What Lobbytrack does

Lobbytrack, operated by privately held Jolly Technologies Inc. and headquartered at 303 Twin Dolphin Drive, Redwood City, California, is a cloud-based visitor management SaaS platform that enables organizations to sign in visitors, notify hosts, track employee attendance, book shared workspaces and coordinate emergency evacuations. The platform serves corporate offices, schools, government facilities and healthcare organizations, with named customers spanning AIG, NASA, the U.S. Department of Justice, Kaiser, Macy's, Merck, Bosch, Bose, Chick-fil-A, DHL, Hilton, Fujitsu, GAP, Hard Rock Cafe, Credit Karma and SP Newsprint Co. The product is delivered through a cloud-hosted web portal and three native mobile applications, the Lobby App for receptionists and kiosk sign-in, the Employee App for staff scheduling and space booking, and the Guard App for security personnel, available across iOS, Android and Windows.

Functionally, Lobbytrack combines touchless QR-code visitor sign-in, driver's-license scanning, customizable visitor badges, document capture, NDA and waiver signing, and watchlist screening via MK Data and Data Diver integrations within a single administrative interface. The platform also synchronizes employee accounts with Microsoft Active Directory, supports Single Sign-On via Okta and Azure Active Directory, issues temporary access credentials through partnerships with physical access-control vendors (Brivo, Openpath and S2), and pushes real-time notifications into Microsoft Teams and Slack channels. Workflows can be extended to over 4,300 web applications through a built-in Zapier integration, and event-related visitor data flows into the Eventleaf event management platform.

Lobbytrack generates revenue primarily through recurring SaaS subscriptions billed per location per month, with paid plans starting at $50 per location per month with unlimited visitors and no binding contract, and annual billing available. A free tier supporting up to 100 visitors per month serves as a freemium acquisition channel for small businesses. The go-to-market model is hybrid: self-serve signup through lobbytrack.com for smaller customers and sales-assisted paths (Request a Demo, Request a Quote) for multi-location enterprise deployments. The company operates globally through its website with no disclosed external funding, parent company or institutional ownership.

Name

Lobbytrack

Legal name

Jolly Technologies Inc.

Website

https://lobbytrack.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Lobbytrack is a cloud-based visitor management SaaS platform for signing in visitors, tracking employee attendance, booking meeting rooms and hot desks, and managing emergency evacuations. It serves corporate, education, government and healthcare organizations through web and native mobile applications.

Ownership category

akta.pro rank

Product category

Visitor Management Software

NAICS

Investigation and Security Services (5616)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Access Control Management & Credentialing (Badging/Visitor Management Ops) (BPABAMAG)

akta.pro secondary industry

Access Control Staffing & Visitor Management (HSAHAKAG)

Keywords

• Visitor management software
• Cloud visitor sign-in
• Employee attendance tracking
• Evacuation management system
• Watchlist screening platform

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Subscription — Location-Based: Lobbytrack generates revenue through recurring SaaS subscription fees billed per location per month. The platform offers a free tier for small businesses (up to 100 visitors/month) and paid plans starting at $50/location/month with unlimited visitors and no binding contract. Annual billing discounts are implied. Revenue is recurring as customers pay ongoing subscription fees for access to the platform, mobile apps, and integrations.
2. Freemium Entry Tier: The free plan for small businesses (up to 100 visitors/month) serves as a customer acquisition channel, converting users to paid plans as their needs grow. This freemium motion drives adoption among small offices and scales up as organizations expand to more locations or visitor volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Lobbytrack is a cloud-based visitor management SaaS platform that enables organizations to register and screen visitors, notify hosts, print badges, track employee attendance, book shared workspaces (hot desks, meeting rooms, parking), screen visitors against criminal watchlists, integrate with physical access control systems, and manage emergency evacuations. The platform is delivered through a web portal plus three native mobile apps (Lobby App for receptionists, Employee App for staff, Guard App for security personnel) and supports integration with Active Directory, Okta, Azure AD, Microsoft Teams, Slack, Zapier (4,300+ apps), Brivo, Openpath, S2, MK Data, and Data Diver.

Product overview

Lobbytrack is a cloud-based visitor management system delivered as a unified platform with companion mobile apps. The core Lobbytrack platform (web portal) serves as the central administration hub, while three native mobile apps extend functionality for specific user roles: the Lobby App for front desk and kiosk reception, the Employee App for staff scheduling and workspace booking, and the Guard App for security personnel. The product portfolio also includes modular add-on features — watchlist screening, badge printing, touchless sign-in, self-service kiosk, pre-registration, employee attendance tracking, incident management, emergency alerting, and SSO/2FA — plus integrations with access control systems (Brivo, Openpath, S2), identity providers (Okta, Azure AD), watchlist providers (MK Data, Data Diver), communication platforms (Microsoft Teams, Slack), Zapier (4,300+ apps), and event management (Eventleaf).

Differentiator

Problem solved

Functional benefit

Brands

• Lobby App: Mobile application for lobby staff to check in visitors and print badges.
• Employee App
• Guard App
• Eventleaf

Products and services

• Lobbytrack Visitor Management Platform Cloud-based visitor management system for organizations to sign in visitors, notify hosts, manage evacuations, track employee attendance, and run watchlist screening. Includes web-based administration, mobile apps for different user roles, and integrations with access control, identity, and communication systems.
• Lobby App Front-desk and kiosk mobile application for receptionists to register visitors, scan driver's licenses, print badges, and manage sign-ins in receptionist mode, self sign-in kiosk mode, or touchless visitor sign-in kiosk mode.
• Employee App Mobile app for employees and hosts to schedule visits, invite visitors, sign in and out, book shared workspaces including hot desks, meeting rooms, and parking spaces, and receive real-time host notifications when visitors arrive.
• Guard App Mobile app for security guards providing real-time lists of visitors and employees on-site, push notifications for arrivals and watchlist matches, emergency alert sending, and evacuation management with one-click sign-out.
• Zapier Integration Pre-built Zapier connector that connects Lobbytrack to over 4,300 web applications (Gmail, Mailchimp, SurveyMonkey, Zoom, Slack, Facebook, Salesforce, Microsoft Teams, Google Drive, and others) for automated workflows triggered by visit scheduling, visitor sign-in, and employee check-in events.

Quantifiable outcome

• Sign in visitors in under 10 seconds
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature16 records

Partnerships

Eleven partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationLobbytrack integrates with Zapier's automation platform, connecting to over 4,300 web applications including Gmail, Zoom, Mailchimp, Slack, Salesforce, Microsoft Teams, Facebook, and Google Drive. Users can create automated workflows (Zaps) triggered by events in Lobbytrack such as visit scheduling or visitor sign-in, and execute actions in connected apps without technical knowledge.
• Microsoft TeamscoreTechnology or IntegrationLobbytrack sends real-time notifications directly into Microsoft Teams channels for scheduled visits, shared space bookings, employee enrollments, visitor check-ins, and evacuation/security alerts. The integration eliminates the need for employees to switch between apps to receive visitor management notifications.
• SlackcoreTechnology or IntegrationLobbytrack integrates with Slack to receive critical notifications directly within Slack channels. Users get real-time alerts about visitor arrivals, employee movements, scheduled meetings, shared-space bookings, and security alerts. Notifications can be customized by channel.
• OktacoreTechnology or IntegrationLobbytrack supports Single Sign-On via Okta, allowing employees to log in using their Okta credentials. User access is managed through Okta — employees removed from Okta have their Lobbytrack access automatically revoked.
• Azure Active DirectorycoreTechnology or IntegrationLobbytrack supports Single Sign-On via Azure Active Directory (Microsoft Entra ID) and can sync employee data from Azure AD. Users are added to Lobbytrack via their Azure AD email and removed when deleted from Azure AD. Azure AD is also required for Microsoft Teams integration setup.
• Active DirectorycoreTechnology or IntegrationLobbytrack imports employee accounts from Microsoft Active Directory and automatically syncs sign-in permissions when users are added or removed. Unlimited employee accounts are created automatically when added to Active Directory.
• BrivocoreTechnology or IntegrationLobbytrack integrates with Brivo physical access control systems, allowing visitors to receive temporary access control cards during sign-in. Administrators can configure which secure areas visitors can access, and visitors can use temporary keycards to enter designated areas.
• OpenpathcoreTechnology or IntegrationLobbytrack integrates with Openpath access control systems, enabling touchless entry for visitors and employees. Visitors can receive a Cloud Key delivered to their mobile phone via SMS or email, or use a temporary access control card. Supports Openpath DESFire, MIFARE, Wiegand ID, and PIN code credential types.
• S2 (Access Control)coreTechnology or IntegrationLobbytrack integrates with S2 physical access control systems as one of its built-in access control integration options, enabling visitor access management from the Lobbytrack interface.
• Data Diver TechnologiescoreTechnology or IntegrationLobbytrack integrates with Data Diver for watchlist screening, automatically cross-checking visitors against criminal databases. When a watchlist match is found, security guards receive immediate notifications. Field mapping allows administrators to map Lobbytrack visitor fields to Data Diver fields.
• MK Data (Watchlist Screening)coreTechnology or IntegrationLobbytrack integrates with MK Data as one of the watchlist screening providers, enabling automatic screening of visitors against local, state, and federal watchlists and criminal databases.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ReceptionSign (RIS Visitor Management): Pioneer in the visitor management category with iPad sign-in, badge printing, and watchlist screening; serves many of the same vertical segments (corporate, education, government) as Lobbytrack at similar subscription pricing.
• Envoy: Closest direct competitor to Lobbytrack: a cloud-based visitor management platform with employee pre-registration, host notifications, badge printing, and integrations with identity and access systems, serving a similar mix of corporate, tech, and education buyers at comparable price points.
• Proxyclick: Long-established cloud visitor management vendor serving global enterprises with multi-language sign-in, integrations to Microsoft 365 and access control, and a customer base heavily overlapping with Lobbytrack's enterprise/government logos.
• TractionGuest: Direct competitor offering cloud visitor management with pre-registration, watchlist screening, NDA capture, and Slack/Teams notifications, targeting mid-market and enterprise customers that overlap heavily with Lobbytrack's corporate and education segments.
• Sine: Visitor management and contractor check-in platform with pre-registration, mobile sign-in, badge printing, and integrations to access control systems, frequently shortlisted alongside Lobbytrack for facilities and construction site deployments.
• iLobby: Visitor management system focused on enterprise and industrial facilities, with strong pre-registration, multi-tenant rollouts, and integrations to access control and identity systems — directly comparable in product, target verticals, and go-to-market motion.
• SwipedOn: Visitor management platform built around iPad-based kiosks and pre-registration workflows, targeting the same SMB and mid-market office use cases as Lobbytrack's self-serve motion with comparable pricing.

Broad incumbents

• Verkada: Broader cloud security platform whose Verkada Guest product bundles visitor management with video surveillance and access control, competing with Lobbytrack in enterprise accounts that want to consolidate physical security vendors.
• Robin: Workplace experience platform covering desk booking, room reservations, and visitor sign-in; competes with Lobbytrack's Meeting Room & Hot Desk Booking and Pre-Registration modules in shared workspace deployments.
• ServiceNow Workplace Service Delivery: Large enterprise workflow platform whose Workplace Service Delivery suite includes visitor management, desk booking, and employee experience modules, often displacing point solutions like Lobbytrack in large IT-driven procurements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lobbytrack