Leaflet
Leaflet is a privately held Wilmington, US-based software company founded in 2015, positioning itself as an API for price discrimination aimed at merchants and platforms needing dynamic pricing infrastructure.
- Company typePrivate
- Founded2015
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Leaflet firmographics
Firmographics- Name
- Leaflet
- Website
- https://leaflet.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Leaflet is a privately held Wilmington, US-based software company founded in 2015, positioning itself as an API for price discrimination aimed at merchants and platforms needing dynamic pricing infrastructure.
- Ownership category
- akta.pro rank
Where Leaflet is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Markets served
Leaflet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure
Leaflet product offering
Product offeringCore offering
Leaflet provides an API for price discrimination, enabling businesses to programmatically implement differentiated pricing strategies. The company operates as a small, privately held software provider serving business customers with developer-facing pricing tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Price Discrimination API API that enables businesses to programmatically implement price discrimination strategies, allowing differentiated pricing across customer segments. Targeted at B2B customers integrating automated pricing logic into their platforms.
Companies that use Leaflet
Customer profileIdeal customer profiles1 record
Leaflet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leaflet competitors and assessment
Company assessmentDirect peers
- Competera: Competera is an AI pricing platform for retail and e-commerce, delivering competitor-based and demand-based pricing recommendations via API integrations — a close functional and delivery-model peer.
- Zilliant: Zilliant offers AI-driven pricing and sales optimization software, with deep capabilities in price discrimination and segment-level price optimization — a direct functional analog to Leaflet's positioning.
- Pricefx: Pricefx is a cloud-native pricing software platform offering configure-price-quote, dynamic pricing, and price optimization modules — closely aligned with the 'API for Price Discrimination' thesis as it sells pricing infrastructure to enterprises.
- Wiser Solutions: Wiser offers price intelligence, MAP monitoring, and dynamic pricing tools for brands and retailers. Its API-driven market data product parallels an API-for-pricing thesis.
- Prisync: Prisync provides competitor price tracking and dynamic pricing software for e-commerce merchants, often delivered via API. It targets the same SMB/mid-market e-commerce buyer that an API-first pricing product would.
Broad incumbents
- PROS Holdings: PROS is an established SaaS vendor specializing in AI-driven pricing, sales optimization, and price realization for B2B and B2C enterprises. It is the broad incumbent in the same pricing-software category Leaflet's API targets.
- Blue Yonder: Blue Yonder (formerly JDA Software) is a large supply-chain platform that includes pricing and replenishment optimization as part of a much broader enterprise suite — a broad incumbent that overlaps with Leaflet's category.
- Vendavo: Vendavo provides B2B price optimization and management software with AI-driven pricing guidance, serving large manufacturers and distributors. It operates in the same pricing-optimization category as Leaflet's stated offering.
Emerging players
- Omnia Retail: Omnia Retail delivers dynamic pricing and price optimization for retailers and brands, with a focus on European mid-market — an emerging player in the same pricing-API category with comparable feature scope.
- RepricerExpress: RepricerExpress is an automated Amazon repricing tool that adjusts prices algorithmically for marketplace sellers — an emerging, narrowly-scoped player that overlaps with Leaflet's price-discrimination API thesis in the marketplace segment.
Market position
Customer concentration
Leaflet social profiles
Digital presenceLeaflet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leaflet leadership team
Management profileNumber of profiles
Profiles1 record
Leaflet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leaflet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leaflet
What does Leaflet do?
Leaflet provides an API for price discrimination, enabling businesses to programmatically implement differentiated pricing strategies. The company operates as a small, privately held software provider serving business customers with developer-facing pricing tools.
Is Leaflet a public or private company?
Leaflet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leaflet founded?
Leaflet was founded in 2015. It employs 1 to 10 people.
Where is Leaflet based?
Leaflet is headquartered in Wilmington, United States, in the North America region.
Who are Leaflet's main competitors?
Direct peers on record are Competera, Zilliant, Pricefx, Wiser Solutions and Prisync. Broad incumbents are PROS Holdings, Blue Yonder and Vendavo. Emerging players are Omnia Retail and RepricerExpress.
Does Leaflet have an API?
No public API is recorded for Leaflet.