Retailsonar
RetailSonar is a Belgian SaaS company that provides an AI-driven geomarketing platform to multi-location retailers and EV charging operators across 16+ European countries for network planning, revenue forecasting, and location optimization.
- Company typePrivate
- Founded2012
- HeadquartersGhent, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Retailsonar does
RetailSonar NV is a Belgian B2B SaaS company, founded in 2012 in Ghent, that sells an AI-driven geomarketing platform used by multi-location enterprises to plan, simulate, and optimize retail and EV charging networks. The platform combines curated geodata, smartphone/mobile visit data, traffic data, competition data, and demographic data with a proprietary predictive model that forecasts location revenue with stated accuracy of up to 90%. Core modules include Location Planning, Location Performance, Campaign Targeting, and Retail Data; a dedicated sub-brand, ChargePlanner, addresses EV charging station placement for car and truck infrastructure, including grid capacity integration with operators such as Fluvius and Enedis.
The company sells on a custom annual enterprise SaaS subscription basis via a direct, consultative sales motion, with the website's "Book a meeting" CTA as the primary conversion mechanism. Customers span retail (Decathlon, Action, Carrefour, C&A, Coolblue, Basic Fit), EV charging (TotalEnergies, Q8, AVIA, ladeplan's Audi/Pfalzwerke/Telekom Comfortcharge clients), banking (BNP Paribas), telecom (Proximus), staffing (Randstad), QSR (McDonald's, Pizza Hut), and electrical wholesale (Cebeo). As of January 2026 the company reports more than 200 customers across 16+ European countries, a team of 60+ employees spread across Belgium, the Netherlands, France, and Germany, and approximately 10,000+ location decisions (openings, closures, optimizations) per year flowing through the platform.
Retailsonar firmographics
Firmographics- Name
- Retailsonar
- Legal name
- RetailSonar NV
- Website
- https://retailsonar.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RetailSonar is a Belgian SaaS company that provides an AI-driven geomarketing platform to multi-location retailers and EV charging operators across 16+ European countries for network planning, revenue forecasting, and location optimization.
- Ownership category
- akta.pro rank
Retailsonar industry classification
Industry- Product category
- Location Intelligence Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Retail Real Estate Asset Management (BPAJAMAF)
Keywords
Where Retailsonar is headquartered
LocationHeadquarters
- HQ city
- Ghent
- HQ country
- Belgium
- HQ region
- Europe
Offices5 records
Markets served
Retailsonar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: RetailSonar operates as a B2B SaaS company, providing access to its geomarketing and predictive analytics platform on a subscription basis. Customers (retail chains, EV charging operators, real estate firms, banks, etc.) pay for the platform on an annual or multi-year contract basis. The platform is customized per customer with customer-specific data, market figures, competitors, and tuned algorithms. The company also generates revenue from ChargePlanner for EV charging, which in 12 months already accounted for more than 20% of annual sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise SaaS subscription — platform access with AI-driven location analytics, customized data, and predictive models |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Retailsonar product offering
Product offeringCore offering
RetailSonar provides an AI-driven geomarketing SaaS platform that enables multi-location enterprises to plan, forecast, and optimize retail and EV charging networks. The platform combines curated geodata, mobile visit data, traffic data, and demographic data with proprietary predictive models to forecast revenue at existing and new locations with up to 90% accuracy. Customers subscribe on an annual contract basis and receive customized data, scenarios, and recommendations tailored to their specific networks, competitors, and markets across 16+ European countries.
Product overview
RetailSonar operates as a unified platform-plus-modules architecture consisting of the core RetailSonar Platform (geomarketing and location planning software) with specialized sub-products. ChargePlanner is a dedicated EV charging-focused sub-brand offering location planning for car and truck charging stations. The company also acquired German brand ladeplan for EV charging planning in Germany. Platform modules include Location Planning, Location Performance, Campaign Targeting, and Retail Data. The RetailSonar Academy provides customer training and community features. The platform uses AI algorithms to predict customer behavior and revenue with up to 90% accuracy.
Differentiator
Problem solved
Functional benefit
Brands
- ChargePlanner: AI-driven geomarketing platform for EV charging station location planning and revenue forecasting
- RetailSonar Academy
Products and services
- RetailSonar Platform AI-driven geomarketing SaaS platform for multi-location enterprises that combines curated market data with predictive modeling to forecast revenue, plan openings/closures/relocations, optimize location performance, and target marketing campaigns.
- ChargePlanner Predictive AI software for EV charging station location decisions, analyzing EV driver potential, traffic, competition, grid capacity, and local activity to determine optimal placement and charger type (slow, fast, ultra-fast) for CPOs, energy companies, and retailers with charging parking lots.
- Ladeplan German EV charging location planning solution providing location analysis for charging infrastructure in Germany, now integrated into RetailSonar as an acquired brand with retained focus on the German market.
Quantifiable outcome
- Revenue forecast accuracy up to 90% for new and existing locations
- +10 more outcomes
Companies that use Retailsonar
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Retailsonar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Retailsonar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The New DriveminorThe New Drive partners with RetailSonar to help parking owners make strategic decisions about EV charging infrastructure investment. RetailSonar provides a quick scan of parking locations and highlights their charging potential, while The New Drive turns these insights into feasible business cases and implementation support for parking owners. The partnership enables parking owners to identify optimal charging station types and partner with the right CPO.
Scale indicators9 records
Recent moves8 records
Expansion highlights7 records
Retailsonar competitors and assessment
Company assessmentDirect peers
- SiteZeus: Location intelligence platform for multi-location retail and restaurant brands. Comparable in target customer (retail chains, QSR) and offering (predictive modeling for site selection and network optimization).
- Geoblink: European (Spanish-headquartered) location intelligence SaaS for retail network planning. Direct European competitor with similar customer base (multi-location retail, EV, banking) and predictive modeling approach.
- Placer.ai: US-based foot traffic and location intelligence platform serving retail, real estate, and CPG. Closely comparable business model: AI-driven location analytics, footfall data, customer profiling, and site selection for multi-location enterprises.
- Buxton: Retail analytics and site selection SaaS serving multi-location retailers. Comparable in core offering (customer analytics, location planning, trade area analysis) and enterprise customer base.
- Kalibrate: Location analytics and pricing solutions for retail, fuel, and convenience industries. Comparable in predictive analytics for retail networks and complementary fuel/EV charging exposure.
Emerging players
- Spatial.ai: Geosocial data and audience segmentation platform. Comparable in using alternative data sources to derive location insights; smaller scale and more US-focused than RetailSonar's pan-European retail footprint.
- GeoSpock: UK-based geospatial data platform serving mobility and smart city use cases. Comparable in handling large-scale location data for predictive analytics; more infrastructure-focused than RetailSonar's retail applications.
Broad incumbents
- Esri: Global leader in GIS and spatial analytics with a broad portfolio. Retail site selection is one of many verticals served via ArcGIS Business Analyst; an incumbent that could move further into RetailSonar's niche.
- Mapbox: Location data and mapping platform powering thousands of applications. Provides underlying geospatial infrastructure; a potential disruptor if it expands further into predictive retail and EV charging analytics.
- TomTom: Amsterdam-based location technology specialist. Provides maps and traffic data underlying many navigation and mobility applications; a potential data partner or competitor depending on strategic direction in retail/EV analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Retailsonar social profiles
Digital presenceRetailsonar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retailsonar leadership team
Management profileNumber of profiles
Profiles5 records
Retailsonar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Retailsonar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retailsonar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retailsonar
What does Retailsonar do?
RetailSonar provides an AI-driven geomarketing SaaS platform that enables multi-location enterprises to plan, forecast, and optimize retail and EV charging networks. The platform combines curated geodata, mobile visit data, traffic data, and demographic data with proprietary predictive models to forecast revenue at existing and new locations with up to 90% accuracy. Customers subscribe on an annual contract basis and receive customized data, scenarios, and recommendations tailored to their specific networks, competitors, and markets across 16+ European countries.
Is Retailsonar a public or private company?
Retailsonar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Retailsonar founded?
Retailsonar was founded in 2012. It employs 11 to 50 people.
Where is Retailsonar based?
Retailsonar is headquartered in Ghent, Belgium, in the Europe region.
How does Retailsonar make money?
One revenue line is on record: saaS Platform Subscription.
Who are Retailsonar's main competitors?
Direct peers on record are SiteZeus, Geoblink, Placer.ai, Buxton and Kalibrate. Emerging players are Spatial.ai and GeoSpock. Broad incumbents are Esri, Mapbox and TomTom.
Does Retailsonar have an API?
No public API is recorded for Retailsonar.
What industry is Retailsonar in?
Retailsonar's product category is Location Intelligence Software. Its primary akta.pro industry code is BPAJAMAF, Retail Real Estate Asset Management. Its NAICS code is 541511.