What WatServ does

WatServ is a Canadian-headquartered IT solutions provider founded in 2006 that helps mid-market and enterprise organizations digitally transform through cloud consulting, engineering, and managed services. The company operates across three infrastructure layers — Microsoft Azure, Google Cloud Platform, and its own proprietary private cloud (operational since 2007) — and packages its capabilities into discrete service lines: CloudOps (24x7x365 multi-cloud management and security operations), CloudSecure (SOCaaS built on Fortra/Alert Logic and eSentire), DRaaS (disaster recovery on Azure), the CloudJourney consulting framework (CloudDiscover, CloudPlan, CloudFoundation, CloudMigrate), and specialized Microsoft Dynamics managed services for GP, NAV, AX, and 365 Business Central workloads. The company also offers Secure Workspace with M365 (tiered Essentials/Standard/Premium), Azure Virtual Desktop management, IoT Blueprint consulting, and Complex IT Service Management for multi-vendor IT integrations.

WatServ's go-to-market is enterprise field sales plus a layered channel program anchored by its Microsoft Gold Cloud Platform, Cloud Productivity, and Datacenter partner status (with Azure Advanced Specializations for AVD and Windows Server/SQL Server Migration) and a VAR referral network of six named Microsoft Dynamics partners. Revenue is generated primarily through recurring managed services subscriptions (annual billing) and project-based professional services engagements, with 250+ clients across 23+ industry verticals concentrated in real estate, retail/pharmacy, manufacturing, insurance, and financial services. The company is SOC 2 Type II certified, ISO 27001 certified for its private cloud data centers, and holds a Microsoft Gold Partner ranking. Since 2015 WatServ was backed by Brookfield Business Partners' private equity arm, and on December 5, 2022 the company was acquired by Centrilogic, a global IT transformation provider, adding 100+ mid-market and enterprise clients to the acquirer's portfolio and extending its geographic footprint into the US and UK beyond its Canadian base.

Name

WatServ

Legal name

WatServ Inc.

Website

https://watserv.com

Company type

Private

Founded year

2006

Operating status

Acquired

Headcount range

101–250 employees

Short description

WatServ is a Canadian IT solutions provider offering cloud consulting, engineering, and managed services on Microsoft Azure, Google Cloud, and its own private cloud infrastructure. It serves 250+ mid-market and enterprise clients with Microsoft Dynamics hosting, cybersecurity, disaster recovery, and digital workspace solutions.

Ownership category

akta.pro rank

Product category

Cloud Managed Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

akta.pro secondary industries

Cloud Strategy, Assessment & Roadmap (BPAEACAA), Cloud Security Managed Services (CSPM/CWPP/CNAPP) (BPAEADAF)

Keywords

• Cloud managed services
• Microsoft Dynamics hosting
• Cloud consulting
• Cybersecurity services
• Disaster recovery

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Managed Cloud Services: Recurring managed services revenue from CloudOps services including ongoing cloud infrastructure management, monitoring, security operations, and optimization. Priced as subscription-based managed services with tiered support levels including 24x7x365 premium support. Services span compute, network, storage, data, security, and identity management for hybrid and multi-cloud environments.
2. Cloud Consulting and Engineering: Professional services revenue from structured consulting engagements including CloudJourney (CloudDiscover, CloudPlan, CloudFoundation, CloudMigrate), CloudSecure implementation, Secure Workspace deployment, IoT Blueprint, and IT Transformation services. These are project-based engagements with defined scopes and timelines.
3. Microsoft Dynamics Managed Services: Specialized hosting and advanced managed services for Microsoft Dynamics GP, NAV, AX, and 365 Business Central. WatServ has provided these services since 2006. Includes all-inclusive pricing with worry-free infrastructure upgrades and business-critical 24x7x365 support. Available on Azure or WatServ's private cloud.
4. Secure Workspace Solutions: Managed services for Microsoft 365 environments with tiered packages: Essentials (identity and access management, Exchange Online, Teams, SharePoint, CloudOps Advanced Security), Standard (adds mobile device management), and Premium (adds Azure Virtual Desktop). Subscription-based pricing with tiered service levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WatServ is an IT solutions provider delivering cloud consulting, engineering, and advanced managed services to help organizations digitally transform across Microsoft Azure, Google Cloud Platform, and its own private cloud infrastructure. Its portfolio spans the CloudJourney consulting framework, CloudOps multi-cloud management, CloudSecure SOCaaS cybersecurity, DRaaS disaster recovery, Secure Workspace with Microsoft 365, Azure Virtual Desktop management, and specialized Microsoft Dynamics hosting and migration services. The company provides 24x7x365 support and serves mid-market and enterprise clients across real estate, retail, manufacturing, healthcare, and financial services.

Product overview

WatServ is an IT solutions provider offering a portfolio of cloud consulting, managed services, cybersecurity, modern workspace, and enterprise application management solutions. Its core offerings include the Cloud Journey framework (CloudDiscover, CloudPlan, CloudFoundation, CloudMigrate) for cloud transformation, CloudOps for ongoing managed cloud services, CloudSecure for SOC-as-a-Service cybersecurity, DR-as-a-Service for disaster recovery, and the Secure Workspace with M365 tiered solution (Essentials, Standard, Premium) for enterprise workspace security. WatServ also provides specialized managed services for Microsoft Dynamics (GP, NAV, AX, 365 Business Central) including migration to Azure, IoT Blueprint for IoT strategy consulting, and Complex IT Service Management for multi-vendor IT integration. All services are backed by 24x7x365 support and delivered across Microsoft Azure, Google Cloud Platform, and WatServ's own private cloud infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• CloudOps: Next-gen cloud management and security managed services spanning hybrid and multi-cloud environments.
• CloudSecure
• CloudJourney
• CloudDiscover
• CloudPlan
• CloudFoundation
• CloudMigrate
• DR-as-a-Service (DRaaS)
• IoT Blueprint
• Secure Workspace

Products and services

• Cloud Journey Structured cloud consulting engagement framework guiding clients through cloud strategy, planning, foundation building, and migration. Encompasses CloudDiscover, CloudPlan, CloudFoundation, and CloudMigrate modules.
• CloudOps Next-gen cloud management and security managed services spanning hybrid and multi-cloud environments, covering IaaS/PaaS management, 24x7x365 support, proactive monitoring, SOCaaS, automated threat mitigation, and self-healing continuous optimization.
• CloudSecure Fully managed SOC-as-a-Service (SOCaaS) cybersecurity solution providing SIEM, advanced threat detection with automated response, vulnerability management, continuous security monitoring, security analytics, and managed endpoint protection. SOC 2 Type II certified.
• DR-as-a-Service Fully managed disaster recovery solution hosted on Microsoft Azure, replicating on-premise servers and other public clouds into a customized Azure DR environment with ongoing protection and recovery coordination using Azure Site Recovery.
• Secure Workspace with M365 Cloud-based secure workspace solution enabling safe remote and hybrid work through Microsoft 365, identity management, endpoint security, and virtual desktop capabilities. Available in Essentials, Standard, and Premium tiers.
• Managed Services for Azure Virtual Desktop Managed services for Azure Virtual Desktop providing ongoing environment management, incident and change management, AVD tenant administration, user profile management, OS patch management, and Azure resource management. Backed by Microsoft Advanced Specialization for AVD.
• Managed Services for MS Dynamics Managed hosting and advanced services for Microsoft Dynamics GP, NAV, AX, and 365 Business Central on Azure or WatServ's private cloud, featuring all-inclusive pricing, infrastructure upgrades, and 24x7x365 business-critical support. Provided since 2006.
• MS Dynamics to Azure Migration Services Migration services to move on-premise Microsoft Dynamics (GP, AX, NAV) environments to Azure, preserving customizations and configurations while enabling cloud infrastructure benefits.
• IoT Blueprint Structured IoT consulting engagement for designing custom IoT solutions, covering use case discovery, solution design, proof-of-value pilots, technical implementation, and adoption. Leverages Azure IoT Central, IoT Hub, Digital Twins, Data Lake, Data Explorer, Time Series Insight, and Synapse.
• Complex IT Service Management and Integration Professional services for complex IT integration projects including consulting, services integration, managed services, and governance. Covers infrastructure modernization, digital transformation, and IT carve-outs.
• Productivity (Office 365) Services Office 365 deployment and management services including security assessment, mailbox and SharePoint migrations, email security, archiving, Cloud Access Security Broker, and end-user training.

Quantifiable outcome

• 50% hosting cost reduction achieved for Royal LePage by migrating to Azure
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• CentrilogiccoreStrategic or Co-development Partner · 1 December 2022On December 5, 2022, Centrilogic, a global provider of IT transformation solutions, acquired WatServ. The strategic acquisition enables WatServ clients to benefit from strengthened IT Transformation and Cloud capabilities. Since 2016, the companies had worked together in various strategic engagements helping fulfill mutual client IT transformation requirements.
• Microsoft AzurecoreTechnology or Integration · 1 January 2007WatServ has been a Microsoft Azure partner for many years and is a Microsoft Gold Cloud Platform Partner, Gold Cloud Productivity Partner, and Gold Datacenter Partner. The company holds multiple Azure Advanced Specializations including Windows Virtual Desktop and Windows Server/SQL Server Migration to Azure. As one of the largest global providers of hosting and managed services for Microsoft Dynamics 365.
• WatServ Private CloudcoreTechnology or Integration · 1 January 2007Since 2007, WatServ has offered customers a proprietary private cloud option with data centers in Canada and US. Provides higher resiliency and redundancy than customer on-premise options, access to enterprise-class data center services, and lower capital costs. Compliant with SOC 2 Type II, PCI DSS, ISO 27001, HIPAA, and CSA STAR certifications.
• Google Cloud PlatformcoreTechnology or IntegrationAs a Google Cloud Platform Partner, WatServ is a service provider and reseller of Google Cloud Platform (for infrastructure, data analytics and machine learning) and G Suite (now Google Workspace) for productivity and collaboration. Certified Google Cloud architects work with enterprises seeking to leverage Google Cloud's secure, open, intelligent and transformative tools.
• Fortra (Alert Logic)secondaryTechnology or IntegrationFortra is a cybersecurity company providing Alert Logic Detection & Response (MDR) solution. WatServ combines with Fortra's Alert Logic solution to deliver 24/7 SaaS security with visibility and detection coverage for customer systems.
• LogicMonitorsecondaryTechnology or IntegrationLogicMonitor is the leading cloud-based performance monitoring platform for enterprise IT. Partnership enables WatServ to provide in-depth insights and analytics for infrastructure, applications and data; proactive monitoring for improved system performance; and rich visualizations including support for distributed architectures and DevOps practices.
• ProofpointsecondaryTechnology or IntegrationProofpoint helps prevent, defend against and respond to advanced cyber threats targeting people. WatServ partners with Proofpoint to ensure personnel and contingent staff are aware of cybersecurity threats and know how to protect themselves, safeguarding information from data breaches and compliance risks.
• CloudCheckrsecondaryTechnology or IntegrationCloudCheckr platform provides single pane of glass for multi- and hybrid-cloud infrastructure management. WatServ uses CloudCheckr's tools to manage costs and expenses, enhance security and compliance, optimize resources and create automations.
• eSentiresecondaryTechnology or IntegrationeSentire is the global leader in Managed Detection and Response (MDR), delivering cybersecurity services with full spectrum visibility and constant dedicated threat detection and response. WatServ relies on eSentire to deliver MDR services, security management enhancement, threat visibility and rapid response.
• Blue HorseshoesecondaryChannel Partner/ Reseller/ DistributorBlue Horseshoe is a Microsoft Dynamics VAR partner that refers customers to WatServ for hosting and managed services for Microsoft Dynamics environments.
• Bestborn Business SolutionssecondaryChannel Partner/ Reseller/ DistributorBestborn Business Solutions is a Microsoft Dynamics VAR partner that refers customers to WatServ for hosting and managed services.
• Camelot SoftwaresecondaryChannel Partner/ Reseller/ DistributorCamelot Software is a Microsoft Dynamics VAR partner that refers customers to WatServ for hosting and managed services.
• Pro4iasecondaryChannel Partner/ Reseller/ DistributorPro4ia is a Microsoft Dynamics VAR partner that refers customers to WatServ for hosting and managed services.
• Combat NetworksminorChannel Partner/ Reseller/ DistributorCombat Networks is a Microsoft Dynamics VAR partner that refers customers to WatServ for hosting and managed services.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Softchoice: Canadian-headquartered IT solutions provider with deep Microsoft partnership and similar cloud/managed services focus, recently acquired by Xerox. Directly comparable on Microsoft-centric GTM and mid-market/enterprise customer base.
• Long View Systems: Canadian IT solutions provider offering cloud, managed services, and data center solutions with strong Microsoft ties. Comparable on hybrid cloud managed services and Canadian mid-market/enterprise focus.
• Compugen: Canadian IT solutions and managed services provider focused on cloud, workplace, and infrastructure services. Closely comparable on Microsoft-aligned managed services for Canadian mid-market and enterprise customers.
• OnX Enterprise Solutions (Aptimuz): North American managed cloud and IT infrastructure services provider with hybrid/multi-cloud capabilities. Comparable on CloudOps-style managed infrastructure services for enterprise clients.
• SADA Systems (Insight): Cloud managed services and consulting firm focused on Google Cloud and Microsoft workloads. Comparable on multi-cloud managed services and migration/cloud transformation engagements.

Broad incumbents

• Rackspace Technology: Global pure-play managed cloud services provider across AWS, Azure, and Google Cloud. Comparable multi-cloud managed services portfolio, though much larger and serving broader enterprise/global segments.
• Insight Enterprises: Large global IT solutions and managed services provider with strong Microsoft partnership and cloud/AVD offerings. Overlaps with WatServ on CloudOps, AVD management, and Microsoft-centric enterprise deals, but at significantly greater scale.
• CDW: Major North American IT solutions provider with broad managed services, cloud, and Microsoft practice. Comparable enterprise/mid-market GTM and Microsoft-aligned service portfolio, but at far larger scale.

Emerging players

• BDO Digital: Professional services-adjacent digital/cloud consulting and managed services arm of BDO. Comparable on cloud consulting and managed services for mid-market customers across Microsoft and Azure ecosystems.
• eSentire: Canadian cybersecurity firm specializing in managed detection and response (MDR/SOCaaS). Comparable on CloudSecure-style SOC-as-a-Service offering and Canadian enterprise security posture management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/watservltd
• Facebookfacebook.com/watserv
• LinkedInlinkedin.com/company/watserv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WatServ