Lemonade

What Lemonade does

Lemonade, as represented in the supplied data, is a Tokyo-based creator marketing platform operated by UUUM Co., Ltd. (legal name: UUUM株式会社). The platform connects brands with content creators for product promotion activities including sponsored content, product reviews, and gifting campaigns. It targets creators at all levels, from beginners to influential figures, using a horizontal segmentation approach. Core products revolve around campaign matchmaking, an e-print fan merchandise service that distributes creator photos and illustrations through approximately 60,000 convenience store locations across Japan, and a roadmap of creative support features including materials provision, production efficiency tools, and learning resources. The platform was previously branded as "LMND," but that service was terminated on 2025-09-24, with creators migrated to the successor "UUUM ONE" platform, which launched as the consolidated next-generation offering.

The technology stack is platform-based and consumer-facing, with no proprietary AI/ML, patents, or APIs disclosed. Creator onboarding and customer support are routed through the LINE messaging platform, with self-serve web registration as the primary account creation channel. Distribution leverages UUUM's existing Japanese creator ecosystem infrastructure. The company maintains no dedicated mobile apps per the source data, no disclosed integrations, and no certifications or compliance regimes.

The business model is freemium at the creator entry point: account registration and basic functionality are free, with vague reference to possible paid opportunities or advanced features, but no pricing tiers, billing cadences, or paid features are detailed. The platform's revenue mechanics (likely brand-side campaign fees, given the freemium creator side) are not disclosed. Headcount is stated at 1-10 employees. Notably, the supplied data does not pertain to Lemonade Inc., the US-based insurance technology company, despite sharing the name; this analysis reflects the Japanese creator platform tied to UUUM Co., Ltd.

Name

Lemonade

Legal name

UUUM株式会社

Website

https://lmnd.jp

Company type

Private

Founded year

2015

Headcount range

1–10 employees

Short description

Tokyo-based creator marketing platform operated by UUUM Co., Ltd., connecting brands with content creators for sponsored campaigns, product reviews, and fan merchandise. Offers freemium access with e-print distribution to ~60,000 Japanese convenience stores.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

akta.pro secondary industry

Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)

Keywords

• Influencer marketing platform
• Creator economy tools
• Content creator marketplace
• Fan merchandise services
• Sponsored content campaigns

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Lemonade operates a creator platform that connects content creators with companies for sponsored collaborations, product reviews, and gifting campaigns. The platform also provides an e-print service allowing creators to sell photos and illustrations as fan merchandise through approximately 60,000 convenience store locations nationwide in Japan, alongside production efficiency tools, material provision, and skill-development learning support.

Differentiator

Problem solved

Functional benefit

Brands

• UUUM ONE: Next-generation platform for creators launched to succeed the LMND service, featuring collaboration opportunities, fan merchandise services, and creative support tools.

Products and services

• UUUM ONE Next-generation creator platform providing access to diverse campaign opportunities (collaboration videos, product reviews, gifting), an e-print service for selling creator photos and illustrations at approximately 60,000 convenience stores nationwide, and support tools including material provision, production efficiency tools, and learning resources. Targeted at content creators at all levels, from beginners to influential creators with large followings.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Casio Computer Co., Ltd.minorGTM or Marketing Partner · 1 March 2026One of 11 sponsoring companies for the White Ribbon Run 2026 charity event organized by Joyful Foundation. Event runs March 1-31, 2026 to raise awareness about eliminating sexual violence and protecting women's health and dignity.
• Seibu Shinkin BankminorGTM or Marketing Partner · 1 March 2026One of 11 sponsoring companies for the White Ribbon Run 2026 charity event organized by Joyful Foundation. Event runs March 1-31, 2026 to raise awareness about eliminating sexual violence and protecting women's health and dignity.
• Joyful FoundationcoreStrategic or Co-development PartnerInternational cooperation NGO organizing the White Ribbon Run 2026 charity event. Event directs support to Zambia in Africa and Japan, confronting gender-based and sexual violence in both countries. The 11th annual event coincides with International Women's Day on March 8.
• NPO NijinoitominorGTM or Marketing PartnerLocal coordination partner at the Saitama Tokigawa base for the White Ribbon Run 2026 nationwide event.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Find Model: Japan-focused influencer marketing platform with a creator marketplace, campaign management, and analytics tools; competes for the same SMB and enterprise brand-customer base as UUUM ONE.
• BitStar: Japanese MCN and creator-marketing platform providing brand-creator matchmaking, content production, and analytics — directly competing for the same creator and brand-customer segments.
• VAZ: Japanese MCN and short-video creator agency with brand-deal intermediation and creator-management services, comparable in target creator and brand-customer segment to UUUM ONE.
• Brave Group: Japan-based MCN and VTuber/creator agency operating brand collaborations and IP-driven creator businesses, with comparable monetization services and brand-partnership pipelines.
• UUUM Inc. Parent company and Japan's largest publicly-traded MCN; UUUM ONE is operated as a product inside UUUM, and UUUM's broader creator roster and brand-deal pipeline directly overlap with the platform's offering.
• Geelee: Japanese creator agency and influencer-marketing firm that connects brands with creators for campaigns, gifting, and sponsored content — overlapping directly with UUUM ONE's campaign/タイアップ offering.

Broad incumbents

• C Channel: Established Japanese women's lifestyle video media with creator content, brand collaborations, and an influencer network — broader incumbent operating adjacent rather than head-to-head in the creator-platform niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lmnd.jp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemonade