The Times Media Company

What The Times Media Company does

The Times Media Company is a full-service marketing solutions provider headquartered in Munster, Indiana, operating as a subsidiary of Lee Enterprises, a diversified U.S. media conglomerate. The company serves as the commercial marketing arm for The Times of Northwest Indiana and NWI.com, targeting local and regional businesses across Lake, Porter, and LaPorte counties in Northwest Indiana, with some extension into southeast Illinois suburbs. Its service portfolio spans six integrated verticals: Digital Marketing (PPC, SEO, social media, web/app development), Local Advertising (print and digital placements across owned publications), Video Production, Content Marketing (branded articles, blogs, newsletters), Event Marketing (Hall of Fame, 20 Under 40, Best of the Region), and Strategic Marketing consulting.

The company's distribution assets include The Times of Northwest Indiana (Indiana's second-largest newspaper, operating 100+ years), NWI.com (6-24 million monthly pageviews), IN Business Magazine (9,000 copies distributed), Get Healthy Magazine, Best of the Region (350,000+ reader votes), and Your Times (weekly, 100% household coverage in select markets). Technology capabilities center on PPC campaign management, SEO tools, audience targeting and remarketing, performance analytics via the Lee Enterprises Audience Report 2025, and first-party audience data including 25,000+ opted-in email subscribers.

Revenue is generated across seven streams: digital advertising, print advertising, video production services, content marketing services, event marketing and sponsorships, strategic marketing consulting, and web development/SEO services. Go-to-market combines a direct field sales team targeting enterprise accounts, inside sales for SMB inbound leads, and channel partnerships with Amplified Digital Agency and Brand Ave. Studios. Pricing is quote-based and not publicly disclosed; no funding rounds, M&A activity, or leadership changes are recorded in the source material.

Name

The Times Media Company

Legal name

The Times Media Company

Website

https://thetimesmediacompany.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Times Media Company is a Lee Enterprises subsidiary providing full-service digital, print, video, content, event, and strategic marketing solutions to local businesses across Northwest Indiana, leveraging The Times newspaper and NWI.com as its primary distribution platforms.

Ownership category

akta.pro rank

Product category

Local Advertising and Marketing Services

NAICS

Newspaper Publishers (513110), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAJADAB

Local & Regional Newspapers (Print & Digital)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Local advertising solutions
• Digital marketing services
• Newspaper advertising
• Video production services
• Content marketing agency

Headquarters

HQ city

Munster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Digital Advertising: Revenue from PPC campaigns, display ads, search engine marketing, social media advertising, and programmatic campaigns. Pay-per-click and targeted digital placements across NWI.com and partner platforms.
2. Print Advertising: Revenue from newspaper and magazine advertising in The Times of Northwest Indiana, IN Business magazine, Get Healthy publication, Best of the Region special sections, Your Times weekly publication, and Southland Your Times.
3. Video Production Services: Full-service video production including scriptwriting, filming, editing, and post-production for promotional, commercial, social media, and event/testimonial content.
4. Content Marketing Services: Website and blog content creation, social media content development, branded content and sponsored articles, email and newsletter content services.
5. Event Marketing & Sponsorships: Revenue from Business & Industry Hall of Fame awards, 20 Under 40 recognition events, custom events, contests, quizzes, and digital campaign activations.
6. Strategic Marketing Consulting: Marketing strategy development, campaign planning and execution, research and insights services, and ongoing campaign optimization.
7. Web Development & SEO Services: Website development services, search engine optimization, social media management, and reputation management.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Times Media Company is a full-service marketing solutions provider serving local businesses in Northwest Indiana. It sells integrated marketing services across six lines: Digital Marketing (PPC, SEO, web development, social media), Local Advertising (print and digital ad placements in owned publications including The Times of Northwest Indiana and NWI.com), Video Production, Content Marketing, Event Marketing, and Strategic Marketing. The company leverages its owned local media properties — the 100+ year-old Times of Northwest Indiana newspaper, NWI.com news website, and specialty publications — combined with Lee Enterprises' national backing to deliver advertising and marketing campaigns to business clients.

Product overview

The Times Media Company is a full-service marketing company and Lee Enterprises organization offering a unified platform of marketing solutions for Northwest Indiana businesses. The core offering comprises six integrated service lines: Digital Marketing (website development, SEO, PPC, social media), Local Advertising (newspaper, magazines, digital publications), Video Production, Content Marketing, Event Marketing, and Strategic Marketing. Key publications and sub-brands include The Times of Northwest Indiana (flaghship newspaper), NWI.com (news website), IN Business Magazine, Get Healthy Magazine, Best of the Region, and Your Times. The company serves as a one-stop marketing partner combining local reach with national resources through its Lee Enterprises affiliation.

Differentiator

Problem solved

Functional benefit

Brands

• NWI.com: The company's primary news website serving Northwest Indiana, generating over 24 million page views monthly.
• The Times of Northwest Indiana
• IN Business
• Get Healthy
• Best of the Region
• Your Times

Products and services

• Digital Marketing Comprehensive online marketing services including website development, SEO, PPC campaigns, and social media marketing designed to grow businesses' online presence. Targeted at local businesses in Northwest Indiana.
• Local Advertising Print and digital advertising placements through The Times of Northwest Indiana newspaper, NWI.com, and affiliated magazines, reaching engaged local audiences across the Northwest Indiana region.
• Video Production Full-service video production services including scriptwriting, filming, editing, and post-production for promotional commercials, social media content, and event/testimonial videos to engage audiences and build brand awareness.
• Content Marketing Content creation services including website copy, blog posts, social media content, branded articles, and email newsletters designed to build brand authority and improve SEO performance.
• Event Marketing Live events, promotions, and interactive campaign activations including the Business & Industry Hall of Fame Awards and 20 Under 40 recognition events for audience engagement and lead generation.
• Strategic Marketing Data-driven marketing strategy services including research and insights, campaign planning, execution, and ongoing performance tracking with transparent reporting and ROI measurement.
• The Times of Northwest Indiana Flagship local newspaper serving Northwest Indiana readers, the second largest newspaper in Indiana, used by The Times Media Company as a print advertising distribution channel for clients.
• NWI.com The company's digital news website for Northwest Indiana delivering news and serving as a primary digital advertising platform, generating over 6 million to 24 million monthly pageviews depending on reporting source.

Quantifiable outcome

• Powered over 20,000 PPC campaigns
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lee EnterprisescoreOthersParent organization providing national backing and resources. The Times Media Group operates as a Lee Enterprises organization, leveraging corporate scale while maintaining local market focus.
• Amplified Digital AgencyminorStrategic or Co-development PartnerDigital marketing agency partnership providing unique marketing solutions. Partner featured in footer branding alongside The Times Media Company.
• Brand Ave. StudiosminorStrategic or Co-development PartnerCreative studio partnership providing additional marketing and creative solutions. Partner featured in footer branding alongside The Times Media Company.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ReachLocal: ReachLocal (a Gannett company) provides digital marketing services including paid search, display, social, and websites to local SMBs — a closely comparable end-to-end SMB digital marketing services provider.
• LocaliQ: LocaliQ is Gannett's marketing solutions arm, offering integrated digital advertising, SEO, web development, and content services to local businesses — directly comparable to The Times Media's full-service regional marketing agency model, but operating nationally across Gannett's footprint.
• Hibu: Hibu provides digital marketing, websites, SEO, social, and reputation management primarily to SMBs in local U.S. markets, with a similar multi-product service bundle and SMB customer profile as The Times Media Company.
• Thryv: Thryv is a SaaS-enabled SMB marketing platform offering websites, listings management, social media, and advertising services — comparable in targeting local SMBs with a bundled marketing services offering.
• Adams Publishing Group: Adams Publishing Group is a family-owned regional newspaper and marketing services company operating community papers and local advertising solutions across the Midwest and South — closely comparable in scale, regional focus, and integrated media-plus-services model.
• CNHI (Community Newspaper Holdings Inc.): CNHI owns community newspapers and associated digital marketing operations across the U.S., offering local advertising solutions comparable to The Times Media's print-plus-digital services.

Broad incumbents

• Gannett: Gannett is the largest U.S. newspaper publisher (USA Today Network) and parent of LocaliQ; its combination of local news properties with an integrated marketing services division is the same hybrid model The Times Media operates, but at materially greater scale.
• Tribune Publishing: Tribune Publishing operates regional daily newspapers across the U.S. with associated digital marketing and advertising services — a comparable newspaper-plus-marketing hybrid, though typically in larger metro markets.

Others

• Lee Enterprises: Lee Enterprises is The Times Media Company's parent organization — a publicly traded diversified newspaper group with similar marketing-services functions at sister properties, providing the structural and operational template for The Times Media's business.

Regional players

• Paxton Media Group: Paxton Media Group is a privately held community newspaper operator based in the U.S. Midwest/South, with associated digital and marketing services for local advertisers — structurally similar to The Times Media though focused on smaller markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/thetimesmediacompany
• YouTubeyoutube.com/channel/UCEmTmGdB4MGdGsl1qJIJvyg
• Facebookfacebook.com/thetimesmediacompany
• LinkedInlinkedin.com/company/the-times-media-company
• Instagraminstagram.com/thetimesmediacompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Times Media Company