WorldPoint

What WorldPoint does

WorldPoint is a Wheeling, Illinois-based e-commerce distributor of CPR, medical, rescue, and healthcare training products, founded in 1996 and operating 101–250 employees. The company sells exclusively direct via its worldpoint.com storefront to a horizontal mix of customers including CPR instructors (AHA, Red Cross, ASHI), nursing and medical schools, hospitals and health systems, EMS professionals, and community/school training programs in the US, International, and Latin America markets. Its revenue model is one-time product sales with consumables-driven repeat purchases; pricing ranges from $2–$10 training supplies up to $15,000 advanced simulation equipment, with volume multi-packs (2/4/6/10) and dedicated instructor kits in the $349–$1,750 range.

The product portfolio combines a proprietary house brand — the registered CPR Taylor® (a first-of-its-kind 3-in-1 adult male/female/child manikin with wireless AHA 2020-compliant feedback), Baby Tyler® (first infant manikin with fully moveable limbs and realistic chest rise), and CPR Tommi® (hands-only CPR trainer) — with authorized distribution of major industry brands including Laerdal, Ambu, Nasco Healthcare, Innosonian, BT Inc., Simulaids, Cardiac Science, ZOLL, Physio-Control, HeartSine, Defibtech, and Laparo. Replacement parts (lung bags, face and chest skins, feedback monitors, transport bags) provide a recurring revenue tail. GTM is content-driven organic SEO and educational content (blog, Learning Hubs, email newsletter) feeding DTC e-commerce, with no third-party resellers or retail storefronts. There is no disclosed AI/ML capability, no public revenue, no funding, and no parent company or M&A activity.

Name

WorldPoint

Legal name

WorldPoint

Website

https://worldpoint.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

WorldPoint is a US-based e-commerce distributor of CPR, AED, and medical simulation training products, selling proprietary manikin brands (CPR Taylor, Baby Tyler, CPR Tommi) alongside authorized distribution of Laerdal, Ambu, and Nasco to CPR instructors, nursing schools, hospitals, EMS, and community training programs across the US, International, and Latin America markets.

Ownership category

akta.pro rank

Product category

Medical Training Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

akta.pro secondary industry

Maternal, Neonatal & Pediatric Remote Monitoring (HLACAPAG)

Keywords

• CPR training manikins
• AED training equipment
• Medical simulation training
• Healthcare training supplies
• Emergency response equipment

Headquarters

HQ city

Wheeling

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): WorldPoint generates revenue through direct sales of healthcare training equipment including CPR manikins, AED trainers, simulation equipment, and replacement parts through their e-commerce platform worldpoint.com. Products are sold as one-time purchases with various pricing tiers based on configuration and pack size.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WorldPoint designs, brands, and distributes CPR, AED, and medical simulation training products used by healthcare training professionals, nursing schools, hospitals, and EMS agencies. Its proprietary WorldPoint Products line includes the CPR Taylor 3-in-1 manikin, CPR Tommi hands-only manikin, and Baby Tyler infant manikin, complemented by replacement parts and consumables. The company also serves as an authorized distributor for major brands such as Laerdal, Ambu, Nasco Healthcare, Simulaids, BT Inc., Cardiac Science, ZOLL, and Physio-Control, offering adult, child, and infant manikins, AED trainers, advanced patient simulators, surgical trainers, and barrier/burn/bleeding-control training supplies.

Product overview

WorldPoint is a healthcare training equipment e-commerce platform offering a comprehensive portfolio of CPR, AED, and medical simulation training products. The core offering centers on WorldPoint's proprietary manikin brands (CPR Taylor®, CPR Tommi®, and Baby Tyler®) which provide realistic CPR training with wireless feedback monitoring for adult, child, and infant scenarios. These are complemented by bundled Family Packs combining multiple manikin types for complete training programs. Beyond its own brands, WorldPoint distributes products from major manufacturers including Laerdal, Ambu, Nasco Healthcare, Simulaids, and BT Inc. The product range spans CPR manikins and AED trainers, skill training and simulation equipment (surgical, patient, trauma), training supplies, and live rescue equipment. Replacement parts and accessories are available for all major product lines.

Differentiator

Problem solved

Functional benefit

Brands

• CPR Taylor: The first-ever 3-in-1 CPR manikin that can be used to train on adult male, adult female, and child patients. Features lifelike anatomical features and provides AHA 2020 CPR guideline-compliant CPR feedback.
• CPR Tommi
• Baby Tyler

Products and services

• CPR Taylor®
• Baby Tyler®
• CPR Tommi®
• Family Packs
• WorldPoint Products Replacement Parts
• CPR Manikins & AED Training catalog
• Skill Training & Simulation catalog
• Training Supplies catalog
• Live Rescue equipment catalog
• Laerdal Products distribution line

Quantifiable outcome

• Skills degradation occurs within 3-6 months after initial CPR training, highlighting the importance of regular retraining with quality equipment

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• LaerdalcoreTechnology or IntegrationAuthorized distributor of Laerdal products including Resusci Anne, Little Anne, Nursing Anne, MegaCode Kelly, and other simulation manikins. Laerdal is a leading global provider of healthcare training solutions.
• AmbucoreTechnology or IntegrationVendor partner specializing in airway management and CPR training equipment including Ambu Man, Ambu Baby, and Ambu brand AED trainers and masks.
• Nasco HealthcarecoreTechnology or IntegrationDistributes Nasco and Life/form brand healthcare training manikins and simulation equipment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ambu: Manufacturer of airway management and CPR training equipment (Ambu Man, Ambu Baby) and a current WorldPoint vendor partner. Comparable because it produces directly competing manikin and trainer lines and sells both direct and through distributors.
• ZOLL Medical (Asahi Kasei): Manufacturer of AEDs, defibrillators, and related training accessories, partnered with WorldPoint for distribution. Comparable because it competes in resuscitation training equipment alongside broader clinical and EMS product lines.
• Laerdal Medical: Global leader in healthcare simulation and resuscitation training; both a core partner and the most direct large-scale competitor offering CPR manikins (Resusci Anne, Little Anne), AED trainers, and simulation software. Comparable because it serves the same training-customer base with overlapping product categories.
• CAE Healthcare: Division of CAE Inc. offering high-fidelity patient simulators, ultrasound trainers, and learning software for nursing and medical schools. Comparable because it serves the same healthcare education and hospital simulation center buyers, often with bundled software-and-services contracts.

Direct peers

• Simulaids: Manufacturer of trauma and medical simulation manikins and a current WorldPoint distribution partner. Comparable because it supplies overlapping trauma/EMS/clinical training product lines to the same first-responder and nursing school buyers.
• 3B Scientific: Manufacturer and distributor of anatomical models, medical simulators, and CPR training equipment worldwide. Comparable because it competes across CPR manikins, skill trainers, and replacement-parts categories.
• Gaumard Scientific: Manufacturer of patient simulators for medical and nursing education (e.g., HAL, NOELLE, Victoria). Comparable because it competes in adult/child/infant CPR and high-fidelity simulation with similar healthcare training customers.
• Nasco Healthcare: Manufacturer of Life/Form healthcare simulation manikins and a WorldPoint distribution partner. Directly comparable because it produces CPR, airway, and patient-simulation trainers targeting the same nursing, EMS, and hospital training customers.
• BT Inc. (BT Medical Technology): Manufacturer of advanced BLS/ALS/airway management simulators (products WorldPoint distributes, priced up to $15K). Comparable because it directly competes in advanced patient simulation for hospital and EMS training centers.

Emerging players

• Defibtech: Manufacturer of AEDs and AED trainers that WorldPoint distributes. Comparable because it supplies training-grade defibrillator equipment to the same CPR/AED training customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/worldpointinc
• LinkedInlinkedin.com/company/207455

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorldPoint