Sked Social
Sked Social is a cloud-based social media management platform founded in 2013 and headquartered in Melbourne, Australia, serving agencies, multi-location brands, and enterprise teams with scheduling, AI-powered content ideation, approvals, engagement, and analytics across ten social channels.
- Company typePrivate
- Founded2013
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sked Social does
Sked Social is a cloud-based social media management platform headquartered in Melbourne, Australia, serving agencies, multi-location brands, and enterprise teams with end-to-end content workflow tooling. Founded in 2013 by Hugh Stephens (originally as Schedugram, an Instagram-specific scheduling tool), the company rebranded to Sked Social in 2016 upon expanding to Facebook and has since added native publishing integrations for ten social channels, including Instagram, Facebook, TikTok, LinkedIn, Threads, YouTube, X, Pinterest, Snapchat, and Google Business Profile. The platform is built on AWS infrastructure and integrates with official social network APIs to deliver scheduling, a visual planner, a unified engagement inbox, customizable multi-step approval workflows with no-login external review links, social listening with sentiment analysis, presentation-ready analytics reports, and a Link-in-Bio tool. Its newest module, Sked Ideas, is an AI-powered ideation workspace that extends the platform from scheduling into concept-to-publish content development, using generative AI for caption writing, content brainstorming, competitor analysis, and brand-voice-aligned reply suggestions.
The product portfolio comprises the core Sked Social platform, the Sked Ideas sub-product, a Link-in-Bio tool, and iOS/Android mobile applications. Sked Social operates a tiered subscription model (Launch, Grow, Accelerate, plus Custom/Enterprise) priced in USD, with plans starting around $29/month and the Advanced tier positioned at $199/month, contrasting with competitor Agorapulse at $596/month for comparable features. Pricing scales with the number of social profiles and feature set rather than per-seat, and all plans include unlimited users. The company runs a hybrid go-to-market: a product-led growth motion with 14-day free trial and no credit card required for SMBs and individuals, alongside a sales-led motion with book-a-demo CTAs and dedicated customer success for enterprise and multi-location accounts. Distribution is augmented by a 20% commission referral program, a 25% commission affiliate program, G2 peer-review presence, and official LinkedIn Marketing Partner and Facebook Marketing Partner designations.
Notable customers include Qantas, IHG Hotels & Resorts, Accor, The Iconic, Hairhouse, Lucas, and I Heart Media at the enterprise level, with mid-market social media agencies and SMB digital marketing firms rounding out the customer base. The company is privately held, legally registered as Dialogue Consulting Pty Ltd in Victoria, Australia, is bootstrapped with no disclosed external funding, operates with 1-10 employees, and is SOC 2 Type 2 and GDPR compliant. The legal entity is privately held by the founder with no disclosed institutional investors or parent company.
Sked Social firmographics
Firmographics- Name
- Sked Social
- Legal name
- Dialogue Consulting Pty Ltd
- Website
- https://skedsocial.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sked Social is a cloud-based social media management platform founded in 2013 and headquartered in Melbourne, Australia, serving agencies, multi-location brands, and enterprise teams with scheduling, AI-powered content ideation, approvals, engagement, and analytics across ten social channels.
- Ownership category
- akta.pro rank
Sked Social industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Sked Social is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sked Social business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Tiered subscription model with Launch, Grow, and Accelerate plans. Revenue generated through monthly or annual billing cycles. Transparent pricing that scales with number of social profiles and features rather than per-seat user fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting tier for small teams |
| Subscription | Annual | Launch Plan - Basic tier |
| Subscription | Monthly | Grow Plan - Mid-tier |
| Subscription | Annual | Advanced Plan - 6 users, 10 profiles |
| Subscription | Annual | Accelerate Plan - High-volume tier |
| Subscription | Multi-year contract | Custom/Enterprise Plan |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Sked Social product offering
Product offeringCore offering
Sked Social is a cloud-based social media management SaaS platform that enables brands, agencies, and multi-location businesses to plan, create, schedule, approve, publish, and analyze content across 10+ social media networks from a single workspace. Its offering combines visual planning, AI-powered content ideation and captioning, multi-step approval workflows, a unified engagement inbox, social listening with sentiment analysis, and presentation-ready analytics. Pricing is delivered via tiered monthly and annual subscriptions (Launch, Grow, Accelerate, Advanced, and Custom/Enterprise) with unlimited users rather than per-seat fees.
Product overview
Sked Social is a single unified social media management platform that evolved from its origins as Schedugram, an Instagram-specific scheduling tool launched in 2013. The core platform provides end-to-end social media workflow coverage including content planning (via Sked Ideas), scheduling and auto-publishing, team collaboration, client/stakeholder approvals, engagement inbox management, performance analytics, and social listening. The product portfolio consists of the core Sked Social platform supplemented by the Sked Ideas brainstorming workspace, a Link-in-Bio tool for Instagram and TikTok, and a mobile app. The platform supports 10 social media channels (Instagram, Facebook, TikTok, LinkedIn, Threads, Google Business Profile, YouTube, X/Twitter, Pinterest, Snapchat) with native publishing where available.
Differentiator
Problem solved
Functional benefit
Products and services
- Sked Social Platform All-in-one cloud-based social media management SaaS platform that supports the complete content workflow from idea capture and planning, through AI-assisted content creation, team collaboration, multi-step approvals, multi-platform scheduling and publishing, unified engagement inbox management, social listening, and presentation-ready analytics. Built for agencies, multi-location brands, and enterprises managing multiple social media accounts across Instagram, Facebook, TikTok, LinkedIn, Threads, Google Business Profile, YouTube, X, Pinterest, and Snapchat.
- Sked Ideas AI-powered ideation workspace where marketing and social media teams capture brainstorming ideas, organize them by content pillars, and develop content from concept to publish. Includes AI assistance for generating captions, content briefs, and turning vague concepts into ready-to-publish posts.
- Link-in-Bio Tool Customizable Link-in-Bio tool with a shoppable gallery that converts social followers into customers on Instagram and TikTok.
- Sked Mobile App
Quantifiable outcome
- 92% customer care rating
- +3 more outcomes
Companies that use Sked Social
Customer profileNamed customers16 records
Segments8 records
Ideal customer profiles3 records
Sked Social technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability7 records
Feature9 records
Sked Social partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- InstagramcoreNative integration with Instagram's official API for scheduling, publishing, and analytics. Supports posts, Reels, Stories, carousels, first comments, location tags, and product tags.
- FacebookcoreNative integration with Facebook Pages for scheduling, publishing, and engagement management through Facebook's official API.
- TikTokcoreIntegration with TikTok for video scheduling, publishing, and content management through TikTok's official API.
- LinkedIncoreIntegration with LinkedIn Company Pages and Profiles for scheduling and publishing content. Also official LinkedIn Marketing Partner.
- ThreadscoreIntegration with Meta's Threads platform for content scheduling and publishing.
- Google Business ProfilecoreIntegration with Google Business Profile API for local business listings management, posts, and updates.
- YouTubecoreIntegration with YouTube via YouTube API for video content planning and channel management.
- X (Twitter)coreIntegration with X (formerly Twitter) for tweet scheduling and account management.
- PinterestcoreIntegration with Pinterest for pin scheduling and visual content management.
- SnapchatcoreIntegration with Snapchat for content scheduling and publishing on the platform.
- Amazon Web ServicescoreAWS cloud infrastructure used for secure data storage. Data stored on secure AWS servers located primarily in the United States.
- YouTube API / Google My Business APIcoreGoogle-provided APIs for YouTube and Google My Business integration. User access governed by Google Privacy Policy.
- StripecorePCI Service Provider Level 1 certified payment processor for credit card transactions. Stripe Privacy Policy governs payment data.
- ChargebeecoreSubscription billing platform managing recurring payments and subscription lifecycle.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Sked Social competitors and assessment
Company assessmentDirect peers
- Hootsuite: Direct competitor in social media management SaaS with scheduling, publishing, analytics, and inbox across the same platforms. Closest comparable to Sked Social in core functionality, but targets a much broader customer base with a larger team.
- Sprout Social: Public social media management platform offering publishing, engagement, analytics and competitor reporting. Direct overlap with Sked Social's core product, particularly competing on enterprise social listening and analytics.
- Buffer: Social media scheduling and analytics tool for SMBs and marketers. Directly competes with Sked Social on multi-platform publishing, transparent pricing, and ease-of-use positioning.
- Later: Visual-first social media scheduling platform built originally for Instagram (similar heritage to Sked Social's Schedugram roots). Direct comparable on visual planner, link-in-bio, and TikTok/Instagram scheduling.
- Agorapulse: Social media management SaaS for agencies and SMBs with scheduling, inbox, reports and approvals. Sked Social explicitly compares pricing against Agorapulse ($596/mo vs $199/mo), confirming direct competitive overlap.
- Loomly: Social media calendar and collaboration tool with post ideas, approvals, and analytics. Direct competitor in the SMB and agency segment served by Sked Social.
- Planoly: Visual content planning and scheduling platform with strong Instagram and TikTok focus. Comparable to Sked Social in visual-first scheduling and link-in-bio offerings.
- Sendible: Social media management platform built specifically for agencies with multi-client workspaces, white-label reports, and approvals. Direct peer to Sked Social's agency segment.
- SocialPilot: Affordable multi-platform social media scheduling and analytics tool for agencies and SMBs. Competes with Sked Social on transparent, low-cost subscription pricing.
Broad incumbents
- HubSpot Marketing Hub: Broader marketing platform that includes social media publishing and analytics as part of an integrated CRM/marketing suite. Overlaps with Sked Social's feature set and targets overlapping customers but is not a social-media-first product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sked Social social profiles
Digital presenceSked Social compliance and trust
Trust signalCompliance2 records
Sked Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sked Social leadership team
Management profileNumber of profiles
Profiles1 record
Sked Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sked Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sked Social
What does Sked Social do?
Sked Social is a cloud-based social media management SaaS platform that enables brands, agencies, and multi-location businesses to plan, create, schedule, approve, publish, and analyze content across 10+ social media networks from a single workspace. Its offering combines visual planning, AI-powered content ideation and captioning, multi-step approval workflows, a unified engagement inbox, social listening with sentiment analysis, and presentation-ready analytics. Pricing is delivered via tiered monthly and annual subscriptions (Launch, Grow, Accelerate, Advanced, and Custom/Enterprise) with unlimited users rather than per-seat fees.
Is Sked Social a public or private company?
Sked Social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sked Social founded?
Sked Social was founded in 2013. It employs 1 to 10 people.
Where is Sked Social based?
Sked Social is headquartered in Melbourne, Australia, in the Oceania region.
How does Sked Social make money?
One revenue line is on record: subscription SaaS.
Who are Sked Social's main competitors?
Direct peers on record are Hootsuite, Sprout Social, Buffer, Later, Agorapulse, Loomly, Planoly, Sendible and SocialPilot. HubSpot Marketing Hub is listed as a broad incumbent.
Does Sked Social have an API?
No public API is recorded for Sked Social.
What industry is Sked Social in?
Sked Social's product category is Social Media Management Software. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5418 and its SIC code is 7372.