What Software Products Italia does

Software Products Italia s.r.l. (SoftPI) is a privately held Value-Added Distributor (VAD) founded in 1990 and headquartered in Sesto Fiorentino (Florence), Italy. The company curates and distributes a portfolio of more than 20 enterprise software vendor lines spanning databases (SAP Sybase OEM products, Aerospike, Progress DataDirect, Idera/Embarcadero tools), application development platforms (Appeon PowerBuilder and PowerServer, Omnis Studio with version 12 GA released mid-2026), data integration and replication tools (Gluesync, Syniti), unified data protection (Arcserve), mobile device management (Relution), hyperconverged infrastructure (Scale Computing), software vulnerability management (Flexera/Revenera), digital forensics (MediaClone), Gantt components (Netronic), PowerBuilder lifecycle tools (Novalys), and tape storage (SpectraLogic). SoftPI also delivers supplementary services including database administration, tuning, training, and application modernization consulting.

SoftPI monetizes through four primary revenue streams: (1) distribution margins on third-party enterprise software licenses; (2) technical support, DBA, and integration services; (3) specialized training delivered in Italian, English, and Spanish; and (4) consulting and development services for application modernization. The go-to-market is exclusively channel-led: SoftPI targets ICT channel partners — Resellers, Value-Added Resellers (VARs), and System Integrators — which in turn serve end-user organizations including large enterprises, software houses, and large end-user information systems. The company provides co-marketing, training, and technical enablement to its partner network, and acts as the localization and certified consulting partner for Appeon PowerBuilder across Italy and Spain. SoftPI operates across Southern Europe and Latin America, with confirmed offices in Florence (headquarters), Milan, and Rome in Italy; Valencia and Salamanca in Spain (via wholly owned subsidiary Softpi Iberica, S.L., NIF B40533374); and Quito in Ecuador, with stated additional presence in New York and Montreal. The team comprises approximately 21 named professionals spanning technical, consulting, and commercial functions, and the company holds a SOFTPI-IMQ attestation of conformity. SoftPI is privately held with no disclosed parent, institutional, or venture investment backing. Recent strategic activity has focused on AI feature integration in Omnis Studio (versions 11.2 and 12 supporting Google Gemini, OpenAI, and Anthropic APIs), the addition of Progress DataDirect to its connectivity portfolio in 2026, and continued expansion of channel enablement through branded events including Accademia webinars, Softpi Universe summits, and Data Integration Universe.

Name

Software Products Italia

Legal name

Software Products Italia s.r.l.

Website

https://softpi.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Software Products Italia is a privately held Value-Added Distributor founded in 1990 that distributes enterprise software across databases, application development, data integration, MDM, and backup/DR to ICT channel partners and end-user organizations in Italy, Spain, and Latin America.

Ownership category

akta.pro rank

Product category

Value-Added Software Distribution

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Software Engineering & Application Modernization (BPAHAEAD)

akta.pro secondary industries

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK), Quality Engineering & Test Automation (QE/QA) (BPAEAFAJ)

Keywords

• Enterprise software distribution
• Value-added distribution
• Database management software
• Data integration solutions
• Mobile device management

Headquarters

HQ city

Sesto Fiorentino

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution: Revenue generated from distribution of third-party enterprise software products (SAP, Appeon, Omnis Studio, Gluesync, Aerospike, Relution, Scale Computing, Arcserve, Flexera, Syniti, etc.) to channel partners and end-users. SoftPI acts as a Value-Added Distributor (VAD), earning margins on product sales.
2. Technical Support Services: System support, DBA (Database Administration) services, tuning, design and development, project startup, and integration support for distributed products. Provided to channel partners and end-user organizations.
3. Specialized Training: On-the-job training and specialized courses on distributed products including Omnis Studio, SynitiDR, SAP Crystal Solutions, SAP BusinessObjects, SAP Sybase ASE/IQ/SQL Anywhere, Appeon PowerBuilder, Arcserve, SpectraLogic, Embarcadero. Training is offered in Italian, English, and Spanish.
4. Consulting and Development: Application modernization, PowerBuilder and Omnis Studio development services, and project management and startup services for organizations adopting distributed software products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Software Products Italia (SoftPI) is a Value-Added Distributor (VAD) of enterprise software products operating since 1990 from Sesto Fiorentino, Italy. The company distributes third-party software spanning database management, application development, data integration, mobile device management, backup and disaster recovery, enterprise storage, and virtualization, complemented by pre-sales technical support, certified training, consulting, and custom software development services delivered to channel partners and end-user organizations.

Product overview

Software Products Italia (SoftPI) is a Value-Added Distributor (VAD) founded in 1990, offering a portfolio of software products, technical support, training, consulting, and development services across Italy, Spain, and Latin America. The portfolio is organized into several product families: (1) Database & Data Management — including Aerospike (NoSQL), AimBetter (DB monitoring), Idera/Embarcadero tools (DBArtisan, ER/Studio, Rapid SQL), Progress DataDirect connectors, and SAP Sybase OEM products (SQL Anywhere, ASE, IQ, PowerDesigner); (2) Application Development — centered on Appeon PowerBuilder and PowerServer for enterprise application modernization, and Omnis Studio for cross-platform desktop/web/mobile development (current version 12, free Community Edition available); (3) Data Integration & Replication — Gluesync (real-time CDC for RDBMS/NoSQL/data lakes) and Syniti Data Replication/DBMoto (real-time DB sync for BI and HA); (4) Backup & Security — Arcserve (unified data protection, cloud backup, HA) and MediaClone (digital forensic imaging and cloning); (5) Enterprise IT — Flexera/Revenera (software vulnerability management, installation tools), Relution (mobile device and app management MDM/MAM), Scale Computing (hyperconverged infrastructure/edge computing), Netronic (Gantt chart components), Novalys tools (PowerBuilder code analysis, security, modernization), and SpectraLogic (tape storage); (6) Analytics & Reporting — SAP Crystal Reports, SAP Crystal Server, and SAP BusinessObjects analytics. SoftPI also provides specialized training, DBA services, and development support for the distributed products.

Differentiator

Problem solved

Functional benefit

Products and services

• Arcserve Backup and disaster recovery software for protecting enterprise data and ensuring business continuity, distributed by SoftPI to resellers and end-user organizations.
• Aerospike Real-time NoSQL database platform designed for high-performance, low-latency data operations at scale, distributed to enterprises and software houses.
• Appeon PowerBuilder Application development tool used to build, maintain, and modernize enterprise-class Windows and web applications, distributed to software houses and enterprise developer teams.
• Flexera Software licensing, entitlement, and monetization platform used by software vendors and intelligent device manufacturers to manage usage rights and compliance.
• Gluesync Data replication and integration software for moving and synchronizing data across heterogeneous database systems and cloud environments.
• Idera Database administration and management toolset used by DBAs to monitor, optimize, and govern enterprise database environments.
• MediaClone Data copy, migration, and forensics utility for cloning storage devices and moving data across systems without altering source content.
• Netronic Visual scheduling and component-based software components used to embed Gantt, scheduling, and resource planning functionality into applications.
• Novalys Security and code quality testing tools used to audit source code, detect vulnerabilities, and enforce coding standards in development workflows.
• Omnis Studio Low-code application development environment for building cross-platform database-driven applications, distributed with both commercial and free Community editions.
• Progress DataDirect Data connectivity drivers and middleware for connecting applications to databases, SaaS, and big data sources using standards-based interfaces.
• Relution Mobile Device Management (MDM) and Unified Endpoint Management platform for securing, managing, and controlling mobile devices and applications in enterprises.
• SAP Sybase Enterprise database products (including Sybase ASE and Sybase IQ) used for transactional and analytical workloads in mission-critical environments.
• Scale Computing Hyperconverged infrastructure platform combining compute, storage, and virtualization into a single appliance for edge and mid-market deployments.
• SpectraLogic Enterprise data storage and archive solutions, including tape and disk-based long-term archive systems used for backup and digital preservation.
• Syniti Data migration, data quality, and master data management software used in enterprise data transformation and ERP migration projects.
• Pre-Sales Technical Support Technical pre-sales assistance provided by SoftPI's engineering team to channel partners and end-user organizations evaluating enterprise software solutions.
• Certified Training Programs Vendor-certified training courses delivered by SoftPI to enable channel partners and end-user technical staff to deploy and administer distributed enterprise software.
• Consulting Services Implementation and advisory consulting delivered alongside the distributed enterprise software portfolio to help customers plan, deploy, and optimize solutions.
• Custom Software Development Bespoke development services, including work on Appeon PowerBuilder and Omnis Studio-based applications, delivered to customers requiring tailored functionality on top of distributed platforms.

Quantifiable outcome

• Relution MDM won Trusted test award 2025 with a score of 9.7, recognized for the third consecutive year as best MDM provider.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration123 records

AI capability5 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core.

• AerospikecoreTechnology or IntegrationSoftPI is a distributor of Aerospike's distributed NoSQL database products, offering real-time database solutions with sub-millisecond latency and massive scalability for AI/ML, caching, session management, and real-time analytics use cases.
• AimBettercoreTechnology or IntegrationSoftPI distributes and supports AimBetter database monitoring solutions for MSSQL, Oracle, Azure, Amazon RDS, and IIS, providing real-time troubleshooting, proactive alerts, automatic DBA services, and security monitoring.
• AppeoncoreTechnology or IntegrationSoftPI is a distributor of Appeon PowerBuilder, PowerServer, InfoMaker, SnapObjects, and .NET DataStore in Italy and Spain. SoftPI is Appeon's product localization partner for Italy and Spain and holds Appeon Certified Consulting Partner status for all countries. Specialized technical support and training on Appeon products is provided worldwide.
• ArcservecoreTechnology or IntegrationSoftPI distributes ArcServe's unified data protection solutions including ArcServe UDP, ArcServe Cloud Hybrid, ArcServe Cloud Direct, ArcServe Business Continuity Cloud, ArcServe UDP Archiving, ArcServe High Availability, and ArcServe Backup for backup, disaster recovery, and business continuity.
• Flexera / ReveneracoreTechnology or IntegrationSoftPI distributes Flexera's software vulnerability management (SVM), AdminStudio, and Revenera InstallShield and InstallAnywhere solutions, helping organizations manage software purchases, reduce waste, and minimize license compliance and security risks.
• Gluesync (MOLO17)coreTechnology or IntegrationSoftPI distributes Gluesync, a cloud-native CDC (Change Data Capture) solution for real-time data replication between RDBMS (SQL Server, Oracle, DB2, PostgreSQL, MySQL), NoSQL databases (Aerospike, Couchbase, MongoDB, RavenDB, DynamoDB), data lakes (AWS S3, HBase), and event streaming platforms (Kafka, Google Pub/Sub, Solace PubSub+).
• RelutioncoreTechnology or IntegrationSoftPI distributes Relution's mobile device management (MDM), mobile app management (MAM), and enterprise app store solutions, supporting iOS, iPadOS, macOS, tvOS, Android, Samsung KNOX, and Windows 10/11 platforms. Relution was named best MDM provider by Trusted for the third consecutive year with a score of 9.7.
• Scale ComputingcoreTechnology or IntegrationSoftPI distributes Scale Computing's hyperconverged infrastructure (HC3) platform and HC3 Edge Solutions for virtualization and edge computing, providing self-healing, right-sized infrastructure for running critical applications.
• Syniti (formerly HiT Software)coreTechnology or IntegrationSoftPI distributes Syniti Data Replication products (formerly DBMoto) in Italy, Spain (Valencia office), and Ecuador (Quito office). Syniti provides real-time database replication, Business Intelligence data integration, high-availability synchronization, and Data Governance solutions connecting major RDBMS to analytics platforms, Hadoop, and Kafka.
• Omnis SoftwarecoreTechnology or IntegrationSoftPI is a Value-Added Distributor of Omnis Studio, a cross-platform application development IDE for desktop, web, and mobile applications. SoftPI provides training, support, and hosts Omnis developer events including the Accademia (free development webinars) and Omnis Developer Conference participation across Europe.
• SAPcoreTechnology or IntegrationSoftPI is a SAP partner distributor handling SAP Sybase SQL Anywhere, ASE, IQ, PowerDesigner, SAP Crystal Reports, SAP Crystal Server, SAP Analytics, SAP Enable Now, SAP SQL Anywhere OEM, and SAP HANA OEM products. The company provides specialized training on SAP BusinessObjects, SAP Sybase databases, and Crystal Solutions.
• SpectraLogiccoreTechnology or IntegrationSoftPI distributes SpectraLogic storage solutions including T-Finity and other tape and storage systems for data management and archival.
• Idera / EmbarcaderocoreTechnology or IntegrationSoftPI distributes Idera/Embarcadero database management tools including DBArtisan, E/R Studio, and Rapid SQL for database administration, modeling, and SQL development.
• NovalyscoreTechnology or IntegrationSoftPI distributes Novalys products for PowerBuilder, Oracle, and SQL Server environments: Visual Expert (code analysis), Visual Guard (security), Enable (migration), Developer Maintenance Suite, Reporting Data Suite, and PB Ultimate Suite.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ingecom: Spanish Value-Added Distributor specializing in cybersecurity and enterprise IT solutions, headquartered in Vizcaya, Spain. Direct comparable - similar size, Iberian market focus, VAD model targeting channel partners with niche enterprise software vendors.
• Simac ICT Belgium: Benelux-based ICT Value-Added Distributor and IT services provider with similar niche vendor portfolio approach (enterprise databases, application development, data integration). Comparable as a similarly-sized regional VAD with professional services attached and channel partner focus.
• Attiva: Italian Value-Added Distributor of enterprise software solutions headquartered in Bologna, Italy. Comparable as a similarly-sized Italian-headquartered VAD distributing enterprise software products to channel partners, with overlapping vendor relationships and similar geographic focus on Italy.

Broad incumbents

• Arrow Electronics (Enterprise Computing Solutions): Global technology distributor (Fortune 500) with enterprise computing solutions business distributing enterprise software, storage, and security solutions through channel partners. Comparable as a major enterprise software VAD with global reach, though vastly larger scale and broader product portfolio than SoftPI.
• TD SYNNEX: Global IT distributor formed from merger of Tech Data and SYNNEX, distributing enterprise software, hardware, and services across 100+ countries. Comparable as a major enterprise software distributor with channel partner focus, though much larger scale and more diversified than SoftPI's niche specialization.
• Exclusive Networks: Global cybersecurity-focused VAD operating across 50+ countries with specialist enterprise and cybersecurity vendor portfolio. Comparable as a specialist VAD with similar niche-portfolio strategy and channel-partner-led go-to-market, though larger scale and cybersecurity-focused versus SoftPI's broader enterprise software mix.
• ALSO Group: Major European VAD/distributor headquartered in Switzerland, offering enterprise software, IT, and consumer electronics across 30+ countries. Direct comparable as a multi-country European VAD with similar channel partner focus, though at vastly larger scale (thousands of employees, billions in revenue).
• Ingram Micro: World's largest IT distributor distributing enterprise software, hardware, cloud, and mobility solutions globally. Comparable as a major IT distribution peer operating in similar vendor and channel partner ecosystems, though far larger and more diversified than SoftPI.
• Westcon-Comstor: Global enterprise technology VAD (now part of Ingecom Group following 2024 acquisition) specializing in networking, security, data center, and channel services. Comparable as a multi-region VAD with channel partner focus on enterprise software and infrastructure vendors.

Regional players

• Esprinet: Leading Italian IT distributor (B2B) headquartered in Vimercate, Italy, serving resellers with IT products, software, and consumer electronics. Comparable as a major Italian-headquartered IT distributor operating in similar geographies, though broader in product categories than SoftPI's enterprise software focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Softpicom
• LinkedInlinkedin.com/company/software-products-italia
• Instagraminstagram.com/softpicom
• Xx.com/softpicom

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Software Products Italia