What Olympiacos does

Olympiacos FC S.A. (ΠΑΕ Ολυμπιακός) is a Greek professional football club founded in 1925 in Piraeus, operating as a Société Anonyme under Greek law and privately controlled by Evangelos Marinakis. It competes in the Stoiximan Super League, the Greek Cup, the Greek Super Cup, and UEFA club competitions (Champions League, Europa League, Conference League), and operates a multi-sport footprint that includes a basketball team reaching the 2026 EuroLeague Final Four. Its core on-pitch offering is elite men's football played at the 32,000-seat Georgios Karaiskakis Stadium, supported by a training centre in Rentis and an Academy/Schools network with locations across Greece and Cairo. The club is the most decorated in Greek football history, holding 48 league titles and 29 Greek Cups, and was the first Greek club to win a senior UEFA competition (Conference League, 2023-24).

Revenue is generated through a mix of matchday (season tickets and individual match sales, including accessibility sections, via more.com), merchandising (Red Store at the stadium and shopflix.gr online), broadcasting (domestic Stoiximan Super League and UEFA central distribution), and commercial partnerships. The commercial portfolio is anchored by Stoiximan as main sponsor (naming rights of the Greek Super League, extended to 2028) and Adidas as kit supplier (new 2026/27 home kit launch), with a tier of additional corporate sponsors including Vodafone Greece, Piraeus Bank, Coca-Cola Greece, Opel, Heron/DEI, Europe Asfalistiki, Everest, Replay, Flexcar, BOX, Medicine Group Athens, and Shopflix. The club's digital surface spans a multilingual website (Greek, English, French, Spanish), Olympiacos TV, the Olympiacos Museum, online ticketing, an email newsletter, and an extensive social presence across Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Viber, and WhatsApp.

Operationally, the club is part of a multi-club ownership structure alongside Nottingham Forest FC (also owned by Marinakis), which has required UEFA compliance measures including board restructuring and placing Marinakis's shares in a blind trust when both clubs qualify for the same European competition. The current head coach is José Luis Mendilibar (Europa League winner with Sevilla in 2023). The club's strategic direction is centred on continued European progression, sponsor portfolio expansion, and youth development — evidenced by the 2024-25 UEFA Youth League title and the Christos Mouzakitis Golden Boy Web 2025 award — while navigating ownership-level legal exposure (Marinakis criminal proceedings in Greece and a pending UK High Court libel claim).

Name

Olympiacos

Legal name

Olympiacos FC S.A. (ΠΑΕ Ολυμπιακός - Ολυμπιακός Σύλλογος Φιλάθλων Πειραιώς)

Website

https://olympiacos.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Short description

Olympiacos is Greece's most successful professional football club, founded in 1925 in Piraeus and owned by Evangelos Marinakis. It serves fans, sponsors, and broadcasters via matchday operations at the 32,000-seat Karaiskakis Stadium, merchandise, and UEFA competitions including its 2023-24 Conference League title.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Club Sports Programs (EDALAIAB), Volleyball Leagues (MPAKAAAL)

Keywords

• Professional football club
• Matchday ticketing
• Football academy
• Club merchandise
• Sports sponsorship

Headquarters

HQ city

Piraeus

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels4 records

Marketing channels11 records

Core offering

Olympiacos is a professional football club that fields competitive men's, women's, and youth teams in the Greek Super League, Greek Cup, Greek Super Cup, and UEFA competitions (Champions League, Europa League, Europa Conference League). Its commercial activities include matchday ticketing, sponsorship partnerships, official merchandise (Red Store and online), the Olympiacos Museum with Robokeeper experience, Olympiacos TV digital content, and a youth Academy/Schools network operating across Greece and internationally.

Product overview

Olympiacos operates primarily as a professional football club, not a technology company. Its digital presence consists of the official website (olympiacos.org) as the core digital product, supplemented by Olympiacos TV (video content platform), an Academy/Schools network for youth development, the Olympiacos Museum, and online ticketing services. The club competes in Stoiximan Super League, Greek Cup, Greek Super Cup, and UEFA competitions (Champions League, Europa League, Conference League), and is owned by Evangelos Marinakis. The website serves as the central hub for all club information, fan engagement, commercial activities, and digital services.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Olympiacos Website (olympiacos.org) The club's official multilingual digital portal providing news, team rosters, match schedules, results, ticketing services, sponsorship information, academy details, and Olympiacos TV multimedia content to global fans in Greek, English, French, and Spanish.
• Olympiacos TV The club's digital video platform featuring match highlights, press conferences, behind-the-scenes content, and interviews with players and coaching staff, distributed via the website and YouTube.
• Academy / Schools Network Youth football development program and international football schools network operating across Greece and globally, offering training programs to young players in multiple locations.
• Olympiacos Museum The official club museum located at Georgios Karaiskakis Stadium, offering tours and Robokeeper experiences to fans and visitors, with tickets sold via the more.com ticketing platform.
• Online Ticketing (Season Tickets and Match Tickets) Digital ticket purchasing service for home matches, season tickets, and museum visits, accessible through the website via the more.com ticketing partner integration, including accessibility seating (ΑμεΑ).
• Newsletter / Email Communications Subscription-based email newsletter service delivering club news, match updates, events, and commercial offers from the club and official sponsors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• AdidascoreGTM or Marketing PartnerAdidas is the official kit supplier for Olympiacos, providing all playing and training kit for the club. The partnership was confirmed with the launch of the new home kit for the 2026/2027 season. Adidas also provides official match balls for UEFA Champions League and Europa League fixtures played at Georgios Karaiskakis Stadium.
• StoiximancoreGTM or Marketing PartnerStoiximan is the main commercial sponsor of Olympiacos, with naming rights to the Greek Super League for Olympiacos matches (Stoiximan Super League). The partnership was extended until 2028. Stoiximan provides exclusive offers for season ticket holders and fans.
• Vodafone GreeceminorGTM or Marketing PartnerVodafone is listed as an official sponsor of Olympiacos FC, providing telecommunications sponsorship and brand association with the club.
• ShopflixminorGTM or Marketing PartnerShopflix is an official sponsor of Olympiacos FC, appearing as a banner advertiser on the club's official website.
• Heron (DEI)minorGTM or Marketing PartnerHeron (part of the DEI / Public Power Corporation group) is listed as an official sponsor of Olympiacos FC with energy sector brand association.
• BOXminorGTM or Marketing PartnerBOX is an official sponsor of Olympiacos FC, appearing on the club's sponsor listing.
• Coca-Cola GreeceminorGTM or Marketing PartnerCoca-Cola is an official sponsor of Olympiacos FC, providing beverage category sponsorship.
• FlexcarminorGTM or Marketing PartnerFlexcar is an official sponsor of Olympiacos FC, providing vehicle/mobility sponsorship.
• Opel GreeceminorGTM or Marketing PartnerOpel is an official sponsor of Olympiacos FC. Ayoub El Kaabi was featured driving the new Opel Grandland as part of a promotional campaign.
• Europe Asfalistiki (insurance)minorGTM or Marketing PartnerEurope Asfalistiki is an official sponsor of Olympiacos FC in the insurance sector.
• Medicine Group Athens (Omilos Iatrikou Athinon)minorGTM or Marketing PartnerMedicines/healthcare sponsor of Olympiacos FC, listed among official club sponsors.
• ReplayminorGTM or Marketing PartnerReplay is an official sponsor of Olympiacos FC in the apparel/fashion category.
• Everest (betting/gaming)minorGTM or Marketing PartnerEverest is an official sponsor of Olympiacos FC, appearing in the betting and gaming sponsorship category.
• TGI SportminorGTM or Marketing PartnerTGI Sport is an official sponsor and partner of Olympiacos FC, providing sports marketing and sponsorship services.
• Nottingham Forest FCcoreStrategic or Co-development PartnerBoth clubs share common ownership under Evangelos Marinakis. This multi-club ownership structure requires UEFA compliance measures, including board restructuring and placing Marinakis's shares in a blind trust to satisfy UEFA multi-club ownership rules when both clubs qualify for European competitions.
• UEFAcoreStrategic or Co-development PartnerOlympiacos participates in UEFA club competitions (Champions League, Europa League, Europa Conference League), operates under UEFA regulations including multi-club ownership rules, and won the Europa Conference League in 2023-24. Olympiacos attended the 2026 EuroLeague Final Four in basketball.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Panathinaikos FC: Panathinaikos is Olympiacos's primary domestic rival in the Greek Super League, operating a similar multi-sport structure with football, basketball, and volleyball. The two clubs compete directly for the same domestic titles, sponsors, and fan base in Greece.
• AEK Athens FC: AEK Athens is one of the three major Greek Super League clubs competing with Olympiacos for the domestic title. The club operates under similar revenue dynamics (matchday, sponsorship, European prize money) and shares the same Greek market constraints.
• PAOK FC: PAOK is a top-tier Greek Super League club from Thessaloniki that competes with Olympiacos for league and cup titles, and regularly qualifies for European competitions. Comparable in scale, multi-sport structure, and Greek market dynamics.
• Nottingham Forest FC: Nottingham Forest is the Premier League club co-owned with Olympiacos under Evangelos Marinakis, forming a multi-club ownership group subject to UEFA's MCO rules. Operates in a much larger revenue market (Premier League) but is structurally linked to Olympiacos through shared ownership and player-trading ambitions.
• Aris Thessaloniki FC: Aris is a Greek Super League club with a similar multi-sport structure (football, basketball, volleyball, water polo). Competes in the same domestic market and is referenced in connection with the owner's libel claim, indicating active commercial and competitive rivalry with Olympiacos.

Broad incumbents

• SL Benfica: Benfica is a historic Portuguese football club competing regularly in the UEFA Champions League with a comparable multi-sport structure and academy model. Operates in a slightly larger market than Greece but at a similar competitive tier within European football.
• Fenerbahçe SK: Fenerbahçe is a major Turkish multi-sport club with a comparable profile to Olympiacos: dominant domestic champion, frequent European competitor, large passionate fanbase, and a basketball program (Olympiacos's basketball team defeated Fenerbahçe in the 2026 EuroLeague semifinal).
• AFC Ajax: Ajax is a historic Dutch football club renowned for its academy-driven player-trading model, directly comparable to Olympiacos's youth development approach (UEFA Youth League winners). Competes at a similar European tier and monetizes academy talent into transfer revenue.
• FC Porto: Porto is a top Portuguese football club with a comparable profile to Olympiacos: a smaller-market league dominant champion, regular Champions League participant, academy-driven revenue model, and strong European competition history.
• Galatasaray SK: Galatasaray is a historic Turkish multi-sport club with a similar Mediterranean, multi-discipline profile to Olympiacos. Competes regularly in European football competitions, draws a large passionate fanbase, and operates football, basketball, and other sports sections.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/olympiacos_org
• YouTubeyoutube.com/olympiacosfc
• Facebookfacebook.com/olympiacosfc
• LinkedInlinkedin.com/company/olympiacos-fc
• Instagraminstagram.com/olympiacosfc
• TikToktiktok.com/@olympiacosfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympiacos