DRIM

What DRIM does

DRIM is a performance-based influencer marketing platform founded in 2019 in India and now operated under UK-incorporated parent Admidas Limited, with operational entities in India, Latvia, and the UAE. The company connects brands with a database of over 250,000 vetted micro-influencers across 8 social networks (including Instagram, Facebook, YouTube, Twitter, TikTok), using proprietary ML-based similarity matching and statistically significant segmentation to pair brands with creators most likely to drive measurable actions. Its product suite comprises a central brand dashboard (dash.drim.one), a mobile app for influencers, and the DRIMferrer white-label and referral program that enables agencies to rebrand the platform and earn up to 10% referral fees.

DRIM monetizes via four pricing models — CPA (primary), CPC, CPP, and RevShare — positioning influencer marketing as an outcome-based performance channel rather than an impressions-based media buy. Customer segments span brand advertisers (enterprise and D2C), individual micro-influencers (minimum 1,500 followers), distributed influencer talent managers (sourced through a free 3-week training program that has scaled to ~2,000 managers across 12+ countries), and agencies/B2B managers (white-label partners). Documented enterprise customers include Domino's, KFC, McDonald's, AliExpress, Pizza Hut, OneCard, Acko, Omron, Tata Neu, Amazon, eBay, Farfetch, Unilever, P&G, and Disney.

Operational scale metrics include $25M+ paid to influencers lifetime, 500,000+ monthly CPA results, 12M+ leads and sales generated for clients across 180+ active brand relationships in LATAM, and multiple industry awards (Gold at Maddies 2023, IMA 2024, MCube 2023, IDA IAMA 2025). DRIM carries no disclosed external institutional funding, indicating growth has been internally financed from performance-based revenue streams.

Name

DRIM

Legal name

Admidas Limited

Website

https://drim.one

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

DRIM is a performance-based influencer marketing platform founded in 2019 that connects brands with 250,000+ vetted micro-influencers across 8 social networks using ML-driven matching and CPA/CPC/CPP/RevShare pricing. It serves enterprise advertisers, D2C brands, and creators globally across India, LATAM, USA, Europe, and the Middle East.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. CPA (Cost Per Action) — Primary Revenue Stream: Brands pay only when a specific action is generated (new client, order, app install, etc.). This is DRIM's primary and flagship revenue model, positioning it as a performance marketing channel rather than a traditional influencer agency.
2. CPC (Cost Per Click): Brands pay for traffic generated to their website. Used primarily at the start of campaigns to attract influencers and analyze performance before transitioning to CPA.
3. CPP (Cost Per Post): Classic fixed-fee payment per post. Unique in DRIM's offering as it can provide thousands of micro-influencer posts per month at scale, which differentiates it from typical fixed-fee models.
4. Revenue Share (RevShare): Brands pay a percentage of the revenue generated by DRIM's campaigns. Suitable for brands seeking aligned incentives.
5. DRIMferrer Referral & Whitelabel Fees: Agencies and B2B managers earn up to 10% referral fees by referring new brands to DRIM, and white-label partners pay for the hosted platform infrastructure and campaign execution services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

DRIM operates a data-driven performance influencer marketing platform that connects brands with a database of over 250,000 micro-influencers across 8 social networks. Brands launch campaigns through the DRIM dashboard and pay only for measured outcomes under CPA, CPC, CPP, or RevShare pricing models. The platform provides ML-based influencer matching, real-time brand safety monitoring, dedicated influencer talent managers, and a white-label/referral program for agencies.

Product overview

DRIM is a Direct Response Influencer Marketing platform consisting of a core influencer marketing platform, the DRIMferrer referral/whitelabel program, a mobile app for influencers, and a web dashboard for campaign management. The platform connects brands with over 250,000 micro-influencers using ML-powered matching algorithms and offers multiple payment models (CPA, CPC, CPP, RevShare) to deliver measurable results including sales, leads, and installs. Additional services include a manager training program for aspiring influencer marketing professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• DRIM Influencer Marketing Platform A data-driven performance influencer marketing platform connecting brands with over 250,000 micro-influencers across Instagram, Facebook, YouTube, and Twitter. Uses ML-based algorithms to match brands with optimal influencers and offers multiple payment models (CPA, CPC, CPP, RevShare) for campaign execution.
• DRIMferrer Referral and White-label Program A referral and white-label program for agencies and B2B sales managers, enabling them to earn up to 10% referral fees when referring new brands, with an optional white-label solution allowing agencies to create custom-branded platforms with their own logo and colors.
• DRIM Influencer Mobile App Mobile application available on Google Play and Apple App Store for influencers to browse brand projects, create content, track earnings, and withdraw payments via OneLink smart banners.
• DRIM Brand Dashboard (dash.drim.one) Central web-based platform at dash.drim.one for brands and influencers to manage campaigns, view analytics, track performance metrics, access influencer listings, and process payments, with Google OAuth authentication.
• DRIM Manager Training Program Free online training program for aspiring influencer marketing managers, providing a 3-week curriculum covering campaign types, social media usage, platform operation, negotiation structures, and influencer analysis, followed by a practical internship with real projects.

Quantifiable outcome

• 60,000+ first orders for Domino's India in 7 months via DRIM and HiveMinds
• +12 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• Marketing Agencies (via DRIMferrer Program)coreChannel Partner/ Reseller/ DistributorDRIM operates a DRIMferrer program targeting marketing agencies and B2B sales managers. Partners can white-label the platform or earn up to 10% referral fees by introducing new brand clients. Agencies manage their own client relationships while DRIM handles campaign execution and influencer payments. This creates a two-tier distribution channel for DRIM's services.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Aspire (formerly AspireIQ): Aspire is a leading influencer marketing platform connecting brands with creators for paid campaigns and affiliate commerce. Direct competitor to DRIM in the brand-side SaaS + managed services category, with overlap in enterprise customer base and CPA/performance pricing.
• Grin: Grin is a creator marketing platform built for ecommerce and DTC brands, offering influencer discovery, CRM, gifting, and affiliate tools. Closely comparable to DRIM's CPA/affiliate focus on performance-driven influencer campaigns.
• CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform used by Fortune 500 brands. Comparable to DRIM at the high end of its customer base (Disney, Unilever, P&G) with deeper enterprise SaaS features and larger funding.
• Upfluence: Upfluence offers an influencer marketing platform with discovery, outreach, and analytics, plus a marketplace of 3M+ influencers. Directly comparable on the SaaS-plus-database model and on serving ecommerce/DTC brands like DRIM's customers.
• Klear (now part of Meltwater): Klear (now Meltwater Influencer Marketing) is an influencer discovery and campaign management platform. Direct competitor to DRIM with stronger enterprise analytics and a much larger parent post-Meltwater acquisition.
• IZEA Worldwide: IZEA operates a creator marketplace and SaaS for influencer marketing, including managed services and performance campaigns. Comparable on connecting brands with micro/macro influencers and on performance-based pricing, with public-company financial transparency.
• Influencer.com (formerly NeoReach): Influencer.com is an enterprise influencer marketing platform with discovery, workflow, and analytics tools. Comparable to DRIM on serving large brands with managed services and on CPA-driven campaign structures.

Broad incumbents

• LTK (formerly rewardStyle): LTK is a large creator-commerce platform focused on affiliate-driven influencer marketing for retail and fashion brands. Comparable on performance-based influencer revenue models and on bridging brands and creators at scale, though more retail-focused than DRIM.
• BrandConnect (Google): BrandConnect is Google's influencer/affiliate monetization offering for YouTube and Blogger creators. Relevant as a platform-native alternative that competes for the same micro-influencer attention and brand budgets DRIM depends on.

Emerging players

• Collabstr: Collabstr is a marketplace connecting brands with micro-influencers for paid collaborations. Comparable to DRIM on the micro-influencer focus and self-serve marketplace model, though smaller in scale and more US-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMq8JlHw77ZO69_-HvMSGTQ
• Facebookfacebook.com/drimplatform
• LinkedInlinkedin.com/company/drim-platform
• Instagraminstagram.com/drimglobal
• Xx.com/drimplatform

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRIM