Fitsurance

Preventive Health Servicesfitsurance.nl

Fitsurance is a Netherlands-based health-services company that offers health screenings and lifestyle-integrated consultations to customers in the Netherlands, Belgium, and Germany.

Company typePrivate
Founded2019
HeadquartersAmsterdam, Netherlands
Headcount11–50
GTM typeB2C
OfferingServices

What Fitsurance does

Fitsurance is a privately held, for-profit health-services company headquartered in Amsterdam, Netherlands, founded in 2019. According to its firmographic description, it offers health screenings and consultations and positions itself around integrating health diagnostics with lifestyle interventions — a bundled value proposition rather than a single-point diagnostic test.

Operationally, the company employs between 11 and 50 people and services customers in at least three European markets: the Netherlands, Belgium, and Germany. No further detail on product catalog, pricing, customer segments (B2B vs. B2C), revenue model, or distribution channels is present in the available data, and the company does not appear to maintain a mobile app or public social media presence based on the source set provided.

The input set is dominated by a third-party domain marketplace listing (DomeinWebshop.nl) offering fitsurance.nl for sale at €295 — this is a domain-name sales page, not a primary source on the company's operations, financials, leadership, or product strategy. As a result, most firmographic, commercial, and strategic fields are unpopulated, and any deeper analysis would require primary-source verification.

Fitsurance firmographics

Firmographics

Name: Fitsurance
Website: https://fitsurance.nl
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 11–50 employees
Short description: Fitsurance is a Netherlands-based health-services company that offers health screenings and lifestyle-integrated consultations to customers in the Netherlands, Belgium, and Germany.
Ownership category
akta.pro rank

Fitsurance industry classification

Industry

Product category: Preventive Health Services
NAICS: Other Ambulatory Health Care Services (6219), Offices of Physicians (6211)
SIC: Services-Health Services (8000), Services-Testing Laboratories (8734)
akta.pro industry: PRIMARYHLAHACAA
Vital Signs Monitoring (Multi-parameter, Spot-Check & Continuous)
Healthcare & Life Sciences/Medical Devices & Diagnostics/Patient Monitoring, Wearables & Remote Diagnostics
SECONDARYHSABAAAG
Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical)
Home & Personal Services/Elder Care & In-Home Care Services/Non-Medical Companion Care

Keywords

Health diagnostics
Preventive screenings
Wellness consultations
Lifestyle integration
Corporate wellness

Where Fitsurance is headquartered

Location

Headquarters

HQ city: Amsterdam
HQ country: Netherlands
HQ region: Europe

Markets served

Fitsurance business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Fitsurance product offering

Product offering

Core offering

Fitsurance offers health screenings and consultations, providing a solution that integrates health diagnostics with lifestyle. The company combines preventive health testing with advisory consultations to translate diagnostic results into personalized lifestyle recommendations for customers.

Differentiator

Problem solved

Functional benefit

Products and services

Health Screenings
Health Consultations
Lifestyle Integration Solution

Companies that use Fitsurance

Customer profile

Ideal customer profiles1 record

Fitsurance technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Fitsurance partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights2 records

Fitsurance competitors and assessment

Company assessment

Direct peers

Limeade: Limeade is an employee wellness and engagement platform that combines wellbeing programs with health risk data. Closely comparable in the 'integrate diagnostics with lifestyle' value proposition, primarily serving employers.
Vitality Group: Vitality combines health screenings, wellness incentives, and insurance products (notably via Discovery/Vitality). It is the closest analogue to Fitsurance's stated 'fit + surance' positioning of integrating diagnostics with lifestyle in an insurance-adjacent model.
Dacadoo: Dacadoo is a Swiss digital health-score platform that integrates lifestyle and clinical data, with explicit insurance partnerships. Comparable to Fitsurance's diagnostics-plus-lifestyle proposition and its European (incl. DACH) footprint.

Emerging players

Wellable: Wellable is a corporate wellness platform offering health screenings and lifestyle programs. Comparable to Fitsurance at the wellness-platform tier though typically serving U.S. employers.

Regional players

Doctolib: Doctolib is a leading European health-booking and consultation platform headquartered in France with Benelux/Germany presence. Comparable to Fitsurance on the 'consultations' side and on European footprint, though much larger and broader in scope.
NIPED: NIPED is a Dutch preventive health and lifestyle-intervention platform offering health checks and coaching. A direct regional peer to Fitsurance within the Netherlands for health-screening-plus-lifestyle programs.
HumanTotalCare: HumanTotalCare is a Dutch corporate-wellness and occupational-health provider offering health checks and lifestyle interventions. Comparable regional peer serving the same Dutch preventive-health market as Fitsurance.

Broad incumbents

Virgin Pulse: Virgin Pulse is a global corporate wellness platform with health screening, biometrics, and lifestyle-coaching components. It overlaps Fitsurance's offering as a much larger incumbent in the same category.
John Hancock Vitality: John Hancock's Vitality program links life insurance with wellness screenings and lifestyle incentives. Directly comparable to the implied 'Fitsurance' model of tying insurance to health behavior, but at incumbent scale.
Aetna Attain (CVS Health): Aetna Attain is a wellness-and-insurance integration product from a major U.S. health insurer. Comparable as a large incumbent combining health data with insurance incentives, contrasting with Fitsurance's small-scale model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights4 records

Customer concentration

Fitsurance financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fitsurance leadership team

Management profile

Number of profiles

Fitsurance funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fitsurance M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitsurance

What does Fitsurance do?

Is Fitsurance a public or private company?

Fitsurance is a private company. It is classified as unknown and is currently operating.

When was Fitsurance founded?

Fitsurance was founded in 2019. It employs 11 to 50 people.

Where is Fitsurance based?

Fitsurance is headquartered in Amsterdam, Netherlands, in the Europe region.

Who are Fitsurance's main competitors?

Direct peers on record are Limeade, Vitality Group and Dacadoo. Wellable is listed as an emerging player. Regional players are Doctolib, NIPED and HumanTotalCare. Broad incumbents are Virgin Pulse, John Hancock Vitality and Aetna Attain (CVS Health).

Does Fitsurance have an API?

No public API is recorded for Fitsurance.

What industry is Fitsurance in?

Fitsurance's product category is Preventive Health Services. Its primary akta.pro industry code is HLAHACAA, Vital Signs Monitoring (Multi-parameter, Spot-Check & Continuous), with a secondary code of HSABAAAG, Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical). Its NAICS code is 6219 and its SIC code is 8000.