What Eshots does

Eshots (legal name eshots, Inc.) is a Chicago-headquartered technology company that builds an integrated Experiential Management Platform (EMP) called EventBoss, designed to help enterprise brands capture consumer data, measure event performance, and demonstrate ROI from live-event activations. The platform combines consumer data capture (QuickCapture), real-time event management (REM), event analytics built on Tableau (Event Intelligence), benchmarking and CRM sales-match attribution, audience retargeting (Rapid Response), API-driven third-party integrations (including AR/VR), photo/video/gamification (SnapShot), and event microsites. Core technical infrastructure is enterprise-grade, with FedRAMP authorization, SOC2 Type II accreditation, and GDPR/CCPA compliance, and the company manages operational deployments of more than 1,000 tablets across client programs. Founded in 1998 by CEO Craig Steensma, Eshots has operated continuously for more than 27 years and serves Fortune 100 enterprise brands as well as U.S. government agencies, with named customers including Chrysler/FCA, Cadillac, Nissan, Mercedes-Benz, Volkswagen, American Family Insurance, Keurig Green Mountain, the U.S. Navy, and the Air National Guard.

Eshots monetizes through a managed-services model rather than a pure SaaS license: every engagement bundles the EventBoss platform with a team of seasoned experiential-marketing experts and dedicated account specialists, sold under quote-based multi-year enterprise contracts. The go-to-market is enterprise field sales, targeting Fortune 100 brands and creative agencies directly and through agency partners such as Jack Morton, Geometry Global, and Brand Champion Marketing. Revenue mechanics therefore sit between professional services and platform licensing, with no disclosed pricing tiers, no public price list, and no transactional self-serve motion. The company is privately held, founder-controlled, and bootstrapped — there are no disclosed funding rounds, acquisitions, subsidiaries, or institutional investors in the source material.

The product portfolio spans eight branded modules centered on the EventBoss platform, with QuickCapture (now in its fifth/sixth major evolution over two decades) and Event Intelligence serving as the flagship capture and analytics products, and Benchmarking & Sales Match, REM, Rapid Response, SnapShot, Event Microsites, and CRM Integration extending the surface area. Architectural differentiators highlighted by the company include real-time event visibility, proprietary lead scoring, industry benchmarking against more than 20 years of event data, and an enterprise API that centralizes data from third-party engagement technologies. The company emphasizes a horizontal segmentation approach — selling the same platform across automotive, insurance, beverage, government, and agency channels — and reports operational scale metrics including 1MM+ annual consumer registrants at a single client (FIAT Chrysler, across 10 business units) and a 50% error-rate reduction achieved at Chrysler through platform-driven CRM improvements.

Name

Eshots

Legal name

eshots, Inc.

Website

https://eshots.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Eshots is a Chicago-based experiential marketing technology company whose EventBoss platform combines consumer data capture, real-time event analytics, lead scoring, and CRM integration for Fortune 100 brands, creative agencies, and U.S. government clients under a managed-services go-to-market model.

Ownership category

akta.pro rank

Product category

Experiential Marketing Software

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

Keywords

• Experiential marketing platform
• Consumer data capture
• Event analytics software
• Lead capture technology
• Event marketing solutions

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Experiential Marketing Platform & Services: The company positions itself as NOT SaaS - all engagements include the experiential marketing platform AND a team of seasoned experts. Revenue appears to come from platform licensing combined with professional services and ongoing account management support. The company emphasizes a consultative approach with dedicated account specialists.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Eshots sells the EventBoss Experiential Management Platform (EMP), an integrated software platform that combines consumer data capture, event analytics, third-party integrations, and specialized reporting for enterprise brands and creative agencies. All engagements pair the platform with a dedicated team of expert consultants who provide ongoing account management and strategic support, distinguishing the offering from self-serve SaaS alternatives. The platform is FedRAMP and SOC2 Type II compliant and supports Fortune 100 enterprise brands plus U.S. government agencies.

Product overview

Eshots offers EventBoss EMP (Experiential Management Platform), the industry's first experiential management platform that serves as a one-stop shop for enterprise brands. The platform integrates consumer data capture (QuickCapture), event analytics (Event Intelligence built on Tableau), real-time event management, benchmarking and sales match capabilities, audience retargeting (Rapid Response), third-party integrations via API, photo/video/gamification (SnapShot), and microsites for registration and media retrieval. The architecture combines a core platform with integrated modules that share data centrally, enabling marketing teams to make strategic decisions using first-person, in-person data. Eshots differentiates by pairing its technology with expert account specialists rather than operating as a pure SaaS solution.

Differentiator

Problem solved

Functional benefit

Brands

• EventBoss: Experiential management platform (EMP) that centralizes data capture, critical event information, and specialized analytics for event marketers.
• QuickCapture
• Event Intelligence
• Rapid Response
• SnapShot

Products and services

• EventBoss EMP (Experiential Management Platform)

Quantifiable outcome

• 50% reduction in error rates within six months, recovering tens of thousands of lost consumers
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature10 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Eventbase: Eventbase provides event apps and data capture for large conferences and brand activations, competing with eshots on the QuickCapture-style onsite data collection layer.
• Snöball: Snöball is a marketing platform for brand activations and experiential campaigns with consumer data capture and CRM sync — a focused emerging peer competing for the same experiential-marketing buyer as eshots.
• Hubilo: Hubilo is an event platform with strong virtual/hybrid event focus and built-in engagement analytics — an emerging competitor in the same data-driven experiential marketing category that eshots has traditionally led with in-person.

Direct peers

• Certain: Certain is an enterprise event management platform focused on registration, data, and analytics for corporate events — directly comparable in feature set and target buyer to eshots' enterprise experiential stack.
• Splash: Splash is a direct experiential marketing platform competitor, offering event creation, registration, microsites, and consumer data capture for enterprise brands — overlapping almost entirely with eshots' EventBoss + Microsites + QuickCapture stack.
• Aventri: Aventri (now part of Events.com) is an event management software platform covering registration, marketing, and analytics — a peer in the enterprise event-tech category where eshots competes.
• Bizzabo: Bizzabo is an event experience platform serving enterprise B2B event marketers with registration, engagement apps, and analytics — a directly comparable platform play targeting the same enterprise event-marketer buyer as eshots.

Broad incumbents

• HubSpot: HubSpot is a broad marketing automation and CRM incumbent whose Marketing Hub increasingly bundles event tools, representing the platform-consolidation risk eshots faces from larger martech suites.
• Cvent: Cvent is the largest enterprise event management platform, covering registration, venue sourcing, and event marketing. It competes with eshots in the broader event-tech stack and is the most likely "suite" incumbent buyers compare eshots against.
• Eventbrite: Eventbrite is a public event ticketing and registration platform. It overlaps with eshots on event registration and consumer data capture but skews to self-serve ticketing rather than enterprise experiential campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/87255
• Xx.com/eshotsinc
• Facebookfacebook.com/156322244441428

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eshots