Promote
Promote International AB is a Stockholm-based EdTech firm selling a cloud-based Learning Experience Platform that structures corporate training into step-by-step "learning journeys," serving enterprise L&D teams and external training providers with HPLJ and Kirkpatrick certifications, AI-powered facilitator tools, and integrations across 36 countries.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Promote does
Promote International AB is a Swedish EdTech company headquartered in Stockholm that sells a cloud-based Learning Experience Platform (LXP) structured around proprietary "learning journeys" rather than traditional LMS content delivery. The platform — segmented into Learner Experience, Program Design, Training Management, and AI Enabled Training modules — combines structured journey authoring with social learning, manager/coach approval workflows, and AI-powered facilitator and quiz tooling designed to drive post-training knowledge application rather than track logins. Promote is the sole authorized Nordic partner for Kirkpatrick's Four Levels of Training Evaluation certification and holds an exclusive commercialization partnership with Professor Robert Brinkerhoff for the High Performance Learning Journeys (HPLJ) methodology, which underpins its flagship certification program (22,950 SEK per participant, 3,000+ alumni, 98.5% recommendation rate).
The platform serves two primary customer segments: internal enterprise Learning & Development teams (logos include Telia, Volvo Trucks, PostNord, Vattenfall, Electrolux, Scania, and Sage) and external training providers who resell structured journeys to their own clients. A free L&D Booster Course functions as a product-led growth entry point feeding a sales-led direct demo motion, complemented by a channel partner (Promoteq) for Nordic and defense distribution. The company operates in 36 countries across multi-language deployments, runs on ISO 27001 certified infrastructure with 16 third-party integrations (Slack, Teams, Workday, Cornerstone, Moodle, HubSpot, etc.), and supports approximately 180+ organizations and 250,000 learners with reported 90%+ engagement rates on top programs and a 5x claimed lift in knowledge application over traditional training.
Revenue is generated through three streams: (1) enterprise SaaS subscriptions for the learning platform (pricing opaque, requires demo), (2) instructor-led certification programs (Kirkpatrick Bronze and HPLJ Champion) sold either as public cohorts or in-house engagements for groups of 6+, and (3) channel/reseller revenue from international partners. The firm is privately held with no disclosed funding rounds and an approximately 15-person named team operating from Stockholm, Gothenburg, and Johannesburg.
Promote firmographics
Firmographics- Name
- Promote
- Legal name
- Promote International AB
- Website
- https://promoteint.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Promote International AB is a Stockholm-based EdTech firm selling a cloud-based Learning Experience Platform that structures corporate training into step-by-step "learning journeys," serving enterprise L&D teams and external training providers with HPLJ and Kirkpatrick certifications, AI-powered facilitator tools, and integrations across 36 countries.
- Ownership category
- akta.pro rank
Promote industry classification
Industry- Product category
- Learning Experience Platform (LXP)
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Software Publishers (5132)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Learning Technology & LMS/LXP Implementation (BPACANAH)
Keywords
Where Promote is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Promote business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Learning Platform SaaS Subscription: Promote provides a web-based digital learning platform as a subscription service to training providers, L&D teams, and enterprise customers. Customers pay for platform access to create and deliver learning journeys.
- Kirkpatrick Certification Program: Live online Kirkpatrick Bronze Certification delivered in multiple instructor-led sessions. Priced at 22,950 SEK per participant (21,950 SEK early bird). Group discounts available for teams of 3+. Programs scheduled with specific start dates (e.g., May 5, 2026).
- High Performance Learning Journey (HPLJ) Certification: Instructor-led online HPLJ certification program developed with Professor Robert Brinkerhoff. Priced at 22,950 SEK per participant. 6-week program with 2 live sessions plus self-study. In-house versions available for groups of 6+.
- L&D Booster Course: Free self-paced mini-course spanning 3 weeks (20-30 mins/week) designed to demonstrate the Promote platform and share best practices in learning transfer and impact. Serves as a lead-generation and onboarding tool for the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Kirkpatrick Bronze Certification — full price |
| Subscription | Multi-year contract | Kirkpatrick Bronze Certification — early bird |
| Subscription | Multi-year contract | Kirkpatrick Bronze Certification — group/in-house |
| Subscription | Multi-year contract | HPLJ Champion Level Certification |
| Freemium | Monthly | L&D Booster Course — free |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Promote product offering
Product offeringCore offering
Promote International provides a cloud-based Learning Experience Platform (LXP) that structures corporate training into step-by-step learning journeys, with modules for Learner Experience, Program Design, Training Management, and AI Enabled Training. The company also sells instructor-led certification programs — Brinkerhoff High Performance Learning Journeys (HPLJ) and Kirkpatrick Four Levels Bronze — and offers pre-built use-case journeys for sales enablement, leadership development, change management, compliance, onboarding, and coaching. Customers subscribe to the platform and book demos through the website, with channel partner Promoteq supporting Nordic distribution.
Product overview
Promote International is an EdTech company offering a cloud-based Learning Experience Platform (LXP) centered on its proprietary 'learning journeys' methodology. The core Promote Platform (also called the Learning Platform) serves as the central product, providing step-by-step learning journeys with real-world application tasks, social learning, manager involvement, and multi-language support. The platform is organized into four main modules: Learner Experience, Program Design, Training Management, and AI Enabled Training. AI Enabled Training (add-on) offers AI Facilitator Support (smart summaries, instant replies), AI Assistants (role-play agents, expert advice bots, quiz assistants), and automated content creation and learner nudging. The company also offers three structured certification programs — Brinkerhoff High Performance Learning Journeys (HPLJ), Kirkpatrick Four Levels Bronze, and a free L&D Booster Course — which function as both standalone training products and methodology references for platform users. Finally, a suite of pre-built use-case templates (Sales Enablement, Leadership Development, Change Management, Compliance, Onboarding, Coaching & Mentoring, Training Provider) provides domain-specific journey structures that run on the core platform. The platform integrates with 16 third-party tools (Mentimeter, Microsoft Office, HubSpot, Grammarly, Google Drive, Cornerstone, Canvas, Adobe Connect, Zoom, YouTube, Workday, Vimeo, Teams, Slack, Padlet, Moodle) and can connect to external LMS systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Promote Learning Platform Cloud-based Learning Experience Platform (LXP) that structures corporate training into step-by-step learning journeys with real-world application tasks, social interaction, manager involvement, and progress tracking. Delivered via subscription to training providers, L&D teams, and enterprise customers and deployed across 36 countries with multi-language support.
- AI Enabled Training Module Add-on module within the Promote Platform providing AI Facilitator Support (smart summaries, instant replies, session engagement), AI Assistants (role-play agents, expert advice bots, quiz assistants), and automated content creation and learner nudging. Powered by OpenAI large language models, Gladia speech-to-text, and ElevenLabs text-to-speech on Microsoft Azure.
- Learner Experience Module Module within the Promote Platform that delivers the participant-facing experience: structure, social interaction, and real-world application tasks designed to make learning active rather than passive.
- Program Design Module Drag-and-drop authoring tool within the Promote Platform for building complete learning journeys that connect to business goals, designed for training providers and internal L&D teams.
- Training Management Module Program management module within the Promote Platform for tracking learner progress, supporting facilitators, and coordinating all participants from a single dashboard.
- High Performance Learning Journeys (HPLJ) Certification Instructor-led online certification program developed with Professor Robert Brinkerhoff that teaches the High Performance Learning Journeys (HPLJ) methodology for designing training that drives behavioral change and business results. 6-week program with 2 live online sessions of 3 hours each plus self-study (~1 hour/week). Priced at 22,950 SEK per participant with in-house versions available for groups of 6+.
- Kirkpatrick Four Levels of Training Evaluation Certification (Bronze) Live online certification program in the Kirkpatrick Four Levels of Training Evaluation methodology (Reaction, Learning, Behavior, Results), delivered by Promote International as Scandinavia's only Kirkpatrick partner. Includes 4 live online sessions, pre- and post-work, blended evaluation plan development with personal feedback, certification badge, digital certificate, and 3 months of follow-up support. Priced at 22,950 SEK per participant (21,950 SEK early bird when booked 45+ days before start), with group discounts for teams of 3+.
- L&D Booster Course Free self-paced 3-week mini-course (20-30 minutes per week) covering learning transfer and training impact, designed to provide tools, best practices, and hands-on experience with the Promote platform. Targets L&D professionals and newcomers as a freemium lead-generation and onboarding entry point.
Quantifiable outcome
- 5x higher knowledge application compared to traditional training
- +4 more outcomes
Companies that use Promote
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Promote technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability6 records
Feature8 records
Promote partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PromoteqcoreSwedish distribution partner of Promote International. Acts as the channel through which xReality Group's virtual reality tactical training system was delivered to the Swedish Armed Forces. Represents Promote's channel partner network in the Nordic/defense market. The contract worth approximately AUD $450,000 covers software licenses, integrated training hardware, and maintenance for delivery in Q4 FY2026.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Promote competitors and assessment
Company assessmentBroad incumbents
- SAP Litmos: Enterprise LMS within SAP's ecosystem, positioned for rapid course delivery and compliance training at scale. Overlaps with Promote on enterprise L&D buyer but lacks Promote's emphasis on post-training application journeys.
- Workday Learning: Learning module embedded inside Workday's HCM cloud, sold to large enterprises as part of broader HR suite. Competes on enterprise deals via bundling and pre-existing Workday customer relationships rather than on standalone journey design.
- Cornerstone OnDemand: Large enterprise talent and learning management suite with deep HR integrations and broad customer base. Competes with Promote for enterprise L&D budget but as part of a much wider HCM portfolio rather than a focused LXP.
- Skillsoft: Large enterprise learning company combining content library (books, videos, courses) with a SaaS delivery platform. Competes on corporate training content licensing, partially overlapping with Promote's certification and methodology offerings.
Direct peers
- 360Learning: Collaborative learning platform purpose-built for L&D teams and training providers to author, deliver, and measure cohort-based programs. Highly comparable target buyer (training providers, L&D), learning-journey philosophy, and B2B mid-market motion.
- Degreed: Learning experience platform focused on upskilling, reskilling, and capability development for enterprise workforces. Overlaps with Promote on L&D buyer, skill-development positioning, and AI-driven personalization.
- Docebo: Publicly listed AI-powered learning platform serving enterprise L&D teams and training providers with a learning suite, content marketplace, and AI capabilities. Closely comparable product category, customer segments, and AI-enabled roadmap to Promote.
- Thought Industries: External training platform serving training providers and enterprise L&D with branded learning portals, monetization, and journey-based delivery. Comparable customer (training providers as primary GTM) and product philosophy around structured learning experiences.
Emerging players
- Learn Amp: Learning experience platform serving mid-market L&D teams with a focus on engagement, social learning, and AI features. Comparable in size and target segment to Promote, with overlapping journey-and-engagement philosophy.
- Sana Labs: AI-native learning platform offering personalized course authoring, search, and AI tutoring for enterprise L&D. Competes in the same AI-first LXP category as Promote's AI Enabled Training module, though from a generative-AI-first angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Promote compliance and trust
Trust signalCompliance1 record
Promote financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promote leadership team
Management profileNumber of profiles
Profiles7 records
Promote funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promote
What does Promote do?
Promote International provides a cloud-based Learning Experience Platform (LXP) that structures corporate training into step-by-step learning journeys, with modules for Learner Experience, Program Design, Training Management, and AI Enabled Training. The company also sells instructor-led certification programs — Brinkerhoff High Performance Learning Journeys (HPLJ) and Kirkpatrick Four Levels Bronze — and offers pre-built use-case journeys for sales enablement, leadership development, change management, compliance, onboarding, and coaching. Customers subscribe to the platform and book demos through the website, with channel partner Promoteq supporting Nordic distribution.
Is Promote a public or private company?
Promote is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Promote founded?
Promote was founded in 2013. It employs 11 to 50 people.
Where is Promote based?
Promote is headquartered in Stockholm, Sweden, in the Europe region.
How does Promote make money?
Four revenue lines are on record. Learning Platform SaaS Subscription is the primary driver. The others are kirkpatrick Certification Program, high Performance Learning Journey (HPLJ) Certification and L&D Booster Course.
Who are Promote's main competitors?
Broad incumbents on record are SAP Litmos, Workday Learning, Cornerstone OnDemand and Skillsoft. Direct peers are 360Learning, Degreed, Docebo and Thought Industries. Emerging players are Learn Amp and Sana Labs.
Does Promote have an API?
No public API is recorded for Promote.
What industry is Promote in?
Promote's product category is Learning Experience Platform (LXP). Its primary akta.pro industry code is EDAFAAAB, Learning Experience Platforms (LXP) & Learning Portals, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.