World Sport Action

Name

World Sport Action

Legal name

World Sport Action Pty Ltd

Website

https://worldsportaction.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Management Software

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sports management software
• Competition management platform
• Live scoring solutions
• Umpire referee management
• Sports registration platform

Headquarters

HQ city

Mona Vale

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Platform Subscription/Licensing: Sporting bodies (clubs, associations, state bodies, national bodies) pay to access the comprehensive sports management platform. Pricing is customized based on the size and scope of the competition.
2. Registration and Transaction Fees: Revenue generated from registration processing with payment gateway integration. Supports multiple payment methods including credit/debit cards, direct debits, and instalment options.
3. Advertising Revenue Platform: Advertising platform offered to clubs, associations, state and national bodies enabling them to monetize their audience through existing sponsors or new sponsor acquisitions.
4. Custom E-commerce/Online Shop: E-commerce platform integrated into the registration process or website, allowing sporting bodies to sell merchandise with inventory management and shipping arrangements.
5. Umpire/Referee Payment Processing: Automated payment processing for umpires and referees upon completion of their duties, with the platform taking a transaction fee for this service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

World Sport Action builds and operates cloud-based, mobile-first sports management platforms that help sporting bodies (clubs, associations, state and national governing bodies) run competitions end-to-end. The offering bundles registration, AI-assisted competition management and draw scheduling, real-time live scoring, umpire and referee rostering and payments, incident and disciplinary tracking, communication tools, and an integrated e-commerce shop. Sport-specific sub-brands (Squadi, Netball Connect, Basketball Connect) deliver tailored experiences to individual sporting communities on the shared underlying technology.

Product overview

World Sport Action offers a suite of cloud-based, mobile-first sports management platforms delivered as an integrated ecosystem. The core World Sport Action Platform provides the foundational infrastructure, while the Game Day App serves as the mobile interface for players, officials, and spectators. The platform comprises distinct modules including Registration, Competition Management (with AI-powered grading), Live Scoring, Umpire & Referee Management, Incident and Disciplinary Management, Communication Platform, and Custom Online Shop. WSA also operates sport-specific sub-brands including Squadi, Netball Connect, and Basketball Connect, each tailored to particular sporting communities while sharing the underlying platform technology.

Differentiator

Problem solved

Functional benefit

Brands

• Squadi: Sports management software platform for registration, competitions, and participant data management.
• Netball Connect
• Basketball Connect

Products and services

• World Sport Action Platform Cloud-based, mobile-first sports management platform delivered to sporting bodies, providing competition management, registration, live scoring, umpire management, incident and disciplinary tracking, communication, and e-commerce modules under a single-tenanted architecture.
• Game Day App Mobile application providing players, officials, and spectators with real-time scoring, player verification, game times, incident reporting, team chat, event creation, and advertising features that complement the WSA web platform.
• Squadi Sports management software sub-brand operated by WSA covering registration, competitions, and participant data management for sporting communities.
• Netball Connect Sport-specific sports management platform operated by WSA tailored to the netball community.
• Basketball Connect Sport-specific sports management platform operated by WSA tailored to the basketball community.

Quantifiable outcome

• Retire paper and pen scoring - save valuable time and money
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Amazon Web ServicescoreTechnology or IntegrationAWS provides cloud hosting and infrastructure services for World Sport Action's platforms globally. UK client data and Southeast Asian data is stored on AWS infrastructure located in Australia. WSA has entered into UK Addendum to EU Standard Contractual Clauses with AWS covering hosting of UK Personal Data.
• StripecoreTechnology or IntegrationStripe processes payments on the platform including registration fees, umpire/referee payments, and e-commerce transactions. Provides fraud detection through __stripe_mid cookie and payment session management through __stripe_sid cookie.
• GooglecoreTechnology or IntegrationMultiple Google services including Google Analytics for website analytics, Google reCAPTCHA for bot detection, Google Maps for venue/location features, and Google Translate for multilingual support. Each service sets appropriate cookies and processes data on Google servers.
• Prighter GroupminorImplementation/ SI/ Consulting PartnerPrighter Group serves as WSA's UK GDPR representative and privacy contact point for the United Kingdom in accordance with Article 27 of UK GDPR. Provides easy way for UK residents to exercise privacy-related rights.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PlayHQ: Australian-founded sports management platform offering registration, competition management, fixtures, and live scoring for community and amateur sports. Direct competitor to WSA in Australia and increasingly in other markets, with overlapping product modules and similar sport-by-sport go-to-market.
• TeamSnap: One of the largest team and sports management platforms in North America, offering registration, scheduling, communication, and payments across multiple sports. Directly comparable to WSA across most modules including registration, scheduling, and team communication.
• GameChanger: Live scoring, team management, and broadcast/video streaming platform acquired by DICK'S Sporting Goods. Direct overlap with WSA in live scoring and team management, particularly for amateur and youth sports in North America.
• LeagueApps: Sports league and club management platform providing registration, scheduling, communication, and payments predominantly to youth and amateur sports in North America. Closely comparable to WSA in customer profile and core platform features.
• PlayMetrics: Youth and adult amateur sports management platform focused on registration, payment processing, team formation, and scheduling. Closely comparable to WSA's registration and competition management modules in customer base and feature scope.
• Jersey Watch: Sports registration, website builder, and tournament management platform used primarily by youth sports organizers in North America. Closely comparable to WSA's registration, shop, and competition management modules.

Broad incumbents

• SportsEngine: NBC Sports-owned comprehensive sports technology platform serving youth and amateur sports organizations across registration, websites, tournament management, and broadcasting. Larger incumbent with overlapping modules to WSA, particularly in North America.
• Stack Sports: Sports technology platform formed through roll-up acquisitions (including Sports Illustrated Play, Diamond Kinetics, and others) serving amateur and youth sports end-to-end. Broader incumbent portfolio with significant overlap to WSA's competition management and registration capabilities.
• Active Network: Large-scale registration, event management, and activity commerce platform serving recreation, sports, and outdoor activities. Broader incumbent with comparable registration, payment processing, and event management infrastructure.

Emerging players

• Heja: Sports team communication and management app popular in European youth and amateur sports, with scheduling, payments, and roster features. Emerging direct competitor to WSA's mobile-first team communication and management modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/world-sport-action

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Sport Action