AAA Parking
AAA Parking (Selig Parking Inc.) is a US parking management services company founded in 1956, providing valet, self-parking, and event parking for enterprise clients in hospitality, healthcare, universities, municipal, retail, and events through custom multi-year managed-service contracts supported by proprietary ODMS/RMS software and 2,000+ employees across three regional offices.
- Company typePrivate
- Founded1956
- HeadquartersAtlanta, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What AAA Parking does
AAA Parking, legally operating as Selig Parking Inc., is a US-based parking management services company founded in 1956 by George E. Williams in Atlanta, Georgia, and acquired by Selig Enterprises in 1981. The company delivers valet, self-parking, and event parking services through contracted managed-service agreements, serving enterprise clients across six verticals: hospitality (Marriott, Hilton, Hyatt, Four Seasons, Loews, IHG, Accor, Wyndham), healthcare (Piedmont, Grady, Children's of Alabama), colleges and universities (FAU, Kennesaw State, Auburn, Georgia State, Spelman), municipal, retail, and events/venues (High Museum, Cobb Energy, Atlanta Symphony, Road Atlanta). Operations are supported by approximately 2,000 employees, including 120+ salaried managers, and three regional offices in Atlanta (HQ), Hollywood FL, and Los Angeles CA.
The company's core technology stack is operational rather than analytical. Proprietary systems include the Online Data Management System (ODMS) for cloud-based shift reporting and automated bank reconciliation, the Revenue Management System (RMS) for internal controls and real-time reporting, the Valet Text Retrieval and Payment System for ticketless valet operations, and the AAA Flex retail application for contactless payments, QR-code access, merchant validations, loyalty integration, and EV charging locator/reservation. These are augmented by third-party integrations with TIBA Parking Systems, Amano McGann, CVPS, Parkhub, Park Whiz, Waze, Uber, and Lyft, plus integration with hotel Property Management Systems (PMS) for seamless guest billing. All payment systems are PCI-DSS compliant.
The business model is B2B managed services sold through direct enterprise field sales, with all agreements custom-quoted and structured as multi-year contracts. Pricing is not publicly disclosed and is tailored to property size, market conditions, operational logistics, rates, and capital equipment requirements. AAA Parking has maintained a debt-free balance sheet since inception and claims a 68-year record of never having lost a client due to performance, indicating a stability- and relationship-driven growth posture rather than a high-velocity expansion model.
AAA Parking firmographics
Firmographics- Name
- AAA Parking
- Legal name
- Selig Parking Inc.
- Website
- https://aaaparking.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AAA Parking (Selig Parking Inc.) is a US parking management services company founded in 1956, providing valet, self-parking, and event parking for enterprise clients in hospitality, healthcare, universities, municipal, retail, and events through custom multi-year managed-service contracts supported by proprietary ODMS/RMS software and 2,000+ employees across three regional offices.
- Ownership category
- akta.pro rank
AAA Parking industry classification
Industry- Product category
- Parking Management Services
- NAICS
- Parking Lots and Garages (81293), Parking Lots and Garages (812930)
- akta.pro primary industry
- Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)
- akta.pro secondary industries
- Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Valet Parking Services (BPABAKAC), Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Parking Facilities Property Management (BPAJAGAN), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE)
Keywords
Where AAA Parking is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
AAA Parking business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Parking Management Services: AAA Parking provides comprehensive parking management services including valet parking, self-parking, and event parking management. Revenue is generated through contracted management agreements with property owners and managers. Terms vary based on property size, market conditions, operational logistics, rates, capital equipment investments, and specific client requests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Agreements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AAA Parking product offering
Product offeringCore offering
AAA Parking provides comprehensive parking management services including valet parking, self-parking, and event parking management delivered through contracted management agreements with property owners and managers. Services span hospitality, healthcare, university, municipal, retail, and event/venue sectors, supported by proprietary technology (ODMS and RMS systems) for financial security, real-time reporting, and PCI-compliant payment processing. Additional offerings include facility management, parking consulting, property analysis, and supplementary staffing services.
Product overview
AAA Parking is a parking management services company offering a comprehensive portfolio of integrated parking solutions. The core offering consists of Parking Management Services & Technology (with proprietary ODMS and RMS systems), Premier Valet Parking Services, Event Parking, Facility Management, Events & Venues, Parking Consulting & Property Analysis, and Additional Staffing Services. The company provides sector-specific solutions for Hospitality, Healthcare, Colleges & Universities, Municipal, and Retail markets. Key proprietary technologies include the Online Data Management System (ODMS), Revenue Management System (RMS), AAA Flex retail application, Valet Text Retrieval and Payment System, and Online Parking Reservation System. Services are delivered through partnerships with TIBA Parking Systems, Amano McGann, CVPS, Parkhub, and Park Whiz, and integration with hotel PMS systems.
Differentiator
Problem solved
Functional benefit
Brands
- AAA Flex: Customized parking technology application for retail parking that enables contactless payments, digital access, merchant validations, loyalty programs, smart alerts, and EV charging station reservations.
Products and services
- Parking Management Services & Technology Core parking management offering providing valet, self-parking, and event parking management with proprietary Online Data Management System (ODMS) and Revenue Management System (RMS) for financial security, real-time reporting, and PCI-compliant payment processing.
- Premier Valet Parking Services White-glove valet parking services for hotels, resorts, events, universities, hospitals, and corporations, utilizing automated valet technology, CVPS software, TIBA and Amano McGann systems, and Valet Text retrieval and payment functionality.
- Event Parking Event parking management services for corporate events, sports arenas, concert venues, municipal events, weddings, fairgrounds, airshows, and private events. Features online reservation systems and integration with Parkhub and Park Whiz.
- Facility Management 24/7 parking facility management including revenue control, traffic flow optimization, operational challenge management, and asset management with dedicated on-site management teams.
- Parking Consulting & Property Analysis Comprehensive parking property analysis including research and analysis, design and planning, parking technology evaluation, and quality assurance. Services include competitive rate surveys, market analysis, and revenue/cash control audits.
- Additional Staffing Services Supplementary staffing including concierge, bellmen, shuttles, event parking attendants, monthly parking management, maintenance, security staffing, and temporary infrastructure (barricades, signage, golf cart shuttles).
- Hospitality Parking Management Specialized parking management for hotels and resorts including valet and self-parking services, white-glove guest experiences, and integration with hospitality brands (Marriott, Hilton, Hyatt, Loews, IHG, Accor, Four Seasons).
- Healthcare Parking Management Patient-focused parking solutions for hospitals and healthcare facilities including valet services, greeters, shuttles, healthcare concierges, ADA compliance, and technology for efficient traffic flow.
- Colleges & Universities Parking Management Campus parking management for student, administrative, and visitor lots, off-campus parking, special event parking, and game day parking solutions with Parkhub online reservation integration.
- Municipal Parking Solutions Tailored municipal parking solutions featuring dynamic pricing, eco-friendly initiatives including EV charging stations and contactless payments, and proprietary app integration for efficiency and accountability.
- Retail Parking Management Custom retail parking solutions with AAA Flex app providing contactless payments, digital access via QR codes, merchant validations, loyalty and discount integration, smart alerts, and EV charging station reservations.
- Events & Venues Parking Solutions Specialized event and venue parking solutions with scalable resources, physical infrastructure, technology, and staffing. Includes traffic flow management, revenue control, operational solutions, and asset management for venues of all sizes.
Quantifiable outcome
- Over 50 customized technology installations implemented
- +2 more outcomes
Companies that use AAA Parking
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles6 records
AAA Parking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature7 records
AAA Parking partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- CVPS (Creating Vision in Parking Systems)coreCVPS provides mobile and desktop valet parking software tools that AAA Parking utilizes to maximize revenue, protect clients from damage claims, and deliver efficient customer service. This partnership enables state-of-the-art valet parking technology at AAA Parking locations.
- TIBA Parking SystemscoreTIBA Parking Systems partnership provides parking technology solutions that lower initial investment necessary to institute valet parking systems as well as ongoing maintenance costs for AAA Parking clients.
- Amano McGanncoreAmano McGann provides parking technology solutions integrated into AAA Parking's service offerings, helping lower initial investment and maintenance costs for clients implementing valet parking systems.
- ParkhubcoreParkhub provides the Online Reservation Service that AAA Parking uses to enable guests to pre-book parking, select rates, make electronic payments, and present digital tickets for parking access at campus sporting events and concerts.
- George E. WilliamscoreFounded AAA Parking in 1956 with a vision of emphasizing relationship-building and quality service, which became the cornerstone of the company's business philosophy.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
AAA Parking competitors and assessment
Company assessmentDirect peers
- Towne Park: Towne Park is a direct peer — a hospitality-focused parking and hospitality services provider serving hotels, hospitals, and event venues across the US with valet, self-park, and concierge services, closely overlapping AAA's core offering and customer base.
- Impark: Impark is a major North American parking management company operating valet, self-park, and event parking services across the US and Canada, with overlapping clientele in healthcare, hospitality, universities, and municipalities.
- Ace Parking: Ace Parking is a US parking management and consulting firm offering valet, self-park, shuttle, and event services across hospitality, healthcare, retail, and mixed-use properties — directly comparable to AAA's business model and verticals.
- SP+ Corporation (now Metropolis): SP+ (acquired by Metropolis Technologies) is a major direct competitor operating parking management, valet, and event services nationally across hospitality, healthcare, retail, and event venues — overlapping AAA's customer segments and service portfolio.
- Premier Parking: Premier Parking is a regional parking operator providing management, valet, and event services across the Southeast US, directly overlapping AAA's Atlanta-anchored geography and hospitality/event customer base.
- LAZ Parking: LAZ Parking is one of the largest US parking operators, providing valet, self-park, shuttle, and event parking management to hotels, hospitals, universities, municipalities, and commercial properties — directly competing with AAA in every major vertical.
- Parking Management Inc. (PMI): PMI is a US-based parking management company providing valet, attendant, and shuttle services to hotels, hospitals, and event venues — closely comparable to AAA in service mix and customer segments.
- Gateway Parking & Mobility Services: Gateway is a US parking management provider offering valet, self-park, and transportation services to hotels, hospitals, and mixed-use developments, with comparable client profiles and service offerings to AAA Parking.
Broad incumbents
- ABM Industries: ABM Industries is a broad facility services incumbent with a parking & valet division serving airports, hotels, hospitals, and commercial real estate nationwide. While larger and more diversified, ABM competes directly with AAA in enterprise parking management RFPs.
Emerging players
- Metropolis Technologies: Metropolis is a technology-driven parking operator that acquired SP+; it competes with AAA by offering computer-vision-enabled, checkout-free parking experiences at hotels, hospitals, and commercial properties — a tech-forward emerging threat in AAA's core verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AAA Parking social profiles
Digital presenceAAA Parking compliance and trust
Trust signalCompliance1 record
AAA Parking financial estimates
Financial estimateRevenue estimate
Valuation estimate
AAA Parking leadership team
Management profileNumber of profiles
Profiles12 records
AAA Parking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AAA Parking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AAA Parking
What does AAA Parking do?
AAA Parking provides comprehensive parking management services including valet parking, self-parking, and event parking management delivered through contracted management agreements with property owners and managers. Services span hospitality, healthcare, university, municipal, retail, and event/venue sectors, supported by proprietary technology (ODMS and RMS systems) for financial security, real-time reporting, and PCI-compliant payment processing. Additional offerings include facility management, parking consulting, property analysis, and supplementary staffing services.
Is AAA Parking a public or private company?
AAA Parking is a private company. It is classified as corporate owned and is currently operating.
When was AAA Parking founded?
AAA Parking was founded in 1956. It employs 1,001 to 5,000 people.
Where is AAA Parking based?
AAA Parking is headquartered in Atlanta, United States, in the North America region.
How does AAA Parking make money?
One revenue line is on record: parking Management Services.
Who are AAA Parking's main competitors?
Direct peers on record are Towne Park, Impark, Ace Parking, SP+ Corporation (now Metropolis), Premier Parking, LAZ Parking, Parking Management Inc. (PMI) and Gateway Parking & Mobility Services. ABM Industries is listed as a broad incumbent. Metropolis Technologies is listed as an emerging player.
Does AAA Parking have an API?
No public API is recorded for AAA Parking.
What industry is AAA Parking in?
AAA Parking's product category is Parking Management Services. Its primary akta.pro industry code is BPABAKAA, Parking Facility Operations (Garages, Lots, On-/Off-Street), with a secondary code of BPABAKAB, Parking Management & Enforcement (Citations, Permits, Compliance). Its NAICS code is 81293.