What Elliott Group does

The Elliott Group LLC is a privately held sales training and coaching company founded in 2011 by Andy and Jacqueline Elliott, headquartered at 11010 N Saguaro Blvd Suite 100 in Fountain Hills, Arizona, with additional event operations in Scottsdale. The company primarily serves sales professionals in the automotive industry and adjacent sectors (RV, finance, dealership BDCs), along with business owners and entrepreneurs, offering a portfolio spanning online courses, subscription coaching memberships, elite-tier programs, live in-person events, dealership training platforms, an AI sales coach, a free-plus-shipping book funnel, branded merchandise, and a wellness program. The core go-to-market is founder-led organic social media virality amplified by endorsements from Ed Mylett, Tony Robbins, Patrick Bet David, David Goggins, Ryan Pineda, and Brad Lea, combined with periodic live seminars in Scottsdale that convert attendees into higher-tier coaching programs.

The product and technology stack centers on a cloud-based learning management system that delivers video training content through third-party hosting (Vidalytics) and multiple branded portals including elliott247.com, app.elliott247.com, elliottgroupacademy.com, and eta.elliott247.com. The most technically distinctive product is Digital Mind, an AI-powered 24/7 sales coach built on natural language processing that simulates Andy Elliott's methodology by training on millions of data points drawn from years of coaching calls, speeches, and 1-1 trainings, and is offered via a $1 three-day trial converting to subscription. Community engagement is supported through social media platforms (TikTok, Instagram, YouTube, LinkedIn, Threads, Facebook) and a Discord server that together form the 'Elliott Army' branded ecosystem.

The business model is a hybrid direct-to-consumer stack combining subscription memberships (Elite Coaching Mastermind at $197/month with over 1,000 members, plus an application-only Inner Circle Brotherhood tier), one-time course purchases typically priced $299-$599, live event ticket sales with hotel packages, the AI subscription, and physical merchandise. Pricing includes freemium entry points such as the $14.99-shipping Sales Warrior Playbook book and the $1 Digital Mind trial. The company is bootstrapped with no disclosed external institutional investment, owns no disclosed patents or trademarks, has no subsidiaries or parent company, and is governed under Arizona jurisdiction with Texas law specified in its Terms of Service.

Name

Elliott Group

Legal name

The Elliott Group LLC

Website

https://elliott247.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Elliott Group is a privately held sales training company founded in 2011, serving automotive sales professionals and business owners through online courses, subscription coaching memberships, live events, and an AI-powered sales coach built around its founder's methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Fountain Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Subscription Memberships: Elite Coaching Mastermind at $197/month providing recurring revenue through 4x weekly coaching calls, hot seat opportunities, automotive industry secrets, private sales frameworks, and unlimited access to call recordings and resources.
2. Online Course Sales: One-time purchase courses including Sales Warrior Certified, Sales School Training Series, Zero to 100k ($299), Advanced Overcoming Objections, Branding/Marketing/Social Media, Master Phone Training, 100k-400K Course, and various specialty training programs for automotive, RV, and finance sectors.
3. Live Event Tickets: In-person seminars and conferences (Master Closer Seminar, Ultimate Closer Summit) held in Scottsdale, AZ with tiered pricing, hotel packages, and store credit policies for cancellations.
4. Inner Circle Membership: Elite tier membership for top performers offering intensive coaching directly from Andy Elliott focused on achieving huge results.
5. Physical Products: Sales of branded merchandise including apparel through their Swag Store (shop.elliott247.com) and physical products like the Sales Warrior Playbook book (shipping-based purchase model).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Elliott Group is a sales training and coaching company that delivers online courses, subscription-based coaching memberships, live in-person training events, and an AI-powered sales coach (Digital Mind). Its curriculum targets sales professionals and automotive dealerships with modules covering closing techniques, objection handling, phone sales, finance, branding, leadership, and business scaling. Revenue comes from monthly subscriptions, one-time course purchases, live event tickets, and physical product sales.

Product overview

The Elliott Group is a sales training company founded in 2011 by Andy and Jacqueline Elliott, offering a multi-tiered portfolio of products and services centered on sales training and professional development. The core offering consists of on-demand online courses (Sales Warrior Certified, Zero to 100K, Advanced Overcoming Objections, Sales School/Blindspots, Master Phone Training, 100K to 400K, First Pencil Closing, Elite Pro Finance Training, RV Training, Market Crash Strategy, State of Emergency Business Plan, Finance Closing & Objections, and Branding/Marketing/Social Media), a subscription membership (Elite Coaching Mastermind at $197/month with live coaching calls), an AI-powered 24/7 sales coach (Digital Mind), elite programs (Andy Elliott's Inner Circle/Brother-Hood, Project 500), live events (Master Closer Seminar, Ultimate Closer Summit), dealership-specific training platforms, a free book (Sales Warrior Playbook with bonuses), and a wellness program (Elliott Army Fitness). The company positions itself as the fastest growing sales training company in the world, primarily serving the automotive industry while expanding across all industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Coaching Mastermind Monthly subscription membership at $197/month providing 4x weekly live coaching calls with Andy Elliott and top performers, exclusive hot seat opportunities, automotive industry secrets, private sales frameworks, and unlimited access to over 3 years of call recordings and resources. Targeted at sales professionals seeking ongoing coaching with over 1,000 active members.
• Sales Warrior Certified Flagship self-paced online course providing the roadmap for new and experienced salespeople to build a $500k+/year sales career using strategies developed across 20+ years of selling. Covers mindset, prospecting, closing, and ongoing sales process.
• Zero to 100K One-time purchase online course priced at $299 teaching automotive salespeople how to earn $100k in their first year, including mindset, inventory selection, meet-and-greet, credit applications, test drives, trade-ins, and number presentations. Includes lifetime access to 3 years of Elite Coaching Mastermind recordings.
• Advanced Overcoming Objections Self-paced online course covering advanced techniques and strategies to confidently address challenging objections, take control of customer interactions, and close more deals.
• Sales School Training Series (Blindspots) Online course diving deep into self-mastery, influence, persuasion, networking, relationships, brand building, and body language for sales, entrepreneurship, and leadership.
• Branding, Marketing & Social Media Online course teaching business owners and salespeople how to establish a strong brand identity and implement effective marketing strategies leveraging social media for business growth.
• Master Phone Training Online course on essential phone sales skills and techniques to consistently close deals over the phone in competitive business environments.
• 100K to 400K Course Online course for experienced salespeople looking to break through the six-figure barrier or motivated individuals entering a lucrative automotive sales career.
• First Pencil Closing Online course teaching the First Pencil Closing method—a sales approach that builds trust, overcomes objections, and creates urgency to compel prospects to take action.
• Elite Pro Finance Training Online course for automotive finance managers covering gap products, warranties, banks, service contracts, and essential F&I concepts for competitive finance industry success.
• 21st Century Elite RV Training Online course combining traditional RV sales techniques with modern strategies tailored for 21st-century RV buyers, targeted at recreational vehicle sales professionals.
• Finance Closing & Objections Online course teaching how to address finance objections, dispel concerns, structure deals, and secure financing agreements through interactive lessons for F&I professionals.
• Andy Elliott's Inner Circle (Brother-Hood) Elite, application-only subscription membership offering intensive coaching directly from Andy Elliott for top performers ready to reach unprecedented results. Reserved for the most elite and motivated individuals.
• Project 500 Membership program teaching a universal system for selling anything, including overcoming objections, closing, dominating phone sales, and generating 30 leads per day.
• Digital Mind AI-powered 24/7 sales coach available via 3-day $1 trial before paid subscription. Built by cloning Andy Elliott's mind from millions of data points across years of coaching calls, speeches, and trainings. Enables roleplay, real-time objection handling, sales copy writing, and mentorship.
• Master Closer Seminar 3-day in-person live training event held in Scottsdale, AZ featuring intensive sales training with Andy Elliott and top coaches. Tickets sold online with hotel accommodation packages and store credit policies for cancellations.
• Ultimate Closer Summit High-impact in-person live summit held in Scottsdale, AZ for closers seeking advanced training and networking with top performers.
• Built to Scale Live 3-day in-person event held in Scottsdale at Andy & Jackie's HQ plus a private invite to their actual mountain home. Teaches attendees how to start or scale a global coaching empire, including internal systems for serving and selling, organic lead generation without paid ads, and building an unstoppable team and culture.
• Sales Warrior Playbook Free paperback book (US shipping $14.99) revealing battle-tested sales techniques and including bonuses: 9 Skills Course, 5 Live Coaching Calls, Market Crash Strategy, Cold Call Scripts, and Social Media Playbook. Functions as a lead magnet to convert readers into higher-tier paid programs.
• The Total Recreation Book Free paperback book offered for US shipping only, focused on breaking one's bloodline, rebuilding identity, and living one's highest version across leadership, parenting, marriage, physical fitness, faith, and financial security.
• Andy Elliott's Dealership Training Platform B2B platform with cutting-edge strategies and proven techniques tailored for automotive dealerships to close more deals, train sales teams, and maximize team potential. Targeted at dealer groups purchasing team-wide training.
• BDC (Business Development Center) Training B2B expert training service for dealership Business Development Centers to enhance customer engagement, drive leads, and boost sales through cutting-edge phone, internet, and follow-up strategies.
• Elliott Army Fitness (Iron Build) Wellness and physical fitness program integrated with Elliott Group philosophy that physical health supports mental performance and business success.
• Market Crash Strategy Online course providing knowledge and tools for making informed decisions during market downturns to protect investments and capitalize on opportunities.
• State of Emergency Business Plan Online course for developing effective strategies and action plans to overcome business challenges during crisis situations.

Quantifiable outcome

• Company claims to have 'changed millions of lives and impacted hundreds of thousands of business owners across the globe'
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Ed MylettminorGTM or Marketing PartnerHigh-profile entrepreneur and author who has endorsed Andy Elliott's sales training programs. Provides testimonial quote featured on website: 'If you were a stock I'd buy you.' Represents influencer relationship that drives brand credibility and awareness.
• Patrick Bet DavidminorGTM or Marketing PartnerFounder of Valuetainment and prominent business media personality who has publicly endorsed Andy Elliott as 'one of the best trainers in the entire country when it comes to sales.' Contributes to brand credibility among entrepreneurial audience.
• Tony RobbinsminorGTM or Marketing PartnerWorld-renowned life and business strategist listed in the 'Trusted by Industry Leaders' section. Relationship appears to be mutual recognition/endorsement rather than formal partnership arrangement.
• Ryan PinedaminorGTM or Marketing PartnerEntrepreneur and influencer who has publicly endorsed Andy Elliott as 'the best sales trainer in the entire world.' Relationship drives credibility with younger entrepreneurial audience.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brian Tracy International: Brian Tracy sells sales and leadership training programs, books, and courses to professionals worldwide. Closely comparable as a long-running founder-led sales trainer with course stacks, books, and live seminars targeting the same SMB salesperson segment.
• Chet Holmes / Chet Holmes International (Ultimate Sales Machine): Chet Holmes International offers sales training and business growth programs for sales teams and entrepreneurs, with a similar methodology-driven, content-heavy product stack. Comparable as a founder-IP-anchored sales training competitor.
• Jordan Belfort (Straight Line Sales Training): Belfort's Straight Line offers sales training programs, live events, and certification courses with a similar founder-led, high-ticket, motivational positioning. Overlaps directly with Elliott's automotive and general B2C sales training buyer.
• Grant Cardone: Cardone operates 10X Sales Training and a parallel ecosystem of events, masterminds, and online courses targeting sales professionals and entrepreneurs. He is the closest direct competitor to Elliott Group in the social-media-driven, founder-led sales trainer category.
• Jeffrey Gitomer: Gitomer sells sales training courses, books, and live workshops targeting B2B sales professionals. Comparable as an individual-expert-driven sales trainer with content, courses, and in-person events.
• Tom Hopkins International: Tom Hopkins sells classic sales training programs, books, and seminars with a founder-led brand and certified trainer network. Comparable as a long-running, founder-driven sales training company overlapping in audience with Elliott Group.

Broad incumbents

• Dale Carnegie Training: Heritage sales and leadership training brand operating globally via licensee network, serving both individuals and corporate clients. Comparable as a broad incumbent sales/leadership training alternative that competes for the same enterprise L&D dollar.
• Tony Robbins (Robbins Research International): Tony Robbins operates live events (Date with Destiny, Business Mastery), platinum partnerships, and coaching programs in the personal/business development space. Directly comparable to Elliott's high-ticket live-event-plus-coaching stack, and Tony is also publicly endorsed on the Elliott site.
• Sandler Training: Long-established global sales training franchise with a structured methodology and authorized partner network. Comparable on the B2B sales training side where Elliott's Dealership Training Platform competes for enterprise training budgets.

Emerging players

• Sales Hacker (Saleshacker.com / Pavilion): Pavilion (formerly Sales Hacker) provides membership communities, training content, and peer learning for sales professionals and leaders. Comparable as a community-and-content-led modern alternative to traditional sales training, overlapping with Elliott's mastermind/community model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AndyElliottOfficial
• Facebookfacebook.com/theelliottgroupnow
• LinkedInlinkedin.com/company/the-elliott-group-automotive-sales-training
• Instagraminstagram.com/officialandyelliott
• TikToktiktok.com/@officialandyelliott
• Xx.com/elliott_1963

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elliott Group