Halstead Media Group

What Halstead Media Group does

Halstead Media Group, LLC is a privately-held, vertically-specialized marketing agency founded in 2013 and headquartered in Ardsley, New York. The company serves exclusively the lawn, landscape, outdoor living, pool building, and adjacent building-product verticals across the United States and Canada, with an operational footprint spanning 31+ US states. It delivers an integrated "Landscape Marketing System" combining strategy, branding, StoryBrand messaging, website design, paid advertising (Google, Meta, LinkedIn, Microsoft Ads), SEO, email marketing, social media management, videography, review building, and recruitment marketing through CrewRecruiter, supported by a 24/7 real-time analytics dashboard.

The technology stack is anchored on HubSpot CRM (Platinum Partner status) with deep customization for the vertical, including custom properties, Smart Lists, personalization tokens, and chatbot integration. Halstead integrates bidirectionally with Aspire, the dominant operations management platform for commercial landscaping, enabling revenue attribution from marketing touchpoint to booked contract. Additional integrations include Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, Shopify, Squarespace, Wix, and calendar systems across Google, Apple, and Outlook. The H/Commercial product extends the stack into a CRM-powered growth system tailored for commercial landscape clients, while the Automated Calendar Scheduling product operates as a standalone offering at $2,200 one-time setup.

Revenue is generated through monthly retainer engagements (plans starting at $4,300/month plus ad spend), one-time project fees, and ad spend management with transparent reporting. Go-to-market is consultative direct sales, beginning with a 45-minute consultation and custom system design presentation via Zoom, followed by dedicated Project Manager onboarding and quarterly strategy calls. The leadership team is anchored by co-owner Corey Halstead, a 25-year industry veteran, supported by a VP of Experience & Delivery, a Senior Director of Client Experience & Design Operations, and a roster of project managers. Reported operating metrics include a 4.8-star average rating across 65+ reviews, 300+ custom websites delivered, 12+ year average client engagement, and stated 2% annual churn over 8 years.

Name

Halstead Media Group

Legal name

Halstead Media Group, LLC

Website

https://halsteadmedia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Halstead Media Group is a vertical-specialized marketing agency serving lawn, landscape, outdoor living, and pool companies across the US and Canada with an integrated system spanning websites, paid ads, SEO, CRM (HubSpot), videography, and recruitment, sold via monthly retainers starting at $4,300.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Media Buying & Paid Amplification (BPAFABAK)

akta.pro secondary industry

Personalization, Segmentation & Customer Journey Orchestration (MPAAAIAI)

Keywords

• Landscape marketing services
• Digital marketing agency
• Outdoor living marketing
• Marketing automation services
• Lead generation services

Headquarters

HQ city

Ardsley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Monthly Retainer Services: Ongoing monthly marketing retainer providing full-service marketing system including strategy, execution, management, and optimization across all channels
2. Project-Based Services: One-time setup fees for specific services such as website design, automated scheduling implementation, and other discrete projects
3. Ad Spend Management: Management of paid advertising budgets across Google Ads, Meta Ads, LinkedIn Ads with transparent reporting and ROI tracking

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Halstead Media Group is a digital marketing agency that delivers an integrated marketing system exclusively for lawn, landscape, outdoor living, pool building, and commercial landscaping companies. The offering combines strategy, branding (including StoryBrand), website design, paid advertising (Google Ads, Meta Ads, LinkedIn Ads), SEO, social media management, email marketing, videography, analytics, review building, recruitment marketing via CrewRecruiter, brochures, and CRM implementation powered by HubSpot, sold primarily as a monthly retainer.

Product overview

Halstead Media Group offers an integrated marketing system (Landscape Marketing System) with multiple service modules serving exclusively the lawn, landscape, and outdoor living industry. The core platform combines strategy, branding (including StoryBrand framework), website design, paid advertising (Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads), social media management, SEO, email marketing, videography, analytics, review building, and recruitment marketing (CrewRecruiter ATS). Specialized products include H/Commercial for commercial landscaping CRM powered by HubSpot, and Automated Calendar Scheduling as a standalone $2,200 setup product. They also offer industry-specific solutions for landscape suppliers, garden centers, and hardscape dealers. Services are delivered through dedicated project managers with quarterly strategy calls and 24/7 live reporting dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Marketing System An integrated marketing system combining strategy, branding, StoryBrand messaging, website design, Google Ads, Meta Ads, LinkedIn Ads, social posting, email marketing, SEO, analytics, review building, videography, recruiting via CrewRecruiter, brochures, and automated scheduling for lawn, landscape, and outdoor living companies. Includes a 24/7 live reporting dashboard and dedicated Project Manager with quarterly strategy calls. Plans start at $4,300 monthly plus ad spend.
• H/Commercial A CRM-powered growth system designed specifically for commercial landscaping companies. Powered by HubSpot with custom setup for tracking leads, driving upsell opportunities, automating follow-ups, and providing full marketing ROI visibility. Integrates with Aspire operations management to sync deals reaching 'Appointment Scheduled' including contacts, properties, and proposal links.
• H/Platform Marketing platform solution component for landscape businesses.
• Automated Calendar Scheduling Modern online appointment booking system built specifically for landscape and outdoor living companies. Features include branded scheduling page, multiple appointment types, intake forms, automated reminders, calendar sync across Google, Apple, and Outlook, and website integration. One-time setup fee of $2,200 for complete implementation including training.

Quantifiable outcome

• Business doubled over 5 years (BTS Landscaping testimonial)
• +2 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• K&D LandscapingcoreStrategic or Co-development Partner · 17 March 2026K&D Landscaping partnered with Halstead Media to implement an integrated growth marketing and sales system. The engagement includes segmented marketing across commercial maintenance, commercial construction, and residential design-build services, with integrated SEO, paid media, CRM-enabled automation, and sales technology. Aspire-connected attribution ties directly to pipeline and booked revenue.
• AspirecoreTechnology or IntegrationAspire is the operations management platform integrated with Halstead's H/Commercial CRM system. Deals reaching 'Appointment Scheduled' in HubSpot automatically sync into Aspire including contacts, properties, and proposal links - eliminating double entry and platform bouncing for commercial landscaping clients.
• HubSpotcoreTechnology or IntegrationHubSpot is the CRM platform powering Halstead's H/Commercial system for commercial landscaping. Halstead is a Platinum Partner implementing custom HubSpot solutions including Smart Lists, custom properties, personalization tokens, chatbot integration, and account-based insights.
• UnilockminorStrategic or Co-development PartnerUnilock East Coast partnered with Halstead for storytelling about hardscaping, building customer loyalty among B2B customers, and following products from plant to end user. Halstead deployed a system for brand building and dealer support.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scorpion: Scorpion is a marketing and technology company serving home services, legal, and other SMB verticals with integrated marketing systems. Like Halstead, it combines websites, SEO, paid ads, CRM, and content marketing into a single managed offering, but at much larger scale.
• Marketing 360: Marketing 360 provides an integrated marketing platform for SMBs across home services and franchise verticals, with website, SEO, paid media, and CRM under one roof. Its productized approach and vertical focus on home services directly parallels Halstead's go-to-market motion.
• Blue Corona: Blue Corona (now part of ProfileDefenders/Step It Up) was a digital marketing agency specialized in home services contractors including HVAC, plumbing, and roofing. It shares Halstead's vertical specialization in trades/home services and integrated service stack.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in PPC, SEO, and CRO for mid-market clients. It uses a similar consultative sales approach with dedicated account management, comparable to Halstead's project-manager-led model.
• Boostability: Boostability is a digital marketing agency focused on SEO, PPC, and website services for small and mid-sized businesses. It uses a similar integrated-services model and SMB-focused positioning, though without landscape vertical specialization.

Broad incumbents

• WebFX: WebFX is a large, full-service digital marketing agency offering SEO, PPC, web design, and content marketing to mid-market and enterprise clients across many industries. It is much larger and broader than Halstead but competes for similar integrated marketing budgets.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, social media, and PPC to SMB and mid-market clients across industries. It competes with Halstead for integrated marketing engagements but lacks vertical specialization in landscape.
• Vendasta: Vendasta is a white-label marketing and CRM platform sold to agencies and franchises serving SMBs across many verticals. It is broader than Halstead but addresses the same integrated marketing-for-SMBs market with a platform-led approach.

Others

• Aspire Software: Aspire is a leading business management software platform for landscape contractors, integrated directly with Halstead's H/Commercial CRM system via automatic sync. It serves the same customer base but as an operations platform rather than marketing agency.
• Landscape Management Network (LMN): LMN is an estimating and business management software platform for landscape contractors and serves the same end customers as Halstead. It is an ecosystem participant/adjacent technology provider rather than a marketing competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/halsteadmg
• Facebookfacebook.com/halsteadmediagroup
• LinkedInlinkedin.com/company/halsteadmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halstead Media Group