What Juju does

Juju is a B2B digital incentive and gift card platform founded in 2015 and headquartered in Colombia (Medellín/Bogotá) with active operations in Mexico. The company aggregates gift cards from more than 100 brands across 14+ categories — supermarkets, restaurants, fuel, fashion, entertainment, wellness, education, personal care, travel, cinemas, and phone credits — into a single catalog accessible to corporate buyers. Its core value proposition is eliminating the administrative burden of registering with each brand individually and replacing manual incentive distribution with a unified settlement and delivery engine ("Liquidación Inteligente") that handles calculation and disbursement to sales channels, employees, or end customers.

The platform supports multi-channel delivery: WhatsApp, email, a self-serve web portal, and API integration for embedding incentives directly into client systems. Operational metrics cited include 99% immediate delivery for bearer gift cards and a maximum of 3 business days for personalized cards. Adjacent products include Instant Rewards, Bonos Express (custom-amount codes), Comprafácil, and an AI-powered point-of-sale image auditing module called IPDV that extends the offering into retail intelligence. The platform holds ISO 27001 and IQNet certifications for information security management, a relevant procurement credential for enterprise buyers.

Juju monetizes via a transaction-based take-rate on gift card volume, with custom enterprise pricing and a sales-led go-to-market featuring personalized demos and dedicated strategic account managers. The company targets B2B enterprises with sales channels as its primary segment, and HR/marketing departments for employee rewards and loyalty use cases as a secondary segment. No disclosed revenue, funding rounds, management team details, or named customer logos are present in the source data, and the company appears to operate as a privately held, bootstrapped entity.

Name

Juju

Legal name

Juju

Website

https://juju.com.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Juju is a Colombian-headquartered B2B platform that aggregates 100+ brand gift cards across 14+ categories and distributes them via WhatsApp, email, web, and API to corporate clients in Colombia and Mexico for sales-channel incentive programs, employee rewards, and customer loyalty initiatives.

Ownership category

akta.pro rank

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Gift Card Sales: Juju earns revenue by selling virtual gift cards (bonos de regalo) and gift certificates from various retail brands. Companies purchase these gift cards in bulk to distribute as incentives to their sales channels, employees, or customers. The company acts as an intermediary, aggregating gift card offerings from multiple brands into a single platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Juju operates a B2B digital incentive management platform that aggregates virtual gift cards (Bonos de Regalo) from over 100 brands across 14+ categories and distributes them to companies' sales channels, employees, and customers. Core offerings include incentive programs with intelligent settlement, instant reward delivery, customizable express gift cards, simplified bulk purchasing, and AI-powered point-of-sale image auditing (IPDV), with flexible delivery via WhatsApp, email, web, or API integration.

Product overview

Juju is a digital incentive and gift card platform that offers a comprehensive suite of solutions for managing and delivering incentives to sales channels. The core offering consists of virtual gift cards (Bonos de Regalo) available across diverse categories including supermarkets, restaurants, fashion, fuel, bookstores, personal care, entertainment, phone credits, travel, wellness, and cinemas. The platform's main products include Programas de Incentivos (incentive programs with intelligent settlement), Instant Rewards (immediate reward delivery), Bonos Express (customizable gift card codes), Comprafácil (simplified purchase process), and Intelidencia en Punto de Venta (IPDV) with AI-powered point-of-sale auditing. Delivery options include WhatsApp, email, web platform, and API integration. The platform enables 99% immediate delivery for bearer gift cards and personal gift card delivery within 3 business days.

Differentiator

Problem solved

Functional benefit

Products and services

• Programas de Incentivos End-to-end incentive programs that allow companies to manage and deliver rewards to their sales channels, featuring intelligent settlement, flexible reward options, and multi-channel delivery. Intended for B2B companies with sales forces, distributors, or channel partners in Colombia and Mexico.
• Instant Rewards Immediate reward system enabling instant delivery of incentives (bearer gift cards) to beneficiaries, with 99% of gifts delivered immediately. Designed for corporate clients needing real-time recognition or incentive delivery.
• Bonos Express Express gift cards allowing purchase of customizable-amount codes that recipients can redeem at any franchise of their choice. Positioned for quick purchases with minimum 70-unit bulk orders.
• Comprafácil Easy purchase solution that simplifies the acquisition process for gift cards and incentives, streamlining the buying workflow for corporate customers.
• Bonos de Regalo (Virtual Gift Cards) Aggregated virtual gift card catalog from 100+ brands across multiple categories including supermarkets, restaurants, fashion, fuel, bookstores, personal care, entertainment, phone credits, travel, wellness, and cinemas. Features fast delivery, personalized distribution, national coverage, various denominations, and no requirement for client registration with each brand individually.

Quantifiable outcome

• 99% of bearer gift cards delivered immediately
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Direct peers

• Tremendous: Tremendous is a global B2B payouts and incentives platform offering digital gift cards, prepaid cards, and donations to enterprises. Directly comparable to Juju in product, customer profile, and API-driven distribution model.
• Tango Card: Tango Card runs a B2B rewards platform that delivers digital gift cards, prepaid cards, and donations via an API/console to enterprise incentive, recognition, and rebate programs. Closest analog to Juju's incentive-distribution model.
• Giftbit: Giftbit is a digital gift card distribution platform for businesses running rewards, referral, and incentive programs via API and web console. Directly competes with Juju on catalog-based incentive delivery to enterprises.
• Rybbon: Rybbon is a B2B digital incentive platform that delivers gift cards and rewards to employees, customers, and survey respondents via integrated workflows. Comparable use cases and API-driven delivery to Juju's enterprise incentive programs.
• WeGift: WeGift provides a global digital gift card API/console for enterprises running rewards, promotions, and incentives across multiple markets. Comparable as a multi-brand catalog distributor competing for the same B2B incentive wallet share.

Broad incumbents

• Blackhawk Network: Blackhawk Network is a large global prepaid and gift card network/distributor serving retailers, brands, and enterprise incentive programs. Comparable as a broad incumbent in gift card distribution that Juju's B2B channel touches at the wholesale level.
• InComm: InComm is a global prepaid product and payment technology provider with a broad gift card, incentive, and rewards portfolio. Operates at much larger scale but overlaps Juju's incentive/gift card distribution category.

Emerging players

• Xoxoday: Xoxoday is an employee engagement and rewards platform offering gift cards, experiences, and points-based incentives globally. Overlaps Juju on the B2B incentive distribution and rewards-catalogue layer.
• Paylode: Paylode is a customer and employee engagement platform that bundles perks, gift cards, and reward programs for B2B use cases. Comparable as a newer entrant offering API-driven B2B incentive distribution with a catalog similar to Juju's.
• Vouchery: Vouchery is a promotion and gift card orchestration API used by retailers and B2B programs to manage digital incentives. Comparable technology and use-case overlap with Juju's API-driven incentive delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/juju-sas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juju