WorldPoint
WorldPoint is a US-based e-commerce distributor of CPR, AED, and medical simulation training products, selling proprietary manikin brands (CPR Taylor, Baby Tyler, CPR Tommi) alongside authorized distribution of Laerdal, Ambu, and Nasco to CPR instructors, nursing schools, hospitals, EMS, and community training programs across the US, International, and Latin America markets.
- Company typePrivate
- Founded1996
- HeadquartersWheeling, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What WorldPoint does
WorldPoint is a Wheeling, Illinois-based e-commerce distributor of CPR, medical, rescue, and healthcare training products, founded in 1996 and operating 101–250 employees. The company sells exclusively direct via its worldpoint.com storefront to a horizontal mix of customers including CPR instructors (AHA, Red Cross, ASHI), nursing and medical schools, hospitals and health systems, EMS professionals, and community/school training programs in the US, International, and Latin America markets. Its revenue model is one-time product sales with consumables-driven repeat purchases; pricing ranges from $2–$10 training supplies up to $15,000 advanced simulation equipment, with volume multi-packs (2/4/6/10) and dedicated instructor kits in the $349–$1,750 range.
The product portfolio combines a proprietary house brand — the registered CPR Taylor® (a first-of-its-kind 3-in-1 adult male/female/child manikin with wireless AHA 2020-compliant feedback), Baby Tyler® (first infant manikin with fully moveable limbs and realistic chest rise), and CPR Tommi® (hands-only CPR trainer) — with authorized distribution of major industry brands including Laerdal, Ambu, Nasco Healthcare, Innosonian, BT Inc., Simulaids, Cardiac Science, ZOLL, Physio-Control, HeartSine, Defibtech, and Laparo. Replacement parts (lung bags, face and chest skins, feedback monitors, transport bags) provide a recurring revenue tail. GTM is content-driven organic SEO and educational content (blog, Learning Hubs, email newsletter) feeding DTC e-commerce, with no third-party resellers or retail storefronts. There is no disclosed AI/ML capability, no public revenue, no funding, and no parent company or M&A activity.
WorldPoint firmographics
Firmographics- Name
- WorldPoint
- Legal name
- WorldPoint
- Website
- https://worldpoint.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WorldPoint is a US-based e-commerce distributor of CPR, AED, and medical simulation training products, selling proprietary manikin brands (CPR Taylor, Baby Tyler, CPR Tommi) alongside authorized distribution of Laerdal, Ambu, and Nasco to CPR instructors, nursing schools, hospitals, EMS, and community training programs across the US, International, and Latin America markets.
- Ownership category
- akta.pro rank
WorldPoint industry classification
Industry- Product category
- Medical Training Equipment
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391), Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)
- akta.pro secondary industry
- Maternal, Neonatal & Pediatric Remote Monitoring (HLACAPAG)
Keywords
Where WorldPoint is headquartered
LocationHeadquarters
- HQ city
- Wheeling
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WorldPoint business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales (E-commerce): WorldPoint generates revenue through direct sales of healthcare training equipment including CPR manikins, AED trainers, simulation equipment, and replacement parts through their e-commerce platform worldpoint.com. Products are sold as one-time purchases with various pricing tiers based on configuration and pack size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CPR Taylor Manikins - Individual units and multi-packs |
| Unit Pricing | Pay-as-you-go | Baby Tyler Infant CPR Manikins |
| Unit Pricing | Pay-as-you-go | CPR Family Packs and Starter Kits |
| Unit Pricing | Pay-as-you-go | Advanced Simulation Equipment (BT Inc.) |
| Unit Pricing | Pay-as-you-go | Training Supplies and Consumables |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
WorldPoint product offering
Product offeringCore offering
WorldPoint designs, brands, and distributes CPR, AED, and medical simulation training products used by healthcare training professionals, nursing schools, hospitals, and EMS agencies. Its proprietary WorldPoint Products line includes the CPR Taylor 3-in-1 manikin, CPR Tommi hands-only manikin, and Baby Tyler infant manikin, complemented by replacement parts and consumables. The company also serves as an authorized distributor for major brands such as Laerdal, Ambu, Nasco Healthcare, Simulaids, BT Inc., Cardiac Science, ZOLL, and Physio-Control, offering adult, child, and infant manikins, AED trainers, advanced patient simulators, surgical trainers, and barrier/burn/bleeding-control training supplies.
Product overview
WorldPoint is a healthcare training equipment e-commerce platform offering a comprehensive portfolio of CPR, AED, and medical simulation training products. The core offering centers on WorldPoint's proprietary manikin brands (CPR Taylor®, CPR Tommi®, and Baby Tyler®) which provide realistic CPR training with wireless feedback monitoring for adult, child, and infant scenarios. These are complemented by bundled Family Packs combining multiple manikin types for complete training programs. Beyond its own brands, WorldPoint distributes products from major manufacturers including Laerdal, Ambu, Nasco Healthcare, Simulaids, and BT Inc. The product range spans CPR manikins and AED trainers, skill training and simulation equipment (surgical, patient, trauma), training supplies, and live rescue equipment. Replacement parts and accessories are available for all major product lines.
Differentiator
Problem solved
Functional benefit
Brands
- CPR Taylor: The first-ever 3-in-1 CPR manikin that can be used to train on adult male, adult female, and child patients. Features lifelike anatomical features and provides AHA 2020 CPR guideline-compliant CPR feedback.
- CPR Tommi
- Baby Tyler
Products and services
- CPR Taylor®
- Baby Tyler®
- CPR Tommi®
- Family Packs
- WorldPoint Products Replacement Parts
- CPR Manikins & AED Training catalog
- Skill Training & Simulation catalog
- Training Supplies catalog
- Live Rescue equipment catalog
- Laerdal Products distribution line
Quantifiable outcome
- Skills degradation occurs within 3-6 months after initial CPR training, highlighting the importance of regular retraining with quality equipment
Companies that use WorldPoint
Customer profileSegments5 records
Ideal customer profiles5 records
WorldPoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WorldPoint partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- LaerdalcoreAuthorized distributor of Laerdal products including Resusci Anne, Little Anne, Nursing Anne, MegaCode Kelly, and other simulation manikins. Laerdal is a leading global provider of healthcare training solutions.
- AmbucoreVendor partner specializing in airway management and CPR training equipment including Ambu Man, Ambu Baby, and Ambu brand AED trainers and masks.
- Nasco HealthcarecoreDistributes Nasco and Life/form brand healthcare training manikins and simulation equipment.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
WorldPoint competitors and assessment
Company assessmentBroad incumbents
- Ambu: Manufacturer of airway management and CPR training equipment (Ambu Man, Ambu Baby) and a current WorldPoint vendor partner. Comparable because it produces directly competing manikin and trainer lines and sells both direct and through distributors.
- ZOLL Medical (Asahi Kasei): Manufacturer of AEDs, defibrillators, and related training accessories, partnered with WorldPoint for distribution. Comparable because it competes in resuscitation training equipment alongside broader clinical and EMS product lines.
- Laerdal Medical: Global leader in healthcare simulation and resuscitation training; both a core partner and the most direct large-scale competitor offering CPR manikins (Resusci Anne, Little Anne), AED trainers, and simulation software. Comparable because it serves the same training-customer base with overlapping product categories.
- CAE Healthcare: Division of CAE Inc. offering high-fidelity patient simulators, ultrasound trainers, and learning software for nursing and medical schools. Comparable because it serves the same healthcare education and hospital simulation center buyers, often with bundled software-and-services contracts.
Direct peers
- Simulaids: Manufacturer of trauma and medical simulation manikins and a current WorldPoint distribution partner. Comparable because it supplies overlapping trauma/EMS/clinical training product lines to the same first-responder and nursing school buyers.
- 3B Scientific: Manufacturer and distributor of anatomical models, medical simulators, and CPR training equipment worldwide. Comparable because it competes across CPR manikins, skill trainers, and replacement-parts categories.
- Gaumard Scientific: Manufacturer of patient simulators for medical and nursing education (e.g., HAL, NOELLE, Victoria). Comparable because it competes in adult/child/infant CPR and high-fidelity simulation with similar healthcare training customers.
- Nasco Healthcare: Manufacturer of Life/Form healthcare simulation manikins and a WorldPoint distribution partner. Directly comparable because it produces CPR, airway, and patient-simulation trainers targeting the same nursing, EMS, and hospital training customers.
- BT Inc. (BT Medical Technology): Manufacturer of advanced BLS/ALS/airway management simulators (products WorldPoint distributes, priced up to $15K). Comparable because it directly competes in advanced patient simulation for hospital and EMS training centers.
Emerging players
- Defibtech: Manufacturer of AEDs and AED trainers that WorldPoint distributes. Comparable because it supplies training-grade defibrillator equipment to the same CPR/AED training customer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WorldPoint social profiles
Digital presenceWorldPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
WorldPoint leadership team
Management profileNumber of profiles
WorldPoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WorldPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WorldPoint
What does WorldPoint do?
WorldPoint designs, brands, and distributes CPR, AED, and medical simulation training products used by healthcare training professionals, nursing schools, hospitals, and EMS agencies. Its proprietary WorldPoint Products line includes the CPR Taylor 3-in-1 manikin, CPR Tommi hands-only manikin, and Baby Tyler infant manikin, complemented by replacement parts and consumables. The company also serves as an authorized distributor for major brands such as Laerdal, Ambu, Nasco Healthcare, Simulaids, BT Inc., Cardiac Science, ZOLL, and Physio-Control, offering adult, child, and infant manikins, AED trainers, advanced patient simulators, surgical trainers, and barrier/burn/bleeding-control training supplies.
Is WorldPoint a public or private company?
WorldPoint is a private company. It is classified as unknown and is currently operating.
When was WorldPoint founded?
WorldPoint was founded in 1996. It employs 101 to 250 people.
Where is WorldPoint based?
WorldPoint is headquartered in Wheeling, United States, in the North America region.
How does WorldPoint make money?
One revenue line is on record: product Sales (E-commerce).
Who are WorldPoint's main competitors?
Broad incumbents on record are Ambu, ZOLL Medical (Asahi Kasei), Laerdal Medical and CAE Healthcare. Direct peers are Simulaids, 3B Scientific, Gaumard Scientific, Nasco Healthcare and BT Inc. (BT Medical Technology). Defibtech is listed as an emerging player.
Does WorldPoint have an API?
No public API is recorded for WorldPoint.
What industry is WorldPoint in?
WorldPoint's product category is Medical Training Equipment. Its primary akta.pro industry code is CRADAMAK, Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests), with a secondary code of HLACAPAG, Maternal, Neonatal & Pediatric Remote Monitoring. Its NAICS code is 334510 and its SIC code is 3841.