Casaplex

What Casaplex does

Casaplex is a privately held technology integration firm founded in 2004 and headquartered in Kensington, Maryland, specializing in smart home and commercial building technology for the Washington DC, Maryland, and Virginia metropolitan area. The company operates two principal service lines: Workplace Technology (corporate) and Smart Homes (residential). Corporate offerings include integrated AV systems, LED video walls, conference room packages, huddle rooms, multipurpose rooms, Microsoft Teams and Zoom Rooms, room scheduling systems, lighting control, and automated shading. Residential offerings center on the System One proprietary platform — a Crestron-backed methodology unifying lighting, distributed audio, shading, HVAC, security, and networking — alongside custom home theaters, comfort and convenience systems, power and infrastructure, and a drone detection service. Project ticket sizes range from $20,000 to $200,000+ per home theater installation.

The underlying technology stack is built on industry-leading third-party platforms — primarily Crestron for control and AV distribution, Lutron for lighting and shading, Planar for video walls, and integration partners including Cisco, Avaya, Polycom, JBL, Crown, BSS Audio, Axis Communications, Milestone, and Honeywell — rather than proprietary IP at the protocol level. Casaplex's own intellectual property is concentrated in System One (residential methodology and lifecycle framework), the Autom8 touch-panel interface for service industry AV, and the Autumn-8 building management control platform. The firm holds Crestron DM 4K certifications (Engineer, Technician, Designer), Infocomm CTS, Niagara 4, and Maryland Minority Business Enterprise status.

Revenue is generated primarily through project-based installation contracts (one-time license revenue) with high-ticket residential and commercial engagements, supplemented by recurring service and maintenance contracts. Go-to-market combines enterprise field sales with direct engagement, a showroom at the Kensington headquarters, free consultations and quotes, AIA-accredited webinars, content marketing, and a Design-Build Partner Program that offers architects and designers referral incentives of 5% of retail value and 75% off MSRP on qualifying products. The company has won five Crestron Integration Awards (2011-2014, 2017), the 2017 Crestron Home Technology Award for Lighting Control, CEDIA Awards in 2017, and inclusion in Commercial Integrator's top integration firm list. Leadership consists of CEO and Founder Derek Goldstein and Principal and Co-Founder Nelson Garcia, with no disclosed institutional investors or parent company.

Name

Casaplex

Legal name

Casaplex

Website

https://casaplex.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Casaplex is a Maryland-based smart home and building technology integration firm founded in 2004, serving the DC/MD/VA area with Crestron-backed residential automation, commercial AV systems, conference rooms, lighting control, and shading for luxury homes and enterprise clients.

Ownership category

akta.pro rank

Product category

Smart Home and Building Technology Integration

akta.pro primary industry

Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)

akta.pro secondary industries

Smart Home Hubs & Controllers Retail (CRAIAMAA), Multi-Family & Property Management Access Solutions (Common Area & Unit Access) (HSAHAEAE)

Keywords

• Smart home integration
• Commercial AV systems
• Lighting control solutions
• Conference room technology
• Home automation design

Headquarters

HQ city

Kensington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Smart Home Installation and Integration: Design, installation, and integration of smart home systems including home theaters, lighting control, automated shading, whole home control, security systems, and networking. Projects range from $20,000 to $200,000+ depending on scope and equipment caliber.
2. Commercial Workplace Technology: Installation of conference rooms, huddle spaces, video walls, audio visual systems, lighting control, and automated shading for corporate offices and commercial spaces. Includes rapid-deployment conference room packages.
3. Service and Maintenance Contracts: Comprehensive service plans on all installations ensuring ongoing support, maintenance, and system uptime. Client care packages for continued service relationship.
4. Design-Build Partner Program: Referral incentives of 5% of retail value earned on qualified projects through the partner program targeting architects and designers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Casaplex designs, installs, and services integrated smart home and smart building technology systems for corporate, government, retail, hospitality, and luxury residential clients in the DC, MD, and VA region. Offerings span Audio/Video Systems, LED Video Walls, Conference and Huddle Rooms, Microsoft Teams/Zoom Rooms, Automated Shading, Lighting Control, Home Theaters, and the proprietary System One residential automation platform, delivered via design-build-install-maintain lifecycle with project pricing from $20,000 to over $200,000.

Product overview

Casaplex is a technology integration firm specializing in smart home and smart building solutions in the Washington, DC, Maryland, and Virginia area. The company offers two main divisions: Workplace Technology (corporate) and Smart Homes (residential). Corporate solutions include Audio and Video Systems, LED Video Walls, Conference Room Packages, Huddle Rooms, Multipurpose Rooms, Event Spaces, Executive Offices, Microsoft Teams and Zoom Rooms integration, Whole Office Technology Control, Room Scheduling Systems, Lighting Control, and Automated Shading. Residential offerings center around the System One platform—a standardized home automation platform that unifies lighting control, distributed audio, security, shading, HVAC, and networking under one Crestron-based control interface—along with Home Theaters, Comfort & Convenience systems (lighting, shading, whole home control, outdoor spaces), and Power & Infrastructure solutions. The company also offers a Drone Detection service through Gargoyle for residential security. Services include design, installation, and maintenance with client care packages.

Differentiator

Problem solved

Functional benefit

Brands

• System One: Casaplex's residential platform model encompassing their philosophy, methodology, and lifecycle of how they bring a system to fruition and how it functions. A standardized, select list of processes and products for home automation and smart home systems.

Products and services

• Audio and Video Systems Consolidated AV equipment distribution systems that place gear out of sight while distributing audio and video content to speakers and displays, with integrated single-platform control via touchscreen or remote for intuitive operation in corporate environments.
• LED Video Walls Multi-section LED display systems joining multiple screens to create large-format visual displays for presentations, digital signage, and immersive audiovisual experiences in corporate environments, partnering with Planar.
• Conference Room Packages Pre-designed rapid-deployment conference room technology packages enabling single-afternoon retrofit installations with unified interface control, lighting and shading integration, and Crestron RoomView scheduling for corporate environments.
• Huddle Rooms Rapid-deployment meeting spaces and huddle areas with wireless presentation capability, conferencing options (Polycom or Cisco), and fully immersive telepresence configurations for corporate environments.
• Multipurpose Rooms Flexible technology-configured spaces serving multiple uses (events, presentations, meetings) with dynamic lighting control, motorized displays, and centralized AV platform for quick transitions between configurations in corporate environments.
• Microsoft Teams and Zoom Rooms Video conferencing room solutions supporting Microsoft Teams and Zoom platforms with high-performance audio/video, easy-to-use conferencing, and smart room controls scaled from personal offices to international headquarters for hybrid workforce collaboration.
• Automated Shading Motorized window shade systems with photocell and daylight sensing for glare reduction, privacy control, and energy savings (10-30% cooling cost reduction) through dynamic solar heat gain management in commercial and residential environments.
• Lighting Control Sophisticated lighting control systems providing scene-based control via aesthetically designed keypads, including programmable scenes (Movie, Goodnight) and integration with home automation for unified whole-home and commercial control.
• Home Theaters and Multipurpose Rooms Custom luxury home theater design and construction including acoustical analysis, equipment drawings, room elevations, and high-performance audiovisual systems with hidden speakers and motorized screens, with project costs ranging from $20,000 to $200,000+ depending on scope and equipment caliber.
• System One by Casaplex Casaplex's standardized residential automation platform encompassing philosophy, methodology, and product lifecycle that unifies lighting control, distributed audio, security, shading, HVAC, and networking under one umbrella control interface using a Crestron backbone for luxury residential clients.
• Gargoyle Drone Detection System Drone detection system for residential property protection, utilizing Gargoyle technology to deter unwanted drone activity around the home environment.
• Power & Infrastructure Clean power delivery systems with surge protection, voltage filtering, and battery backup solutions ensuring reliable smart home system operation and component protection for residential environments.
• Smart Networks Enterprise-class network infrastructure and cybersecurity implementations providing whole-home WiFi coverage, subsystem connectivity, and firewall protection for residential environments, leveraging Cisco networking platforms.
• Room Scheduling Systems At-a-glance room availability information combined with enterprise-wide schedule tracking and reservation capabilities to prevent double-booking of conference spaces, leveraging Crestron RoomView.

Quantifiable outcome

• Automated shades can save 10-30% on cooling costs by limiting solar heat gain
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• CrestroncoreTechnology or IntegrationCrestron is the leading manufacturer of home automation control systems. Casaplex chose this platform for their most spectacular installations. They hold Crestron DM 4K certifications (Engineer, Technician, Designer) and have won multiple Crestron Integration Awards (2011-2014, 2017) and the 2017 Crestron Home Technology Award for Lighting Control.
• LutroncoreTechnology or IntegrationOne of the world leaders in lighting control, Lutron offers whole house lighting control systems with automated drapes. Casaplex partners with Lutron for lighting control solutions and jointly conducts webinars on human centric lighting and smart home integration.
• PlanarcoreTechnology or IntegrationLeading manufacturer of LED video wall displays. Casaplex partners with Planar to provide clients with knowledge and resources for video wall decisions and installations.
• CiscosupportingTechnology or IntegrationCisco provides networking platforms for campus, branch, data center, and wide-area networks with integrated security at all levels. Used for enterprise-class networks and firewalls in both residential and commercial installations.
• AvayasupportingTechnology or IntegrationLeading global provider of next-generation business collaboration and communications solutions including unified communications, real-time video collaboration, contact center, and networking services.
• PolycomsupportingTechnology or IntegrationConference room systems requiring immersive telepresence and video conferencing capabilities. Casaplex integrates Polycom solutions for conferencing rooms.
• JBLsupportingTechnology or IntegrationPremium audio brand under HARMAN. JBL speakers used in commercial audio installations including the The Gryphon Lounge project with Crown amplifiers.
• CrownsupportingTechnology or IntegrationWorld's largest manufacturer of power amplifiers for professional audio markets. Crown amplifiers paired with JBL speakers in commercial audio installations.
• BSS AudiosupportingTechnology or IntegrationWorld renowned for outstanding sound quality and reliable equipment used in professional installations. BSS sound processing used in The Gryphon Lounge three-zone audio system.
• Axis CommunicationssupportingTechnology or IntegrationProvides complete range of solutions for IP security cameras and video surveillance. High definition, ultra wide angle, and infrared cameras for building security systems.
• MilestonesupportingTechnology or IntegrationNetwork Video Recording software providing open platform for deep integration into IP security systems. Used with iPad interface for security monitoring and control.
• HoneywellsupportingTechnology or IntegrationGlobal expert in security and control technologies providing solutions for commercial, industrial, residential, and homeland security.
• FSRsupportingStrategic or Co-development PartnerPartner in webinar series on designing low voltage infrastructure for technology spaces. Joint educational content for architects and designers on audiovisual and data applications.
• MicrosoftcoreTechnology or IntegrationMicrosoft Teams video conferencing platform integration. Casaplex designs video conferencing rooms powered by Microsoft Teams for hybrid workforce collaboration.
• ZoomcoreTechnology or IntegrationZoom Rooms video conferencing platform. Casaplex creates video conferencing spaces powered by Zoom for seamless hybrid collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lutron Electronics: Global leader in lighting control and automated shading whose products Casaplex integrates for whole-home and commercial daylight harvesting. Competes at the system layer with its own luxury residential shading and lighting solutions.
• ADT: Established home security and smart home provider with professional installation nationwide. Competes with Casaplex on the security and access control portion of residential projects at scale.
• Honeywell Building Technologies: Global provider of building automation, energy management, and security platforms for commercial real estate. Competes with Casaplex on smart building command centers, energy management, and security integrations at enterprise scale.
• Crestron Electronics: Manufacturer of the commercial and residential control platforms that form Casaplex's technology backbone. While a core partner, Crestron's direct dealer network and CI-certified integrators compete for the same enterprise and luxury residential projects.
• Snap One (Control4): Provider of smart home control platforms (Control4, Episode, WattBox) and remote management services used by professional integrators. Broad incumbent in residential automation whose products compete with and complement Casaplex's Crestron-led System One approach.

Direct peers

• AVI-SPL: Largest commercial AV integrator in the US, providing design, integration, and managed services for conference rooms, huddle spaces, and command centers. Direct competitor to Casaplex on enterprise AV integration across the DMV region.
• Savant: Premium smart home control platform with dedicated integrator channel for lighting, AV, climate, and shading. Competes directly with Casaplex in the luxury residential market with parallel proprietary control philosophy.
• Ford Audio-Video: Commercial AV integrator with design, installation, and managed services for enterprises and venues. Direct peer to Casaplex on the workplace technology side, especially in conference room and control room projects.

Emerging players

• Vivint Smart Home: National smart home security and automation provider offering professionally installed systems with subscription monitoring. Competes with Casaplex at the lower end of the residential integration market.
• Josh.ai: Premium voice- and AI-driven smart home control platform focused on the luxury custom integration channel. Emerging alternative to Crestron-based architectures for luxury residential integrators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/casaplex
• Facebookfacebook.com/casaplex.1

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casaplex