Best Foot Forward Sales
Best Foot Forward Sales is a US-based health engagement firm that uses proprietary search tools and live outbound phone campaigns to locate, educate, and re-engage hard-to-reach Medicaid members for government insurance Managed Care Organizations, with additional reach into Medicare and Commercial health plans.
- Company typePrivate
- Founded2009
- HeadquartersPlantation, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Best Foot Forward Sales does
Best Foot Forward Sales Inc. (BFF) is a US-based health resource management firm headquartered in Plantation, Florida, founded in 2008/2009 and bootstrapped by co-founders Byron Dennis and Richard Dudley, who formalized the healthcare division in 2014. The company sells specialized member engagement services — new member welcome calls, wellness outreach, gaps-in-care (HEDIS) closure, non-clinical health risk screens, warm transfers to case management, and Medicaid redetermination support — to government insurance Managed Care Organizations, with secondary reach into Medicare and Commercial health plans. Service delivery runs through two US call centers (suburban Atlanta and suburban Chicago) and a regional field sales motion (East and West Region Business Development Managers).
Its core operating methodology is the proprietary LOCATE-EDUCATE-ENGAGE framework, which combines extensive third-party search tools with live outbound phone campaigns to verify and update contact information for hard-to-reach Medicaid members and then drive them into appropriate care or coverage actions. BFF claims a best-in-class 50% engagement success rate with 'Unable to Contact' members. The technology stack is HITRUST-certified and HIPAA-compliant; it includes call-center KPI reporting, state-level operational reviews, and certified data security infrastructure, but is fundamentally human-agent-driven rather than AI/ML-driven. BFF holds MBE, NMSDC, and SBA certifications in addition to HITRUST, and maintains memberships in 9+ state and national health plan associations.
Revenue is generated through managed-services contracts (multi-year, quote-based pricing tied to engagement outcomes and project scope) with enterprise health plan clients. The company has 51–100 employees, operates across 6–7 states (Florida, Illinois, Indiana, Ohio, Pennsylvania, Texas, Georgia), and as of late 2024 / early 2026 has added its first-ever Chief Operating Officer (Damon Green) and first-ever Chief Growth Officer (Adam Kustin), signaling a transition from founder-led sales to a more formalized enterprise growth and operations structure.
Best Foot Forward Sales firmographics
Firmographics- Name
- Best Foot Forward Sales
- Legal name
- Best Foot Forward Sales Inc.
- Website
- https://bestfootforwardsales.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Best Foot Forward Sales is a US-based health engagement firm that uses proprietary search tools and live outbound phone campaigns to locate, educate, and re-engage hard-to-reach Medicaid members for government insurance Managed Care Organizations, with additional reach into Medicare and Commercial health plans.
- Ownership category
- akta.pro rank
Best Foot Forward Sales industry classification
Industry- Product category
- Healthcare Member Engagement Services
- akta.pro primary industry
- Insurance Claims Intake & FNOL Support (BPAAAFAA)
Keywords
Where Best Foot Forward Sales is headquartered
LocationHeadquarters
- HQ city
- Plantation
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Best Foot Forward Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Member Engagement Services: BFF generates revenue by providing specialized member engagement services to health plans, primarily government insurance Managed Care Organizations (MCOs). Services include new member welcome calls, wellness outreach, gaps-in-care (HEDIS) closure, non-clinical health risk screens, warm transfers to case management, and member redetermination support. Revenue is derived from service contracts with health plans, with pricing based on engagement outcomes and project scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized engagement solutions tailored to health plan needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Best Foot Forward Sales product offering
Product offeringCore offering
Best Foot Forward Sales is a healthcare member engagement services firm that helps Medicaid and Medicare Managed Care Organizations (MCOs) locate, educate, and engage hard-to-reach, high-utilization, or target-risk group members. The company operates outbound call centers in suburban Atlanta and Chicago, delivering services such as new member welcome calls, wellness outreach, HEDIS gaps-in-care closure, non-clinical health risk screens, warm transfers to case management, and member redetermination support under a Locate-Educate-Engage methodology.
Product overview
Best Foot Forward Sales offers a unified health engagement platform designed to help Medicaid Managed Care Organizations (MMCOs) elevate member engagement performance. The platform consists of multiple service modules: New Member Welcome Calls for onboarding support, Wellness Outreach for member education, Gaps in Care (HEDIS) for quality measure improvement, Non-Clinical Health Risk Screens for assessment completion, Warm Transfer to Case Management for seamless member handoffs, and Member Redetermination for eligibility support. These services work together through a LOCATE-EDUCATE-ENGAGE approach, helping health plans reconnect with hard-to-reach, high-utilization, or target-risk group members to improve healthcare outcomes and financial performance.
Differentiator
Problem solved
Functional benefit
Products and services
- New Member Welcome Calls
Quantifiable outcome
- 50% engagement success rate with 'Unable to Contact' members
- +2 more outcomes
Companies that use Best Foot Forward Sales
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Best Foot Forward Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Best Foot Forward Sales partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- BHP (Bureau of Health Promotion)coreBHP is featured as a key partner in Best Foot Forward's 'Our Partners' section on the company website, indicating a strategic relationship in the health plan engagement ecosystem. BHP collaborates with BFF in providing integrated programs using insight-driven solutions focused on connecting and assisting managed care members and plan providers.
- MHPA (Medicaid Health Plans Association)minorBFF is part of the MHPA industry association, demonstrating active participation in the Medicaid health plans community and alignment with industry standards and best practices.
- FAHP (Florida Association of Health Plans)minorBFF holds membership in FAHP, the Florida Association of Health Plans, indicating regional industry engagement in Florida.
- IAMHP (Illinois Association of Medicaid Health Plans)minorBFF maintains membership in IAMHP, the Illinois Association of Medicaid Health Plans, indicating regional industry engagement in Illinois.
- VAHP (Virginia Association of Health Plans)minorBFF holds membership in VAHP, the Virginia Association of Health Plans, indicating regional industry engagement in Virginia.
- LAHP (Louisiana Association of Health Plans)minorBFF joined the Louisiana Association of Health Plans as its Newest Premier Partner, as announced in August 2023.
- KAHP (Kentucky Association of Health Plans)minorBFF maintains membership in KAHP, the Kentucky Association of Health Plans.
- SCAHP (South Carolina Alliance of Health Plans)minorBFF became a proud member of the South Carolina Alliance of Health Plans in June 2023, demonstrating regional presence and industry engagement in South Carolina.
- CAHP (California Association of Health Plans)minorBFF holds membership in CAHP, the California Association of Health Plans, indicating regional industry engagement in California.
- CMS (Centers for Medicare & Medicaid Services)minorBFF works in alignment with CMS guidelines and regulatory frameworks. CMS is referenced as a key partner and standard that BFF's services are built around, supporting Medicaid and Medicare member engagement.
- SBA (Small Business Administration)minorBFF holds SBA certification as part of its credentials and certifications portfolio, indicating qualification for government contracting and small business programs.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Best Foot Forward Sales competitors and assessment
Company assessmentBroad incumbents
- Maximus: Large publicly traded government services and BPO provider with a significant healthcare segment serving Medicaid, Medicare, and state health agencies. Maximus operates at materially greater scale than BFF and competes for similar Medicaid MCO contracts, including eligibility, enrollment, and member engagement services.
- Conduent: Major BPO with a healthcare division providing member engagement, care management, and customer support services to health plans and government agencies. Conduent competes with BFF on enterprise health plan contracts and benefits from broader service bundling.
- ICF International: Professional services firm with a public health division delivering research, program implementation, and member outreach for federal and state health agencies (including CMS and Medicaid programs). ICF competes with BFF for state-level Medicaid member engagement and outreach contracts.
- Guidehouse: Advisory and managed services provider with a substantial healthcare segment serving payers, providers, and government health programs. Guidehouse's payer services include member engagement, operations improvement, and care management — overlapping with BFF's core services at a larger scale.
Direct peers
- Carenet Health: Healthcare-focused engagement and clinical support services company that provides member outreach, care navigation, and HEDIS-related services to health plans. Carenet is one of the closest direct comparables in scale and service mix to BFF.
- Health Dialog: Provider of health coaching, population health, and member engagement services to health plans and employers. Health Dialog overlaps with BFF on healthcare member outreach and care gap closure work for payor clients.
- Welltok: Consumer activation and member engagement platform serving health plans, providers, and employers, with deep Medicaid and Medicare focus. Welltok acquired NovuHealth to extend rewards-based member engagement capabilities, directly competing with BFF in Medicaid HEDIS and gap-closure programs.
Emerging players
- mPulse Mobile: Digital-first healthcare engagement company using SMS, IVR, and mobile messaging to drive member behavior change for Medicaid, Medicare, and commercial health plans. Represents the digital channel that could complement or compete with BFF's live call-center model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Best Foot Forward Sales social profiles
Digital presenceBest Foot Forward Sales compliance and trust
Trust signalCompliance4 records
Best Foot Forward Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Best Foot Forward Sales leadership team
Management profileNumber of profiles
Profiles1 record
Best Foot Forward Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Best Foot Forward Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Best Foot Forward Sales
What does Best Foot Forward Sales do?
Best Foot Forward Sales is a healthcare member engagement services firm that helps Medicaid and Medicare Managed Care Organizations (MCOs) locate, educate, and engage hard-to-reach, high-utilization, or target-risk group members. The company operates outbound call centers in suburban Atlanta and Chicago, delivering services such as new member welcome calls, wellness outreach, HEDIS gaps-in-care closure, non-clinical health risk screens, warm transfers to case management, and member redetermination support under a Locate-Educate-Engage methodology.
Is Best Foot Forward Sales a public or private company?
Best Foot Forward Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Best Foot Forward Sales founded?
Best Foot Forward Sales was founded in 2009. It employs 101 to 250 people.
Where is Best Foot Forward Sales based?
Best Foot Forward Sales is headquartered in Plantation, United States, in the North America region.
How does Best Foot Forward Sales make money?
One revenue line is on record: member Engagement Services.
Who are Best Foot Forward Sales's main competitors?
Broad incumbents on record are Maximus, Conduent, ICF International and Guidehouse. Direct peers are Carenet Health, Health Dialog and Welltok. mPulse Mobile is listed as an emerging player.
Does Best Foot Forward Sales have an API?
No public API is recorded for Best Foot Forward Sales.
What industry is Best Foot Forward Sales in?
Best Foot Forward Sales's product category is Healthcare Member Engagement Services. Its primary akta.pro industry code is BPAAAFAA, Insurance Claims Intake & FNOL Support.