Llaollao

What Llaollao does

Llaollao is a privately held frozen yogurt chain founded in 2009 and headquartered in Murcia, Spain, operating through a franchise-based retail model. The company serves individual consumers seeking customizable frozen yogurt desserts, with a target demographic that includes families, young adults, and dessert enthusiasts across Spain, Portugal, and France. Its product portfolio is built around a natural probiotic frozen yogurt base offered in multiple formats, including traditional cups (tarrinas), a premium line (Luxe), takeaway formats (Next), brioche-served variants, family-size boxes (llaobox), single-serve cups (llaovasito), and milkshakes (batidos). These core products are fully modular, layered with eight fresh seasonal fruit toppings, eight crunchy toppings (including branded items such as Oreo and Lacasitos), and ten sauce variants, served daily with fresh-cut fruit.

The underlying technology is centered on frozen yogurt production and preparation rather than software or digital platforms. The company does not expose public APIs or developer SDKs and has no documented proprietary AI/ML features. Its principal digital asset is the Club llaollao mobile loyalty application, which accumulates purchase-based points redeemable for free toppings, discounted products, and free menu items across a structured reward ladder up to 2,200 points.

Revenue is generated primarily through franchise operations and direct retail sales of frozen yogurt products, supplemented by royalties and product supply to franchisees. The company has 51-100 corporate employees supporting a network of more than 100 stores across Spain, at least nine stores in Portugal, and a presence in France, with delivery partnerships with Glovo and Uber Eats extending reach into the home-delivery channel. The owner and CEO is founder Pedro Espinosa Martínez. The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Llaollao

Legal name

LLAO LLAO MARKETING SL

Website

https://llaollaoweb.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Llaollao is a Spanish frozen yogurt chain founded in 2009, operating more than 100 franchised retail stores across Spain, Portugal, and France. It sells customizable natural frozen yogurt with modular toppings to individual consumers, supported by the Club llaollao mobile loyalty program and Glovo/Uber Eats delivery partnerships.

Ownership category

akta.pro rank

Product category

Frozen Yogurt Retail

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Frozen Yogurt Shops (THAFAGAB)

Keywords

• Frozen yogurt chain
• Dessert retail
• Franchise restaurant
• Customizable yogurt
• Food service

Headquarters

HQ city

Murcia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Frozen Yogurt Retail Sales: Direct sales of frozen yogurt products (tarrinas, Luxe, Next, Sanum, Brioche, llaobox, llaovasito, batidos) with customizable toppings to consumers at retail locations.
2. Franchise Operations: The company operates through a franchise model, with individual store locations operated by franchisees across multiple countries.
3. Loyalty Program (Club llaollao): Mobile app-based loyalty program where customers accumulate points for purchases that can be redeemed for free products and discounts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Llaollao is a frozen yogurt retail chain that produces and sells customizable natural frozen yogurt through franchise-operated stores across Spain, Portugal, and France. Its core products include multiple serving formats (tarrinas, Luxe, Next, Sanum, Brioche, llaobox, llaovasito, batidos) topped with fresh fruits, crunchy toppings, and sauces. The company also operates the Club llaollao mobile loyalty program and offers home delivery via Glovo and Uber Eats.

Product overview

Llaollao is a frozen yogurt restaurant chain offering a modular product portfolio centered around customizable frozen yogurt. The core offerings include various formats: Tarrinas (cups/tubs in multiple sizes), Luxe (premium line), Next (takeaway format), Sanum, Brioche (yogurt with brioche), Llaobox (family takeaway box), Llaovasito (small format), and Batidos (milkshakes). These products are customizable with a range of toppings organized into three categories: Frutas (8 fresh fruits), Crunch (8 crunchy items including branded products like Oreo and Lacasitos), and Salsas (10 sauce varieties). The company operates a loyalty program called Club llaollao accessible via a mobile app, where customers accumulate points to redeem rewards.

Differentiator

Problem solved

Functional benefit

Brands

• tarrina: Traditional cup format for frozen yogurt servings
• Luxe
• Next
• sanum
• Brioche
• llaobox
• llaovasito
• batidos
• llaoglass
• llaocopinho
• llaopetitspots

Products and services

• Tarrinas Frozen yogurt served in cups/tubs in various sizes (small, medium, large), customizable with fruit, crunch, and sauce toppings, targeted at walk-in consumers for dine-in or takeaway.
• Luxe Premium frozen yogurt product line with enhanced quality and presentation, sold at retail store locations to consumers seeking an upgraded dessert experience.
• Next Frozen yogurt takeaway format available in medium and large sizes, designed for on-the-go consumption at retail stores.
• Sanum Frozen yogurt product offering sold at retail locations and rewardable through the Club llaollao loyalty program at 2,200 points.
• Brioche Frozen yogurt served with brioche bread, sold in-store and redeemable through Club llaollao at 1,000 points for a free brioche.
• Llaobox Family-size frozen yogurt format packaged in a box, designed for takeaway and home delivery orders placed via Glovo or Uber Eats.
• Llaovasito Small single-serve frozen yogurt cup format targeted at children and lighter portions, sold at retail locations.
• Batidos Frozen yogurt milkshakes sold in-store, redeemable through Club llaollao at 1,400 points for a free batido.
• Club llaollao Mobile app-based loyalty program that lets consumers accumulate points with each purchase and redeem rewards such as free toppings, 2x1 offers, and discounted products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• GlovocoreChannel Partner/ Reseller/ DistributorGlovo serves as a delivery partner for Llaollao, enabling customers to order frozen yogurt products for home delivery from participating store locations. The partnership is available in stores across Spain.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats serves as a delivery partner for Llaollao, enabling customers to order frozen yogurt products for home delivery from participating store locations. The partnership is available in stores across Spain.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ben & Jerry's: Global premium ice cream brand with scoop shops worldwide. Comparable as a frozen dessert incumbent with own retail locations, similar treat-occasion consumer, and broader brand reach than Llaollao.
• Häagen-Dazs: Global premium ice cream brand with own-store cafés and broad retail distribution. Comparable as a frozen dessert incumbent competing for the same consumer occasion with stronger brand recognition and global scale.

Direct peers

• Pinkberry: US-origin specialty frozen yogurt chain offering customizable frozen yogurt with toppings. Highly comparable to Llaollao in product category, customization model, and franchise-driven international expansion.
• TCBY (The Country's Best Yogurt): Long-standing US frozen yogurt franchise chain with hundreds of locations. Comparable on franchise model, product category, and loyalty-driven consumer engagement.
• Yogurtland: Self-serve frozen yogurt franchise chain with hundreds of locations globally. Comparable to Llaollao in category, pay-by-weight customization model, and franchise-based growth strategy.
• Yogurtería: Spanish frozen yogurt chain with physical retail locations in Spain. Directly comparable as a Spanish-headquartered competitor in the same category and customer segment.
• Menchie's Frozen Yogurt: Self-serve frozen yogurt franchise with hundreds of locations worldwide. Comparable to Llaollao on franchise model, customizable toppings, and loyalty-driven repeat customer engagement.
• Frisco: Spanish frozen yogurt chain with locations across Spain. Direct competitor to Llaollao in the same category, with comparable customizable toppings model and similar Iberian customer base.
• Red Mango: Frozen yogurt and smoothie franchise chain with presence in the US, Mexico, and other markets. Directly comparable on product offering, probiotic/natural positioning, and multi-unit franchise model.

Regional players

• Yogurt Factory: Portuguese frozen yogurt chain with stores across Portugal and other markets. Comparable on product and model; primarily a regional Iberian competitor to Llaollao in Portugal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/llaollao_mx
• Facebookfacebook.com/llaollao
• LinkedInlinkedin.com/company/llaollaoufv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Llaollao