Refuel Creative

What Refuel Creative does

Refuel Creative is a full-service digital marketing agency founded in 2017 by Ryan Jones, headquartered in Port Adelaide, South Australia, with a regional office in San Francisco, USA. The company operates as a services business (Refuel Creative Pty Ltd), not a software vendor, delivering integrated marketing across 16 service lines including digital strategy, HubSpot CRM implementation, marketing automation, SEO, Google Ads/PPC, social media, content, video production, email marketing, web design, managed WordPress hosting, AI/automation services, and performance-based eCommerce marketing. Its core technology posture is that of a HubSpot Platinum Solutions Partner — the highest partnership tier — augmented by Google Premier Partner and Canva Agency Partner credentials, supported by a broad integration stack (Cradle, Klaviyo, Shopify, BigCommerce, Meta, Microsoft Ads, CallRail, Drift, Seventh Sense, Stripe).

The agency's revenue model blends professional services (project-based fees and monthly retainers across strategy, creative, and HubSpot implementation work) with a smaller recurring revenue layer (managed WordPress hosting, HubSpot subscriptions) and a recently introduced outcome-based Pay-for-Performance pricing model for eCommerce clients at A$20k+ monthly revenue. Refuel reaches customers through a discovery-session-led sales motion, inside sales across multiple regional phone lines, and inbound referrals from the HubSpot Agency Directory. Customer segments span SMB to enterprise across technology, home services, marine/tourism, government, gaming, retail, education, and not-for-profit verticals in Australia, the UK, Switzerland, Canada, Mexico, and the US, with over 100 clients served since inception.

Operationally, the firm has scaled from a solo founder to an 8–11 person team in Port Adelaide, supplemented by an acquired eCommerce performance marketing unit (SLAM Strategy, 2025). Multiple HubSpot awards (2019 APAC Rookie of the Year, 2020 dual global Impact Awards, 2023 APAC Platform Excellence) and a 2019 Telstra Business Awards finalist placement establish credibility. AI capability is delivered through integration with HubSpot Breeze Agents and Canva AI 2.0 rather than proprietary model development, positioning Refuel as an AI-implementation services partner rather than an AI-native vendor.

Name

Refuel Creative

Legal name

Refuel Creative Pty Ltd

Website

https://refuelcreative.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Refuel Creative is a Port Adelaide-based, HubSpot Platinum-tier digital marketing agency delivering SEO, PPC, content, web design, and HubSpot CRM implementation services to 100+ SMB and enterprise clients across Australia, the US, UK, Switzerland, Canada, and Mexico.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), CRM Strategy & Consulting (BPAFAFAA), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Digital marketing agency
• HubSpot implementation services
• Search engine optimisation
• Web design development
• Paid advertising management

Headquarters

HQ city

Port Adelaide

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing strategy, SEO, PPC, social media, content marketing, email marketing, web design and development. Revenue generated through project-based fees and retainer contracts.
2. HubSpot Implementation and Consulting: HubSpot CRM implementation, configuration, and ongoing consulting. Includes setup, migration, training, and optimization services as certified HubSpot partners.
3. Managed WordPress Hosting: Managed hosting services for WordPress websites including security, performance optimization, and maintenance.
4. Pay-for-Performance Marketing: Commission-based performance model for eCommerce businesses where agency fees are tied to results. Minimum performance fee plus commission based on achieved targets.
5. Training and Speaking: Marketing training services and speaking engagements on digital marketing topics, HubSpot, and AI.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Refuel Creative provides end-to-end digital marketing services for businesses and not-for-profit organizations, covering digital strategy, SEO, PPC, social media, content, email, video production, web design and development, managed WordPress hosting, and HubSpot CRM implementation. The agency is a HubSpot Platinum Solutions Partner and Google Premier Partner, offering integrated marketing campaigns, AI-powered automation (HubSpot Breeze, Canva AI), and analytics-driven optimization across Australia, the US, UK, Switzerland, Canada, and Mexico.

Product overview

Refuel Creative is a full-service digital marketing agency offering integrated marketing services across 16 core disciplines. The company operates as a service-based agency rather than a software vendor, delivering services through managed teams and technology platforms, primarily HubSpot. Their service portfolio includes Digital Strategy, Marketing Automation, HubSpot CRM Implementation, Analytics and Reporting, Web Design and Development, Managed WordPress Hosting, SEO, Google Ads/PPC, Digital Advertising, Social Media Marketing, Content Marketing, Video Production, Email Marketing, Training and Speaking, Smart Phone Systems, and AI and Automation. Refuel specializes in HubSpot implementations as a Platinum Solutions Partner, offering all HubSpot Hubs (Marketing, Sales, Service, Operations, Content, Commerce/Revenue) plus proprietary services like Pay-for-Performance E-commerce Marketing with commission-based pricing. The company also integrates Canva for design, Cradle for cloud phones, and supports e-commerce brands on Shopify and BigCommerce platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Customised road maps guiding digital marketing success through tailored strategies built on discovery sessions, competitor analysis, and alignment to business goals.
• Marketing Automation Automated marketing workflows, lead nurturing, and multi-channel campaigns using HubSpot and complementary platforms to maximise efficiency for clients.
• HubSpot CRM Implementation Full-service HubSpot CRM setup delivered as a HubSpot Platinum Solutions Partner, including configuration, data migration, workflow creation, and ongoing optimisation across Marketing, Sales, Service, Operations, Content, and Commerce Hubs.
• Analytics and Reporting Data-informed decision-making for clients using Google Analytics, Databox dashboards, and custom reporting to track marketing performance and ROI.
• Web Design and Development Conversion-focused website creation using modern design principles, responsive layouts, custom assets, and interactive elements, supporting HubSpot CMS, WordPress, and custom development.
• Managed WordPress Hosting Fully managed WordPress hosting service with security updates, performance optimisation, image compression via ShortPixel, and ongoing maintenance, billed on a recurring monthly basis.
• SEO (Search Engine Optimisation) Organic search visibility improvement through technical SEO, content optimisation, authority building, and performance tracking aligned with Google's AI-powered ranking systems.
• Google Ads and PPC Advertising Pay-per-click advertising management on Google Ads including campaign strategy, ad creation, and optimisation, delivered as a Google Premier Partner.
• Digital Advertising and Pay-for-Performance Comprehensive digital advertising across Meta, Microsoft Ads, and other platforms with performance-based pricing options available for eCommerce brands.
• Social Media Marketing Community building and engagement across social platforms with content creation, scheduling, analytics, and employee advocacy, leveraging Oktopost and Canva for production.
• Content Marketing Engagement-focused content creation for clients including blog posts, case studies, and whitepapers, supported by HubSpot Blog Research Agent-assisted content strategy.
• Video Production Visual storytelling through professional video production and live streaming capabilities for events, brand content, and promotional materials.
• Email Marketing Lead nurturing and customer retention through automated email sequences, Klaviyo campaigns, and personalised content delivery.
• Training and Speaking Expert knowledge empowerment through HubSpot Academy training, team onboarding, and speaking engagements on marketing technology topics.
• Smart Phone Systems Cloud phone system implementation using Cradle or Aircall with HubSpot integration for call logging, recording, routing, and analytics.
• AI and Automation AI-powered marketing implementation services for clients using HubSpot Breeze Agents for autonomous research, content creation, social media management, prospecting, and customer support, alongside Canva AI 2.0 design workflows.
• Pay-for-Performance E-commerce Marketing Commission-based performance marketing service for eCommerce brands with at least A$20k+ monthly revenue, combining a minimum performance fee to cover campaign costs with commission tied to achieving profitability targets, including a reinvestment model for additional creative production.

Quantifiable outcome

• +74.5% engagement increase (Lot Fourteen)
• +5 more outcomes

Named customers9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability17 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationHubSpot Platinum Solutions Partner - the highest tier of partnership. Provides HubSpot CRM implementation, marketing automation, and full-stack inbound marketing services. Achieved Gold status within 12 months of joining program in 2018, then Platinum. Named HubSpot's 2019 Rookie of the Year for APAC.
• GooglecoreTechnology or IntegrationGoogle Premier Partner status - the highest tier of Google partnership. Certified for Google Ads, PPC advertising, and search marketing expertise.
• CanvacoreTechnology or IntegrationCanva Agency Partner providing design capabilities and brand asset management. Certified Canva Partner helping clients master Canva Components and AI features.
• Meta (Facebook)coreTechnology or IntegrationMeta advertising partner for Facebook and Instagram marketing campaigns, social media management, and ad account access governance.
• CradlecoreTechnology or IntegrationSilver Cradle partner offering cloud phone system integrated with HubSpot. Cradle provides call tracking, recording, team analytics, and workflow automation. Refuel uses Cradle internally and recommends to clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WebFX: Larger US-based full-service digital marketing agency offering SEO, PPC, content, web design, and marketing technology services. Operates in the same category as Refuel but at materially greater scale, with proprietary technology and a broader portfolio.
• Jellyfish: Global digital marketing group spanning media planning, creative, SEO, and analytics across enterprise clients. Overlaps with Refuel on integrated digital marketing delivery but at vastly larger scale and with a much broader enterprise focus.

Direct peers

• Salt Marketing: Australian HubSpot solutions partner providing inbound marketing, HubSpot implementation, and digital strategy services. Closest APAC peer to Refuel in terms of partner tier focus and service portfolio.
• Bionic: Australia-headquartered digital marketing agency offering integrated SEO, paid media, content, and web services to mid-market clients. Directly comparable to Refuel in geography, service mix, and target customer segment.
• SmartBug Media: One of the original HubSpot Elite Solutions Partners in the US, SmartBug Media offers a similarly integrated digital/inbound marketing, HubSpot implementation, and revenue operations stack, making it Refuel's closest like-for-like peer in the top-tier HubSpot partner ecosystem.
• Weidert Group: HubSpot Platinum Partner with a comparable full-service inbound marketing, sales enablement, and HubSpot CRM implementation model. Targets mid-market B2B clients in a similar way to Refuel, making it a strong functional and tier-for-tier peer.
• New Breed Marketing: HubSpot Elite Solutions Partner providing full-funnel demand generation, marketing automation, and CRM implementation services. Operates in the same agency category as Refuel, serving B2B mid-market accounts with a partner-led delivery model.
• Rock Salt Marketing: HubSpot-eligible agency offering inbound marketing, web design, SEO, and HubSpot CRM services. Mirrors Refuel's integrated service model for SMB and mid-market clients.

Emerging players

• Sculpt: B2B marketing agency specialising in account-based marketing, content, and revenue operations. Adjacent to Refuel in the integrated B2B services category, with a stronger ABM focus and similar mid-market positioning.
• LYFE Marketing: Digital marketing agency focused on social media, PPC, SEO, and content for SMBs. Smaller in scale and narrower in scope than Refuel, but adjacent in the integrated-services agency category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RefuelDigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refuel Creative