Name

Fun Town RV - Cleburne Superstore

Legal name

Fun Town RV LP

Website

https://funtownrv.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cleburne

HQ country

United States

HQ region

North America

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Sales of new recreational vehicles including travel trailers, fifth wheels, toy haulers, destination trailers, and motorhomes from multiple manufacturers.
2. Used RV Sales: Sales of pre-owned recreational vehicles including travel trailers, fifth wheels, toy haulers, and motorhomes with nationwide delivery available.
3. RV Financing: Financing services offered through partnerships with lenders to provide loan products for RV purchases with various term options.
4. RV Parts & Accessories: Sale of replacement parts and accessories for RVs through physical locations and online parts store (mycamptown.com).
5. RV Service & Repair: Service centers offering maintenance and repair services, including body shop services and RV storage.
6. Trade-In Program: Value-your-trade service allowing customers to trade in existing RVs toward purchase of new or used units.
7. RV Storage: Storage facilities for customer RVs at dealership locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fun Town RV operates a multi-location RV dealership network selling new and pre-owned recreational vehicles including travel trailers, fifth wheels, toy haulers, destination trailers, and motorhomes from major manufacturers such as Forest River, Coachmen, Keystone, Jayco, and Winnebago. The Cleburne Superstore is a flagship location with climate-controlled indoor showrooms and extended hours. Beyond vehicle sales, the company provides integrated services including RV financing, parts and accessories (via mycamptown.com), full-service maintenance and body shop, RV storage, trade-in valuation, and nationwide delivery.

Product overview

Fun Town RV is a multi-location RV dealership network operating as the #1 selling towable RV dealer in the nation. The company offers a diverse portfolio of recreational vehicles across multiple brands including Forest River RV (with sub-brands Rockwood, Salem, Wildwood, Cherokee), Coachmen RV, Keystone RV, Jayco, Winnebago, Dutchmen RV, Heartland, Brinkley, Gulf Stream RV, KZ, Prime Time RV, CrossRoads RV, EAST TO WEST, Thor Motor Coach, Venture RV, Redwood RV, and Ember RV. Their RV product types include Travel Trailers (18'-40'), Fifth Wheels, Toy Haulers, Destination Trailers (35'-45'), and Motorhomes (Class A, B, B+, C). Beyond vehicle sales, the company provides integrated services including RV financing, parts & accessories (via internal department and mycamptown.com), full-service maintenance and body shop, RV storage, trade-in valuation, and nationwide delivery. The dealership operates 31 locations across 11 states with climate-controlled indoor showrooms and virtual showroom tours. They also operate a hail sale program for discounted units with cosmetic damage.

Differentiator

Problem solved

Functional benefit

Brands

• Dallas Cowboys Official RV Dealer: Official partnership designation as the Dallas Cowboys RV dealer
• The Mayor's Weekly Specials
• Fun Town RV Pro Shop
• Cleburne Pre-Owned Supercenter

Products and services

• Travel Trailers Lightweight towable RVs ranging from 18'-40' in size, generally towed with trucks, SUVs or minivans using bumper or frame hitches. Available in many floorplan styles with slide-out rooms and residential appliances, targeting families and weekend travelers.
• Fifth Wheels Spacious towable RVs designed for long-distance travel, towed with pickup trucks or medium-duty trucks equipped with a fifth wheel hitch. Target users include full-time RVers and extended-stay travelers seeking residential-style comfort.
• Toy Haulers Combination RVs with part living area and part garage allowing owners to transport recreational vehicles such as ATVs, dirt bikes, UTVs, and outdoor gear. Features a folding rear ramp for easy garage access, with popular generator and gas station options.
• Destination Trailers Large RVs usually 35'-45' designed for park camping and long-term stays in one location. Include many residential-style features such as full kitchens, large living areas, and washer/dryer connections, targeting seasonal and full-time campers.
• Motorhomes Drivable RVs built on a chassis, ranging from Class A to Class C, typically featuring luxurious amenities and spacious interiors for customers seeking self-contained, motorized travel.
• Forest River RV Major RV brand portfolio including sub-brands such as Rockwood, Salem, Wildwood, Cherokee, Berkshire, Cedar Creek, Sandpiper, and Sierra covering travel trailers, fifth wheels, toy haulers, and motorhomes.
• Coachmen RV Diverse RV brand portfolio including Apex, Brookstone, Catalina, Chaparral, Clipper, Concord, Freedom Express, Freelander, Galleria, Leprechaun, Mirada, Nova, and Sportscoach RD.
• Keystone RV Large RV manufacturer including Alpine, Avalanche, Bullet, Cougar, Fuzion, Hideout, Montana, Outback, Passport, Raptor, and Springdale brands covering travel trailers and fifth wheels.
• Jayco Quality RV brand including Eagle, Jay Feather, Jay Flight, North Point, Pinnacle, Precept, Redhawk, Seismic, and Swift covering various RV types.
• Winnebago Premium motorhome and towable brand including Access, Micro Minnie, Minnie Winnie, Thrive, View, and Vista product lines.
• Heartland RV manufacturer including Bighorn, Cyclone, Milestone, North Trail, Prowler, and Sundance brands for fifth wheels and travel trailers.
• Brinkley Luxury RV brand including Model G, Model Gx, Model I, Model Ix, Model Z, and Model Z Air product lines.
• Dutchmen RV Quality RV brand including Aspen Trail, Astoria, Kodiak, and Voltage product lines covering travel trailers and fifth wheels.
• Gulf Stream RV RV brand including Kingsport, Vintage Cruiser, Yellowstone, and Yellowstone Classic product lines.
• KZ RV manufacturer including Connect, Durango, Ridgeway, and Sportsmen product lines for travel trailers and fifth wheels.
• Prime Time RV Quality RV brand including Avenger, Crusader, LaCrosse, Sanibel, and Tracer product lines.
• CrossRoads RV RV brand including Cruiser, Cruiser Aire, Hampton, Sunset Trail, and Zinger product lines.
• EAST TO WEST RV manufacturer including Ahara, Alta, Blackthorn, Della Terra, Takoda, and Tandara product lines.
• Thor Motor Coach Motorhome manufacturer including Axis, Four Winds, and Quantum product lines.
• Venture RV Towable RV brand including SportTrek, SportTrek Touring Edition, and Stratus product lines.
• Redwood RV Luxury RV brand including Redwood and Regency product lines for high-end fifth wheels.
• Ember RV RV brand including E-Series, Overland Series, and Touring Edition product lines.
• RV Financing Financing services for RV purchases with various loan options and terms available through lender partnerships at the dealership, serving customers across credit profiles.
• RV Parts & Accessories Full parts department and online parts store (mycamptown.com) for RV parts and accessories, including Ranch Hand accessories, supporting RV owners with replacement and upgrade needs.
• RV Service Complete RV service center and body shop for maintenance, repairs, and collision services, supporting both customer-purchased units and broader RV service needs.
• RV Storage Storage facilities available for customer RVs at dealership locations, providing secure parking solutions for owners lacking on-site storage.
• Trade-In Services RV trade-in valuation and appraisal services to help customers upgrade to new or used RVs by applying existing unit value toward new purchases.
• Nationwide Delivery Delivery services available across the nation for customers not located near dealership locations, extending market reach beyond physical store footprint.
• Hail Sale RVs Discounted RVs with minor hail damage offered at reduced prices, providing full functionality at significant savings for budget-conscious buyers.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered notable and core.

• Dallas CowboysnotableGTM or Marketing PartnerOfficial partnership designating Fun Town RV as the Dallas Cowboys Official RV Dealer. The partnership includes marketing presence (Dallas Cowboys branding appears on website and materials) and community association with the NFL team.
• Interact RVcoreTechnology or IntegrationPowered by Interact RV technology platform. Interact RV provides the website technology, inventory management system, and digital retail tools that enable the online sales experience including 3D walkthroughs and virtual tours.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camping World Holdings: Largest publicly-traded RV dealership network in the U.S., operating 200+ locations. Directly competes with Fun Town RV across new/used RV sales, parts, service, financing, and storage; comparable multi-revenue retail model.
• Lazydays Holdings: Publicly-traded RV dealership chain with superstore locations across the Sun Belt. Directly competes with Fun Town RV in towable and motorhome retail, with similar reliance on financing, service, and parts attach.
• General RV Center: Family-owned multi-state RV superstore chain with 12+ Supercenters across the Midwest, East Coast, and Texas. Closely comparable to Fun Town in footprint strategy, brand portfolio, and superstore retail format.
• Motor Home Specialist: Largest family-owned RV dealership in Texas (based in Alvarado). Directly competes with Fun Town's Texas superstores across motorhomes, travel trailers, and fifth wheels, with similar volume-based pricing positioning.
• Holiday World RV: Multi-location Texas and Oklahoma RV dealer chain. Directly competes with Fun Town in the Texas/Oklahoma corridor on new and used towable RVs, parts, and service.
• ExploreUSA RV: Texas-based multi-location RV dealer. Directly competes with Fun Town across Texas superstores on towables, fifth wheels, and toy haulers with similar value-pricing positioning.
• Blue Ox RV: Multi-location RV dealer across the Midwest (Minnesota/Wisconsin/Florida). Comparable to Fun Town as a regional multi-store dealership chain with a wide brand portfolio and full-service operations.
• RV One: Multi-location RV dealership chain operating across the Southeast and Midwest. Directly comparable to Fun Town in superstore format, broad brand offerings, and full-service retail model.
• Campers Inn RV: One of the largest family-owned RV dealer chains in the U.S., with 30+ locations concentrated in the Northeast and Southeast. Comparable scale and superstore model to Fun Town RV.

Emerging players

• Affinity RV: Growing multi-location RV dealer in the South-Central U.S. Smaller than Fun Town but competes in adjacent Texas/Oklahoma markets on towables and fifth wheels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/FunTownRV
• Facebookfacebook.com/funtownrv
• LinkedInlinkedin.com/company/fun-town-rv
• Instagraminstagram.com/funtownrv
• Xx.com/funtownrv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fun Town RV - Cleburne Superstore