Precept Wine

What Precept Wine does

Precept Wine & Spirits is the largest privately held wine and spirits producer in the Pacific Northwest, founded in 2003 in Seattle by Andrew Browne and Dan Baty. The company operates a vertically integrated, multi-brand portfolio built on nearly 4,000 planted vineyard acres across Washington, Idaho, New Mexico, and Oregon, encompassing core brands (Browne Family Vineyards, House Wine, Gruet Winery), regional wineries (Ste. Chapelle, Waterbrook, Canoe Ridge, Battle Creek, Sawtooth), spirits (Browne Family Spirits in Spokane), and the Grape & Grain private-label division. Production capabilities include Gruet's Méthode Champenoise sparkling-wine expertise, sustainable vineyard practices (LIVE Certified, Salmon Safe), and diversified formats spanning bottles, cans, boxes, pouches, and RTDs.

Revenue is generated across three principal streams: wholesale distribution through major retail chains (Target, Kroger, Safeway/Albertsons, Total Wine & More) and on-premise accounts (Seattle Mariners at T-Mobile Park, Nordstrom Cafés, Alaska Airlines first class); direct-to-consumer sales through 11 owned tasting rooms across four states and brand-specific e-commerce sites; and B2B private-label production plus sales-partnership commissions (notably with Spritz Society). Pricing is positioned across accessible tiers (House Wine at $3.99–$12.99) through premium ($16+ Browne Family, with $60 tasting-room exclusives). The company pursues growth through strategic acquisitions (Gruet 2014, Truett-Hurst 2018–2019, Callaway 2018–2019, Pampelonne 2020, Sheffield/Fairbanks 2021), cause-marketing partnerships (Human Rights Campaign since 2018, One Tree Planted since 2022), and industry coalitions (The One Voice Council, 2026).

Name

Precept Wine

Legal name

Precept Wine & Spirits

Website

https://preceptwine.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Precept Wine & Spirits is the largest privately held wine and spirits producer in the Pacific Northwest, operating a vertically integrated multi-brand portfolio across 4,000 vineyard acres and 11 tasting rooms, serving wholesale, on-premise, and direct-to-consumer channels in the U.S.

Ownership category

akta.pro rank

Product category

Wine and Spirits Production

NAICS

Wineries (312130), Distilleries (31214), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Fine Wine & Luxury Spirits Retail (CRANABAE), Liquor Stores (General Off-Premise) (CRANAAAA)

Keywords

• Wine production
• Spirits manufacturing
• Vineyard operations
• Winery tasting rooms
• Private label wine

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine and Spirits Production and Sales: Precept Wine generates revenue through producing and selling wine and spirits under its portfolio of owned brands including Browne Family Vineyards, Gruet, House Wine, Waterbrook, Ste. Chapelle, and others. Revenue flows from both wholesale distribution to retailers and direct-to-consumer sales through tasting rooms.
2. Private Label Production: Grape & Grain division produces exclusive brands for strategic partners including Radius, Provisions, CiaoBella, Wonderland, Cuvee89, BarWest, BeWell, Carmazzi, Cloudveil, MWC, Klean, and Barrelstone. Revenue generated through co-production and brand development partnerships.
3. Sales Partnership Commissions: National sales partnership with Spritz Society generates revenue by expanding their retail and on-premise footprint across the United States, leveraging Precept's distribution power.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Precept Wine & Spirits produces and sells a multi-brand portfolio of wines and spirits under owned labels such as Browne Family Vineyards, House Wine, Gruet Winery, Ste. Chapelle, Waterbrook, Canoe Ridge, Battle Creek, and Sawtooth, plus spirits and ready-to-drink products. The company operates 11 company-owned tasting rooms across the Pacific Northwest and New Mexico for direct-to-consumer sales, distributes through major national retail chains and on-premise accounts, and runs a private-label division (Grape & Grain) that develops and produces exclusive brands for strategic partners.

Product overview

Precept Wine & Spirits is a multi-brand wine and spirits portfolio company operating as the largest privately held wine and spirits producer in the Pacific Northwest. Founded in 2003, the company owns and manages nearly 4,000 planted vineyard acres across Washington, Idaho, New Mexico, and Oregon. The portfolio includes core wine brands (Browne Family Vineyards, House Wine, Gruet Winery), acquired regional wineries (Ste. Chapelle, Waterbrook, Canoe Ridge, Battle Creek, Sawtooth), spirits (Browne Family Spirits including bourbon, rye, gin, vodka), ready-to-drink products (Spritz Society partnership, Skinny Spritz), and a private label division (Grape & Grain). Key sub-brands include the environmentally-focused Browne Forest Project and the premium Do Epic Shit lineup. The company sells direct-to-consumer through tasting rooms across the Pacific Northwest and New Mexico, and wholesale through retail partners nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Browne Family Vineyards: Premium Washington State wine producer founded in 2003, featuring Bordeaux-style red wines and spirits
• Gruet Winery
• House Wine
• Waterbrook Winery
• Canoe Ridge Vineyard
• Battle Creek
• Ste. Chapelle Winery
• Sawtooth Winery
• Spritz Society
• Grape & Grain
• Browne Family Spirits

Products and services

• Browne Family Vineyards Premium Washington State wine brand producing Bordeaux-style red wines, with the #1 selling $16+ Washington wine nationally and 11 tasting room locations.
• House Wine #1 selling canned wine brand in the U.S., offering wines in bottle, box, and can formats with best-selling Rainbow Rosé Bubbles supporting LGBTQ+ equality via the Human Rights Campaign partnership.
• Gruet Winery New Mexico-based sparkling wine house specializing in Méthode Champenoise sparkling wines, celebrating 35+ years of production and recognized as a leading American sparkling wine brand.
• Ste. Chapelle Winery Idaho's oldest and largest winery located in Caldwell, featuring an Open Air Summer Concert Series and a scenic tasting room inspired by Gothic chapel architecture.
• Waterbrook Winery Washington winery with panoramic vineyard views, large ponds, and Blue Mountain scenery, offering a full retail tasting bar and patio relaxation areas.
• Canoe Ridge Vineyard Walla Walla Valley winery with a downtown tasting room featuring exclusive offerings and curated merchandise.
• Battle Creek Cellars Oregon wine brand with a tasting room in Portland's trendy Pearl District, part of the Browne Family portfolio.
• Sawtooth Winery Idaho boutique winery in the Snake River Valley with an estate winery and idyllic tasting room.
• Browne Family Spirits Handcrafted spirits collection including Straight Bourbon, Straight Rye, Single Malt Whiskey, Gigi's Garden Lavender Gin, and Andy's Hand-Crafted Vodka, distilled in Spokane, WA with locally sourced ingredients.
• Spritz Society (Skinny Spritz) Wine-based ready-to-drink brand including Skinny Spritz (100-calorie, no-added-sugar), distributed nationally through Precept's sales partnership.
• Grape & Grain Private Label Division Private-label wine production division offering product development, production platform, registration/compliance, logistics, and ongoing brand support for exclusive brands including Radius, Provisions, CiaoBella, Wonderland, Cuvee89, BarWest, BeWell, Carmazzi, Cloudveil, MWC, Klean, and Barrelstone.
• Zilch Wines Low-alcohol wine brand positioned for mindful consumption and the better-for-you wine segment.
• House Wine Red Table Wine Fruit-forward red blend in a 1-liter format launched in October 2025 and earning a Wine Enthusiast Best Buy rating.
• House Wine Kodachrome Can Packaging New vibrant, colorful can packaging redesign for House Wine portfolio including Mimosa and Red Bubbles 355ml canned products, rolling out summer 2025 and throughout 2026.
• Gigi's Garden by Browne Family Sauvignon Blanc + Pinot Gris blend (60/40) in a 1-liter package launched February 2025 as a tribute to Andrew Browne's grandmother, with lightweight glass and silk-screen label.
• Do Epic Sh*t Brut and Bourbon Product line extension of the Do Epic Sh*t brand adding Brut (méthode champenoise) and Bourbon in October 2024 at $19.99 price point, targeting Gen Z and millennial adult beverage enthusiasts.
• Gruet Brut 66 Limited-edition sparkling wines from Gruet celebrating the Route 66 centennial, with flagship Brut 66 (70% Chardonnay, 30% Pinot Noir) and a tasting room exclusive expression.
• Browne x Nordstrom 125th Anniversary Méthode Champenoise Brut Limited-edition Méthode Champenoise Brut by Browne Family Vineyards produced exclusively to celebrate Nordstrom's 125th Anniversary, available at Nordstrom Café locations nationwide through April 2027.
• House Wine Rainbow Rosé Products Rainbow Rosé Frozé Pouch ($3.99 SRP) and Rainbow Sparkling Rosé Bottle ($12.99 SRP) launched in support of the Human Rights Campaign, with $2 per case donated to HRC.
• Browne Forest Project Skyline Series Cabernet Sauvignon and Pinot Gris from Horse Heaven Hills produced exclusively for Alaska Airlines first-class passengers as part of the Skyline Series, with 100% recyclable packaging under the Browne Forest Project.
• A.G. Perino Vermouth Vermouth brand launched by Precept in 2020, expanding the company's spirits and aperitif offerings.

Quantifiable outcome

• Browne Family revenue up 61% in Washington State and 45% nationally over two years
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• The One Voice CouncilcoreStrategic or Co-development Partner · 28 May 2026Washington wine industry coalition uniting competitors including The Mark Wine Group, Precept Wine and Spirits, Ste. Michelle Wine Estates, DeLille Cellars, Terlato Wines, and O'Neill Vintners & Distillers, in strategic partnership with Washington State Wine Commission. Initiative aims to secure prominent placement in elite national restaurant, hotel, and travel sectors.
• Spritz SocietycoreChannel Partner/ Reseller/ Distributor · 21 April 2026National sales partnership with one of the fastest-growing wine-based ready-to-drink brands in the United States. Partnership will expand Spritz Society's retail and on-premise footprint nationwide, bridging the gap between the brand's massive consumer following and physical availability. Coincides with launch of Skinny Spritz, a 100-calorie, no-added-sugar product.
• One Tree PlantedcoreStrategic or Co-development PartnerEnvironmental nonprofit partnership for Browne Forest Project - one tree planted for every bottle of Browne Forest Project wine sold. Goal of planting 1 million trees. Restoration projects include Pacific Northwest orca habitat, California wildfire restoration, Oregon statewide restoration, Colorado Spring Creek Fire, Montana Elmo Fire.
• Human Rights Campaign (HRC)coreStrategic or Co-development PartnerLGBTQ+ advocacy partnership where House Wine donates portion of proceeds from Rainbow Rosé Bubbles Cans to HRC since 2018. Donated over $100,000 to date. House Wine was first brand awarded 'Social Visionary Award' by Wine Enthusiast in 2021 for this partnership.
• Seattle MarinerscoreGTM or Marketing PartnerPartnership bringing Browne Family Vineyards, Gruet, and House Wine to T-Mobile Park including Private Suites, Diamond Club, Wine Bars. LED signage, retail programming with local chains, Season Ticket Member discounts at Browne Family tasting rooms.
• Alaska AirlinescoreGTM or Marketing PartnerSkyline Series exclusive partnership featuring Browne Family Horse Heaven Hills Cabernet Sauvignon and Pinot Gris for Alaska Airlines first-class passengers. 100% recyclable packaging. Alaska Airlines Wine Flies Free program allows passengers 21+ to check one case of wine for free on domestic flights.
• Pueblo of Santa AnaminorStrategic or Co-development PartnerBusiness collaboration for 30-acre Tamaya vineyard along Rio Grande in New Mexico, marking the Pueblo's first foray into growing V. vinifera. First harvest completed by all-Native American crew in 2016. Grapes grown to Gruet's winemaking specifications.
• Grape & Grain Private Label PartnerscoreChannel Partner/ Reseller/ DistributorGrape & Grain division produces exclusive brands for strategic on- and off-premise partners including Radius, Provisions, CiaoBella, Wonderland, Cuvee89, BarWest, BeWell, Carmazzi, Cloudveil, MWC, Klean, and Barrelstone.
• BAGGUminorGTM or Marketing PartnerEco-friendly bag and accessory brand collaboration with House Wine for Pride Pack - House Wine-branded BAGGU reusable bag with Rainbow Rosé Bubbles. $2 per Pride Pack sold donated to HRC.
• NordstromminorGTM or Marketing PartnerBrowne x Nordstrom exclusive Méthode Champenoise Brut to celebrate Nordstrom's 125th Anniversary. Limited-edition sparkling wine available at Nordstrom Café locations nationwide through April 2027. Exclusive pop-up tasting for Nordy Club Icon cardmembers in Seattle and Bellevue.

Scale indicators10 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• Constellation Brands: Massive publicly traded beverage alcohol company with wine, beer, and spirits. Overlaps with Precept in mainstream wine distribution and increasingly in RTD/canned formats that compete with House Wine and Spritz Society.
• E. & J. Gallo Winery: The largest family-owned wine company in the world and a vertically integrated multi-brand producer. Overlaps with Precept across canned, value, and premium tiers, and is the counterparty in Precept's 2021 acquisition of Sheffield Cellars and Fairbanks from Gallo's portfolio.
• Duckhorn Portfolio: Publicly traded premium-focused multi-brand wine company (formerly Duckhorn Vineyards). Comparable premium brand portfolio structure and DTC emphasis, though skewed more toward Napa luxury than PNW value/premium mix.
• The Wine Group: One of the largest private wine producers in the US, with deep value and premium portfolios plus private label capabilities. Competitor in mainstream retail channels where House Wine and Browne Family compete for shelf space.
• Jackson Family Wines: Family-owned multi-brand premium wine portfolio with significant vineyard holdings and DTC tasting room presence across multiple US regions. Comparable in brand-architecture and DTC-heavy model to Precept's Browne Family and Gruet estates.

Emerging players

• Copper & Kings American Brandy Distillery: Independent craft distillery with tasting room and on-premise presence, comparable in scale and go-to-market to Browne Family Spirits' Spokane distillery operation. Useful comp for the spirits-distillery growth leg.
• Crimson Wine Group: Publicly traded multi-estate premium wine producer with DTC focus across several US regions. Smaller scale but structurally similar premium-portfolio-with-tasting-rooms model to Precept's core wine business.

Direct peers

• Trinchero Family Estates: Multi-brand, family-owned wine and spirits producer with comparable portfolio breadth across premium and value tiers, plus private label and bulk wine operations analogous to Precept's Grape & Grain division.
• Vintage Wine Estates: Multi-brand wine producer built largely through acquisitions of regional wineries and brands, with DTC tasting rooms, wholesale, and e-commerce. Closest analog to Precept's brand-acquisition-led growth playbook.
• Ste. Michelle Wine Estates: Largest wine producer in the Pacific Northwest and Precept's most direct competitor, also headquartered in Washington with a multi-brand portfolio spanning premium, value, and spirits. Competes head-to-head with Browne Family in $16+ WA wine and shares on-premise shelf space across the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OurHouseWine
• Instagraminstagram.com/ourhousewine
• LinkedInlinkedin.com/company/precept-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precept Wine