and HOA portfolios, transaction fees on commercial brokerage and residential leasing, and managed-services / fee economics on DSI Invest activities. Pricing varies by property and unit type, with residential rents ranging from approximately $500 to over $1,500 per month, and short-term leases priced at a premium (e.g., $1,660/month for a 2 bed/1.5 bath unit). DSI operates with 11-50 employees, and the leadership team includes founder David Simon, VPs Dan Brinkman (also VP of DSI Invest since 2025) and Laurie Wrosch (joined October 2024), plus division-level managers across residential, HOA, commercial, and maintenance functions.

Technology is built on third-party SaaS rather than proprietary platforms: RentManager powers tenant payments, maintenance requests, and rental applications, while InvestNext powers the DSI Invest investor portal. There is no evidence of proprietary AI, ML, or differentiated technology systems. The firm pursues a sales-led, direct distribution model with specialized teams for each service line, supported by a content-rich website, online property search, email newsletters to HOA communities, and industry association memberships. David Simon concurrently serves as Chairman of Forgewell Building Group, a separate 2023 merger entity combining Veridian Homes, Dave Jones, Auburn Ridge, and Marshall Towne Building Supply, although Forgewell is not a subsidiary of DSI.

Name

DSI Real Estate Group

Legal name

DSI Real Estate Group, Inc.

Website

https://dsirealestate.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

DSI Real Estate Group is a Madison, Wisconsin-based property management firm founded in 1984 that manages 600+ apartment homes, 40+ HOA communities, and commercial properties, and offers brokerage and real estate investment services via DSI Invest across the Madison metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Services: DSI generates revenue through property management fees for residential apartments, single-family home rentals, commercial properties, and HOA/condo association management services.
2. Commercial Brokerage and Leasing: Revenue from commercial sales and leasing commissions for office, industrial, retail, and investment properties in the greater Madison area.
3. Residential Leasing: Revenue from residential property leasing including apartment and single-family home rentals, with tenant placement services.
4. Real Estate Investment Services: DSI Invest provides real estate investment opportunities, managing investor relations and development projects for capitalization appreciation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

DSI Real Estate Group is a Wisconsin-based property management company offering residential apartment and single-family home rentals, commercial property management and brokerage, condominium and homeowner association (HOA) management, and real estate investment services through its DSI Invest division. The company manages 600+ apartment homes and 40+ HOA communities across the greater Madison metro area, leveraging specialized teams, 24-hour emergency maintenance, and online tenant portals powered by RentManager.

Product overview

DSI Real Estate Group is a residential and commercial property management company operating as a multi-service real estate platform. The company's core offerings include Residential Property Management (apartments and single-family home rentals with 24-hour maintenance and online tenant services), Commercial Property Management (office, industrial, retail, and investment property services), Condo & HOA Management (community association management and accounting for 33+ homeowner associations and 5 condo associations), Brokerage Services (buyer/tenant representation and transaction coordination), and DSI Invest (investment platform with investor portal). The company manages a portfolio of named apartment communities including Midpoint Meadows, Heritage Hills, Grand Park, Autumn Lake, Lion's Gate, and Waterfront at River Place, plus the Reverie single-family home rental brand. Additional services include short-term leases, architectural control committee services for HOA neighborhoods, and online tenant portals for payments and maintenance requests.

Differentiator

Problem solved

Functional benefit

Brands

• DSI Invest: Investment division offering strategic planning and business acumen for real estate investors, with decades of experience from southeastern Wisconsin real estate professionals.
• DSI Brokerage
• Reverie Single Family Home Rentals

Products and services

• Residential Property Management Management of residential apartments and single-family home rentals with 24-hour emergency maintenance, online work order submission, leasing services, and tenant placement across the Madison, Sun Prairie, Oregon, Deerfield, and Lake Mills areas of Wisconsin.
• Commercial Property Management Commercial and investment property services including sales, leasing, and management of office, industrial, retail, and apartment properties in the greater Madison market.
• Condo & HOA Management Total quality management of Condominium and Homeowner Associations, providing community management, accounting services, financial oversight, and physical property management for developers and existing associations.
• Brokerage Services Professional brokerage services for commercial and residential property transactions, including buyer/tenant representation, property identification, negotiation strategies, and transaction coordination.
• DSI Invest Real estate investment platform offering strategic planning and investor relations for southeastern Wisconsin properties, with an InvestNext-powered investor portal for tracking investments and accessing deal room.
• Short-Term Leases Short-term rental options for tenants seeking flexible lease terms, with listings available throughout the Madison market area.
• Architectural Control (ACC) Services Architectural Control Committee services for HOA neighborhoods, reviewing and approving exterior and structural changes to properties including roofing, siding, fencing, solar panels, decks, and landscaping projects.
• Reverie Single Family Home Rentals Single-family home rental service operating in Verona, Madison, and McFarland areas, operated as a DSI subsidiary brand.

Quantifiable outcome

• 24-hour emergency maintenance capability
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Apartment Association of South Central WisconsinminorOthersDSI maintains membership and partnerships with local industry associations including the Apartment Association of South Central Wisconsin for industry networking and professional development.
• Greater Madison Chamber of CommerceminorOthersDSI participates in the Greater Madison Chamber of Commerce for community engagement and business networking in the Madison metropolitan area.
• Monona Chamber of CommerceminorOthersDSI maintains involvement with the Monona Chamber of Commerce for local business community engagement.
• Middleton Hills Neighborhood AssociationcoreOthersDSI provides HOA management services to the Middleton Hills Neighborhood Association, a New Urbanism community designed by Andres Duany, consisting of approximately 400 homes in Middleton, WI.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Greystar Real Estate Partners: Largest residential property management company globally, managing hundreds of thousands of multifamily units. Comparable as a direct competitor for third-party apartment management contracts in markets like Madison.
• BH Management Services: Large national multifamily property manager with a similar third-party management business model. Directly comparable in apartment management service offering and customer base.
• Lincoln Property Company: Diversified national real estate services firm with residential, commercial, and investment management arms. Comparable across DSI's residential, commercial, and brokerage lines.
• Asset Living: National multifamily and HOA property manager with a broad third-party management platform. Comparable to DSI's combined residential and HOA management offerings.

Direct peers

• FirstService Residential: One of the largest HOA and community association management firms in North America. Directly comparable to DSI's HOA/condo association management division.
• Associa: National leader in community association management, serving HOAs and condominium associations. Closely comparable to DSI's 40+ HOA and 5 condo association book of business.
• Towne Properties: Regional property management and community association management firm offering residential and HOA services. Comparable in service mix and target customer profile to DSI.

Regional players

• The McGrady Group: Madison, Wisconsin-based real estate firm offering property management, brokerage, and development services. Local competitor serving the same Madison metro market as DSI.
• Stark Company Realtors: Madison-based residential real estate and property management company. Operates in the same geographic market with overlapping residential rental management services.

Others

• Veridian Homes: Wisconsin homebuilder now part of Forgewell Building Group, led by DSI founder David Simon. Connected via shared leadership and overlapping Madison real estate ecosystem, though focused on homebuilding rather than property management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/disrealestategroup
• LinkedInlinkedin.com/company/dsi-real-estate-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DSI Real Estate Group