Dakno Marketing
- Company typePrivate
- Founded2000
- HeadquartersClayton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dakno Marketing does
Dakno Marketing is a privately held real estate marketing technology company founded in 2003 and based in Clayton, North Carolina. The company provides a turnkey lead generation and cultivation system for real estate professionals, targeting individual agents, real estate teams, and brokerages across the United States.
Its core product is the DaknoAdmin platform, a web-based administrative system that integrates CRM, contact management, IDX property search, email marketing, automation workflows, website management, and mobile applications into a single interface. The platform is complemented by DaknoIDX (iframe-free indexable MLS search that supports SEO), DaknoMessenger (mobile text/call/email follow-up integrated with the CRM), and the Dakno Website Platform for custom and template real estate site design and hosting. In 2024 the company introduced DakLab, an AI-powered marketing automation platform, alongside AI Insights pushed to existing clients. The company also offers a content library (Marketing Vault), Zapier and FullContact integrations, and iOS/Android mobile applications.
Dakno operates a software-plus-services business model. Revenue is generated through recurring software subscriptions to the DaknoAdmin platform and website hosting, plus marketing retainer services sold in 4-hour, 7-hour, and 15-hour monthly tiers covering email marketing, social media, graphic design, and SEO. Extended a la carte marketing services (mailers, branding, signage, print materials) provide a third revenue stream. Go-to-market combines demo-driven direct sales with inside sales via Account Coordinators who design and manage retainer relationships. The company is bootstrapped — no funding rounds have been disclosed — and is founder-led by President/CEO Brad Carroll, with a staff of approximately 10 people.
Dakno Marketing firmographics
Firmographics- Name
- Dakno Marketing
- Legal name
- Dakno Marketing
- Website
- https://dakno.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Dakno Marketing industry classification
Industry- Product category
- Real Estate Marketing Software
- NAICS
- Advertising Agencies (541810), Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro industry
- Marketing Automation & Campaign Management CRMHardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) PlatformsCustomer, Marketing & Sales ConsultingBusiness & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting
Keywords
Where Dakno Marketing is headquartered
LocationHeadquarters
- HQ city
- Clayton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dakno Marketing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscription (DaknoAdmin/Website Platform): Recurring subscription revenue from providing access to the DaknoAdmin platform, website hosting, IDX search, CRM tools, and marketing automation features. Sold primarily through direct sales with demo scheduling.
- Marketing Retainer Services: Ongoing marketing services including email marketing, social media posting, custom graphic design, SEO, and strategy development offered in 4-hour, 7-hour, and 15-hour monthly retainer tiers with Account Coordinator support.
- Extended Marketing Services: A la carte marketing services including mailers, branding (logos, business cards), signage, presentations, infographics, print materials, and custom project work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 4-hour, 7-hour, and 15-hour marketing retainer tiers |
| Freemium | Monthly | Free demo and consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Dakno Marketing product offering
Product offeringCore offering
Dakno Marketing provides a turnkey real estate marketing system combining the DaknoAdmin SaaS platform (CRM, IDX property search, website management, email marketing automation, contact workflows, and mobile apps) with professional marketing services including monthly retainer packages and a la carte projects such as branding, mailers, signage, and SEO. The offering is targeted at individual real estate agents, real estate teams, and brokerages across the United States.
Product overview
Dakno Marketing operates as a real estate marketing technology company offering a platform-plus-services model. The core product is the DaknoAdmin platform—a unified CRM and website administration system—complemented by DaknoIDX for MLS property search, DaknoMessenger for mobile lead communication, and the Dakno Website Platform for design and hosting. Additional services include comprehensive marketing retainers covering branding, email campaigns, mailers, signage, and print materials. The company recently introduced AI capabilities (DakLab and AI Insights) to enhance lead management and content automation.
Differentiator
Problem solved
Functional benefit
Brands
- DaknoAdmin: Admin panel and CRM platform for real estate agents to manage websites, contacts, leads, email marketing, and IDX property searches.
- DaknoIDX
- DaknoMessenger
- DakLab
Products and services
- DaknoAdmin Platform Web-based real estate marketing platform combining CRM, contact management, IDX property search, email marketing, contact automations, lead tracking, and dashboard analytics for real estate agents, teams, and brokerages.
- DaknoIDX MLS Property Search Iframe-free, indexable MLS property search integration that embeds directly into real estate agent websites, supports multiple MLS boards, captures leads via saved searches and showing requests, and enables map-view searching and customizable email alerts.
- DaknoMessenger Mobile App Mobile application for iOS and Android that lets real estate agents follow up with leads via text, call, and email, receive push notifications, import phone contacts, and track lead follow-ups; integrated with DaknoAdmin CRM for conversation and call logging.
- Dakno Real Estate Website Design and Hosting Real estate website design and hosting service offering both custom and template designs for agents, teams, and brokerages, with SEO optimization, mobile responsiveness, and integration with DaknoIDX and DaknoAdmin.
- Extended Marketing Services A la carte marketing production services including Just Listed / Just Sold mailers, branding (logos, business cards), signage (yard signs, billboards), presentations, infographics, and print materials such as brochures and flyers, sold to real estate agents, teams, and brokerages.
- Marketing Strategy and Retainer Services Monthly marketing retainer services delivered by dedicated Account Coordinators, including SEO, social media best practices, video advertising, email marketing strategy, drip campaigns, newsletters, and custom graphic design, available in 4-hour, 7-hour, and 15-hour tiers.
- DakLab AI Platform AI-powered platform referenced at daklab.ai that integrates with the Dakno platform to deliver AI-driven insights, automation, and content tools for real estate marketing.
Quantifiable outcome
- Platform supports lead generation through multiple touchpoints including property searches, saved searches, showing requests, and website forms.
- +1 more outcomes
Companies that use Dakno Marketing
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Dakno Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature11 records
Dakno Marketing partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Dakno Marketing competitors and assessment
Company assessmentDirect peers
- Real Geeks: Real Geeks provides IDX-enabled real estate websites, CRM, and lead generation tools targeting individual agents and teams — directly overlapping Dakno's core DaknoAdmin + DaknoIDX offering for the same SMB/agent customer.
- BoldTrail (formerly BoomTown): BoldTrail provides real estate CRM, lead generation, IDX websites, and pipeline management for agents, teams, and brokerages — a directly comparable all-in-one platform competing for the same customer profile.
- CINC (Commissions Inc): CINC offers IDX websites, CRM, and lead nurturing systems for real estate agents and teams with comparable positioning on integrated lead capture and automated follow-up.
- Real Estate Webmasters: Real Estate Webmasters builds IDX-integrated websites, CRM, and marketing tools for real estate brokerages and teams — overlapping Dakno's website + IDX + CRM stack with a comparable target market.
- Sierra Interactive: Sierra Interactive provides real estate websites with CRM, lead routing, and marketing automation aimed at teams and brokerages — closely comparable to DaknoAdmin's feature set and positioning.
- Zurple: Zurple offers real estate CRM with behavior-based lead scoring, automated marketing, and IDX — a comparable CRM-plus-automation competitor for agents and small teams.
Broad incumbents
- Inside Real Estate (kvCORE): Inside Real Estate's kvCORE platform offers CRM, IDX websites, marketing automation, and brokerage-level solutions for residential real estate. It is a larger, more enterprise-oriented competitor to Dakno's DaknoAdmin.
- Chime: Chime provides an enterprise-grade CRM, IDX websites, AI-powered lead engagement, and marketing automation for real estate teams and brokerages — a larger, well-capitalized competitor spanning the same workflow.
Emerging players
- Ylopo: Ylopo combines AI-driven lead generation (Sphere, Google Ads, Facebook) with IDX websites and CRM for real estate teams, intersecting Dakno's marketing + CRM niche with a heavier emphasis on paid acquisition.
- iHomefinder: iHomefinder provides MLS/IDX search, CRM, and lead-capture widgets that integrate with agents' existing websites — partial overlap with DaknoIDX and DaknoAdmin's IDX/CRM layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dakno Marketing social profiles
Digital presenceDakno Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dakno Marketing leadership team
Management profileNumber of profiles
Profiles9 records
Dakno Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dakno Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dakno Marketing
What does Dakno Marketing do?
Dakno Marketing provides a turnkey real estate marketing system combining the DaknoAdmin SaaS platform (CRM, IDX property search, website management, email marketing automation, contact workflows, and mobile apps) with professional marketing services including monthly retainer packages and a la carte projects such as branding, mailers, signage, and SEO. The offering is targeted at individual real estate agents, real estate teams, and brokerages across the United States.
Is Dakno Marketing a public or private company?
Dakno Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dakno Marketing founded?
Dakno Marketing was founded in 2000. It employs 11 to 50 people.
Where is Dakno Marketing based?
Dakno Marketing is headquartered in Clayton, United States, in the North America region.
How does Dakno Marketing make money?
Three revenue lines are on record. Software Subscription (DaknoAdmin/Website Platform) is the primary driver. The others are marketing Retainer Services and extended Marketing Services.
Who are Dakno Marketing's main competitors?
Direct peers on record are Real Geeks, BoldTrail (formerly BoomTown), CINC (Commissions Inc), Real Estate Webmasters, Sierra Interactive and Zurple. Broad incumbents are Inside Real Estate (kvCORE) and Chime. Emerging players are Ylopo and iHomefinder.
Does Dakno Marketing have an API?
No public API is recorded for Dakno Marketing.
What industry is Dakno Marketing in?
Dakno Marketing's product category is Real Estate Marketing Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 541810 and its SIC code is 7311.