What Outright does

Outright is a full-service creative agency headquartered in Washington, D.C. that delivers brand strategy, design, and digital services to consumer brands and nonprofit organizations at the intersection of advocacy and change. The agency's three core service pillars — Strategy (brand strategy, campaign concepting, media planning and buying, marketing strategy, audience research), Design (branding, graphic design, motion and animation, campaigns, events and experiential), and Digital (UX/UI design, content strategy, website development, information design, microsites) — are delivered through project-based engagements and retainer relationships by an 11-50 employee team operating nationally. Notable work includes YouTube's Super Bowl AdBlitz rebrand, Marriott International's 'En Route' executive advancement program, the World Resources Institute Systems Change Lab data visualization platform (built with Graphicacy and supported by the Bezos Earth Fund), and brand systems for me too. International, Ocean Conservancy, and Rails to Trails Conservancy.

The business model is professional services revenue, generated through quote-based project engagements and retainers with enterprise and nonprofit clients; no software products, proprietary technology stack, or recurring subscription revenue streams are present. Differentiated client work includes AI-generative portraiture for Schmidt Science Fellows' gala at the National Portrait Gallery and AI-augmented branding for Modev's GNRT.AI conference, alongside immersive data visualization and microsite builds. The agency's identity is explicitly BIPOC female-founded, with cultural awareness positioned as a core lens applied to all client output, and its D.C. base is leveraged as proximity to policy and advocacy decision-makers while a distributed nationwide team supports cross-country collaboration. The firm is privately held with no disclosed funding rounds, parent company, or revenue figures.

Name

Outright

Legal name

Outright

Website

https://weareoutright.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Outright is a BIPOC female-founded, full-service creative agency in Washington, D.C. that delivers strategy, design, and digital services to consumer brands and impact-driven nonprofits through project-based and retainer engagements.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Creative agency services
• Brand strategy consulting
• Digital marketing design
• Graphic design studio
• Website development services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service creative agency providing brand strategy, campaign concepting, design, motion, digital services, and experiential marketing to enterprise brands and nonprofit organizations. Revenue generated through project-based engagements and retainer relationships with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Outright is a full-service creative agency that delivers brand strategy, campaign concepting, media planning and buying, marketing strategy, audience research, branding, graphic design, motion/animation, UX/UI design, content strategy, website development, information design, microsites, and events/experiential work. Services are organized into three pillars — Strategy, Design, and Digital — and are sold to consumer brands and change-making nonprofit organizations. The agency is BIPOC female-founded and headquartered in Washington, D.C.

Product overview

Outright is a full-service creative agency that operates as a service-based business rather than a software product company. Their offerings are organized into three core service pillars: Strategy (brand strategy, campaign concepting, media planning and buying, marketing strategy, audience research), Design (branding, graphic design, motion and animation, campaigns, events and experiential), and Digital (UX/UI design, content strategy, website development, information design, microsites). The agency works with consumer brands and nonprofits at the intersection of advocacy and change, delivering campaigns, branding, digital experiences, and event activations. Notable projects include data visualization platforms for World Resources Institute, AI-generated portrait experiences for Schmidt Science Fellows, and comprehensive brand campaigns for clients including YouTube, Marriott, and Ocean Conservancy.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy

Quantifiable outcome

• YouTube AdBlitz racks up 1B+ views each year
• +2 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GraphicacycoreTechnology or IntegrationData visualization partner for the World Resources Institute / Systems Change Lab project. Graphicacy collaborated with Outright on platform development for the extensive open-source data visualization platform tracking transformational change indicators.
• Vanguard CommunicationsminorStrategic or Co-development PartnerResearch partners who conducted extensive research and focus groups with trail advocates for Rails to Trails Conservancy brand evolution project. Provided insights that informed the new brand identity.
• Bezos Earth FundminorStrategic or Co-development PartnerFunding partner referenced in connection with the World Resources Institute / Systems Change Lab data visualization platform. The platform was crafted in partnership with Bezos Earth Fund support.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mekanism: Mekanism is an independent creative agency producing brand campaigns, content, and experiential work for consumer brands—a comparable full-service creative peer of similar scale and structure.
• Blue State: Blue State is a creative and digital agency purpose-built for nonprofits, advocacy groups, and purpose-driven brands—making it a direct peer in the same nonprofit-and-brand positioning as Outright.
• Purpose: Purpose is a strategy and creative agency purpose-built for brands and nonprofits tackling social impact—the closest direct peer to Outright's positioning at the intersection of consumer brands and change-making organizations.
• Fenton: Fenton is a social-change communications firm combining creative, PR, and digital campaigns for nonprofits and foundations. Headquartered in D.C. and serving impact-driven clients, it overlaps directly with Outright's mission-focused work.
• Sid Lee: Sid Lee is a full-service creative agency spanning brand, design, content, and digital for major consumer brands—a direct comparable peer in offering breadth and integrated creative model.
• Movement Strategy: Movement Strategy is an independent creative and social impact agency serving brands and entertainment clients with cultural-first campaigns—a structurally similar mid-size independent peer.

Emerging players

• Big Duck: Big Duck is a niche branding and communications agency that exclusively serves nonprofits. As an emerging peer focused on this segment, it competes for some of the same nonprofit rebrand and campaign work Outright delivers.

Broad incumbents

• 72andSunny: 72andSunny is a larger independent creative network producing campaigns for global brands such as Google and Adidas—an incumbent peer whose work with similar marquee clients competes directly with Outright's enterprise pitches.
• Anomaly: Anomaly is an independent creative network operating across brand strategy, advertising, and digital experience. It is a broader incumbent peer whose integrated offerings overlap with Outright's Strategy/Design/Digital trio.
• Mother: Mother is an independent creative network producing high-profile brand campaigns for major consumer brands—a comparable independent creative peer competing in marquee brand work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weareoutright
• Instagraminstagram.com/weareoutright
• Xx.com/weareoutright

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outright