Modern Impact

What Modern Impact does

Modern Impact is a Minneapolis-based, founder-owned brand performance agency founded in 2015, operating as Modern Impact, LLC. It delivers an integrated stack of media, creative, strategy, and technology services to mid-market brands and selected category-leading enterprises, embedding within client teams rather than transacting on a project basis. Named engagements span healthcare (Bright HealthCare, Delta Dental, Ottobock), consumer electronics and retail (Samsung, HP/Walmart), and travel transportation (WallyPark), with a dedicated healthcare vertical operated through a subsidiary brand, MI Health.

The agency's underlying technology centers on a proprietary media platform built from evolved programmatic and ad-serving infrastructure that performs real-time consumer interaction analysis and automatically optimizes placement and content for click-through and conversion across mobile, native, social, in-app, digital TV, radio, out-of-home, and search channels. The agency positions agentic AI and intelligent systems as the architectural core of its service delivery, and has layered on AI-specific commercial offerings including a Generative Engine Optimization (GEO) practice targeting AI answer engines (ChatGPT, Perplexity, Claude, Gemini, Amazon Rufus), an AI Shopping Readiness Scorecard diagnostic, and an AI-Driven Commerce white paper framework for mid-market brands.

The business model is professional services revenue through project and retainer engagements, with pricing quote-based and tailored to scope; client intake forms segment prospects by industry, monthly marketing budget (from $5K to $100K+), marketing team size, and business model (B2B, B2C, Nonprofit, Hybrid). Distribution is direct-to-client with no intermediary channel, supported by offices in Minneapolis (headquarters, 100 S. 5th St.) and Los Angeles (707 Wilshire Blvd.). The firm is privately held and bootstrapped, led by founder/CEO Michael Priem and COO/CFO Rick Adams, with no disclosed external funding, acquisitions, or public-market activity.

Name

Modern Impact

Legal name

Modern Impact, LLC

Website

https://modernimpact.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Impact is a Minneapolis-based, founder-owned brand performance agency serving mid-market and select enterprise brands with integrated media, creative, strategy, and technology services, augmented by a proprietary AI-powered media platform and Generative Engine Optimization offerings.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Programmatic media buying
• Brand creative services
• Marketing strategy consulting
• AI marketing optimization
• Integrated advertising agency

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agency Services Revenue: Modern Impact generates revenue through providing integrated marketing services including strategy, media, creative, and technology services to mid-market and enterprise brands. Their engagement model is project and retainer-based where they work as embedded partners within client organizations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Modern Impact is a Brand Performance Agency that provides integrated marketing services across four pillars—Media, Creative, Strategy, and Technology—built on a proprietary media platform and agentic AI infrastructure. The agency embeds within client teams to deliver programmatic media buying, AI-powered media optimization, brand and creative development, marketing strategy, and MarTech/technology services to mid-market and enterprise brands.

Product overview

Modern Impact is a Brand Performance Agency offering an integrated suite of services built on programmatic media, technology, and creative—with agentic AI and intelligent systems at the core. The agency's capabilities span four main service pillars: Media Services (AI-powered media optimization, programmatic, paid search/social), Creative Services (brand identity, integrated campaigns, UX/UI design, creative production), Strategy Services (data strategy, brand positioning, consumer research), and Technology Services (MarTech analysis, web/app development, eCommerce solutions). The agency also offers specialized AI-driven products including an AI Shopping Readiness Scorecard, GEO (Generative Engine Optimization) services for AI answer engines, and a white paper framework for AI-Driven Commerce. A separate health-focused division, MI Health, serves healthcare industry clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Services AI-powered media optimization, programmatic media buying, paid search, paid social, channel management, and proprietary data collection and implementation for mid-market and enterprise brands.
• Creative Services Creative tech and AI-driven experiences, brand identity development, integrated campaign creation, content creation, UX/UI design, in-store experience design, packaging design, and creative production for brands.
• Strategy Services Data strategy and intelligent systems, brand strategy, brand positioning, communications strategy, content strategy, category analysis, consumer research, and social media and influencer strategy for brands.
• Technology Services MarTech analysis, systems integration, database architecture and management, web and app development, eCommerce solutions, loyalty programs, and custom reporting for brand marketing technology stacks.
• Generative Engine Optimization (GEO) A service offering that optimizes B2C brands for AI-driven answer engines such as ChatGPT, Perplexity, Claude, Google Gemini, and Amazon Rufus, including content development and structured data optimization to help brands appear in AI shopping and research results.
• MI Health Health-focused marketing and advertising services under the Modern Impact Health brand, serving healthcare and medical industry clients such as Medicare Advantage insurers, dental/vision providers, and medical device manufacturers.

Quantifiable outcome

• HP & Walmart campaign achieved 26% site conversion rate, 5x industry benchmark for electronics category

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 72andSunny: Independent creative agency with strong integrated media and brand-building capabilities. Comparable as a mid-sized independent delivering integrated brand-and-performance work, though typically with larger brand budgets than Modern Impact's mid-market focus.
• Preacher: Independent creative and media agency known for integrated brand work and growth-oriented client mix. Comparable as a similarly-sized independent offering full-service capabilities without the overhead of a holding-company network.
• PMG: Independent digital media agency built around data, technology, and integrated media planning. Comparable in AI-driven media optimization capabilities and direct-to-brand media buying model that mirrors Modern Impact's programmatic and AI-shopping readiness offerings.
• Pereira O'Dell: Independent brand and creative agency with strong integrated-media and technology bent. Comparable in size and in blending creative with data-driven media execution, similar to Modern Impact's agentic-AI + programmatic positioning.
• Huge: Independent experience-driven agency with capabilities spanning strategy, creative, media, and technology. Comparable in integrated full-service model and emphasis on digital transformation, aligning with Modern Impact's MarTech and technology-services positioning.
• Mekanism: Independent creative and media agency combining brand storytelling with performance media. Comparable to Modern Impact in being a mid-sized independent offering integrated media + creative + strategy under one roof, targeting brand clients seeking an alternative to holding-company networks.
• R/GA: Independent digital agency combining technology, design, and marketing services. Comparable in offering integrated strategy, creative, media, and technology capabilities with a tech-forward ethos, similar to Modern Impact's Technology pillar and AI capabilities.
• Tinuiti: Independent performance marketing agency specializing in paid media, programmatic, and commerce media. Comparable overlap in AI-powered media optimization and data-driven media buying for mid-market and enterprise brands, similar to Modern Impact's media pillar.

Broad incumbents

• Wieden+Kennedy: Large independent creative agency known for iconic brand work and integrated media. Comparable as an established independent alternative to holding-company networks, but operates at materially larger scale than Modern Impact and skews toward brand-led creative over performance media.
• Droga5: Acclaimed creative agency within Accenture Song, offering integrated creative and media capabilities. Comparable integrated offering and enterprise brand clientele, though backed by Accenture's scale — useful benchmark for where Modern Impact's integrated model could scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/modernimpact
• Instagraminstagram.com/modernimpact
• Xx.com/modern_impact

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Impact