Threshold

What Threshold does

Threshold (Data Management, Inc., dba THRESHOLD) is a Unionville, Connecticut-based visitor management systems provider founded in 1961 and now operating as a subsidiary of Avery Products Corporation within the CCL Industries group (acquired April 2023). The company builds and sells the components of a physical-and-digital visitor check-in workflow — most notably a proprietary self-expiring visitor badge whose color-changing chemistry limits credential reuse, the eVisitor Windows-based visitor management software with cloud backup, and a portfolio of sign-in books, parking decals and hang tags, badge printers, and custom badge printing via its CustomWorks service.

Threshold's business model combines consumable hardware (badges, decals, sign-in books), printer hardware, and recurring software revenue through eVisitor subscriptions priced at approximately $470 to $670 per terminal per year, as well as bundled packages ranging from roughly $1,640 to $7,020. Distribution runs through an e-commerce site, phone-based sales (800-243-1969), quote-driven enterprise sales, and a Reseller/Distributor partner program, serving an installed base of 20,000+ facilities. The customer mix is concentrated in healthcare, K-12 schools, corporate/office buildings, and government facilities — verticals where front-desk compliance, security, and audit trails drive recurring demand.

The company has invested in incremental product expansion in 2026 (parking decals/hang tags and a major eVisitor UI refresh) and added product and finance leadership (Senior Product Manager in 2024, Financial Analyst in April 2025). Long-tenured leadership — including General Manager Suzanne Corcoran (since 2001) and Director of Sales and Marketing Noel Turner (~20 years) — provides operational continuity, while the Avery/CCL parentage provides enterprise reach and supply chain scale beyond what Threshold had as an independent operator.

Name

Threshold

Legal name

Data Management, Inc. dba THRESHOLD

Website

https://thresholdsecurity.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Threshold (Data Management, Inc.) provides visitor management systems — including self-expiring badges, eVisitor software, badge printers, sign-in books, and parking decals — to over 20,000 facilities in healthcare, K-12 schools, corporate, and government, operating as a subsidiary of Avery Products Corporation (CCL Industries).

Ownership category

akta.pro rank

Product category

Visitor Management Systems

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Data Privacy, Consent & Compliance Management (HDAEADAG)

akta.pro secondary industry

Data Security & Access Governance for Data (Entitlements/Policy Enforcement) (HDAEADAH)

Keywords

• Visitor management systems
• Expiring visitor badges
• Visitor sign-in software
• Sex offender screening
• Parking identification products

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Visitor Badge Products: One-time purchase revenue from visitor badges on rolls, in books, and custom-printed badges. Includes expiring badges, standard badges, and color-coded variants for different access levels.
2. Badge Printers and Hardware: Sale of direct thermal printers (IDPRT, Zebra, Brother) and inkjet printers (Epson, Primera) compatible with visitor badge systems. Also includes driver's license readers, cleaning kits, and accessories.
3. eVisitor Software Subscriptions: Annual recurring subscriptions for eVisitor visitor management software. Base software renewal $470/year per terminal; with driver's license reader $670/year per terminal. Multi-facility option available for $135/year. Includes cloud storage and technical support.
4. Software Packages (Bundled Solutions): Complete visitor management packages combining software subscription, hardware (printer), badges, and accessories. Packages range from Basic ($1,640) to Turbo Color ($6,150) and Kiosk ($4,495-$4,790).
5. Sex Offender Screening Service: Annual subscription for sex offender database lookup access, $200/year renewal in addition to software renewal fees. Includes access to all 50 states, Native American tribes, and US territories.
6. Parking Products: Vehicle identification products including parking decals ($1.64-$2.90 per decal, sold in rolls of 100) and parking hang tags ($3.90-$6.82 each, sold in packs of 50).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Threshold (Data Management, Inc. dba THRESHOLD) sells integrated visitor management systems combining proprietary eVisitor cloud-based software with self-expiring visitor badges, sign-in books, and parking identification products. The company's flagship innovation is its Expiring Technology badges, which automatically change color overnight to read VOID, preventing badge reuse, paired with the eVisitor software that captures visitor photos, scans driver's licenses, screens against national sex offender registries, and produces reports for healthcare, education, government, and corporate facilities.

Product overview

Threshold offers a unified visitor management system combining proprietary eVisitor Software with complementary hardware and badge products. The core offering is eVisitor Software (Windows-based, cloud-connected visitor management) available in multiple packages (Basic, Turbo, Color Photo, Turbo Color, Kiosk) and sold as bundled hardware/software packages or standalone software. Supporting products include self-expiring visitor badges on rolls and in sign-in books (with color-changing VOID technology), visitor sign-in books, and add-on features like multi-facility connectivity and sex offender screening. A newer product line extension includes parking decals and hang tags for vehicle identification. CustomWorks provides custom badge printing services. Products are designed for schools, healthcare facilities, corporate offices, and government buildings.

Differentiator

Problem solved

Functional benefit

Brands

• eVisitor: Cloud-based visitor management software for schools, hospitals, government buildings, and workplaces.
• CustomWorks by Threshold

Products and services

• eVisitor Software Windows-based cloud-connected visitor management software for organizations to streamline access management. Supports driver's license scanning, photo capture, badge printing, real-time reporting, sex offender screening, and multi-facility connectivity. Sold as an annual subscription per terminal.
• Visitor Badges (Self-Expiring) Self-expiring visitor badges on rolls available in FULL-Expiring, DOT-Expiring, TAB-Expiring, and Standard styles, compatible with most label printers. Badges change color overnight to read VOID and prevent reuse. Color-coding options available for different access levels.
• Visitor Sign-in Books Paper-based visitor logging books that create a visitor badge and duplicate record in a single-writing process. Sealed right edge for confidentiality. Custom printing with customer logo available. TAB-Expiring badges included in books.
• CustomWorks Custom Badge Printing Custom visitor badge printing service allowing organizations to create personalized badge designs with custom logos, colors, and formats. Operates as a sub-brand of Threshold.
• Parking Decals Windshield-placement vehicle identification decals for long-term authorization (employee, resident, student parking). Weather-resistant materials. Sold in rolls of 100. Pale blue background indicates clear areas on clear decals.
• Parking Hang Tags Rearview-mirror-display vehicle identification hang tags for temporary or changing authorization (visitor permits, vendor access, contractor parking). Weather-resistant materials. Sold in packs of 50.

Quantifiable outcome

• Badges 'VOID' overnight, preventing reuse for enhanced security
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• Avery Products CorporationcoreOthers · 1 April 2023In April 2023, Threshold was acquired by Avery Products Corporation (dba THRESHOLD). This acquisition brought Threshold into the Avery family of brands, combining Threshold's visitor management expertise with Avery's product development and distribution capabilities. Threshold maintains its customer-focused, small company culture while benefiting from Avery's resources and brand strength. Threshold is also part of the larger CCL Industries family of companies.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Envoy: Envoy provides a cloud-native visitor management platform with mobile-first sign-in, employee directories, and workplace integrations. It competes head-to-head with Threshold's eVisitor in the same mid-market and enterprise visitor management category.
• iLobby: iLobby offers a visitor management system with badge printing, photo capture, and watchlist screening aimed at industrial, healthcare, and corporate facilities. It targets the same buyer personas (facility security managers) and the same product category as Threshold's eVisitor platform.
• Proxyclick: Proxyclick delivers a cloud-based visitor management solution with NDA workflows, watchlist screening, and global enterprise deployments. It is a direct competitor in the visitor management software category, particularly for multinational and enterprise accounts.
• Sine Group: Sine provides visitor, contractor, and employee sign-in software with mobile and kiosk support. It is comparable to Threshold as an alternative modern visitor management platform targeting similar facility types and verticals.
• SwipedOn: SwipedOn offers a touchscreen-based visitor management system with iPad kiosks, photo capture, and integration with access control. It competes with Threshold's eVisitor Kiosk package in the same SMB/mid-market self-service visitor sign-in segment.

Broad incumbents

• HID Global: HID Global is a large identity and access management vendor offering secure card printing, badge solutions, and visitor management as part of a broader physical identity portfolio. It overlaps with Threshold on badge printing hardware and enterprise visitor/credential workflows but operates at much greater scale across security categories.
• Brady Corporation: Brady is a major identification and workplace safety solutions provider that supplies visitor badges, label printers, and visitor management software to industrial and healthcare customers. It is comparable to Threshold as a broader badge-and-ID incumbent serving similar facility types.
• Verkada: Verkada provides a unified physical security platform combining video surveillance, access control, and visitor management as part of its cloud-managed product suite. It is a broader incumbent that competes with Threshold in the visitor management category while also offering adjacent security capabilities.
• Identiv: Identiv provides physical security and RFID/NFC credential solutions including access control and identity-related products. It overlaps with Threshold in access-related visitor and badge solutions but operates across a wider portfolio of physical and logical security products.

Emerging players

• Lobbytrack: Lobbytrack offers visitor management and visitor badging software for schools, healthcare, and corporate facilities with cloud-based sign-in and reporting. It is a comparable visitor management player with overlapping target verticals (education, healthcare, corporate) similar to Threshold.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/datamanage
• YouTubeyoutube.com/@VisitorPassSolutions
• Facebookfacebook.com/DataManagement
• LinkedInlinkedin.com/company/data-management-inc?trk=tyah&trkInfo=tarId%3A1410201303524%2Ctas%3Avisitor+pass%2Cidx%3A2-1-2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Threshold